(Your Investment = The Goose)
Managed API / User Experience (= The Golden Egg Maker)
Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS
Sales + Marketing Tools Support + Service Product Development Ecosystem
People don’t want to be chased,
they want to discover...
People don’t want to be friends with
companies, they want to love
products that work...
A review from a collection of peers is
going to have more power than any
ad you create...
Beyond referrals from friends,
people are turning to Search...
More people are looking for answers
than for brands
To sum up:
API = shift your thinking, it’s a new era
increase the yield from your investment
it’s about what the people/customers want, first