WHY SHOULD I BRAND MYSELF?v Adds value to youv Adds value to your gamesv Encourages you to do a better jobv Sponsors will respect you morev It’s not just for clicks to your website
A R E T H E R E D OW N S I D E S ?v Limiting yourself by your brandv (A little) Extra work
BRANDING IN THE INDIE GAMING WORLDv 2 facets of branding for us Indie game makers • Our games • Outside our games
IN-GAME: PERSONAL LOGO & PRE- L OA D E Rv On the front pagev Adds identity to the gamev Make the logo interesting, and people will want to find out morev A good way to point sponsors to you
P R O M O T I N G YO U R G A M E DOING IT YOURSELFv Can be toughv Email multiple sponsors individually • Professional tone • Short and sweetv Sponsors aren’t friends, they’re clients • Be shrewd • Know the value of your game and stick by itv Enforce your branding in the game
P R O M O T I N G YO U R G A M E GETTING HELPv Alternatively, let others do it for youv FlashGameLicense are there to pitch your game for you • We attract multiple sponsors • We pitch your game to sponsors we think will be interested • The bidding system ensures you get a fair price for your game • The game is shown to sponsors professionally and they have access to a multitude of tools to give you the right offer • We can also help cut through the bureaucracy of working with big sponsors, (EasyLicense).
AFTER THE SALEv Distribution is vital for your game to be a success • Sponsor will sometimes do this for you • Submit to as many sites as you can • Or let tools do it for you, like FGD and Mochi.v Keep relations with your sponsor • Being on good terms with sponsors is always great when selling your next game!
WEBSITE/PORTFOLIOv An absolute necessityv A place for fans to gov A place for prospecting sponsors/employersv If you don’t have a website, there are always other options • Social Media • FGD, FGL
BU S I N E S S C A R D Sv If you’re here, you should have business cards with youv You generate interest, be contactablev Your card is an extension of your brand, make it enticing