Communicating the Value of APIs
Business of APIs Conference 2009
November 16, 2009




Geoff Bremner
CEO, Modern Climate
g...
8 minutes that might
  better help you:

    Understand
       and / or


   Communicate
A   Attitude


P   Planning

I   Investment
A   Attitude
A   Attitude
P   Planning
P    Planning




http://www.opte.org/
P     Planning

             = Day-to-day
               Focus
   1. Move faster.

  2. Use your API internally.

 3. Get ...
I   Investment




                 all your digital programs are fine-tuned and proven - aren’t they?
Your API enables:
                 - Increased speed to market (less dev)
                 - Data   Context    UX    Resul...
The Goose
& the
Golden Eggs
(Your Investment = The Goose)




          Managed API / User Experience                                 (= The Golden Eg...
People don’t want to be chased,
they want to discover...
People don’t want to be friends with
companies, they want to love
products that work...
A review from a collection of peers is
going to have more power than any
ad you create...
Beyond referrals from friends,
people are turning to Search...
More people are looking for answers
than for brands
To sum up:
API   = shift your thinking, it’s a new era



      increase the yield from your investment



      it’s abou...
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
Communicating the Value of APIs
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Communicating the Value of APIs

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This deck was presented by Geoff Bremner at the Business of APIs Conference on November 16, 2009 in NYC.

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Communicating the Value of APIs

  1. 1. Communicating the Value of APIs Business of APIs Conference 2009 November 16, 2009 Geoff Bremner CEO, Modern Climate gbremner@modernclimate.com 612-465-8160
  2. 2. 8 minutes that might better help you: Understand and / or Communicate
  3. 3. A Attitude P Planning I Investment
  4. 4. A Attitude
  5. 5. A Attitude
  6. 6. P Planning
  7. 7. P Planning http://www.opte.org/
  8. 8. P Planning = Day-to-day Focus 1. Move faster. 2. Use your API internally. 3. Get more money out of the long tail. 4. Socialize your API.
  9. 9. I Investment all your digital programs are fine-tuned and proven - aren’t they?
  10. 10. Your API enables: - Increased speed to market (less dev) - Data Context UX Results - Performance-based programs I Investment
  11. 11. The Goose & the Golden Eggs
  12. 12. (Your Investment = The Goose) Managed API / User Experience (= The Golden Egg Maker) Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS Sales + Marketing Tools Support + Service Product Development Ecosystem
  13. 13. People don’t want to be chased, they want to discover...
  14. 14. People don’t want to be friends with companies, they want to love products that work...
  15. 15. A review from a collection of peers is going to have more power than any ad you create...
  16. 16. Beyond referrals from friends, people are turning to Search...
  17. 17. More people are looking for answers than for brands
  18. 18. To sum up: API = shift your thinking, it’s a new era increase the yield from your investment it’s about what the people/customers want, first

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