Mobile Internet Affiliate Marketing

Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation February 2010

Overview Affiliate marketing on the mobile platform The mobile commerce opportunity Issues for affiliate networks on mobile Issues for affiliates on mobile 1 2 3

Introduction
http://mobyaffiliates.com
B2B
Directory of mobile affiliate programs
Make money on mobile community
http://mjelly.com
B2C
Directory of mobile sites and applications
List your site or app

2009 was “The Year of Mobile” Handsets Lower cost data Hero services App stores Mobile Ads Key drivers The mobile commerce opportunity 1 Adoption & Usage

2010s will be the Decade of Mobile

So lots of opportunities for affiliate marketing? = $$$
Embedded payment channel
Massive growth in usage
Un-tapped market
Big in Japan

Reality check … Usage of services Mobile commerce 2010 Source: Ipsos Personalisation  Games, apps  Music, video  Casino  Travel  Finance  Retail 

But! … mobile web & advertising a very dynamic market Mcommerce iphone apps
$500m in mobile commerce revs
Already huge sales through mobile internet sites and growing at 100% + p.a.
Emerging technologies

Affiliate Networks face a number of challenges when moving onto the mobile platform
Javascript, cookies, IP addresses not reliable on mobile
Tracking
New formats required, MMA compliance
Creative
Very fragmented handset base to support
Handsets
Existing affiliates probably not focused on mobile
Affiliate Recruitment Issues for affiliate networks 2

Gaming affiliate networks are leading the way

Others are following New affiliate networks specialising in mobile Online affiliate networks moving onto mobile

However, still a long way to go …
Lack of critical mass of merchants and networks
Affiliate management not focused on mobile (but improving)
Handset targeting still not well managed
Need more high value verticals (finance, travel) to enter the market with high CPA offers

Affiliates on mobile also need to adapt their approach Issues for affiliates 3 ≠
Traffic
Targeting
Analytics & Tools

Organic search - broken on mobile
Google mobile doesn’t prioritise mobile-focused sites
Page rank doesn’t work on mobile web/ apps
Mobile site directories are worth looking at as a source of organic traffic

PPC Search – limited inventory and high cost
Search volumes limited
no. of searches
ad units
search words
High cost / CPC
High click through 5-20%
Converts very well
Future growth will unlock the market

Mobile ad networks – which ones to use? General Premium Specialist Other

Direct buys – can be hard to find who has a lot of traffic Operator Portals High traffic mobile sites Metrics coming

Appstores – not just itunes/ iphone Device & OS Operators Independents

Appstore SEO – an emerging area

Affiliates also need to use different tools and services on mobile Analytics Market Intelligence Site creation

Conclusions …
No doubt about it mobile is going to be BIG for affiliate marketing …
… but might take some time to develop – timing is key
Mobile needs different approaches – can’t just move easily from web to mobile success as an affiliate or network

Thank you! mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates

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Mobile Internet Affiliate Marketing

by mobyaffiliates on Jan 30, 2010

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Mobile Internet Affiliate Marketing — Presentation Transcript