MEF Overview and Membership Benefits
What is MEF? <ul><li>The Mobile Entertainment Forum (MEF)  is the  global trade association of the mobile media industry, ...
MEF is truly global <ul><li>With a global HQ in London and three regional chapters around the world, MEF’s member network ...
This is who we are today   FULL MEMBERS LIST To see our up-to-the- minute member list, visit   www.m-e-f.org
This is who we are today   ASSOCIATE MEMBERS LIST To see our up-to-the- minute member list, visit   www.m-e-f.org
Some of our newest members: <ul><li>Adobe </li></ul><ul><li>BBC </li></ul><ul><li>Bharti Telecoms </li></ul><ul><li>Blyk <...
MEF addresses all stakeholders Press and Public Opinion Mobile and Digital Entertainment Industry Governments and Regulato...
MEF Thought Leadership Business Development Market Intelligence/Access Representation Networking Brand Affiliation Authori...
MEF Insights  provide competitive advantage <ul><li>Consumers & Convergence III Survey with KPMG </li></ul><ul><ul><li>Bro...
MEF Policy  protects your business <ul><li>MEF works with regulators to shape future policies  </li></ul><ul><ul><li>MEF w...
MEF Initiatives  change the Industry <ul><li>Mobile Video </li></ul><ul><ul><li>Consumer preference research </li></ul></u...
MEF Events  connect the value chain <ul><li>Business Development & Networking </li></ul><ul><ul><li>Access to 170 member c...
The MEFFYS <ul><li>The industry’s most coveted awards </li></ul><ul><li>Now in their 6 th  year </li></ul><ul><li>Most exc...
Member visibility <ul><li>Raise visibility by uploading your company logo and profile to the MEF website </li></ul><ul><li...
MEF Initiatives and policy <ul><li>In the past year MEF has: </li></ul><ul><li>Launched the first ever practical guide to ...
MEF Initiatives for 2008/2009 include… <ul><ul><li>Content Sales Reporting </li></ul></ul><ul><li>Addresses the need to es...
Further MEF benefits: market intelligence / access <ul><li>MEF strategic partners include: </li></ul><ul><li>Informa </li>...
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Mobile Entertainment Forum: Membership Presentation 2009

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MEF is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

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Mobile Entertainment Forum: Membership Presentation 2009

  1. 1. MEF Overview and Membership Benefits
  2. 2. What is MEF? <ul><li>The Mobile Entertainment Forum (MEF) is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members </li></ul><ul><li>MEF Initiatives change the industry </li></ul><ul><li>MEF anticipates, defines and addresses issues and opportunities for the industry that monetises mobile media, by identifying sustainable business solutions, promoting best practice and influencing policy </li></ul><ul><li>MEF Insights provide competitive advantage </li></ul><ul><li>MEF is the global forum for the exchange of unique insights and expertise which creates competitive advantage for its members through trade development, the sharing of knowledge and connection to industry leaders </li></ul><ul><li>MEF Policy protects the business </li></ul><ul><li>MEF engages stakeholders across the mobile entertainment industry at both a local and international level, to shape regulation and raise awareness of its effective implementation with the aim of protecting revenues and ensuring a positive consumer experience </li></ul>
  3. 3. MEF is truly global <ul><li>With a global HQ in London and three regional chapters around the world, MEF’s member network encapsulates a comprehensive list of leading mobile entertainment businesses and entrepreneurs from across the value chain. </li></ul>Americas Dada Entertainment Impact Mobile (Canada) LCC LiveWire Mobile mBlox Microsoft Rhythm NewMedia Telescope Asia Hungama Mobile Netbiscuits Bharti Airtel Paymo Tata Teleservices Sony Pictures, Asia Pacific i-POP Networls Radius-ED Global mBlox Dada KPMG Sony Pictures Zed Group Amobee Sony BMG Denton Wilde Sapte EMEA Orange Comsys Telecom Italia Publicis Gate 7 Telenor Turkcell Microsoft du Sony BMG Companies represented on MEF’s Board(s) of Directors:
  4. 4. This is who we are today FULL MEMBERS LIST To see our up-to-the- minute member list, visit www.m-e-f.org
  5. 5. This is who we are today ASSOCIATE MEMBERS LIST To see our up-to-the- minute member list, visit www.m-e-f.org
  6. 6. Some of our newest members: <ul><li>Adobe </li></ul><ul><li>BBC </li></ul><ul><li>Bharti Telecoms </li></ul><ul><li>Blyk </li></ul><ul><li>Comverse </li></ul><ul><li>Dada Entertainment </li></ul><ul><li>Dolby </li></ul><ul><li>Impact Mobile </li></ul><ul><li>Informate Mobile Intelligence </li></ul><ul><li>Jump Games </li></ul><ul><li>KPMG </li></ul><ul><li>MasurLaw </li></ul>MediaFLO Netbiscuits Norwest Venture Partners Okto Qtel Research in Motion (RIM) Sandisk Telefonica The Hyperfactory The NPD Group Thumbplay Vringo Zed
  7. 7. MEF addresses all stakeholders Press and Public Opinion Mobile and Digital Entertainment Industry Governments and Regulators Mobile Network Operators
  8. 8. MEF Thought Leadership Business Development Market Intelligence/Access Representation Networking Brand Affiliation Authority Insight Member Events Advocacy Regulation & Policy Research Standards & Practice MEF INFLUENCE MEF IN ACTION MEMBER VALUE Leadership Positive Consumer Experience MEF member benefits & engagement <ul><li>MEF delivers tangible benefits to its members through a diverse range of activities </li></ul><ul><li>These touch points enable companies from across the value chain to customise their interaction with MEF and receive support relevant to their business </li></ul><ul><li>If your organisation is within the mobile entertainment ecosystem, engagement with MEF provides an unparalleled platform for furthering your corporate objectives </li></ul>
  9. 9. MEF Insights provide competitive advantage <ul><li>Consumers & Convergence III Survey with KPMG </li></ul><ul><ul><li>Broad study of consumer behaviour and experience involving 4,500 consumers in 19 countries, offering a unique insight into the global industry </li></ul></ul><ul><ul><li>What mobile content do they use and how? </li></ul></ul><ul><ul><li>What is their quality of experience? </li></ul></ul><ul><li>Business Confidence Index </li></ul><ul><ul><li>How is the market reacting to the global recession? </li></ul></ul><ul><ul><li>Quarterly updates on market health and robustness around the world </li></ul></ul><ul><li>Ad-Funded Mobile Entertainment </li></ul><ul><ul><li>Studies exposing the current size of AFME + projections </li></ul></ul><ul><ul><li>Covers US, UK, France, India, SE Asia </li></ul></ul><ul><ul><li>Strategic Partner Reports </li></ul></ul><ul><ul><li>Exclusive access to member-only reports from the world’s leading research analysts </li></ul></ul><ul><ul><li>Receive key market intelligence, evaluation and expert commentary first </li></ul></ul>MEF brings together mobile entertainment leaders to collectively progress industry opportunities, track trends and tackle industry challenges
  10. 10. MEF Policy protects your business <ul><li>MEF works with regulators to shape future policies </li></ul><ul><ul><li>MEF works with industry to explain new regulations </li></ul></ul><ul><ul><li>Highlighting EU Directives which impact the global market </li></ul></ul><ul><ul><ul><li>Audio-Visual Media Services (AVMS) directive – the MEF guide </li></ul></ul></ul><ul><ul><ul><li>Unfair Commercial Practices directive </li></ul></ul></ul><ul><ul><li>MEF Contributes to national discussions at members’ request </li></ul></ul><ul><ul><li>MEF delivers UK consultations on child protection, consumer satisfaction, etc </li></ul></ul><ul><ul><li>US practices for participation TV </li></ul></ul><ul><ul><li>As a member, help shape industry policy by participating in MEF-led consultations and lobbying which help safeguard mobile entertainment services (eg P-TV framework) </li></ul></ul>
  11. 11. MEF Initiatives change the Industry <ul><li>Mobile Video </li></ul><ul><ul><li>Consumer preference research </li></ul></ul><ul><ul><li>Business model analysis – what works in video? </li></ul></ul><ul><ul><li>Developing Best Practise standards </li></ul></ul><ul><ul><li>Video download charts </li></ul></ul><ul><li>Content Reporting Standards </li></ul><ul><ul><li>10% of revenue leakage </li></ul></ul><ul><ul><li>Reducing risk, reducing cost, reducing conflict </li></ul></ul><ul><ul><li>Best Practise templates for communicating along the value chain </li></ul></ul>
  12. 12. MEF Events connect the value chain <ul><li>Business Development & Networking </li></ul><ul><ul><li>Access to 170 member companies around the globe </li></ul></ul><ul><ul><li>MeM – MEF organised, world-renowned ME conference – in London in 2009 </li></ul></ul><ul><ul><li>30 MEF-endorsed conferences around the globe (featuring MEF workshops/panel discussions and networking parties) </li></ul></ul><ul><ul><li>The KEY invite-only networking event at MWC at Carpe Diem, in its 7 th year in 2009 </li></ul></ul><ul><ul><li>10-12 members-only localized networking events and workshops, including Annual General Meetings in each territory </li></ul></ul><ul><ul><li>Meffys gala dinner and networking evening – most international and prestigious awards event in ME industry </li></ul></ul><ul><li>Events currently announced in 2009 include: </li></ul><ul><ul><li>MIDEM Panel – Music that feels like free, but what does it actually cost? </li></ul></ul><ul><ul><li>NATPE Panel – What makes mobile and internet video viral? </li></ul></ul><ul><ul><li>MEF Networking Event at MWC </li></ul></ul><ul><ul><li>MEF Panel @ CTIA April 2nd in Las Vegas </li></ul></ul><ul><ul><li>MEF Panel @ NAB Content Stage April 22 in Las Vegas </li></ul></ul><ul><ul><li>MEF Mobile Track @ Digital Hollywood May 4-7 in Santa Monica </li></ul></ul><ul><ul><li>Mobile entertainment Market – London, England: June 23-24. Includes Meffy Awards </li></ul></ul>
  13. 13. The MEFFYS <ul><li>The industry’s most coveted awards </li></ul><ul><li>Now in their 6 th year </li></ul><ul><li>Most exclusive event in the industry, attracting high-level executives from the industry’s most prominent companies around the globe </li></ul><ul><li>New Emerging Markets category added to recognise successful models for mobile entertainment services, products or applications in emerging mobile entertainment markets around the globe </li></ul><ul><li>The MEFFYS 2009 </li></ul><ul><li>Held on Tuesday 23 June 2009, right in the heart of London’s Soho </li></ul><ul><li>Details available for award category submission on the MEF website very soon </li></ul>
  14. 14. Member visibility <ul><li>Raise visibility by uploading your company logo and profile to the MEF website </li></ul><ul><li>Access exclusive industry data, white papers and initiative news (free!) </li></ul><ul><li>View mobile entertainment news & views from select sources and subscribe to RSS feeds </li></ul><ul><li>Opt-in to email alerts about MEF events, industry news and activities </li></ul><ul><li>Upload your company news, events and case studies to share with other members (coming soon!) </li></ul>As a member, MEF’s website welcomes you to:
  15. 15. MEF Initiatives and policy <ul><li>In the past year MEF has: </li></ul><ul><li>Launched the first ever practical guide to the AVMS Directive and the UCP Directive to protect the industry’s revenues and ensure a positive consumer experience </li></ul><ul><li>Launched MEF’s Content Sales Reporting initiative to tackle revenue leakage of up to 10% </li></ul><ul><li>Successfully lobbied to halt the Verizon Wireless proposed MT fee increase </li></ul><ul><li>Sized the market for AFME across 3 continents and 5 countries </li></ul><ul><li>Launched the MEF Business Confidence Index to highlight the state of the industry and identify key trends </li></ul><ul><li>Launched a Participation-TV Code for the US, which has gained industry-wide backing </li></ul>
  16. 16. MEF Initiatives for 2008/2009 include… <ul><ul><li>Content Sales Reporting </li></ul></ul><ul><li>Addresses the need to establish best practices in reporting content sales, their associated metadata and consumer activity. </li></ul><ul><ul><li>Mobile Video </li></ul></ul><ul><li>MEF will work with Hollywood studios and relevant players to address roadblocks to the development and growth of mobile video. </li></ul><ul><li>Mobile Games Sales Chart </li></ul><ul><li>MEF and NPD Group establishing a first-of-its-kind mobile games sales chart for the U.S. </li></ul><ul><li>Ad-Funded Mobile Entertainment Establishing two working groups to focus on metrics & measurement and education and evangelisation. </li></ul><ul><li>KPMG Consumers & Convergence III Survey </li></ul><ul><li>Worldwide analysis indentifying consumer experience and satisfaction </li></ul>
  17. 17. Further MEF benefits: market intelligence / access <ul><li>MEF strategic partners include: </li></ul><ul><li>Informa </li></ul><ul><li>Strategy Eye </li></ul><ul><li>comScore + M:Metrics </li></ul><ul><li>Nielsen Mobile </li></ul><ul><li>Jupiter Research </li></ul><ul><li>KPMG </li></ul><ul><li>Build your intelligence and long-term strategy </li></ul><ul><li>Strategic partners work closely with MEF to provide: </li></ul><ul><li>Members-only regional market intelligence, inc: </li></ul><ul><ul><li>Russian VAS reports </li></ul></ul><ul><ul><li>Italian territory report </li></ul></ul><ul><li>Thought leadership on developing mobile entertainment issues </li></ul><ul><li>Business Confidence Index – an ongoing time series to indentify industry trends </li></ul><ul><li>Representation and influence at major industry events </li></ul>
  18. 18. Summary of MEF member benefits <ul><li>Competitive advantage through trade development and exchange of unique insights, sharing of knowledge and connection to industry leaders and new business partners from across the value chain </li></ul><ul><li>Thought leadership , indentifying sustainable business solutions </li></ul><ul><li>Access to member-only reports, initiatives, survey results and analysis, policy and regulatory guides </li></ul><ul><li>Industry consultation and lobbying on behalf of its members </li></ul><ul><li>Discounted rates for MEF endorsed conferences plus invites to member-only events, panels and conferences, including MEF’s own conference (MeM) and MEFFY’S award show </li></ul><ul><li>Speaking opportunities for senior executives </li></ul><ul><li>Market intelligence via MEF strategic partner reports from key analysts </li></ul><ul><li>Running for the 4 boards at global/regional level </li></ul><ul><li>Industry tracking (eg Charts) </li></ul><ul><li>Increased visibility through website, member news postings and other company brand profiling opportunities </li></ul>
  19. 19. MEF Membership Details
  20. 20. Membership Levels <ul><li>Full member </li></ul><ul><li>Pro-active agenda-setting & global leadership position at annual MEF General Assembly & Elections </li></ul><ul><li>Candidature for Chair of MEF Board </li></ul><ul><li>Proposing/participating in initiatives </li></ul><ul><li>Participation/voting on Board Sub-Committees (Marcomms and Finance) </li></ul><ul><li>Associate member </li></ul><ul><ul><li>Participate in all the MEF's activities but limited to observer status </li></ul></ul><ul><ul><li>Observer status in the MEF's General Assembly </li></ul></ul><ul><ul><li>Attending all Forum events at the discounted rate negotiated by MEF for its members </li></ul></ul>
  21. 21. Membership Fees Membership fees are based upon net assets (in US$) as represented by shareholder equity * A 25% refundable deposit will be added to the first year fees ** We can invoice in $US if preferable. $US billing will be at the current exchange rate. Balance Sheet Assets in $ Full Member Annual Fee* Associate Member Annual Fee* $10 million or higher £8,000** £4,000 $500,000 to $10m £5,000 £2,500 Under $500,000 £3,000 £1,500
  22. 22. Membership Application The MEF Membership Application is available online at: www.m-e-f.org You may pay online via credit card or request an invoice. Contact: Mike Navarre General Manager, MEF Americas +1 (310) 293-7873, mike@m-e-f.org

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