Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play

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    Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play - Presentation Transcript

    1. Making Flash Games That Social Networks Want to Play Bret Terrill
    2. Me
      • Director of Biz Dev, Zynga
      • Bret on Social Games (bretterrill.com)
    3. My Company: Zynga
    4. What You’re Going to Learn (Hopefully)
      • Why you want your games on Facebook
      • What doesn’t work on Facebook
      • What does work on Facebook
      • Why those games work on Facebook
    5. You want to be on the platform. I Facebook!
    6. It’s all about distribution.
    7. Mafia Wars - 1.7 Million Daily Players (12 Months)
    8. Things Not to Do. FAIL!
    9. Fail: Just Embedding Your SWF
    10. Fail: Real-time Multiplayer…
    11. … with one exception. Fun to play with strangers – like this guy.
    12. Things to Do. UNFAIL!
    13. Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users
    14. Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users
    15. Single-player: Challenge your friends Jetman – 400,000 Daily Active Users
    16. Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users
    17. Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users
    18. Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.  I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users
    19. Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users
    20. This is where it gets geeky… BUT WHY?
    21. The Platform is Social
      • Nature of the Platform
      • Status is Important
      • Gender: Competition v. Cooperation
      • Reciprocity Loop (Gifting, Grooming)
    22. Like dogs? www.zynga.com/jobs Questions?

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