Life Sciences agile brand management
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Life Sciences agile brand management

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Agile brand management is a necessity in today’s Life Sciences competitive environment. It enables Brand leaders to adjust quickly and adapt to a very competitive marketplace. Find out more from ...

Agile brand management is a necessity in today’s Life Sciences competitive environment. It enables Brand leaders to adjust quickly and adapt to a very competitive marketplace. Find out more from Pharma Executive and Model N.

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Life Sciences agile brand management Life Sciences agile brand management Presentation Transcript

  • AGILE BRANDMANAGEMENTFor Life Sciences Brands www.modeln.com
  • Agile DefinitionMerriam-Webster:• 1: marked by ready ability to move with quick easy grace <an agile dancer>• 2: having a quick resourceful and adaptable character <an agile mind>
  • WHY AGILE BRANDMANAGEMENT?
  • Agile brand management is anecessity in today’s LifeSciences competitiveenvironment. It enables brandleaders to adjust quickly andadapt to a very competitivemarketplace
  • WHAT LEADS TO AGILITY?
  • • Corporate approval and guidance to enable Marketing and Sales teams• Clear ownership: someone makes the final decisions and removes roadblocks• A shared understanding of brand performance across Sales and Marketing• …and several others
  • WANT TO LEARN MORE?
  • Join Pharma Exec and Model NThe path to agile brand management Live Webcast Thursday Oct 25, 2012 2 p.m. EDT (11 a.m. PST) Register here
  • www.modeln.com