Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play

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Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play

What are the key elements to designing successful Flash games for reaching gamers on social networks? This talk includes a deep dive into game design and viral mechanisms that you must use to succeed on social networks such as Facebook and MySpace.

Presented by Bret Terrill, Zynga

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  • Flash Gaming Summit - Bret Terrill on Making Flash Games That Social Networks Want to Play

    1. 1. Making Flash Games That Social Networks Want to Play Bret Terrill
    2. 2. Me <ul><li>Director of Biz Dev, Zynga </li></ul><ul><li>Bret on Social Games (bretterrill.com) </li></ul>
    3. 3. My Company: Zynga
    4. 4. What You’re Going to Learn (Hopefully) <ul><li>Why you want your games on Facebook </li></ul><ul><li>What doesn’t work on Facebook </li></ul><ul><li>What does work on Facebook </li></ul><ul><li>Why those games work on Facebook </li></ul>
    5. 5. You want to be on the platform. I Facebook!
    6. 6. It’s all about distribution.
    7. 7. Mafia Wars - 1.7 Million Daily Players (12 Months)
    8. 8. Things Not to Do. FAIL!
    9. 9. Fail: Just Embedding Your SWF
    10. 10. Fail: Real-time Multiplayer…
    11. 11. … with one exception. Fun to play with strangers – like this guy.
    12. 12. Things to Do. UNFAIL!
    13. 13. Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users
    14. 14. Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users
    15. 15. Single-player: Challenge your friends Jetman – 400,000 Daily Active Users
    16. 16. Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users
    17. 17. Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users
    18. 18. Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.  I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users
    19. 19. Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users
    20. 20. This is where it gets geeky… BUT WHY?
    21. 21. The Platform is Social <ul><li>Nature of the Platform </li></ul><ul><li>Status is Important </li></ul><ul><li>Gender: Competition v. Cooperation </li></ul><ul><li>Reciprocity Loop (Gifting, Grooming) </li></ul>
    22. 22. Like dogs? www.zynga.com/jobs Questions?

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