Making Flash Games That Social Networks Want to Play Bret Terrill

Me Director of Biz Dev, Zynga Bret on Social Games (bretterrill.com)

Director of Biz Dev, Zynga

Bret on Social Games (bretterrill.com)

My Company: Zynga

What You’re Going to Learn (Hopefully) Why you want your games on Facebook What doesn’t work on Facebook What does work on Facebook Why those games work on Facebook

Why you want your games on Facebook

What doesn’t work on Facebook

What does work on Facebook

Why those games work on Facebook

You want to be on the platform. I Facebook!

It’s all about distribution.

Mafia Wars - 1.7 Million Daily Players (12 Months)

Things Not to Do. FAIL!

Fail: Just Embedding Your SWF

Fail: Real-time Multiplayer…

… with one exception. Fun to play with strangers – like this guy.

Things to Do. UNFAIL!

Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users

Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users

Single-player: Challenge your friends Jetman – 400,000 Daily Active Users

Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users

Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users

Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.  I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users

Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users

This is where it gets geeky… BUT WHY?

The Platform is Social Nature of the Platform Status is Important Gender: Competition v. Cooperation Reciprocity Loop (Gifting, Grooming)

Nature of the Platform

Status is Important

Gender: Competition v. Cooperation

Reciprocity Loop (Gifting, Grooming)

Like dogs? www.zynga.com/jobs Questions?