Marketing and distribution

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My intentions for the marketing and distribution of Spinning Time!

My intentions for the marketing and distribution of Spinning Time!

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  • 1. Spinning Time
    Marketing and Distribution
  • 2. Distribution
  • 3. I intend for my film to be distributed by Walt Disney Pictures. Research into Disney's productions has revealed that the company has been involved with a lot of movies of the same genre as mine. For example...
    Distribution
  • 4. Freaky Friday was distributed by Walt Disney Pictures, and after re-watching the film I recognise it to be the epitome of what I want ‘Spinning Time’ to be like. I believe it would still be described as a chick flick as all of the content is targeted at teenage girls. The fact that the film includes an element of the supernatural; with the mum and the daughter swapping places, is comparable to the magical element of 'Spinning Time.' Additionally, the fact that all turns out well in the end, and the mother and daughter learn a valuable lesson coincides with Disney's values.
    Freaky Friday
  • 5. All of this in mind, having Disney as a distributor would be a very positive thing for the success of the film in terms of marketing and publicity. Whilst Disney's general values and expectancies of their films would help me work out the issues I've been having as now I can look at other Disney productions for inspirations, in terms of styling my protagonist which I have been having difficulty with.
  • 6. 'Each genre has a set of unwritten constraints.' says William Goldman in his book 'Which Lie Did I Tell?' Chick Flicks follow a certain formula which guarantee their success. Goldman explains his statement,
    Just as if I strayed from the chick formula...
    Chick Flick Formula
    ...and portrayed a female protagonist having no friends, tattered clothes and a really bad time throughout the film and then ending up alone, it wouldn't be a very successful Chick Flick!
    ‘If you're writing a farce, you must be skilled at basic plotting, because farce, to be really funny, has to be really real. The minute you stretch things in-a farce, it shatters. If I am visiting my best friend and my wife is hiding in a closet because she’s been having an affair with him, there must be a totally sound reason for me to be needing to get into that closet right now. The minute it’s a frivolous reason, the farce dies.‘
    Female
    Protagonist
    Love
    Interest
    Few Bumps
    Along the Way
    Happy
    Ending
    Great Chick
    Flick
    =
    +
    +
    +
  • 7. Having Disney on board, would inflict a set of their unwritten regulations for any film they attach their name to on ‘Spinning Time,’ for example, no strong language or scenes of a sexual nature - not that I was planning to include any.
    I've made a small venn diagram illustrating that the realms of Chick Flick and Disney conventions overlap considerably, affirming how appropriate a distributor Walt Disney Pictures would be for 'Spinning Time.'
  • 8.
  • 9. Marketing and Promotion
  • 10. In an article entitled Film Trailers the writer acknowledges,
    Having Walt Disney Pictures as a distributor would ensure ‘Spinning Time’ would have the best publicity and promotion that a film of its kind could possibly have. I believe ‘Spinning Time’ would be more successful under the wing of Walt Disney Pictures than if it was being promoted by another company, Nickelodeon, for example. Disney has an abundance of funds and a reputation to make use of all of the resources available to promote a film.
    'Traditionally, while the film poster may be displayed in prominent places in order to be seen by the target audience, the film trailer would only be seen by those going to see other films at the cinema, at the discretion of the projectionist. This is in addition to the 'coming soon' features at the start of video or DVD. With the development of online campaigns, each film will have a dedicated website which will (at the very least) host the film trailer. In addition, film trailers are often available on other peer to peer websites such as YouTube and may be added as links to people's social networking sites such as Facebook or Myspace.’
  • 11. The film poster would most definitely be seen by a broad audience, as Disney have the funds to create huge campaigns, displaying productions on billboards, buses and bus stops.
  • 12. The film would have a well developed online campaign, as sites for Disney movies and productions are very interactive. They have games, print outs, character bio's and fun facts about the production.
    The trailer would also be on YouTube so anyone can access it. Most probably with a hyperlink to the film's official website.
    Alongside this the film would gain extra advertisement on the actual Disney Channel itself! As the movie would eventually premiere there after being released on DVD.
  • 13. Disney would be an appropriate distributor for the film as 'Spinning Time' is a type of film Disney would put their name to, in terms of genre, structure and plot. The film is also aimed at the same target audience Disney attract and so neither would have to compromise to work collaboratively, in fact it would be advantageous and lucrative for both parties. Disney's funds and already existing popularity will make the film a sure hit.
    In Conclusion...