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Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
Moderncat Presentation at CenPhoCamp, Jan 23, 2010
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Moderncat Presentation at CenPhoCamp, Jan 23, 2010

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Presentation on niche blogging given by Kate Benjamin of Moderncat.net at the first CenPhoCamp held in Phoenix on January 23, 2010.

Presentation on niche blogging given by Kate Benjamin of Moderncat.net at the first CenPhoCamp held in Phoenix on January 23, 2010.

Published in: Business, Technology
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Transcript

  • 1. Niche Blogging Presented by Kate Benjamin 1.23.10 Sponsored by:
  • 2. Topics: • What is a blog? • Reasons to have a blog • Creating a niche blog as a business • Technology for creating a blog • Advertising & statistics • Promoting your blog 1.23.10 Sponsored by:
  • 3. What is a blog? 1.23.10 Sponsored by:
  • 4. What is a blog? title body date/author 1.23.10 Sponsored by:
  • 5. What is a blog? 1.23.10 Sponsored by:
  • 6. Reasons to have a blog Blog for fun Blog to promote existing business Blog as a business (Personal online diary) (Corporate blog) (Specific topic of interest) Corporate website Corporate blog 1.23.10 Sponsored by:
  • 7. Creating a niche blog as a business • What is your editorial mission and your unique voice? • Who do you want to attract as your audience? • What advertisers will want to get in front of your audience? Think like a publisher 1.23.10 Sponsored by:
  • 8. Content Management System (CMS) 1.23.10 Sponsored by:
  • 9. Content Management System (CMS) 1.23.10 Sponsored by:
  • 10. Installation Customization Advertising Easy Limited Yes Easy Limited No More difficult Unlimited Yes 1.23.10 Sponsored by:
  • 11. Templates (aka Themes) 1.23.10 Sponsored by:
  • 12. Syndication & Feeds 1.23.10 Sponsored by:
  • 13. Syndication & Feeds 1.23.10 Sponsored by:
  • 14. Syndication & Feeds Feed readers: 1.23.10 Sponsored by:
  • 15. Advertising & Statistics 1.23.10 Sponsored by:
  • 16. Advertising & Statistics 1.23.10 Sponsored by:
  • 17. Advertising & Statistics • Page views Every time someone visits a page on your site • Visits Individual people visiting your site, each may visit more than one page • Pages per visit Average of how many pages each visitor is viewing 1.23.10 Sponsored by:
  • 18. Advertising & Statistics Other stats: • average time spent on site (how long are people spending on your site?) • bounce rate (how many people left the site from the page they came in on?) • % new visitors (are you attracting new readers?) • in-bound links (where is your traffic coming from?) • out-bound links (what are people clicking on when they leave your site?) • keywords (what search terms are people using to find your blog?) 1.23.10 Sponsored by:
  • 19. Advertising & Statistics $ 1.23.10 Sponsored by:
  • 20. Advertising & Statistics Direct ad sales 1.23.10 Sponsored by:
  • 21. Advertising & Statistics Ad networks 1.23.10 Sponsored by:
  • 22. Advertising & Statistics Affiliate programs 1.23.10 Sponsored by:
  • 23. Promoting Your Blog 1.23.10 Sponsored by:
  • 24. “Kate Benjamin’s blog ModernCat.net is a must for anyone seeking to live stylishly with cats.” 1.23.10 Sponsored by:
  • 25. 1.23.10 Sponsored by:
  • 26. 1.23.10 Sponsored by:
  • 27. Questions? 1.23.10 Sponsored by:

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