Niche Blogging
               Presented by
              Kate Benjamin




1.23.10                       Sponsored by:
Topics:
          • What is a blog?
          • Reasons to have a blog
          • Creating a niche blog as a business
   ...
What is a blog?




1.23.10        Sponsored by:
What is a blog?
                      title




                      body



                      date/author




1.23.1...
What is a blog?




1.23.10        Sponsored by:
Reasons to have a blog
     Blog for fun             Blog to promote existing business      Blog as a business
(Personal o...
Creating a niche blog as a business
          • What is your editorial mission and your unique voice?
          • Who do y...
Content Management
             System (CMS)




1.23.10                    Sponsored by:
Content Management
             System (CMS)




1.23.10                    Sponsored by:
Installation     Customization             Advertising




              Easy            Limited                    Yes


...
Templates (aka Themes)




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Syndication & Feeds




1.23.10                     Sponsored by:
Syndication & Feeds




1.23.10                     Sponsored by:
Syndication & Feeds
Feed readers:




    1.23.10                     Sponsored by:
Advertising & Statistics




1.23.10                         Sponsored by:
Advertising & Statistics




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Advertising & Statistics
 • Page views
    Every time someone visits a page on your site
 • Visits
    Individual people v...
Advertising & Statistics

Other stats:
• average time spent on site (how long are people spending on your site?)
• bounce ...
Advertising & Statistics




                   $
1.23.10                         Sponsored by:
Advertising & Statistics
                 Direct ad sales




1.23.10                            Sponsored by:
Advertising & Statistics
                  Ad networks




1.23.10                         Sponsored by:
Advertising & Statistics
                Affiliate programs




1.23.10                              Sponsored by:
Promoting Your Blog




1.23.10                     Sponsored by:
“Kate Benjamin’s blog ModernCat.net is a must
          for anyone seeking to live stylishly with cats.”




1.23.10      ...
1.23.10   Sponsored by:
1.23.10   Sponsored by:
Questions?




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Moderncat Presentation at CenPhoCamp, Jan 23, 2010

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Presentation on niche blogging given by Kate Benjamin of Moderncat.net at the first CenPhoCamp held in Phoenix on January 23, 2010.

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Moderncat Presentation at CenPhoCamp, Jan 23, 2010

  1. 1. Niche Blogging Presented by Kate Benjamin 1.23.10 Sponsored by:
  2. 2. Topics: • What is a blog? • Reasons to have a blog • Creating a niche blog as a business • Technology for creating a blog • Advertising & statistics • Promoting your blog 1.23.10 Sponsored by:
  3. 3. What is a blog? 1.23.10 Sponsored by:
  4. 4. What is a blog? title body date/author 1.23.10 Sponsored by:
  5. 5. What is a blog? 1.23.10 Sponsored by:
  6. 6. Reasons to have a blog Blog for fun Blog to promote existing business Blog as a business (Personal online diary) (Corporate blog) (Specific topic of interest) Corporate website Corporate blog 1.23.10 Sponsored by:
  7. 7. Creating a niche blog as a business • What is your editorial mission and your unique voice? • Who do you want to attract as your audience? • What advertisers will want to get in front of your audience? Think like a publisher 1.23.10 Sponsored by:
  8. 8. Content Management System (CMS) 1.23.10 Sponsored by:
  9. 9. Content Management System (CMS) 1.23.10 Sponsored by:
  10. 10. Installation Customization Advertising Easy Limited Yes Easy Limited No More difficult Unlimited Yes 1.23.10 Sponsored by:
  11. 11. Templates (aka Themes) 1.23.10 Sponsored by:
  12. 12. Syndication & Feeds 1.23.10 Sponsored by:
  13. 13. Syndication & Feeds 1.23.10 Sponsored by:
  14. 14. Syndication & Feeds Feed readers: 1.23.10 Sponsored by:
  15. 15. Advertising & Statistics 1.23.10 Sponsored by:
  16. 16. Advertising & Statistics 1.23.10 Sponsored by:
  17. 17. Advertising & Statistics • Page views Every time someone visits a page on your site • Visits Individual people visiting your site, each may visit more than one page • Pages per visit Average of how many pages each visitor is viewing 1.23.10 Sponsored by:
  18. 18. Advertising & Statistics Other stats: • average time spent on site (how long are people spending on your site?) • bounce rate (how many people left the site from the page they came in on?) • % new visitors (are you attracting new readers?) • in-bound links (where is your traffic coming from?) • out-bound links (what are people clicking on when they leave your site?) • keywords (what search terms are people using to find your blog?) 1.23.10 Sponsored by:
  19. 19. Advertising & Statistics $ 1.23.10 Sponsored by:
  20. 20. Advertising & Statistics Direct ad sales 1.23.10 Sponsored by:
  21. 21. Advertising & Statistics Ad networks 1.23.10 Sponsored by:
  22. 22. Advertising & Statistics Affiliate programs 1.23.10 Sponsored by:
  23. 23. Promoting Your Blog 1.23.10 Sponsored by:
  24. 24. “Kate Benjamin’s blog ModernCat.net is a must for anyone seeking to live stylishly with cats.” 1.23.10 Sponsored by:
  25. 25. 1.23.10 Sponsored by:
  26. 26. 1.23.10 Sponsored by:
  27. 27. Questions? 1.23.10 Sponsored by:

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