What's New At Mochi! by Colin Cupp and Ryan Nichols

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Presentation by Colin Cupp and Ryan Nichols at Mochi London that covers what Mochi Media has been working on, what's new, and what the community can expect going forward.

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What's New At Mochi! by Colin Cupp and Ryan Nichols

  1. 1. WHAT’S NEW AT MOCHI!Colin Cupp, Product Marketing Manager Ryan Nichols, VP Product AUGUST 27, 2011
  2. 2. MEET THE TEAM! 2
  3. 3. WE’VE BEEN BUSY!WE WANT TO KEEP IMPROVING OUR PRODUCTS AND TOOLS TOMAKE YOUR LIFE EASIER.!   MOAR REVENUE!   MOCHI ASIA!   NEW GAMES CATALOG!   MOCHI ACHIEVEMENTS!   ACCOUNT UPDATES 3
  4. 4. MOAR REVENUEWHAT’S INSIDE:!   MOCHI NETWORK ECPM’S* ARE ON THE RISE!   NEW PARTNERS IN KEY INTERNATIONAL MARKETS!   EXTREMELY HIGH DEMAND FOR MOCHI ADS * eCPM is an advertising term, which is also used on the Mochi developer account dashboard to illustrate earnings. Literal definition: Effective revenue per thousand impressions. 4
  5. 5. MORE REVENUE: RISING ECPM’SGLOBAL ECPM EXPERIENCING 100% GROWTH YEAR OVER YEAR 5
  6. 6. MORE REVENUETHE U.S. ECPM IS GROWING INCREDIBLY FAST, CURRENTLY AT APPROX. $2.00 (NET TO DEVELOPERS) 6
  7. 7. MORE REVENUEECPM IN THE UK HASEXPERIENCED A 115%INCREASE SINCE 2009 7
  8. 8. MORE REVENUE VISUAL FOR GLOBAL, US, & UK ECPM PERFORMANCE SINCE 2009. 8
  9. 9. ASIAN MARKETSREVENUE BOOST!   SINCE MOCHI’S ACQUISITION BY SHANDA, WE HAVE SEEN A 600+% INCREASE IN NETWORK ECPM IN CHINA 9
  10. 10. ASIAN MARKETSSHANDA GAMES!   WE HAVE A HEAVYWEIGHT IN OUR CORNER WHO CARES ABOUT THE FLASH GAMES INDUSTRYPARTNERSHIPS!   WE ARE FORMING NEW PARTNERSHIPS WITH LARGE PORTALS AND SOCIAL NETWORKSGROWING TEAM!   WE ARE HIRING MORE ENGINEERS TO WORK ON THE AD PLATFORM AND DEVELOPER TOOLS 10
  11. 11. NEW PARTNERS!   WE HAVE PARTNERS SELLING MOCHI ADS ON AN EXCLUSIVE BASIS IN 7 DIFFERENT MARKETS!!   WE’RE ACTIVELY SEEKING AND DEVELOPING PARTNERSHIPS IN BRAZIL, RUSSIA, KOREA, JAPAN AND CHINA* *IF YOU KNOW OF ANY MEDIA COMPANIES IN THOSE MARKETS, PLEASE EMAIL JOE GRUENDER: OSAKAJOE@MOCHIMEDIA.COM 11
  12. 12. HIGH DEMAND!   WE HAVE HUGE DEMAND FOR MOCHI ADS INVENTORY IN MANY KEY MARKETS!   ANTICIPATING “OFF-THE-CHARTS” Q4 DEMAND.              !   Many advertisers are moving their offline advertising budgets (e.g. Television) to the web.  !   When demand outstrips supply, eCPMs always rise J!   MOCHI IS LOOKING TO CONTINUE TO EXPAND OUR INVENTORY IN !   US, CA, UK, Western Europe, Scandinavia markets 12
  13. 13. GAMES CATALOG 2.0NEW GAMES CATALOG!   FASTER SEARCHES!   MORE POWERFUL- COMBINE SEARCH FILTERS TO REFINE YOUR GAMES!   SAVE YOUR SEARCH FOR LATER, EVEN MAKE IT YOUR CUSTOM GAMED FEED! 13
  14. 14. GAMES CATALOG 2.0 WALKTHROUGH 14
  15. 15. NEW DEVELOPER TOOL: MOCHI ACHIEVEMENTSDEVELOPER TOOL WITH PUBLISHER BENEFITS:!   DEVELOPERS CAN CREATE CUSTOMIZED ACHIEVEMENTS SYSTEMS !   Use default UI (no Mochi branding) !   Create your own UI with your branding 15
  16. 16. MOCHI ACHIEVEMENTS EXAMPLES 16
  17. 17. OTHER RECENT RELEASESDEVELOPER DASHBOARD UPDATES !   Better layout !   Easier access to game reports REQUESTS? COME TALK TO US! 17
  18. 18. DID YOU KNOW ABOUT…!   MOCHI SOCIAL!   MOCHI ANALYTICS!   SCORES AD FORMAT 18
  19. 19. WE WANT WHAT YOU WANTMOCHI MEDIA’S INTERESTS CONTINUE TO ALIGN WITH FLASH GAMEDEVELOPERS AND PUBLISHERS.!   OUR BUSINESS MODEL HASN’T CHANGED- OUR SUCCESS IS BASED ON YOUR SUCCESS.!   WE OPENLY SHARE INFORMATION WITH THE COMMUNITY, INCLUDING THE DATA FROM THE ANNUAL FLASH GAMES MARKET SURVEY!   WE ARE HEAVILY INVESTED IN THE FLASH GAMES INDUSTRY !   As a tools & services provider !   As the organizers of FGS !   As a games publisher, sponsor, and even game creator (BioGems) 19
  20. 20. WHAT’S NEXT FOR YOU?RAISE YOUR HAND IF YOU ARE INTERESTED IN…!   FLASH IN 3D (I.E. MOLEHILL)!   MOBILE GAME DEVELOPMENT!   CREATING MULTIPLAYER GAMES WE CAME HERE TO TALK TO YOU GUYS- LET’S TALK GAMES! 20
  21. 21. DON’T FORGET TO TAKE THE FLASH GAMES MARKET SURVEY! NOT ONLYDOES IT HELP THE ENTIRE FLASH GAMES INDUSTRY, YOU COULD WIN ONEOF 8 PRIZES: ADOBE SOFTWARE (CS5.5 WEB EDITION) OR GIFT CARDS! WWW.SURVEYMONKEY.COM/S/2011FGMS 21
  22. 22. CONNECT WITH US!WE’RE HERE TO TALK TO YOU AND ANSWER ANY QUESTIONS YOU MIGHTHAVE. OTHER WAYS TO CONNECT:!   MONTHLY NEWSLETTER!   TWITTER: @MOCHIMEDIA!   FACEBOOK: WWW.FACEBOOK.COM/MOCHIMEDIA!   COMMUNITY FORUMS!   PRODUCT FORUMS: MOCHIMEDIA.USERVOICE.COM!   GOOD OL’ EMAIL: COLIN@MOCHIMEDIA.COM 22
  23. 23. THANKS! 23

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