Brand strategy insights

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Knowing where to look for insights can alter the launch trajectory of a life sciences brand

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Brand strategy insights

  1. 1. POWERING BRAND STRATEGYFOR LIFE SCIENCES
  2. 2. Imagine…• You are a Brand leader at a top Pharma company• You are overseeing the launch of a new brand• You are responsible for delivering the TRx forecast
  3. 3. Weekly TRx data has started dribbling in…
  4. 4. The early weeks: impressive growth10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - 1 4 6 8 10 12 14 16 18 20 22 24 26
  5. 5. Growth needed to achieve forecast10,000 Forecast 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - 1 4 6 8 10 12 14 16 18 20 22 24 26
  6. 6. What can be lurking underneath?10,000 Forecast 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - 1 4 6 8 10 12 14 16 18 20 22 24 26
  7. 7. Brand Manager might not know…10,000 Forecast 9,000 What would be the 8,000 IMPACT of receiving 7,000 insights in Week 10? 6,000 Cohort Model 5,000 4,000 3,000 What are the challenges of 2,000 Data → Insights → Action? 1,000 - 1 4 6 8 10 12 14 16 18 20 22 24 26
  8. 8. THE MODEL N SOLUTION
  9. 9. Brand ImpACT best practice analytics New Start Cohort and other segmentations can be added on-the-fly
  10. 10. Model N Brand ImpACT solution Cohort performance can be readily tracked via Brand ImpACT
  11. 11. Visuals tell stories Physician profiles linked to “squares”
  12. 12. Knowing where and when to look can alter the trajectory of a brand launch
  13. 13. What Model N offers is…
  14. 14. …an end-to-end analytics solution for Marketing and Sales
  15. 15. Find out more at
  16. 16. Early-bird registration is now open
  17. 17. For more information www.modeln.com

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