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Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play
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Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play

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Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play …

Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play

What are the key elements to designing successful Flash games for reaching gamers on social networks? This talk includes a deep dive into game design and viral mechanisms that you must use to succeed on social networks such as Facebook and MySpace.

Presented by Bret Terrill, Zynga

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  • 1. Making Flash Games That Social Networks Want to Play Bret Terrill
  • 2. Me
    • Director of Biz Dev, Zynga
    • Bret on Social Games (bretterrill.com)
  • 3. My Company: Zynga
  • 4. What You’re Going to Learn (Hopefully)
    • Why you want your games on Facebook
    • What doesn’t work on Facebook
    • What does work on Facebook
    • Why those games work on Facebook
  • 5. You want to be on the platform. I Facebook!
  • 6. It’s all about distribution.
  • 7. Mafia Wars - 1.7 Million Daily Players (12 Months)
  • 8. Things Not to Do. FAIL!
  • 9. Fail: Just Embedding Your SWF
  • 10. Fail: Real-time Multiplayer…
  • 11. … with one exception. Fun to play with strangers – like this guy.
  • 12. Things to Do. UNFAIL!
  • 13. Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users
  • 14. Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users
  • 15. Single-player: Challenge your friends Jetman – 400,000 Daily Active Users
  • 16. Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users
  • 17. Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users
  • 18. Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.  I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users
  • 19. Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users
  • 20. This is where it gets geeky… BUT WHY?
  • 21. The Platform is Social
    • Nature of the Platform
    • Status is Important
    • Gender: Competition v. Cooperation
    • Reciprocity Loop (Gifting, Grooming)
  • 22. Like dogs? www.zynga.com/jobs Questions?