Flash Gaming Summit - Ryan Stewart on The Future of Flash

Adobe Flash Platform Architecture Applications, Content and Video Framework Tools to Design and Develop Flex Flash CS4 Professional Clients AIR Flash Player Flash Catalyst AMF, XML, JSON, SOAP, RSS, ATOM, etc. HTTP/S, Sockets, RTMP, etc. Servers Flex Builder BlazeDS Flash Media Data Services Server Family 2007 Adobe Systems Incorporated. All Rights Reserved.

Flash Player Statistics Player Penetration: Mature Markets Flash Player Penetration 100% 90% 80% 70% 60% Flash Player 6 Flash Player 7 Flash Player 8 Flash Player 9 50% 40% 30% Flash Player 10.0 20% 10% 0% Dec-08 Junr-08 Sep-08 Sep-02 Sep-03 Sep-04 Sep-05 Sep-06 Sep-07 Dec-01 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Mar-08 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Mar-02 Mar-03 Mar-05 Mar-06 Mar-07 Mar-04 Flash Player 6 Flash Player 7 Flash Player 8 Flash Player 9 Flash Player 10 Source: Millward Brown: June 2006 – Present, NPD: 2000 - 2005 3 2007 Adobe Systems Incorporated. All Rights Reserved.

Flash is Everywhere 98% reach on the desktop  Over 500M devices  Update 82% of desktops on  the Web in 6 months Over 85% of Alexa 100  Over 80% of video on the web  Video streaming through  CDN partners has grown over 650% in last 9 months 4 2007 Adobe Systems Incorporated. All Rights Reserved.

Flash Player 10 New Feature Themes Creative Expression Visual Performance Rich Media    Custom filters and Hardware acceleration Audio Processing effects   Graphical rendering Dynamic Streaming  3D effects improvements  Speex audio codec   Print-quality text Vector  XMP data (monotyped-arrays)  Color management  Next gen communication over UDP (RTMFP) 5 2007 Adobe Systems Incorporated. All Rights Reserved.

Creative Expression: 3D 3D Effects  New APIs and tools to easily create 3D effects  Design in 2D, transform in 3D space  Inheritance makes it easy to rapidly apply changes across objects Drawing API enhancements New ‘Z’ dimension and 3D rotation   Perspective correct transformation  Textured meshes  Retained graphics model Benefits  3D motion effects now accessible to everyone  Create intuitive & fun users interfaces  Improved rendering performance/developer productivity  Improve visualization of complex information 6 2007 Adobe Systems Incorporated. All Rights Reserved.

Creative Expression: World-Class Text  New Text Engine leverages Adobe expertise in text  APIs enable innovation in creating new text controls  Anti-alias, rotate, stylize and apply filters to device fonts  Extensible library of ActionScript text components  Easy-to-integrate layout functionality for Flex and Flash  Supports bi-directional, vertical text and complex scripts  Layout and style text with inline images, multi-column flow  Improved performance/quality of anti-aliased text Benefits  Bring print-quality publishing to the Web  Create RIAs in more languages  Provide more interactive applications such as eBooks and online publications 7 2007 Adobe Systems Incorporated. All Rights Reserved.

Rich Media Enhancements  Audio Processing  Enhanced sound APIs enable developers to dynamically generate audio  Process audio in real-time through the high-performance Pixel Bender just-in-time compiler  Dynamic Streaming  Seamlessly switch between streams as network quality changes  RTMFP (Real Time Media Flow Protocol)  UDP-based secure network transport alternative to RTMP-over-TCP between the Flash Player and intended future releases of Flash Media Server or other Adobe server product  Speex Codec  New high fidelity audio codec choice to deliver lowest-latency audio experience possible Benefits Create new types of audio applications – audio mixers, visualizers,  sequencers  Smoother video playback provides an optimal experience for end users  Improved performance of video distribution and audio/video synchronization  Enables high quality VOIP applications 8 2007 Adobe Systems Incorporated. All Rights Reserved.

Performance Improvements  GPU Compositing  Compositing for bitmaps, filters, video and blend modes handled by the video card  Automatic performance boost to many graphically intense applications  GPU Blitting  Opt-in HTML parameter to paint SWFs into the browser using the video card  Similar to hardware scaling for fullscreen video, but in the browser window  Vector (mono-typed Arrays)  Doubles the performance over arrays Benefits  Reduces CPU demand and accelerates application rendering  Allows use of more ActionScript and complex business logic for much richer and responsive user experiences 9 2007 Adobe Systems Incorporated. All Rights Reserved.

GUIMark RIA benchmark on PC Flash Player has the best GUI rendering performance of any RIA technology 60 50 40 30 20 10 0 HTML Java Silverlight 1 Silverlight 2 Flash Player 9 Flash Player 10 2007 Adobe Systems Incorporated. All Rights Reserved.

GUIMark RIA benchmark on Mac Flash Player has the best GUI rendering performance of any RIA technology 40 35 30 25 20 15 10 5 0 HTML Java Silverlight 1 Silverlight 2 Flash Player 9 Flash Player 10 2007 Adobe Systems Incorporated. All Rights Reserved.

Adobe AIR Application Stack HTML Flash Cross-OS Application HTML Flex Flash HTML JavaScript ActionScript Integrated XML XML Rendering CSS Audio Integrated DOMs PDF PDF Video & Scripting File System Network Application Drag and Local Adobe AIR APIs Notifications ... Access Detection Update Drop Database Mac, Windows and Linux 2007 Adobe Systems Incorporated. All Rights Reserved.

Creative Expression: Custom Filters and Effects  Build custom filters, blend modes and fills with Adobe® Pixel Bender™  Pixel Bender is the same technology behind many filters and special effects in After Effects CS3  Dynamic and interactive effects  Separate JIT for multi-threaded processing  Complex filters under 1K  Share on Pixel Bender Exchange Benefits  Achieve rich visual effects not possible before to more fully engage end users  Apply custom effects to user generated content (e.g., photos, video, text) 16 2007 Adobe Systems Incorporated. All Rights Reserved.

Pixel Bender Options Visual Processing (Images/Video)  Audio Processing  Mathematical Calculations  Speed increases of up to 10x from typical Flash Player  2007 Adobe Systems Incorporated. All Rights Reserved.

RTMFP – Real-Time Media Flow Protocol P2P functionality in the Flash Player  The most important features of RTMFP include:   Low latency  End-to-end peering capability  Security  Scalability These properties make RTMFP especially well suited for developing  real-time collaboration applications by not only providing superior user experience but also reducing cost for operators. 2007 Adobe Systems Incorporated. All Rights Reserved.

What is Stratus? Beta hosted service - http://labs.adobe.com  Manages communication between Flash Players  We handle the infrastructure, you create the cool stuff.  2007 Adobe Systems Incorporated. All Rights Reserved.

Cool Projects You Can Use Today WiiFlash • Lets you connect a Wiimote to your Flash applications • Uses a server • Comes with client libraries for AS3 Merapi • Java classes that let AIR do more with the hardware • Lets you connect things like game controllers • Use AIR and more of hardware features 2007 Adobe Systems Incorporated. All Rights Reserved.

How Can Adobe Help? Multitouch  Content Protection   Game DRM  Server-side ActionScript Distribution   App Store for Games  Partnerships with Portals Monetization   Try/Buy Libraries  Payment Services Analytics  2007 Adobe Systems Incorporated. All Rights Reserved.

What to Expect from Flash This Year This is the year of Mobile   Just released distributable player (http://labs.adobe.com/technologies/distributableplayer/) 2007 Adobe Systems Incorporated. All Rights Reserved.

Consistent Runtime Based on Adobe Flash Platform, for Two Use Cases Web Content & Applications Standalone Applications (Inside the browser) (Outside the browser) 2007 Adobe Systems Incorporated. All Rights Reserved.

The Open Screen Project Singular experience, Multiple devices Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. 2007 Adobe Systems Incorporated. All Rights Reserved.

Flash Gaming Summit - Ryan Stewart on The Future of Flash

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