Your SlideShare is downloading. ×
2011 Flash Games Market Survey
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2011 Flash Games Market Survey

7,232

Published on

These are the results of the 2011 Flash Games Market survey, organized annually by Mochi Media.

These are the results of the 2011 Flash Games Market survey, organized annually by Mochi Media.

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,232
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
106
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 2011 Flash Games Market Survey Results December 20, 2011
  • 2. OVERVIEWAbout The Survey!   The Flash Games Market Survey is the annual summary of the top trends in the Flash games industry. Organized each year by Mochi Media with the support of partners, the data in the survey delivers key insights for the Flash game developer and publisher (website / portal owner) audiences. The findings in this survey also help determine the content of Flash Gaming Summit, the leading annual conference for Flash games, and is reflected in the March 2012 event with the theme “Maximize Your Game”.!   1,075 total survey responses 2
  • 3. OVERVIEW CON’DAbout Mochi Media!   Mochi Media is the world’s largest browser-based games network, with more than 150 million monthly active users and 55,000 games on more than 60,000 publisher websites. Mochi Media’s game development products and services enable developers to track, distribute, and monetize their games across the web. Mochi Media is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME) 3
  • 4. HIGHLIGHTS!   Online game development continues to be int’l phenomenon!   Developers embracing dual platforms: first online, then mobile!   Online developers still learning how to monetize on mobile!   App sales and ads top current mobile monetization methods!   Big interest in 3D games!   Majority of devs who don’t make games full-time are students!   Over 80% of devs want game development to be full-time job 4
  • 5. HIGHLIGHTS, CON’DYear over year highlights:!   Game traffic and revenue have increased for almost 60% of game developers!   Developers maximizing their monetization strategy by utilizing more channels!   AS3 and FlashDevelop are top development tools 5
  • 6. SOME DEFINITIONSA few definitions of terms used in this survey:!   Devs / developers: Game developers, the ones making the games.! Pubs / publishers: website / portal owners where players interact with the games.!   Sponsors: publishers who pay for games for the purpose of brand & link placement to drive traffic and/or access to exclusive content. 6
  • 7. Demographic Info 7
  • 8. DEVELOPER, PUBLISHER, OR DEV-PUB?Respondents Identified As Either A Developer, Publisher, Or Both 21% Developer 8% Publisher Developer and Publisher 71% vs. 2010: More publishers responded this year.Source: Flash Games Market Survey 7/2011 8
  • 9. DEVELOPER & PUBLISHER LINES BLURThere Is Overlap Between Developers And Publishers Developer   Dev-­‐Pub   71%   21%  Source: Flash Games Market Survey 7/2011 9
  • 10. FLASH GAMES INDUSTRY IS STILL MALE What is your gender? 5% Male Female 95%vs. 2010: Roughly the same,slight increase in femalerespondentsSource: Flash Games Market Survey 7/2011 10
  • 11. OVER 85% OF FLASH GAMES COMMUNITY UNDER 34 Which Age Group Do You Fall Into? 45.00% 40.70% 40.00% 35.00% 33.80% 30.00% vs. 2010: No significant changes 25.00% 20.00% 15.00% 12.30% 10.40% 10.00% 5.00% 2.00% 0.00% 2-17 18-24 25-34 35-44 45-55 Source: Flash Games Market Survey 7/2011 11
  • 12. FLASH GAMES INDUSTRY CONTINUES TO BE INT’LWhat Country Do You Live In?Top 10 countries (% change from 2010) !   U.S. 21 % (+2%) !   U.K. 10% (+2%) !   Canada 6% (+1%) !   Russian Federation 6% (no change) !   India 3% (-1%) !   Italy 3% (+2%) vs. 2010: The same countries round out the top 10 with the exception of Italy and Germany (replacing Australia !   Ukraine 3% (-1%) and Poland). We continue to see strong worldwide interest and inroads in the Flash games industry as only 3 of the top 10 countries speak English as their first language. !   Brazil 3% (no change) !   Indonesia 3% (no change) !   Germany 3% (+1%) Source: Flash Games Market Survey 7/2011 12
  • 13. Developer Responses Developers, Including Developers & Publishers 13
  • 14. NEARLY 1 IN 4 DEVS MAKING GAMES FULL-TIMEWhat Percentage Of Your Time Do You Spend Creating Games? Devs Devs & 100% 23.8% Only Pubs Both 100% 23.7% 24.1% 23.8%76 – 99% 4.2% 76-99% 4.3% 4% 4.2% 51-75% 11.2% 16% 12.4%51 – 75% 12.4% 26-50% 24% 22.6% 23.7% 0-25% 36.8% 32.7% 35.8%26 – 50% 23.7% vs. 2010: No data available 0 – 25% 35.8% If not full-time, what do you do? 0% 5% 10% 15% 20% 25% 30% 35% 40% !   #1 answer = “Student” at 33%Source: Flash Games Market Survey 7/2011 14
  • 15. DEVELOPERS STICKING AROUNDHow Long Have You Been Creating Flash Games? Devs Devs & Only Pubs Both 13.0% Less than 1yr 27.1% 16.6% 24.6% 24.6% 1-2 yrs 32.9% 27.6% 31.7% Less than 1 year 2-5 yrs 27.7% 40.2% 30.6% 1-2 years 2-5 years 5+ yrs 12.3% 15.6% 13% 30.6% 5+ years 31.7% vs. 2010: The “1-2 years” category decreased by over 3% as those developers moved into the “2-5 years category”, which is also up over 3%.Source: Flash Games Market Survey 7/2011 15
  • 16. 80% OF DEVELOPERS WANT MORE THAN A HOBBYWhat Is Your Real Goal In Making Games? Just a hobby, Devs Devs & probably always will Only Pubs Both 9.4% be Just a hobby 18.5% 15.1% 17.7% 17.7% To become a full- Become full- time indie developer time indie 39.8% 32.7% 38.1% 14.7% Create game studio 19.1% 23.1% 20.1% To create a game Biggest, most studio successful studio ever 13.2% 19.6% 14.7% 20.1% To be the biggest, Other 9.3% 9.5% 9.4% 38.1% most successful game studio ever! vs. 2010: No data available. Other (please specify)Source: Flash Games Market Survey 7/2011 16
  • 17. DEVELOPERS PREFER AS3 & FLASHDEVELOPFor Flash Development You Use 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Devs Devs & Only Pubs Both AS2 19.8%hAxe 2.3% 6.5% 3.3%FlashDevelop 51.1% 56.3% 52.3% AS3 78.2%Flixel 12.4% 11.1% 12.1%AS3/Flex 24.7% 26.6% 25.1% AS3/Air 21.8%AS3/Air 21.3% 23.6% 21.8% AS3/Flex 25.1%AS3 77.9% 78.9% 78.2% Flixel 12.1%AS2 18.7% 23.6% 19.8% FlashDevelop 52.3% vs. 2010: There was a huge jump in AS3 adoption, from 51% in haXe 3.3% 2010 to 78% in 2011. FlashDevelop is also a surprise with over 50% adoption- it was added as an option after being a popular fill-in for 2010. Source: Flash Games Market Survey 7/2011 17
  • 18. DIALING DOWN ON GAME QUANTITYHow Many Total Published Flash Games Have You Created In The Past Year? Devs Devs & 60.0% Only Pubs Both1-2 48.8%games 51.6% 39.7% 48.8% 50.0%3-5games 25.4% 27.1% 25.8% 40.0%6-10games 7% 15.1% 8.9% 30.0% 25.8%11-20games 3.1% 6% 3.8% 20.0%21+games 1.7% 4.5% 2.3% 8.9% 10.3% 10.0%N/A 11.2% 7.5% 10.3% 3.8% 2.3% 0.0% vs. 2010: There was a shift to 1-2 3-5 6-10 11-20 21+ N/A - fewer games in 2011, with all games games games games games never category options decreasing created a except for the “1-2” category, which increased. The “N/A” Flash category also increased game slightly. Source: Flash Games Market Survey 7/2011 18
  • 19. GAME PLAYS HOLDING STEADYHow Many Game Plays On Average Do Your Games Typically Get In Their Lifetime? Devs Devs & 0 to 200k game Only Pubs Both plays0-200k 35.8% 27.6% 33.9% 200k - 500k game200k-500k 11.5% 18.6% 13.1% plays 23.5% 2.8% 500k - 1 million500k-1M 10.4% 11.1% 10.6% 33.9% game plays1M-5M 11.9% 14.1% 12.4% 1 million - 5 million5M-10M 3.2% 5% 3.6% game plays10M+ 2.8% 3% 2.8% 5 million to 10 3.6% 12.4% million game playsN/A 24.3% 20.6% 23.5% 13.1% 10 million or more 10.6% N/A - Im not sure orvs. 2010: The numbers are very dont knowsimilar, with the “0-200k”increasing slightly in 2011. Source: Flash Games Market Survey 7/2011 19
  • 20. DEVS ARE WORKING ALONE OR IN SMALL TEAMSWhat Size Team Do You TYPICALLY Work With To Create Games? 0.5% Devs Devs & 1.5% 1.6% Myself (single Only Pubs Both developer)Myself 59% 51.3% 57.2%Indie 8.3% Indie Collaborationscollaborations 29.9% 34.2% 30.9% (2-5 memberSmall company 7.5% 11.1% 8.3% independent team)Medium Small companycompany 1.7% 1.5% 1.6% (2-10 memberLarge company 0.3% 1% .5% 30.9% professional team) 57.2% Medium company (11-50 member vs. 2010: Very little change, the professional team) biggest difference being a 2.7% Large company (51+ decrease in “small teams”. member professional team) Source: Flash Games Market Survey 7/2011 20
  • 21. COLLABORATIONS OCCUR THROUGH FRIENDSHIPSHow Do You Find Collaborators For Your Projects?60.0% 52.7% Devs Devs & Only Pubs Both50.0% Mochi Media40.0% Forums 12.1% 21.6% 14.3% FlashGameLicense30.0% 24.4% 23.5% Forums 26.2% 18.6% 24.4%20.0% 15.1% Blogs 24% 21.6% 23.5% 14.3% Play games / game10.0% credits 15% 15.6% 15.1% 0.0% Other 52.7% 52.8% 52.7% vs. 2010: No data available. Top answer for “other”: !   “Friends”Source: Flash Games Market Survey 7/2011 21
  • 22. Coding & Game Design Are Core StrengthsWhat Aspect In Game Creation Do You Feel Strong In? Select All That Apply. 0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0% Coding 79.8% Game Art 31.8% Game Design 61.7% Game Music 11.4%Business Side (partnerships, sponsorships, 20.1% Other (please specify) 2.0% Devs Devs & Only Pubs BothCoding 80.6% 77.4% 79.8%Game Art 32% 31.2% 31.8% vs. 2010: Though calculated slightlyGame differently, the ranking of strengths is stillDesign 63.7% 55.3% 61.7% the same: Coding and Game Design are tops, while Music is at the bottom.Game Music 11.6% 10.6% 11.4%BusinessSide 17.9% 27.1% 20.1%Other 2.1% 1.5% 2% Source: Flash Games Market Survey 7/2011 22
  • 23. CREATION CYCLES GETTING SLIGHTLY LONGERHow Long Does It Take You To Create A Flash Game? Devs 60.0% Devs & 52.6% Only Pubs Both 50.0%Less than amonth 21.00% 26.1% 22.2% 40.0%1-3 months 53.00% 51.3% 52.6%4-6 months 16.0% 30.0% 16.10% 15.6% 22.2%7-12 months 4.90% 4% 4.7% 20.0% 16.0%12+ months 2.60% 0.5% 2.1% 10.0% 4.7%Other 2.50% 2.5% 2.5% 2.1% 2.5% 0.0% vs. 2010: The “Less than a Less 1-3 4-6 7-12 12+ Other month” category decreased by than a months months months months (please almost 4%, while all other month specify) categories increased. The biggest increase was in the “1-3 month” category at 3.6%. Source: Flash Games Market Survey 7/2011 23
  • 24. FLASH DOMINATES ONLINE GAMESHow Long Does It Take You To Create A Game Using These Technologies?100.0% 80.0% 60.0% Unity 40.0% Objective C 20.0% HTML5 0.0% Less than 1-3 months 4-6 months 7-12 months 12+ months I don’t use one month this technology I Don’t Use Less Than 7-12 This 1 Month 1-3 Months 4-6 Months Months 12+ Months Technology vs. 2010: No data available.Unity 2.4% 5.7% 4.4% 1.5% 0.8% 85.2%Objective C 1.4% 5.1% 3.6% 1.4% 0.6% 87.8%HTML 5 3.6% 5.1% 2.3% 1.0% 0.5% 87.6%Source: Flash Games Market Survey 7/2011 24
  • 25. INTEREST IN 3D GAMES IS HIGH Are You Interested In Creating 3D Games? Devs Devs & Only Pubs Both 27.2% Yes 72% 75.4% 72.8% Yes No 28% 24.6% 27.2% No 72.8% vs. 2010: No data available.Source: Flash Games Market Survey 7/2011 25
  • 26. DEVELOPERS MAXIMIZING MONETIZATION CHANNELS How Do You Make Money From Flash Games? Select All That Apply Devs Devs & 70.0% 63.7% Only Pubs Both 60.0% Ads In Game 59.3% 77.2% 63.7% 46.5% Ads On 50.0% 38.0% Website 22.3% 65.3% 32.8% 40.0% 32.8% Custom Game 27.9% 30.0% Development 27.2% 30.1% 27.9% 20.0% 14.6% Licensing 37.3% 39.9% 38.0% 11.1% Micro- 10.0% transactions 9.7% 15.5% 11.1% 0.0% Sponsorships 48.5% 40.4% 46.5% N/A- don’t make money 17.3% 6.2% 14.6% vs. 2010: Every single monetization method listed has increased since last year, evidence that developers are getting more sophisticated in monetizing their work. The biggest increase was “Ads in Game” at 18%. Source: Flash Games Market Survey 7/2011 26
  • 27. MONTHLY INCOME HOLDING STEADYHow Much Money Do You Make Each Month From Developing Games? Devs & 60.0% 52.2% Devs Only Pubs Both 50.0%$0-$500 52.50% 51.30% 52.2%$501- 40.0%$1,000 9.80% 11.40% 10.2% 30.0%$1,001- 19.9%$5,000 20.0% 10.80% 13.00% 11.3% 10.2% 11.3%$5,001- 10.0%$10,000 2.20% 4.10% 2.6% 2.6% 2.0% 1.6%$10,000- 0.0%$25,000 2.00% 2.10% 2.0% $0 to $501 - $1,001 - $5,001 - $10,000 $25,000 N/A - Do $500 1,000 $5,000 $10,000 - and up not wish$25,000+ 1.20% 3.10% 1.6% USD per USD per USD per USD per $25,000 per toDo NotWish To month month month month USD per month discloseDisclose 21.50% 15.00% 19.9% month vs. 2010: The “$1,001-$5,000” category decreased by over 8%, and the “$0-$500” category increased by just over 4%. The rest of the tiers have held steady.Source: Flash Games Market Survey 7/2011 27
  • 28. AVG. SPONSORSHIP PRICES HAVE GONE UPDo You Make Money By Selling Your Game To Sponsors? If So, WhatIs Your Average Price?Price Per Sponsorship Deal !   Devs: avg. $2,414 based on 257 responses 40.5% No !   Dev-pubs: avg. $2,227 based on 64 59.5% Yes responsesTop 5 Sponsorship Amounts: !   $1,000 (13.1%) !   $2,000 (8.6%) vs. 2010: The average sponsorship price has gone up by more than 55%, while the top 5 most common !   $1,500 (7%) amounts are the same (although in a slightly different order). !   $500 (7%) !   $3,000 (6.6%) Source: Flash Games Market Survey 7/2011 28
  • 29. HOW MANY OF YOUR GAMES ACTUALLY GET SPONSORED? [For Those Who Answered That They Get Their Games Sponsored] What Percentage Of Your Games Available For Sponsorship End Up Getting Sponsored? Devs Devs & Only Pubs Both 6.9% 7.5% 0-20 Percent 7.00% 6.30% 6.9% 0-20% 21-40 21-40% Percent 6.60% 10.90% 7.5% 13.7% 41-60% 41-60 Percent 14.00% 12.50% 13.7% 54.8% 61-80% 61-80 Percent 17.10% 17.20% 17.1% 17.1% 81-100% 81-100 Percent 55.30% 53.10% 54.8% vs. 2010: No data available. Source: Flash Games Market Survey 7/2011 29
  • 30. LICENSE AMOUNTS VARYDo You Make Money By Selling Licenses? If So, What Is Your Average Price?Price Per License Agreement !   Devs: avg. $625 based on 179 responses !   Dev-pubs: avg. $366 based on 61 responses 34.1% NoTop 5 Amounts: Yes 65.9% !   $500 (21.1%) !   $200 (15.8%) !   $100 (12.3%) !   $300 (10.5%) vs. 2010: Average license price for Devs increased (+$73), but decreased for dev-pubs (- !   $150 (7%) $817). The top 5 prices are mostly the same, except “$150” replaced “$400”.Source: Flash Games Market Survey 7/2011 30
  • 31. TOP REVENUE CHANNELS: SPONSORSHIPS & ADSWhat Are Your Top 3 Ways Of Making Money From Game Development, RankedBy Revenue Each Month?30.0% 25.6% 26.7% 23.9%25.0% 20.7% 19.7%20.0% 16.1% 17.0% 15.2% 12.2% 12.2% 12.8%15.0% 5.7% 7.7% 6.8%10.0% 4.4% 5.3% 6.0% 3.6% #1 Revenue Source 3.3% 2.7% 4.1% 5.0% 0.0% #2 Revenue Source #3 Revenue Source N/A- vs. 2010: don’t Sponsorships still Ads in Ads on Custom Game Micro- make lead the way as game website Development Licensing transactions Sponsorships money the top revenue driver followed #1 Revenue Source 25.6% 7.7% 16.1% 5.3% 3.3% 26.7% 12.8% closely by Ads in game, though the #2 Revenue gap between Source 20.7% 15.2% 5.7% 17.0% 2.7% 12.2% 3.6% them for the #1 #3 Revenue source decreased Source 19.7% 6.8% 4.4% 12.2% 4.1% 6.0% 23.9% by 24%. Source: Flash Games Market Survey 7/2011 31
  • 32. GAMES ARE PROJECTSDo You Iterate On Games After You Release Them?If so, where do you get your data? (top answers)! Comments (24.7%) 39.1%!   Mochi Media (Mochi Analytics, Mochi Bot) (19.3%) No! Playtomic (17.8%) Yes 60.9%! Forums (10.2%)!   Google Analytics (2.2%) Devs Devs & vs. 2010: No data. The majority of developers Only Pubs Both appear to treat games like projects with a clear end. For those that do try to improveNo their games post-release, they rely on both 60.80% 61.30% 60.9% quantitative and qualitative data for information.Yes 39.20% 38.70% 39.1%Source: Flash Games Market Survey 7/2011 32
  • 33. INCREASE IN GAME TRAFFIC & REVENUEOver The Last Year, Which Of These Statements Is Most Accurate For You? 0% 15% 30% 45% 60% 75% Devs Devs & Only Pubs Both TrafficGame traffic increased, Increased, 57.8% revenue increased Revenue Increased 56.0% 61.30% 57.8% Traffic Decreased,Game traffic decreased, Revenue 7.0% Increased revenue increased 6.20% 9.10% 7.0% Traffic Increased, RevenueGame traffic increased, Decreased 12.70% 10.80% 12.2% 12.2% revenue decreased Traffic Decreased, Revenue Decreased 24.50% 18.80% 23.0%Game traffic decreased, 23.0% revenue decreased vs. 2010: No data available.Source: Flash Games Market Survey 7/2011 33
  • 34. GOOGLE, FORUMS, BLOGS TOP INFO SOURCESWhere Do You Go When You Need To Get Information On Flash GameDevelopment? (Choose All That Apply) 0% 15% 30% 45% 60% 75% 90% Devs Devs & Forums 80.5% Only Pubs Both Forums 81.30% 78.50% 80.5% Blogs 71.6% Blogs 72.00% 70.40% 71.6% Adobe 39.80% 40.30% 39.9% Adobe 39.9% Portal Sites 19.70% 22.00% 20.3% “Google It” 81.90% 86.00% 83.0% Portal Sites 20.3% Online Publications 18.50% 23.70% 19.9% "Google It" 83.0% YouTube 17.60% 18.80% 17.9%Online Publications 19.9% vs. 2010: Though calculated differently, the results are mirror- images. YouTube 17.9%Source: Flash Games Market Survey 7/2011 34
  • 35. Developers & MobileOnline game developers and their connection to mobile game development 35
  • 36. ONLINE GAME DEVELOPERS BRANCHING OUTDo You, Or Have You Made Mobile Games? Devs Devs & Only Pubs Both 36.4% Yes 33.7% 45.2% 36.4% Yes No 66.3% 54.8% 63.6% No 63.6% vs. 2010: No data available.Source: Flash Games Market Survey 7/2011 36
  • 37. 83% CURRENTLY OR PLAN TO DEVELOP FOR MOBILE What Gaming Platforms Do You Develop On? 100% 91.4% 80% 64.2% Yes, I currently develop on this 54.9% 60% platform 41.0% 40% 30.0% 27.9% No, but plan to in next year 21.0% 20.2% 20% 4.8% 12.3% 4.9% 3.6% No, and do not plan to in next 0% year Browser Downloadable Console Mobile PC vs. 2010: Interest in Yes I Currently Develop On No, but plan to in No, and do not plan to in This Platform the next year the next year mobile development is still extremely high.Browser 91.4% 4.9% 4.8% After the browser, mobile is the mostDownloadable PC 21.0% 30.0% 41.0% popular category for current development.Console 3.6% 20.2% 64.2% It also is the most popular platform forMobile 27.9% 54.9% 12.3% “next year”. Source: Flash Games Market Survey 7/2011 37
  • 38. ANDROID TOP MOBILE TARGET, FOLLOWED BY IOSWhich Mobile Stores Do You Target?80% 72.1% 67.1% Devs Devs &70% Only Pubs Both60%50%40% Android 73.10% 70.00% 72.1%30% 20.1%20% 10.4% 8.7% 8.7% iOS 65.40% 71.10% 67.1%10% 0% Blackberry 19.70% 21.10% 20.1% Samsung 8.20% 15.60% 10.4% Microsoft 6.30% 14.40% 8.7% Other 6.70% 13.30% 8.7% vs. 2010: This specific question was not asked, but it is in line with a question last year about developer interest in mobile platforms. In that question, Android and iOS were #’s 1 & 2, respectively.Source: Flash Games Market Survey 7/2011 38
  • 39. GAMES VETTED IN THE BROWSER, THEN GO MOBILEWhat Is Your Approach For Flash And Mobile? 0% 20% 40% 60% 80% Devs Devs & Only Pubs Both I create a Flash version of the game first, followed by a 59.7% Flash, then mobile version mobile 63.5% 51.1% 59.7%I create a mobile version of the Mobile, thengame first, followed by a Flash 7.7% Flash 6.3% 11.1% 7.7% version Both at the same time 15.4% 20% 16.8% I create both versions at the Treat them 16.8% same time separately 12% 16.7% 13.4%I always treat Flash and mobile Other 2.9% 1.1% 2.3% separately, they are not 13.4% connected vs. 2010: No data available. Clearly, developers tend to Other (please specify) 2.3% create mobile versions of their games after first creating a Flash version for the browser.Source: Flash Games Market Survey 7/2011 39
  • 40. MOBILE REVENUE SOURCES: APP SALES #1, ADS #2 How Do You Make Money From Mobile Games? Devs Devs & Only Pubs Both 23.8% App sales App Sales 58.7% 68.9% 61.7% Micro- Microtransactions transactions 8.7% 16.7% 11.1% 61.7% Ads 37.0% 38.9% 37.6% Ads 37.6% Other 24.5% 22.2% 23.8% Other (please specify) vs. 2010: No data available. Interesting note: While app sales 11.1% and ads lead the way, microtransactions seem to be a viable channel. Top answer for “other”: !   “I don’t make money yet”Source: Flash Games Market Survey 7/2011 40
  • 41. MOBILE MONETIZATION: ROOM TO GROW What Percentage Of Your Total Games Revenue Comes From Mobile? 45% 38.9% 40% 35% 29.2% 30% 25% 20% 15% 7.4% 10% 7.0% 3.7% 4.4% 2.3% 4.4% 5% 1.0% 1.0% 0.7% 0% 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% N/A- I haven’t made any money vs. 2010: No data available. Devs are still learning yet with how best to monetize their mobile games. mobile games 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% N/A Devs Only 31.7% 7.2% 6.7% 3.4% 1.9% 1.9% 1.4% 0% 1% 2.9% 41.8% Devs & Pubs 23.3% 6.7% 8.9% 4.4% 10% 3.3% 0% 3.3% 0% 7.8% 32.2% Both 29.2% 7% 7.4% 3.7% 4.4% 2.3% 1% 1% .7% 4.4% 38.9%Source: Flash Games Market Survey 7/2011 41
  • 42. Publisher Responses Publishers, Including Developers & Publishers 42
  • 43. LESS FULL-TIME WEB PORTAL PUBLISHERSDo You Create Flash Game Websites Full-time?If Not, What Is Your Full-time Profession?Top responses 32.3%!   Student (19.1%)!   Web Developer (9.9%) Yes No!   Flash Game Developer (5.3%)!   Game Developer (3.3%) 67.7% Pubs Devs & Only Pubs Both vs. 2010: Full-time site creation is downYes 33.3% 32% 32.3% from last year, decreasing almostNo 66.7% 68% 67.7% 16%.Source: Flash Games Market Survey 7/2011 43
  • 44. PUBLISHERS GETTING MORE EXPERIENCEDHow Long Have You Been Creating Flash Game Websites?40% Pubs Devs & 34.1% Only Pubs Both35% Less than 1 29.6% year 27.1% 36.00% 34.1%30% 27.0% 1-2 years 35.4% 28.10% 29.6%25% 2-5 years 29.2% 26.40% 27.0%20% 5+ years 8.3% 9.60% 9.3%15% 9.3%10% vs. 2010: The “2-5 years” category increased (+6%), while the “Less than 1 year” (-3%) and “5+ 5% years” (5%) categories both decreased. 0% Less than 1 1-2 years 2-5 years 5+ years yearSource: Flash Games Market Survey 7/2011 44
  • 45. PUBLISHERS CONTINUE MULTIPLE SITES TREND How Many Flash Gaming Websites Do You Own? Pubs Devs & 70% Only Pubs Both 63.7% 1-2 sites 64.6% 63.50% 63.7% 60% 3-5 sites 16.7% 15.20% 15.5% 50% 6-10 sites 6.3% 4.50% 4.9% 11-20 sites 0.0% 3.40% 2.7% 40% 21+ sites 0.0% 0.60% 0.4% 30% N/A 12.5% 12.90% 12.8% 20% 15.5% 12.8% vs. 2010: The numbers are very 10% 4.9% similar. The “1-2 sites” category 2.7% (-8%), and the “21+ 0.4% sites” (-2.5%)categories 0% decreased. “3-5” and “6-10” saw 1-2 sites 3-5 sites 6-10 sites 11-20 21+ sites N/A - small increases. The general sites never trend to have more than 1 or 2 created a sites seems to be continuing. Flash sitesSource: Flash Games Market Survey 7/2011 45
  • 46. FEW SITES ARE OPTIMIZED FOR MOBILE DEVICESAre Your Sites Optimized For Mobile? Pubs Devs & 15.0% Only Pubs BothYes 22.9% 12.9% 15%No 77.1% 87.1% 85% Yes No vs. 2010: Possibly a moot point after Adobe’s announcement about Flash on mobile, but most portal owners weren’t optimizing 85.0% for mobile anyway.Source: Flash Games Market Survey 7/2011 46
  • 47. MANY SMALL PORTALS MAKE UP A BIG INDUSTRYHow Many Unique Visitors Visit Your Site(s) Each Month?70% 66.4% Pubs Devs & Only Pubs Both60% 0 – 200k 66.7% 66.30% 66.4% 200k – 500k 8.3% 7.90% 8.0%50% 500k – 1M 4.2% 5.10% 4.9%40% 1M – 5M 0.0% 3.90% 3.1% 5M – 10M 0.0% 1.10% 0.9%30% 10M+ 2.1% 1.10% 1.3%20% 15.5% N/A 18.8% 14.60% 15.5%10% 8.0% 4.9% 3.1% 0.9% 1.3% vs. 2010: Most of the traffic 0% numbers have decreased, with 0 to 200k - 500k - 1 1 million 5 million 10 N/A - Im the exception of the “0-200k” 200k 500k million -5 to 10 million not sure category (+3.5%). The general unique unique unique million million or more or prefer distribution of the answers is visitors visitors visitors unique unique unique not to approximately the same. visitors visitors visitors discloseSource: Flash Games Market Survey 7/2011 47
  • 48. PORTAL OWNERS CONTINUE TO WORK TOGETHERDo You Manage Your Website By Yourself, Or With A Team? 80% Pubs Devs & 73.0% Only Pubs Both 70%Myself 72.9% 73.00% 73.0% 60%Small team 22.9% 19.70% 20.4% 50%Medium team 2.1% 3.40% 3.1%Large team 40% 0.0% 0.60% 0.4%Other 2.1% 3.40% 3.1% 30% 20.4% 20% vs. 2010: “Small teams” (-7.5%) 10% decreased while all other categories 3.1% 3.1% increased, most notably 0.4% “Myself” (+8%). Historically speaking, 0% this is still a solid amount of Myself Small team Medium Large team Other collaboration for portal owners. (single (2-5 team (6-50 (50+ (please publisher) members) members) members) specify):Source: Flash Games Market Survey 7/2011 48
  • 49. ADS LEAD REVENUE STREAMS, DOWNLOADABLES RISING How Do You Make Money From Your Flash Gaming Website? Select All That Apply 90% 77.9% Pubs Devs & 80% Only Pubs Both 70% Ads on website 79.2% 77.50% 77.9% 60% Downloadable 50% games 20.8% 12.90% 14.6% 40% Virtual goods 4.2% 6.20% 5.8% 30% Physical 20% 14.6% 15.9% goods 10.4% 1.70% 3.5% 10% 5.8% 3.5% 3.1% N/A 16.7% 15.70% 15.9% 0% Other 8.3% 1.70% 3.1% vs. 2010: The reliance on Ads has increased (+9%). Virtual goods have fallen off a bit (-2%), replaced by Downloadable games (+3%). Source: Flash Games Market Survey 7/2011 49
  • 50. 60% OF PUBLISHERS MAKE LESS THAN $500/MO.How Much Money Do You Make Each Month From Your Gaming Websites?70% Devs 60.6% Pubs & Only Pubs Both60% $0-$500 58.3% 61.20% 60.6%50% $501-$1,000 6.3% 7.90% 7.5% $1,001- $5,000 6.3% 3.90% 4.4%40% $5,001- $10,000 4.2% 5.10% 4.9%30% $10,000- $25,000 4.2% 0.60% 1.3% 20.8%20% $25,000+ 0.0% 0.60% 0.4% N/A 20.8% 20.80% 20.8%10% 7.5% 4.4% 4.9% 1.3% 0.4% vs. 2010: Aside from a small0% gain in the “$5,001-$10,000” $0 to $500 $501 - $1,001 - $5,001 - $10,000 - $25,000 N/A - Do category (+1%), all categories USD per 1,000 USD $5,000 $10,000 $25,000 and up per not wish to above $1,000 decreased. month per month USD per USD per USD per month disclose month month monthSource: Flash Games Market Survey 7/2011 50
  • 51. ON-SITE ADS #1 REVENUE SOURCEWhat Are Your Top 3 Ways Of Making Money From Game Development?90%75%60%45%30% #1 Revenue Source15% #2 Revenue Source 0% #3 Revenue Source Ads on Downloadable Virtual Physical website games goods goods Microtransactions N/A#1Revenue vs 2010:Source 77.1% 6% 2.8% 0.9% 2.3% 11% Microtransactions#2 introduced as a newRevenue selection option. Ads asSource 9.2% 25.4% 10% 4.6% 24.6% 26.9% the #1 source decreased#3 by nearly 7%RevenueSource 2.2% 6% 6.7% 6.7% 9% 70.9% Source: Flash Games Market Survey 7/2011 51
  • 52. ALMOST 20% OF PUBLISHERS HAVE UNIQUE GAME API’S Do You Have Your Own Unique Api’s For Games On Your Site? 19.0% Pubs Devs & Only Pubs Both Yes 25.0% 17.4% 19.0% Yes No 75.0% 82.6% 81.0% No vs 2010: No data available. 81.0% Source: Flash Games Market Survey 7/2011 52
  • 53. MOCHI MEDIA IS TOP CONTENT SOURCEHow Do You Find Games For Your Site(s)? Select All That Apply 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Talk Arcades Mochi Media DistributionFlashGameDistribution.com Playtomic Distribution Other (please specify) Pubs Devs & Top “Other” response: Only Pubs Both Talk Arcades 27.1% 16.3% 18.6% !   “Look for them on top portal Mochi Media Distribution 83.3% 70.2% 73% sites” (16.7%) FlashGameDistribution 22.9% 37.1% 34.1% vs. 2010: No data available. Playtomic Distribution 6.3% 16.9% 14.6% Other 18.8% 30.3% 27.9%Source: Flash Games Market Survey 7/2011 53
  • 54. OVER 80% OF PORTAL OWNERS CREATE THEIR OWN SITES Do You Use Arcade Scripts? If So, Which Ones? Pubs Devs & Only Pubs Both No 79.2% 80.30% 80.1% 19.9% Yes 20.8% 19.70% 19.9% I don’t use arcade scripts Yes, I use Top Script used: 80.1% !   AV Arcade (46.7% ) vs. 2010: No data available. Source: Flash Games Market Survey 7/2011 54
  • 55. PHP MOST POPULAR TECHNOLOGY FOR PUBLISHERS Which Web Technologies Do You Use To Build / Develop Your Site(s)? Select All That Apply PHP Pubs Devs & Only Pubs Both 8.8% 11.5% Python PHP 83.3% 84.80% 84.5% Python 4.2% 6.20% 5.8% Ruby Ruby 4.2% 2.80% 3.1% 19.0% Java 37.5% 14.00% 19.0% Java 84.5% C# 12.5% 7.90% 8.8% 3.1% C# Other 12.5% 11.20% 11.5% 5.8% Other (please vs. 2010: No data available. describe) Source: Flash Games Market Survey 7/2011 55
  • 56. MORE INVESTMENT IN TRAFFIC DRIVERSHow Do You Get Traffic To Your Website? Select All That Apply. Pubs Devs & 70.0% Only Pubs Both 59.3% 60.0%Paid ads(Google, 50.0%Adwords) 43.8% 33.10% 35.4% 40.0% 35.4% 32.7%Banner traffic 25.0% 19.10% 20.4% 30.0%Link exchange 41.7% 30.30% 32.7% 20.4%Create your 20.0% 15.9% 12.4%own games 12.5% 71.90% 59.3% 10.0%Sponsorgames 8.3% 13.50% 12.4% 0.0%Other 35.4% 10.70% 15.9% vs. 2010: Every category increased, with the biggest gain in the “Create your own games” category (+22%). Paid ads also had a significant increase (+14%).Source: Flash Games Market Survey 7/2011 56
  • 57. PUBLISHERS WHO ALSO SPONSOR GAMESDo You Sponsor Games? If So, What Would You Estimate Is The AverageAmount That You Pay To Sponsor A Game?How Much Do You Pay? 11.1% !   Pubs: avg. price is $460, based on 3 responses No !   Dev-pubs: avg. price is $1,014, Yes based on 18 responses 88.9% !   Combined: avg. price is $891, based on 21 responses vs. 2010: The number of publishers sponsoring games dropped significantly (-13%). The average price for publishers only is much lower, but this could be sue to a small sample size. The dev-pubs average is very similar to 2010. It is clear that the high-dollar sponsors we see from the developer responses did not complete the survey.Source: Flash Games Market Survey 7/2011 57
  • 58. MOST PUBLISHERS SPONSOR 1 GAME PER MONTH How Many Games Do You Sponsor Each Month? Pubs Devs & Only Pubs Both 0.0% 12.0% 1 1 66.7% 59.10% 60.0% 2-5 33.3% 27.30% 28.0% 2-5 6-10 0.0% 0.00% 0.0% 6-10 10+ 0.0% 0.00% 0.0% 28.0% Other 0.0% 13.60% 12.0% 60.0% 10+ Other (please vs. 2010: The most popular specify) response overwhelmingly shifted from “2-3” to “1”. Source: Flash Games Market Survey 7/2011 58
  • 59. EXISTING RELATIONSHIPS & FGL DRIVE SPONSORSHIPS How Do You Find Games Up For Sponsorship? 0% 15% 30% 45% 60% 75% Pubs Devs & Only Pubs Both FlashGameLicense FlashGameLicense.com 56.0% .com 33.3% 59.10% 56.0% Existing relationships: developers contact you 66.7% 59.10% 60.0% Existing relationships: Existing developers contact you 60.0% relationships: you directly contact developers 100.0% 59.10% 64.0% Other forums 0% 9.10% 8.0% Existing relationships: you 64.0% contact developers directly vs. 2010: No data available Other Forums 8.0% Source: Flash Games Market Survey 7/2011 59
  • 60. FEWER PUBLISHERS LICENSING GAMESDo You License Ad-free Or Logo-free Versions Of Games For Your Site? IfSo, What Is An Average Amount That You Pay For Each License? 2.8% How Much Do You Pay? !   Pubs: no publishers indicated that they license games. No Yes !  Dev-pubs: avg. price is $733, based on 3 responses 97.2% vs. 2010: Even fewer publishers are licensing games, with over a 5% drop. Of the two publishers types, only dev-pubs indicated that they license games. Pubs Devs & Only Pubs Both No 95.3% 97.70% 97.2% Yes 4.7% 2.30% 2.8% Source: Flash Games Market Survey 7/2011 60
  • 61. TRAFFIC & REVENUE INCREASEDOver The Last Year, Which Of These Is Most Accurate For You? 0% 15% 30% 45% 60% Pubs Devs &Web traffic increased, revenue Only Pubs Both increased 52.8% Traffic Increased, Revenue Increased 53.5% 52.60% 52.8%Web traffic decreased, revenue Traffic Decreased, increased 4.1% Revenue Increased 2.3% 4.60% 4.1% Traffic Increased, RevenueWeb traffic increased, revenue Decreased decreased 7.8% 2.3% 9.10% 7.8% Traffic Decreased. Revenue Decreased 11.6% 17.10% 16.1%Web traffic decreased, revenue decreased 16.1% No Change 30.2% 16.60% 19.3% vs. 2010: No data available. No change in web traffic or revenue 19.3%Source: Flash Games Market Survey 7/2011 61
  • 62. TOP INFORMATION SOURCES: GOOGLE, FORUMS & BLOGS Where Do You Go When You Need To Get Information On Flash Games? (Choose All That Apply) 0.0% 20.0% 40.0% 60.0% 80.0%100.0% Pubs Devs & Only Pubs Both Forums 67.9% YouTube 44.2% 73.70% 67.9% Online Publications 44.2% 66.90% 62.4% Blogs 62.4% “Google It” 37.2% 36.60% 36.7% Other Publishing Sites 36.7% Other Publishing Sits 74.4% 84.60% 82.6% Blogs 23.3% 26.90% 26.1% "Google It" 82.6% Forums 23.3% 16.00% 5.5% Online Publications 26.1% vs. 2010: Though calculated differently this year, the distribution is very similar to 2010 with “Google it” YouTube 5.5% the top source followed by “Forums” and then “Bogs”.Source: Flash Games Market Survey 7/2011 62
  • 63. CONTACT INFOContact Info:Jason ThrockmortonLaunchSquad(415)625-8555mochimedia@launchsquad.com 63
  • 64. FIN 64

×