Player Behaviour by Martine Spaans

Player Behaviour Things that you Should know about Yourself Mar%ne Spaans – Casual Game Consultancy

What are You going to Teach Me about Me? •  Eye-‐focus •  Reading •  Controls •  Expecta%on Management •  A>en%on Span •  User Tes%ng •  Por%ng Craze •  Some User Videos

And Who do you Think you Are? •  Past: –  Managed Content, Game Sites, and Interna%onal Site Rollout –  Specialized in Game Licensing and Content Op%maliza%on •  Present: -‐  Member of the FlashGameLicense Team -‐  Online Marke%ng Manager at Blue Byte/UbisoO (Yay! Play The Se>lers Online! J) -‐  Providing Casual Game Consultancy

Eye-‐Focus

Reading •  Concentra%on Problem •  Informa%on Overload •  Fonts •  Icons

Controls •  Fingers and Hand/Eye Coordina%on •  Laptops have Touchpads...or a Trackball…

ExpectaCon Management •  How Much Longer!?!? •  Levelmap/Progress Slider •  Easy/Medium/Hard •  Balancing

AEenCon Span •  Dropoﬀ Point •  Learning Curve •  Repe%%veness •  Fair Gameplay •  Skip-‐bu>on

User TesCng •  Own Environment •  Don’t Say a Thing •  No Timeslot •  Your Fault, not Theirs •  Bad User Experience •  Metrics! (www.playtomic.com)

PorCng Craze •  Will your Game be Fun on a small screen? •  Gameplay Suitable? •  Fingersize a Problem? •  Will People Pay for it?

Your Fans Love You WHAT THE!?!

They can be Very Helpful as well •  Discover bugs •  User Help

That’s all! Thanks for your AEenCon! •  Ques%ons? All Issues Regarding FGL: mar%ne@ﬂashgamelicense.com Casual Game Consultancy: mar%nespaans@gmail.com +31 (0)6 18 23 59 85 h>p://www.aston-‐mar%ne.com

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Player Behaviour by Martine Spaans

by mochimedia on Sep 14, 2011

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Player Behaviour by Martine Spaans — Presentation Transcript