Guide to mobile analytics
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  • 1. Mobile App Tracking Solutions Mobile Website Analytics App and Mobile Market Data0 Find out more about mobile analytics at mobyaffiliates.com
  • 2. About this guide  Understanding and tracking mobile app and web usage is Get in touch key to successfully operating Feedback, questions? in the mobile market  However, tracking mobile +44 (0) 203 322 2945 conversions, downloads and user behaviour requires www.mobyaffiliates.com specialist services and tools hello@mobyaffiliates.com  This guide helps you to find @mobyaffiliates mobile analytics providers that www.facebook.com/ can help you achieve your Mobyaffiliates objectives1 Find out more about mobile analytics at mobyaffiliates.com
  • 3. Index 1 Mobile Analytics Tools Mobile Analytics Tools 2 Mobile Tracking Tools Mobile Tracking Tools 3 Mobile Data and Reports Mobile Data and Reports2 Find out more about mobile analytics at mobyaffiliates.com
  • 4. Mobile Analytics Tools (part 1) Bango - Develops real time analytics and payment solutions for app developers, app store owners and mobile operators. Clients include EA Games, Facebook and Fox. MixPanel - Claims to have built the most advanced mobile and web analytics platform, analysing 6.2 billion actions every month. Provides insight into app usage and conversion optimisation. Apsalar - Provides a range of analytics and targeting solutions for mobile apps, which help app marketers acquire users and retargeted with behavioural marketing campaigns. Mopapp – Lets app developers analyze app ratings, reviews and distribution to create a ‘sentiment’ chart of an app’s success. Mopapp also provides a range of other metrics, such as app store rankings and sales data. KSuite - Mobile analytics suite from Kontagent. Provides device and OS tracking, virtual currency optimisation tools, visibility on user acquisition visibility and various app engagement insights. Localytics Mobile App Analytics – Enterprise-grade app analytics tools for developers and app marketers, including audience reports, customer insights and insights that help you maximise in-app purchase revenue. AD-X – Provides brands and agencies with analytics and tracking solutions for mobile apps. Lets you track from app stores, mobile web, SMS and in-app and lets advertisers analyse the effectiveness of media spend.3 Find out more about mobile analytics at mobyaffiliates.com
  • 5. Mobile Analytics Tools (part 2) Prosper202 - A suite of tools and solutions to help mobile affiliate marketers analyse and track their mobile affiliate campaigns. Prosper202 is largely free to use if you self-host. MediaLets - Premium ad buying platform for advertisers and developers, which also provides a range of deep analytics tools to help optimise and track campaigns. Crittercism - Analytics platform that focuses on crash reporting and performance monitoring for apps. Used by clients such as Netflix, AT&T and NPR. Appclix - Analytics platform for iOS developers. Gives you all the important metrics, such as session length, revenue info and conversion info into one dashboard. Also provides ad tracking from mobile ads to conversion with iTunes. Amethon – Provides a range of mobile analytics solutions, such as near real time analysis, app and device identification, usage analysis. Also provides mobile data consultation services. AdMob Analytics – Free mobile website analytics tool offered by Google’s AdMob network. Lets you get a range of data on traffic for your mobile site, including user location and device type. WebTrends - Web analytics company that also offers solutions for mobile analytics and tracking. Gives insights into in-app ad engagement, session data and conversion history. DeckStats - Provides real-time analytics for mobile websites, allowing you to view unique visitors, device types and referrer traffic.4 Find out more about mobile analytics at mobyaffiliates.com
  • 6. Mobile Analytics Tools (part 3) ComScore - Offers a suite of tools to help optimise your mobile apps and sites. ComScore gives you granular reporting, mobile internet user panels etc, and lets you gain insights on the best ways to engage different users via mobile. PreEmptive - Provides a variety of tools that lets you manage and measure applications across cloud, desktop and mobile platforms. Offers Windows Phone analytics. PlayTomic - Mobile analytic and tracking platform that specialises in the tracking of player behaviour across mobile games. Works with HTML5, iOS and Android platforms. Countly – Mobile analytics platform similar to PlayTomic, allowing you to track user behaviour across mobile games. allowing you to optimise in-game purchases and advertising. iMetrix – Media analytics company that offers its iMetrix Mobile Analytics solution to mobile users. The platform provides insights on device types, keywords and referrers, conversions of mobile transaction and more. UmberSystems - Mobile analytics platform designed primarily for carriers, helping them optimise tariffs, measure data usage and track differences in usage between devices. MyRT - Completely free mobile website analytic tool that helps you track unique visitors, brand and model data, and carrier data.5 Find out more about mobile analytics at mobyaffiliates.com
  • 7. Mobile Analytics Tools (part 4) CoreMetrics - Marketing analytics suite from IBM. Lets you measure and optimise your marketing campaigns across both desktop websites and mobile channels. SiteSpect - Mobile analytics and tracking platform that offers behavioural targeting and other basic analytics. Also claims it will track users who have disabled Javascript and only chosen to accept temporary cookies. AT Internet - Web analytics company that also offers a mobile solution. Lets you monitor mobile traffic in real time, also features geo-location and eCommerce analysis. iOS, Android and Windows Phone supported. Keynote Mobile Perspective - Mobile analytics platform from Keynote. Offers performance monitoring and testing for mobile apps and websites, as well as competitive analysis. ByteMobile – Offers mobile analytics for carriers, allowing them to improve their network capacity and their quality of service. Recently acquired by Citrix. BrandAttention – Mobile analytics platform that offers a bespoke tracking solution, giving you accurate insights into how users are engaging with your mobile site. AppBoy - CRM platform for app developers that helps you better communicate with your users via in-app news feeds, cross promote your apps and streamline your support desk.6 Find out more about mobile analytics at mobyaffiliates.com
  • 8. Mobile Analytics Tools (part 5) TapMetrics – Mobile app analytics platform. Lets you analyse sales and downloads, usage patterns, buzz and reviews around your app and more. Lets you track your first three apps for free. MediaCells – Focuses on providing data on smartphone usage for retailers, mobile app developers, carriers and media buyers. TeaLeaf - Customer Experience Management company owned by IBM. It’s mobile solution lets you understand how customers are accessing your website via mobile in order to better enhance the customer experience. Adobe SiteCatalyst – Mobile analytics solution from Adobe. Offers mobile reporting, offline mobile measurement, measurement of any mobile content and more.7 Find out more about mobile analytics at mobyaffiliates.com
  • 9. Mobile Tracking Tools (part 1) ClickTale – Tracking and analytics company that made its name on desktop. ClickTale is now running a beta of its mobile tracking solution, which it says promises true granular behaviour tracking on mobile users. CrashAnalytics – Provides a solution that helps developers troubleshoot application crashes based on usage data, also provides UDID alternative tracking tool. MobileAppTracking – Gives you unique tracking links that provide real-time click and conversion data across all the major ad networks on a single platform. Clients include Zynga, Yahoo! and TinyCo. iMobiTracking - Application designed to help affiliates, agencies and brands track and optimise campaigns that target mobile devices. Track referrers, IP’s, OS, device and manufacturer. AppsFire – App discovery platform that also offers its own mobile tracking tool as an alternative to UDIDs. MadTracker – Provides app download tracking for iOS devices. Requires no UDID, or SDK. mAdTracker claims to have 90% accuracy and works with all the major ad networks. Appsflyer – Tracks mobile app installs and conversions across Android and IOS MobAffTracker - Allows app developers, agencies and marketers to track details of their mobile campaigns across all partners. Also features advanced analytics.8 Find out more about mobile analytics at mobyaffiliates.com
  • 10. Mobile Tracking Tools (part 2) InMobi Tracker – Free mobile ad network that provides its own alternative to UDIDs that lets you track post-click mobile conversions. MobileStats – Offers tracking and real time reporting for your mobile site, including visitor tracking, referrer tracking, device tracking and CPC performance.9 Find out more about mobile analytics at mobyaffiliates.com
  • 11. Mobile Data and Reports (part 1) Flurry – Draws on its integration with over 200 million apps to provide developers with app store data across iOS and Android platforms. Measures consumer behaviour to help developers better monetise and build more effective apps. Distimo – Provides data and reports on a variety of app and mobile related metrics, such as app pricing, app charts, download and usage. Provides cross- platform data from iOS, Windows Phone and Android. 148apps – Blog that provides news and opinion on the iOS app market, as well as set of metrics from the App Store, including pricing and chart positions. Xyologic – Provides free reports on app download numbers across Android, iPhone, iPad and Windows Phone platforms, and across Asian, European and American regions. AppAnnie – Provides app store stats and advanced app market intelligence across iOS and Android platforms. Also offers its own app analytics platform for developers to track their app’s performance. AppFigures – Tracking and reporting tool that provides insight on a variety of mobile app metrics. Used by big name clients such as Capcom, Conde Nast and eBay. Nielsen – Long-running market research company that covers a range of media, tech and entertainment markets, including smartphones, tablets and mobile apps. Statista – Features reports on a variety of markets, including smartphones, apps and other mobile-related markets.10 Find out more about mobile analytics at mobyaffiliates.com
  • 12. Mobile Data and Reports (part 2) Research2Guidance – Research group dedicated to the mobile industry, produces a variety of reports on smartphones, tablets, apps and platforms. Juniper Research – Research group that focuses on the telecoms market, providing regular white papers and insights into mobile apps, carriers, smartphones and other mobile-related technologies. App Genome Project – Claims to be the world’s largest app dataset, used to gain an insight into mobile market dynamics and how apps operate on potentially security sensitive devices. Canalys – Research group providing market research and reports on the smartphone market, apps market, tablet market and other mobile-related sectors. MobiThinking – Very useful site with a big round-up of global stats on various mobile-related sectors, such as smartphones, tablets, apps and platforms. Gartner – Technology research group that publishes regular reports on the smartphone market, app market and other mobile-related markets. Reports are often summarised in their press release section. IDC – Research group that provides reports on a number of industries, but very active when it comes to the smartphone market and related technology markets.11 Find out more about mobile analytics at mobyaffiliates.com
  • 13. Your Next Step • To find out more about mobile analytics go to Get in touch mobyaffiliates.com Feedback, questions? • You can also find more information covering: +44 (0) 203 322 2945  mobile advertising www.mobyaffiliates.com  app promotion  mobile revenue hello@mobyaffiliates.com generation @mobyaffiliates www.facebook.com/ Mobyaffiliates12 Find out more about mobile analytics at mobyaffiliates.com