Final Presentatio N

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Footwear Presentation
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Final Presentatio N

  1. 1. Earth. Water. Air. And the Fire of the sun. This you will breathe. And grass, leaves and fruits, Flowers in your path. I would like you to meet this. The wind will lift your skirts Purposely to play with you Run, if you wish. But wait for me. Monolo Blahnik
  2. 2. SABAH MAULADAD A presentation by
  3. 3. Theme: “ELEMENTAL” - FIRE - AIR - WATER - EARTH
  4. 4. Season: Spring 2008 Color Palette: Hues of Green, Blue, Yellow and Red. FIRE EARTH AIR WATER
  5. 5. RESEARCH OF COLOR PALETTE Luschers Theory In Luscher’s theory each combination has a corresponding color. In short: * Earth =Green is associated with solidity, persistence and self respect. * Water =Blue with relaxation, satisfaction and self moderation. * Air =Yellow with loosening, change and self development. * Fire =Red with excitement, activity and self confidence. Jung's Analysis Jung’s analysis of the 4 functions of consciousness corresponds closely to Luscher’s in structure & color: Green=Earth>>sensation Blue= Water>>thinking Yellow=Air>>intuition Red= Fire>>feeling CIRCLE OF INFINITY>>ROTATION OF ELEMENTS>>WHEEL OF FORTUNE The Pythagoreans highly esteemed the number FOUR. The figure 4 basically forms a cross, and the cross or square naturally represent four ness. We live in the circle of our horizon on which we impose the four points of the compass to orientate ourselves. Two pairs of opposites make four ness. The square or cross in the circle forms a mandala, and figures of this kind seem universal: the cross of matter and the circle of infinity which comprise our planetary glyphs. Liz Greene draws an analogy between Jung’s four typological functions of consciousness “thinking, feeling, sensation and intuition” and the four Elements.
  6. 6. EMBELLISHED MOTIFS INSPIRED BY THE CIRCLE OF INFITY & COLORS OF ELEMENTS RED,BLUE, YELLOW ,GREEN, FIRE,WATER,AIR, EARTH. THE MIGHTY AIR PROPELS HIM TO THE SEA THE WATER THROWS HIM TO THE EARTH, AND EARTH TO SUNLIGHT’S FIRE, WHO YEILDS TO WHIRLILNG AIR. <ul><li>HAND EMBELLISHED MOTIFS </li></ul>
  7. 7. YOUR CONNECTIONS TO ELEMENTS AIR Season - Spring Time of Day - Dawn Direction - East Color - Yellow Archangel - Raphael Every time you think or communicate, you are drawing on the element of Air. Our connections with others are formed through Air. Air is the most elusive of all the elements. It is uncontainable, unseen, and changeable. Whenever you seek insight, discover a new idea, change your mind, clarify a vision, develop a plan or concentrate on your breathing, you are becoming Air. Air is intellect, Truth and wisdom. If you have difficulty making decisions, taking action, understanding or being understood, Air can help you. To awaken your connection to the Air element, open your windows and clear the air around you by burning some incense or smudging your home with sage. Play music that inspires you. Or go outside and feel the wind on your face. Pay attention to the way it masters its own destiny, moving constantly. Its flexibility makes it unstoppable. Try to block it with your hand. It will only go around. FIRE Season - Summer Time of Day - Noon Direction - South Color - Red Archangel - Mikael Fire is desire. It is dynamic, passionate, bold, enthusiastic, active and hopeful. Fire is the life principle. It provides heat and light. It is the element of Spirit. Fire is charming, flamboyant and inspirational. Fire transforms. If you would like to improve your sense of humor or build courage, confidence, or motivation, look to Fire. To open up to the power of Fire within you, you can light a candle and see what the living flame has to show you. Watch a sunset and take in the brilliance of this vital element. If you really want a mega-dose, try dancing around a campfire and watch the way the fire dances with you.   WATER Season - Autumn Time of Day - Dusk/sunset Direction - West Color - Blue Archangel - Gabriel Serenity is a result of Water's presence in our lives. Water is the most psychic of all the elements. It cleanses, nourishes and reflects. It is passive and malleable - it takes on the shape of whatever contains it. Water rules the emotions and the subconscious. Throw a stone into a lake or a pond and watch the endless ripples. Feeling compassion, shedding tears and giving to charity are the workings of this gentle element.   EARTH Season - Winter Time of Day - Midnight Direction - North Color - Green Archangel - Uriel Stability is Earth's unique gift. Seeing, smelling, tasting and touching are functions of Earth. Earth is solid, rich, sultry, strong and dependable. It is the foundation for all the other elements. Earth is commitment, permanence, form. It is facts and law, practicality and consequence. Earth is about getting results. Poverty, insecurity, safety issues, obsessions and a sense of being &quot;weak-willed&quot;or incapable can all be resolved with earth. If you would like to strengthen your connection to Earth, put your bare feet on the ground. It is very important to keep all these four ELEMENTS balanced.
  8. 8. THE RANGE <ul><li>PRODUCT Womens hi-end footwear </li></ul><ul><li>STYLE Mules </li></ul><ul><li>SEASON Spring 2008 </li></ul><ul><li>FUNCTION Premium Luxury </li></ul><ul><li>TARGET High end </li></ul><ul><li>LOOK Ethnic </li></ul><ul><li>COLORS Warm & Cool </li></ul><ul><li>CLINETELLE 20 - 40 </li></ul><ul><li>PRICE RANGE 45£ - 75£ </li></ul>
  9. 9. A NEW CONCEPT IN FASHION FOOTWEAR <ul><li>Fashion Forward </li></ul><ul><li>Luxurious </li></ul><ul><li>Bespoke </li></ul>
  10. 10. STYLE <ul><li>STILLETOES </li></ul><ul><li>MULES </li></ul><ul><li>OPEN TOED </li></ul><ul><li>FLIP FLOPS </li></ul><ul><li>HIGH HEELED </li></ul><ul><li>SANDALS </li></ul>
  11. 11. LUXURY PRODUCT <ul><li>DESIGNED </li></ul><ul><li>PERSONALISED </li></ul><ul><li>HAND-EMBELLISHED </li></ul><ul><li>MOTIFS </li></ul><ul><li>MACHINE MADE </li></ul>
  12. 12. FASHIONABLE PREMIUM LUXURY CLARKS OFFICE ALDO MORGAN PRADA BALLY NINE WEST GINA TODS YSL FENDI CHLOE LOUIS VUITTON JIMMY CHOO LABOUTIN BLAHNIK ROGER VIVIER <ul><li>MACHINE MADE </li></ul><ul><li>MASS MARKET </li></ul><ul><li>MAIN STREAM </li></ul><ul><li>MACHINE MADE </li></ul><ul><li>AFFORDABLE </li></ul><ul><li>CLASSIC </li></ul><ul><li>MACHINE MADE </li></ul><ul><li>MASS AFFLUENT </li></ul><ul><li>FASHIONABLE </li></ul><ul><li>BESPOKE </li></ul><ul><li>HANDMADE </li></ul><ul><li>MACHINE MADE </li></ul><ul><li>EXCLUSIVE </li></ul><ul><li>CHIC </li></ul>LOW END HIGH END LUXURY PREMIUM LUXURY
  13. 13. MARKET RESEARCH <ul><li>SALES </li></ul><ul><li>SELLING IDEA </li></ul><ul><li>SELLING IMAGE </li></ul><ul><li>SELLING PRODUCT </li></ul><ul><li>DESIGNING </li></ul><ul><li>ADVERTISING </li></ul>
  14. 14. CUSTOMER PROFILE <ul><li>UNDERSTANDING THE CLIENT </li></ul><ul><li>INTERPRET NEEDS & DESIRES </li></ul><ul><li>SHOW MARKETING MATERIAL </li></ul><ul><li>STYLE ADVICE </li></ul><ul><li>MADE TO MEASURE </li></ul><ul><li>PRODUCT OPTIONS </li></ul>
  15. 15. PROCESSES <ul><li>THEME/STORY BOARD </li></ul><ul><li>SEASON </li></ul><ul><li>COLOR/TREND BOARD </li></ul><ul><li>MATERIAL RESEARCH </li></ul><ul><li>MARKET RESEARCH </li></ul><ul><li>PRODUCT LINE </li></ul><ul><li>RESEARCH WORK </li></ul><ul><li>DEVELOPING DESIGNS </li></ul><ul><li>PATTERN MAKING </li></ul><ul><li>3D MOCK UPS </li></ul><ul><li>EXPERIMENTING IDEAS </li></ul><ul><li>CLICKING & CLOSING </li></ul><ul><li>MAKING </li></ul><ul><li>FINAL PRESENTATION </li></ul>
  16. 16. TIME LINE FINAL PROJECT MARCH APRIL SOI MAY RESEARCH++ Pattern Making Clicking & Closing Design Development 3d mockups Making JUNE Final Presentation Pattern Start Research Discussions

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