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#smc070 social media club den haag - mobtzu about mobile experiences

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presentation given by @jerrylieveld, founder & creative director @mobtzu about mobile experiences

presentation given by @jerrylieveld, founder & creative director @mobtzu about mobile experiences

Published in: Design, Business, Technology

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  • 1. cases - - mars - philips - pggm - pernod ricard - emiWHAT’S NEXT INMOBILE EXPERIENCES http://www.youtube.com/watch?v=wB7lwsHo1b0@jerrylieveld - @mobtzu - mobtzu.com
  • 2. 1. 77% of mobile workers have theirmorning device within arm’s reach 2. 35% check their email first beforestats anything else 3. 29% say that mobile usage causes friction in their personal relationshipssource: ipass mobile workforce may 2011confidential
  • 3. day 1. 84% at home 2. 80% during misc. times throughout the daystats 3. 74% waiting in lines 4. 64% at worksource: ipass mobile workforce may 2011confidential
  • 4. 1. gamesmobile 2. mocial (mobile social networking) 3. music & entertainmentcategories 4. mail & messaging 5. weather (sports news & current events, business & finance, health & fitness, travel)source: millenial media 2011confidential
  • 5. mobile 1. mobile web growth has outpaced desktop web growth 8 timeseclipse 2. smartphone sales will pass pc sales in 2012source: ITU, Mark Lipacis, Morgan Stanley Research.confidential
  • 6. we create, produce and promote APPS & GAMES for BRANDSconfidential mobile apps for brands
  • 7. on iphone, ipad, google android, blackberry, mobile touch web
  • 8. that are easy to use, desireable,consistent, have a purpose and are playful
  • 9. mobile will be thecenterpiece of allmarketingcommunication mobtzu - mobile apps for brands | mobile apps for brands
  • 10. consumer behaviour has shifted mobtzu - mobile apps for brands | mobile apps for brands
  • 11. they wantcompelling storytelling,inspiration and utilityfrom brands. mobtzu - mobile apps forRichard Ting brands | mobile apps for brands
  • 12. ecosystem everywhere sharing our vision: mobile social geo location the new e-crm digital mobile payments social selling & buying ecosystem is mobile 24/7 m-commerce consumerism = brands on mobile 12confidential
  • 13. when is it mobile?
  • 14. mobile isn’t just about phones
  • 15. contextconfidential 15
  • 16. context 1.variable environment 2.constant partial attention 3.interruptions / distractionsconfidential 16
  • 17. context 1.on the go 2.lean backconfidential 17
  • 18. context 1.limited text input 2.multitasking can be challenging 3.it’s easy to get lostconfidential 18
  • 19. 1.business sensenative & web 2.user benefits 3.target audience 4.informationconfidential 19
  • 20. mobile 1.mobile first 2.know your audience 3.make content the actiondesign 4.craftmanship and attention to detailconfidential
  • 21. consumer expectation consumers are well versed in tracking down very good, services and experiences and they expect not just basic standards of quality, but the best of the bestconfidential part of the valley
  • 22. craftmanship andattention to detail from brands mobtzu - mobile apps for brands | mobile apps for brands
  • 23. the more you notice it,the greater you feel itsabsencewhen it’s not there. mobtzu - mobile apps forEd Cotton brands | mobile apps for brands
  • 24. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 24
  • 25. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 25
  • 26. instagram sharing pro like photo’s mobtzu - mobile apps for http://itunes.apple.com/nl/app/instagram/id389801252?mt=8 brands |confidential
  • 27. wordfeud social game dating http://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8 mobtzu - mobile apps for brands |confidential
  • 28. situationist extraordinary situations in everyday life mobtzu - mobile apps for http://itunes.apple.com/us/app/situationist/id410034914?mt=8 brands |confidential
  • 29. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 29
  • 30. aurasma ar/brand experience mobtzu - mobile apps for http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1 brands |confidential
  • 31. word lens augmented reality translate on the flyhttp://www.youtube.com/watch?v=h2OfQdYrHRs
  • 32. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 32
  • 33. mobile bridges the gap from television commercial to real world product http://itunes.apple.com/us/app/intonow/id406436404?mt=8 mobtzu - mobile apps for brands |confidential
  • 34. mcdonalds pick ‘n play gamification outdoor + mobile mobtzu - mobile apps for brands | http://www.youtube.com/watch?v=7u0ij9D5S4Yconfidential
  • 35. appmates by disney new revenue streams mobtzu - mobile apps for brands | http://www.youtube.com/watch?v=jm7AN6S-NwUconfidential
  • 36. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 36
  • 37. nike+ paint with your feet brand experience and utility extended mobtzu - mobile apps for brands | http://yesyesno.com/nike-collab-paintconfidential
  • 38. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 38
  • 39. starbucks bringing delight with touch interface http://www.youtube.com/watch?v=D7c11vwgkYk mobtzu - mobile apps for brands |confidential
  • 40. take outs 1. mobile is the centerpiece 2. tell a story, inspire 3. create a great service 4. focus on needs of the user 5. understand the medium it’s a craft 6. embrace rapid change 7. and...confidential 40
  • 41. be playfulconfidential 41
  • 42. THANK YOU@jerrylieveld - @mobtzu - mobtzu.com