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Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
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Communicating the Value of APIs

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This deck was presented by Geoff Bremner at the Business of APIs Conference on November 16, 2009 in NYC.

This deck was presented by Geoff Bremner at the Business of APIs Conference on November 16, 2009 in NYC.

Published in: Technology, Business
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Transcript

  • 1. Communicating the Value of APIs Business of APIs Conference 2009 November 16, 2009 Geoff Bremner CEO, Modern Climate gbremner@modernclimate.com 612-465-8160
  • 2. 8 minutes that might better help you: Understand and / or Communicate
  • 3. A Attitude P Planning I Investment
  • 4. A Attitude
  • 5. A Attitude
  • 6. P Planning
  • 7. P Planning http://www.opte.org/
  • 8. P Planning = Day-to-day Focus 1. Move faster. 2. Use your API internally. 3. Get more money out of the long tail. 4. Socialize your API.
  • 9. I Investment all your digital programs are fine-tuned and proven - aren’t they?
  • 10. Your API enables: - Increased speed to market (less dev) - Data Context UX Results - Performance-based programs I Investment
  • 11. The Goose & the Golden Eggs
  • 12. (Your Investment = The Goose) Managed API / User Experience (= The Golden Egg Maker) Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS Sales + Marketing Tools Support + Service Product Development Ecosystem
  • 13. People don’t want to be chased, they want to discover...
  • 14. People don’t want to be friends with companies, they want to love products that work...
  • 15. A review from a collection of peers is going to have more power than any ad you create...
  • 16. Beyond referrals from friends, people are turning to Search...
  • 17. More people are looking for answers than for brands
  • 18. To sum up: API = shift your thinking, it’s a new era increase the yield from your investment it’s about what the people/customers want, first

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