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Mobile advertising networks guide 2013

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A guide to mobile advertising networks covering all the major service providers

A guide to mobile advertising networks covering all the major service providers

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  • 1. Buy Mobile Ads Monetize your App Understand the Market THEGUIDETOHELPYOU:
  • 2. Find out more about mobile advertising networks at mobyaffiliates.com  This guide is designed to help you understand the mobile ad landscape  With 100s of mobile ad networks it can be hard to find the right one for you  We've created a list of all the top networks, ad servers and buying platforms  Use this resource to help you buy mobile ads, monetize your app or find new companies to work with
  • 3. Find out more about mobile advertising networks at mobyaffiliates.com3 1 Global Mobile Ad Networks 2 App Promotion Networks 3 Regional Mobile Ad Networks 4 Specialist Mobile Ad Networks 5 Location-Based Mobile Ad Networks
  • 4. Find out more about mobile advertising networks at mobyaffiliates.com4 6 Rich Media and Video Networks 7 Mobile Buying Platforms and DSPs 8 Mobile Ad Servers 9 Mobile Affiliate Networks 10 Premium Mobile Ad Networks
  • 5. Find out more about mobile advertising networks at mobyaffiliates.com5 NativeX – offers a range of monetization, user acquisition and advertising solutions on a global basis on CPA, CPI and CPM based models LeadBolt – One of the biggest mobile ad networks out there. Specialises in offering a wide-variety of ad-unit models, from banners to audio ads. Mainly CPC-based. Mmedia – Self-service mobile ad network from Millennial Media. Aimed at advertisers on a budget. Focuses on CPC and CPM revenue models. Avazu Mobile - RTB-enabled global mobile ad network offering a range of inventory for mobile ad campaigns across the globe Mobbnet – Global ad network that focuses on app promotion and selling high quality traffic. Offers CPC, CPI and CPM revenue models. Ybrant Mobile – Mobile ad division of Ybrant Digital. Offers a range of ad solutions, including banner ads, direct marketing and SMS/MMS advertisements Millennial Media – One of the biggest mobile ad networks out there. Millennial offers a range of ad solutions, including rich media ads, video, banners and interstitials.
  • 6. Find out more about mobile advertising networks at mobyaffiliates.com6 Inmobi – Global blind mobile ad network and premium network with reach in markets including the UK, India and South Africa. Offers both banners and rich media. Admob – Arguable the biggest ad network on the market, Admob is owned by Google and offers a range of rich media and other ad types. Also offers free internal cross promotion. Adfonic – Self-service mobile ad network that claims to offer easy-to-use tools for publishers and advertisers. Offers CPC and CPM models. Jumptap – Offers a range of ad revenue models, including CPM, CPC, CPI and CPA. Focuses on banner ads and the US market. AdModa – Claims to be the fastest growing global mobile ad network in the world. Self service. Also runs the adult-focused AdultModa. MobYD – Global mobile ad network that offers a range of ad types, such as video, rich media and banner ads.
  • 7. Find out more about mobile advertising networks at mobyaffiliates.com7 Appflood – App cross promotion network, which lets devs get a free exchange on their apps. Focuses on mobile games. Also offers a CPI network. AppLift - Mobile Games marketing platform based in Berlin and now expanding worldwide. Appia - App Promotion ad network and exchange offering a range of cost per install models and services Appnext – CPI network and app discovery platform that focuses purely on mobile and social games. Supports iOS, Android and Facebook games. Jampp - Data-driven mobile advertising app promotion platform for Latin America and Brazil. Focuses on its Cost Per Install network. Supports Windows Phone, Android and iOS. RevMob – Ad network and app cross promotion platform. Lets developers gain installs for free. Also offers CPC and CPI models. Focuses on interstitial ads. Kiip – Incentivized mobile ad network that focuses on mobile games. Users get rewarded with coupons or other offers for downloading apps. Based in UK.
  • 8. Find out more about mobile advertising networks at mobyaffiliates.com8 SessionM – Incentivized app download platform, which offers users rewards, such as coupons and special offers, in exchange for engaging with advertisements. Applifier – Cross promotion app network that lets mobile game developers exchange installs for free. Also runs a CPI network. Works mainly with interstitial Adduplex - App promotion network that’s focused on the Windows Phone 7 operating system. Based in Helsinki, Finland. Chartboost – App cross exchange platform that focuses entirely on mobile games. Features free exchanges between developers and a paid CPI network. TapJoy – Mobile monetization platform that focuses on incentivized downloads for mobile game developers. Probably the biggest incentivized network around. SponsorPay – Incentivized mobile ad network, focused on games, that offers rewards for engaging with advertisements. Uses banner ads, interstitials and offer walls. Appucino - Platform that uses location based marketing to promote videogame apps and brands. Owned by developer Games2Win and based in Mumbai, India.
  • 9. Find out more about mobile advertising networks at mobyaffiliates.com9 TapGage – Cross app promotion network that offers free exchanges between developers, as well as a CPC and CPI network. MauDau – Mobile app cross promotion network focused on games. Also offers app promotion across Facebook. Ad Dash - App promotion/advertising network that lets developers set-up their cross promotion ad networks within their own library of apps. LunarAds - App promotion network that allows users to cross-promote with themselves and other developers for free. Based in Missouri, USA. Clash Media - Mobile marketing company that offers a cost per download app cross- promotion platform. Based in London, UK. MiniMob – Free cross promotion network for Android only. Also uses push notification ads. Flurry - Mobile analytics and app promotion network that offers targeted user acquisition to developers via its AppCircle app recommendation platform. Based in San Francisco, with offices in London and New York.
  • 10. Find out more about mobile advertising networks at mobyaffiliates.com10 AppDog - Incentivized app promotion platform that rewards users with free Facebook credits when they download Android or iOS apps. Based in San Francisco, USA. Playhaven – Mobile game monetization platform offering a free cross promotion ad network and non-incentivized PPI performance based ad campaigns. TapGen - Allows developers to promote their apps across a non-incentivized curated app wall, as well as platform that promotes apps while also offering users competitions and special offers. NativeX – Incentivised cross app promotion network, which also offers mediation and real time bidding. Formally known as W3i. AppRedeem – Incentivised mobile app network based in San Francisco. Lets users watch video ads for rewards. Blu-trumpet – App promotion cost per install network based in Toronto Canada, with offices in New York. Metaps – App promotional networks that uses social media platforms to drive installs. Incentivized and Android only.
  • 11. Find out more about mobile advertising networks at mobyaffiliates.com11 Mobfox – European-focused ad network based in Austria. Offers CPC and CPM models, also offers its own ad server and App Boost service. Sofialys – European mobile ad network and marketing service provider, with offices in Mexico and Singapore. Offers video ads, banner ads and SMS solutions. TapTapNetworks – Premium mobile ad network that focuses on the Spanish market and other European territories. Offers rich media ads and advanced targeting. Hands – Premium mobile ad network that focuses on the Brazilian market. Supports CPC, CPM, banners, rich media and video ads. Twinpine – Nigeria-based mobile ad network that covers all of West Africa and other African markets, including South Africa. AdTriple – Spanish mobile ad server provider and mobile ad network. Supports Android, iOS and BlackBerry. Caters mainly to Spanish market. MobGold – Hong Kong and Asia-targeted mobile ad network. Supports most mobile platforms, including Android, iOS, BlackBerry, Windows Phone and Symbian.
  • 12. Find out more about mobile advertising networks at mobyaffiliates.com12 Madvertise – European ad network focused on Germany, Austria and Switzerland. Supports rich media ads, video and CPC/CPM campaigns. SmartMad – India-based mobile ad network that also serves the Chinese market. Offers banner ads and rich media ads. Apprupt – Premium mobile ad network focused on the German market. Offers video, banner and interactive ad units. Supports Windows Phone, Android and iOS. Hunt Mobile Ads – Mobile ad network and publishing platform that specializes in the Spanish-speaking market, covering Mexico, the US, Brazil and much of Latin America. Mkmob – Mobile ad network based in the Caribbean. Features affiliate programmes, and a range of different ad units. Focuses on Caribbean and Jamaican markets. Wapstart – Mobile ad network focused on the Russian market. Offers geo-targeting and a network of over 300 publishers. Cauly – Korean mobile ad server and ad network that’s part of the Korean Future Stream Networks. Serves the Asian and Korean market.
  • 13. Find out more about mobile advertising networks at mobyaffiliates.com13 Webmoblink – Self-service mobile ad network that provides a global service but specializes in Latin American markets. Supports click to call and SMS advertising. Todacell – Israel-based premium mobile ad network. Touts itself as “transparent” letting advertisers know exactly where their ads are going and who they’re targeting. WooBoo – Chinese mobile ad network that offers mobile banner ads and rich media ads. Vserv – Mobile ad network based in India that serves the entire Asian market and other emerging markets. Specializes in full-screen J2ME ads. DoMob – Mobile ad network based in China and claims to be the top Chinese network, with 33 million uniques via 60,000 Chinese apps. AdFalcon – Mobile ad network based in Jordon and catering to the entire Middle Eastern market. Works with brands such as BMW, Nokia and Nissan. Adquota – Mobile ad network that focuses on Nordic markets and Baltic markets, including Norway, Sweden, Denmark, and Poland.
  • 14. Find out more about mobile advertising networks at mobyaffiliates.com14 AdTwirl – Mobile ad network based in Russia. Specialises in performance-based advertising solutions. Adyuz – Spanish mobile ad network that focuses on premium advertisers and publishers. Works with brands such as Fox and Televisa. ByPass – Mobile demand side platform based in Japan and focusing on the Japanese market. AdVine – Premium mobile ad network based in South Africa and focused on African markets. Works with publishers such as EA and IMDb. Plus 7 – Mobile ad network based in Dubai and serving a number of Middle Eastern markets. Focuses on premium brands and publishers.
  • 15. Find out more about mobile advertising networks at mobyaffiliates.com15 InstaZebra – offers inventory on the Instagram network in a native format with CPMs below $0.7. Senddroid – Android-only mobile ad platform that focuses on delivering ads via the push notification bar. Claims to deliver $10-$50 CPM via its push ads. Adultmoda – Mobile ad network that focuses on adult publishers and advertisements. Claims to offer adult publishers the highest payouts in the industry. LoopMeMedia – Mobile ad platform that works with an “advertising inbox” and aims to deliver more “socially engaging” ad solutions. SellAring – Israel-based mobile ad networks that focuses entirely on audio ads. Users get delivered ads whenever they make a phone call. Pontiflex – Ad platform that specialises in ‘sign-up ads,’ which lets users instantly register their interest in a advertiser by clicking on an ad – i.e. Pay per lead. OnMOBi – Specialist mobile ad network that focuses on the gaming and finance mobile industry. Supports CPC, CPI and CPA and a variety of ad units. Startapp – Search-based monetisation platform for Android apps. Also uses banner ads and app offer walls.
  • 16. Find out more about mobile advertising networks at mobyaffiliates.com16 YouMi – Chinese mobile ad network that uses CPC, CPA and CPM campaigns and a variety of ad units such as banners and rich media. Reporo – London-based mobile ad network that serves adult publishers and advertisers. Claims to be the biggest adult mobile ad network. AdFortel – Specialist mobile ad network that focuses on voice ads and music-based ads. Based in the Netherlands. Airpush – Ad network that specializes in push notification mobile ads. Claims its push ads offer publishers 10-30 times the revenue of banner ads. Broker.to – Mobile ad network that focuses on adult advertisers and publishers. Owned by Kabuki Media and based in Hong Kong. Star Advertising – Mobile ad network that’s focused on the entertainment industry. Based in Europe. Warply – Mobile ad network that focuses on push notification advertisements. Based in Greece.
  • 17. Find out more about mobile advertising networks at mobyaffiliates.com17 Yoose – Mobile ad network that focuses on “hyper local” ads and GPS, cell-tower triangulation, technology. Allows advertisers to deliver local offers to users. ThinkNear – Mobile ad network that focuses on localized ad solutions and geo- targeting. Says it can target within 100 meters. Works on a CPM basis. Xad – Focuses on location-based mobile advertising, with an emphasis on local businesses and targeted search solutions. Uses CPC and CPL models. Placeplay – Ad network that specializes in geo-location targeting and mobile games. However, it current says it's not accepting additional apps or developers. Verve – US-based and focused mobile ad platform that lets advertisers target local ads. Claims over 3500 publishers on its network. JiWire – Works with premium advertisers to deliver local-targeted ads. Based in the US with offices in New York and San Francisco. CityGrid - US-based geo-location mobile ad network. Claims to work with over one million local businesses.
  • 18. Find out more about mobile advertising networks at mobyaffiliates.com18 LSN Mobile – Offers a local mobile ad network and a range of mobile marketing services. Based in the US. YP – Local mobile ad platform that’s based in the US. Uses coupons, local search engines and user ratings to power its solutions. PayPal Media Network – PayPal’s geo targeted local mobile ad network. Used to be WHERE until it was bought out.
  • 19. Find out more about mobile advertising networks at mobyaffiliates.com19 AdColony – Premium mobile ad network that focuses on video ads. Works with its own proprietary ‘Instant-Play HD’ technology to deliver hi-def pre-roll video ads. Mojiva – Premium mobile ad network supporting rich media ads. Also offers publishers a self-service solution to help cut down costs. CPC, CPM and Pay Per Call supported. GreyStripe – Claims to be the largest brand focused ad network in the US. Focuses mainly on video and rich media via its own RevMax ad platform. Zumobi – US-based premium mobile ad network that focuses on rich media ads. Works across Android, iOS and mobile web. KomliMobile – Performance-based global mobile ad network. Offers highly targeted ads, rich media ads and its own mobile ad server. Mobsta – UK based mobile network offering rich media ads and video ads. Also offers geo-location ads via Yoose. Vdopia – Premium mobile ad network that focuses on mobile video ads for big brands. Based in the US.
  • 20. Find out more about mobile advertising networks at mobyaffiliates.com20 Rhythm – Premium mobile ad network that focuses on video ads and other rich media ads. Works with big brands such as Ford, NBC and Fox. AppTV – Mobile and smart TV ad network focusing on video ads. Guarantees a 100% fill rate and feedback systems for your audience. ClickAttack – Rich media mobile ad network focused on the Eastern European market. Works with brands such as Coca Cola and McDonalds. Mobicow – Rich media mobile ad network based in Canada. Focuses on delivering full screen ad units.
  • 21. Find out more about mobile advertising networks at mobyaffiliates.com21 LeanMarket – Mobile ad buying platform that uses RTV and exchanges. Completely self-service and says it has no minimum spend on buying. HumanDemand – Mobile self-service global DSP that offers full transparency and access to inventory from RTB platforms and exchanges. Aimed at advertisers on a budget. AdiQuity – RTB platform focusing on the Asian market and India in particular. Offers banners and text ads and a choice of CPC and CPM campaigns. AdMarvel – RTB platform owned by Opera Software. Works with devs and agencies to help optimize inventory and revenue. US-focused. TapIt – Mobile DSP solution focusing on premium publishers and developers, and brand performance. Supports rich media and video formats. StrikeAd – One of the bigger mobile-focused DSPs out there with a wide-range of exchange and network partners, and is geared more towards bigger advertisers and agencies. MadAdz – Global DSP with offices in the UK and Germany. Offers access to a number of mobile ad networks include admob and adultmoda.
  • 22. Find out more about mobile advertising networks at mobyaffiliates.com22 MetaResolver -Mobile DSP that focuses on big data, programmatic buying and algorithmic optimization. Acquired by Millennial Media. AdsMobi – Mobile DSP that claims to access more than 30 billion ad requests in more than 230 countries. Also runs an app promotion service called Push App. Plethora – Mobile DSP that works with brands, agencies and developers, giving them the option to buy on a CPM, CPC or CPI basis. MoPub – App monetization platform that offers mobile RTB, direct ad selling and ad exchange. Based in san Francisco. Fiksu – Mobile marketing company that offers ‘Fiksu for Mobile Apps’ – a DSP that helps app developers acquire loyal users. Mobclix – Mobile real time bidding ad exchange owned by Velti and based in California. Rubicon – advertising technology company that recent launched a mobile solution via its real time REVV trading platform.
  • 23. Find out more about mobile advertising networks at mobyaffiliates.com23 MdotM – Claims to have the biggest mobile demand side platform on the market. Performance-driven and focused on boosting downloads for app developers on iOS and Android platforms. Trademob – Acts as single buying point across multiple ad networks, exchanges and sources and applies optimization using data to the media buy. Smaato – Ad monetization platform that uses RTB and ad mediation to help more than 58,000 app developers maximize their mobile app inventory. WDA – Offers a range of services including RTB media buying for advertisers. WDA says that its mobile DSP is built from the ground-up with mobile in mind. Adgoi – Real time bidding platform based in India but serving a global market. AdRose – Global mobile advertising market place that works with a number of leading ad networks. Adtheorent – Mobile RTB platform based in New York. Works with brands such as Coca Cola and NBC.
  • 24. Find out more about mobile advertising networks at mobyaffiliates.com24 Juice Mobile – Claims to be Canada’s first mobile RTB platform. Focused on Canadian market and works with brands such as Bell and Meredith. Go2Mobi – Mobile demand side platform focused on mobile games and lead generation. Based in Canada. SmobiAd – Mobile RTB network based in Hungary and working with a number of network such as Buzz City, MobFox and Jumptap.
  • 25. Find out more about mobile advertising networks at mobyaffiliates.com25 Burstly – Offers publishers the ability to create their own ad storefronts and sell direct to advertisers. Also offers internet cross promotion platform. Mocean – Mobile ad server based in the US that integrates with over 70 different mobile ad networks. Supports rich media ads and CPA, CPC and CPM campaigns. Adwhirl – Open source mobile ad server from Admob. Offers hosted and self-hosted options and lets devs serve ads from any ad network from a single SDK. Epom – Ad server and premium ad network that lets publishers do direct deals with advertisers. CPC and CPM supported. mAdserve – Mobile ad server from ad network MobFox. Based in Vienna, Austria. Inneractive – Mobile ad server that integrates with over 100 mobile monetization platforms from a single SDK. (Visit website) AdMeld – Supply side platform from Google-owned Admeld that supports mobile RTB. Adinch – Self service mobile platform and ad server that lets developers connect to a number of different networks. Based in US. Definiti Media – Mobile ad server and mobile advertising exchange based in Tel Aviv, Israel.
  • 26. Find out more about mobile advertising networks at mobyaffiliates.com26 Mobpartner - The original mobile affiliate program offering world class technology and settlements and huge range of offers. Yeahmobi - Global performance based mobile affiliate network focus on affiliates. Offers to share profitable campaigns with affiliates to help them make money. Matomy - Mobile performance network that offer a wide global reach and access to 5000 plus mobile offers. Brusmedia – Mobile performance network that offers CPI-based campaigns across a network of publishers for iOS and Android. Works on Facebook too. Impact-Mobi – Global mobile performance network which offers CPL, CPI and CPA based models on a highly transparent basis. KissMyAds – Global mobile ad network that’s based in Germany and focuses mainly on the CPA model. 888Media – Mobile affiliate network based in the UK. Works with big brands such as Disney, Ford and GM. Moolah Media - Mobile CPA and CPL network with a range of integrations for mobile offers including in the Android messaging system.
  • 27. Find out more about mobile advertising networks at mobyaffiliates.com27 Mobaff - Invite only CPA network, with outstanding training, resources and affiliate support. Admobix - CPA network that runs a range of high payout and converting offers across multiple international markets. Linking Mobile - UK based network with a range of high quality programs with high payouts – high quality brands and merchants. Sponsormob- Established mobile CPA network with high quality offers including pay per call and a strong tech platform. Neverblue Mobile - The mobile division of the leading affiliate and performance network Neverblue. Offermobi – Mobile performance network that runs a range of mobile offers, coming from more of an online affiliate approach. Mobile Cactus - A specialist mobile CPA network based in the US. Works with ComScore, ADT and Mobile Xpression. Mobilda - Israeli mobile affiliate network run by a larger online marketing – have some strong branded offers.
  • 28. Find out more about mobile advertising networks at mobyaffiliates.com28 YOC Group – Mobile tech group that offers an ad-network encompassing performance and premium ads. Claims to be biggest premium mobile ad network in Europe. 4th Screen Advertising – Focuses on delivering premium ads via publishers such as The Guardian and ITN. Works with CPC and CPM and is based in the UK. Mobile Theory – Premium mobile ad network that supports iOS, Android and BlackBerry. Works with advertisers that pay premium CPMs for brand building placements. Microsoft Mobile Advertising – Premium mobile ad network from Microsoft. Lets advertisers use MS’ Bing search engine to deliver mobile search ads, as well as video ads, CPI and SMS ads. Aarki – Premium mobile ad network that offers rich media and interactive interstitials as well as a global variety of sites and apps advertisers can partner with. Widespace – Premium mobile ad network focused on the European market. Offers its own unique ad formats that it claims facilitates better engagement among users. MobileFuse – Premium mobile ad network with a “rigorous” publisher selection process. Caters mainly to the US market and offers a range of rich media formats.
  • 29. Find out more about mobile advertising networks at mobyaffiliates.com29 A-Mo-Bee – Premium mobile ad network and mobile ad technology company that offers a wide range of solutions. Maddict – Premium mobile ad network focused on the Middle Eastern market. Covers Saudi Arabia, UAE and Jordan among others. Smart Device Media – Premium mobile display advertising network. Based in New York with global reach.
  • 30. Find out more about mobile advertising networks at mobyaffiliates.com • To find out more about app promotion go to mobyaffiliates.com • We've created a directory of app promotion services as well as useful guides to:  Buying Mobile Advertising  Increasing Your Mobile Ad Revenue  The Best Mobile Ad Networks • We always like to hear from you so get in touch any time!