Mobile Affiliate Marketing

Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation January 2011

Overview Affiliate marketing on the mobile platform The mobile opportunity Key players in mobile affiliate marketing Traffic sources 1 2 3

About me
Run a number of mobile services in the mobile affiliate space
Projects with:
Agencies, operators, media companies, startups
Writer and Blogger on mobile
Mobile services Projects/ Consulting Writing/ Blogging

Boom time for mobile UK Mobile Internet Usage + 1/3 in a year

Big trend of last 6 months – mobile commerce take-off
$1.5bn in mobile sales in 2010 – up 150% year on year
£1.3m of UK sales via iphone app in Q4 2010
300% increase in mobile commerce transactions Dec 2010

So lots of money to be made in mobile affiliate marketing?
Yes …
But …
= $$$ ?

New affiliate networks emerging in mobile New affiliate networks specialising in mobile

Existing affiliate networks moving in Generalists Specialists

Sources of mobile traffic Search Ad Networks App Stores Social Direct Buys

Search – SEO and PPC

Mobile ad networks Blind Premium Specialist Buy-side Agencies and Platforms

Effective Targeting makes all the difference Targeting clicks Conversion Rate Payout ($) Revenue per Click Handset 725 2% 4.95 0.01 Handset + Network 564 19% 48.15 0.09

Buying Direct

Appstores – not just itunes

Social media – huge mobile traffic generating opportunity

Conclusions
No recession in mobile – the growth platform of the next five years
Plenty of opportunities for affiliates …
But … need to understand the dynamics of user-behaviours, technology, marketing on mobile to succeed

Thank you! mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates

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Mobile Affiliate Marketing

by mobyaffiliates on Jan 29, 2011

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Mobile Affiliate Marketing — Presentation Transcript