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Regional Technology Planning Team Report

SOUTHWEST MISSOURI BROADBAND
STUDY
                                           July 2011
RESIDENTIAL STUDY BACKGROUND

 Survey mailed May 2011
 4000 homes randomly sampled.
     493   surveys return/12% response rate
   400 returned surveys analyzed
     Provides   margin of error of ± 5 percentage points
RESIDENTIAL STUDY: WHO RESPONDED ?
County                 Frequency          % of Total          County pop as % of South
                                          respondents         West Region Population

Greene                       262                67%                      42%
Taney                         28                 7%                       8%
Stone                         21                 5%                       5%
Lawrence                      20                 5%                       6%
Barry                         17                 4%                       6%
Christian                     15                 4%                      12%
Polk                          12                 3%                       5%
Webster                        8                 2%                       6%
Dallas                         3                 1%                       3%
Dade                           3                 1%                       1%
Taney                          1                0.3%                      8%

         NOTE: 2.5% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
RESIDENTIAL SURVEY: WHO RESPONDED ?
RESIDENTIAL STUDY - DEMOGRAPHICS

Education Level
    Less than High School     3%
    High School graduate      30%
    Some College/Associates   18%
    College degree            31%
    Graduate degree           17%
    No Response               1%
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS


                               County               Median Income (Census)
                               Greene                        37,986
                               Taney                         37,319
                               Stone                         37,941
                               Lawrence                      37,149
                               Barry                        36,023
                               Christian                     51,476
                               Polk                         35,652
                               Webster                      39,209
                               Dallas                       33,066
                               Dade                          33,216
                               Taney                        37,319
                                South West Region           37,851
                                Missouri                    45,149




Median Income Surveyed HH > Region/ State Median HH Income
          (28% did not respond to income question)
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY:
WHEN DID HH FIRST OWNED A COMPUTER AND WHEN THEY HAD FIRST
HAD ACCESS TO BB/ HSI AT HOME ?
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

                Type of Internet Service

          Don't Know     2%
               Other     3%
                 DSL                             38%
   Cellular Broadband         6%
             Satellite    4%
       Cable Modem                         26%
              Dial-Up         6%
Southwest Missouri Council of Governments Broadband Study Findings
RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS
BUSINESS STUDY BACKGROUND

   Online survey available from:
     March   2011 to July 2011
   46 local businesses responded (as of 7/10)
     19% were satellite offices
     27% had satellite locations

   32 questions about broadband or high-speed
    Internet services in the Southwest Missouri
    region
BUSINESS STUDY – RESPONSES BY COUNTY

By County:
     Greene      37%   Taney       7%
     Stone       11%   Lawrence    4%
     Barry        9%   Polk        0%
     Christian   13%   Webster     4%
     Dallas      13%   Dade        2%
EMPLOYEE BUSINESS SIZE


       1–4               49%
       5 - 25            29%
       26 – 100           7%
       101 – 500         11%
       501 – 750          2%
       751 – or more      2%
BUSINESS CATEGORIES
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?

             NO   Do you have internet service at your
             5%               business?




                             YES 95%




   Two businesses report that internet service is
    unavailable in there area and they would adopt it when
    is was available. They also noted that they were told it
    would be years before it would be available.
CURRENT INTERNET PROVIDER




   Service established 1990-2011, Mode=2000
TYPES OF INTERNET CONNECTIONS
SPEED OF CONNECTIONS

 50% reported not knowing their speed
 50% reported the following speeds by
  connection type:
       Satellite Broadband Users
           1 Mbps
       Fiber to the Premises Responses
           50 Mbps
           100 Mbps
           GIG E
       T-1: 1.5 Mbps
SPEED OF CONNECTIONS
    Fixed Wireless Users
        250 Kbps
        1.5 Mbps
    DSL Users
       22 Mbps downstream, 3 Mbps upstream
       1.5 Mbps (2)

    Cable Modem
       3 Mbps

       Down 3.24 Mbps/up 0.56 Mbps

    Mobile Wireless - 1 Mbps
    Others: DS-5
BROADBAND SERVICE RATINGS
                                          Rating of Broadband Services

                                                                                          Don’t
                              Very                                          Very                     Response
        Services                        Satisfied     Dissatisfied                      Know/Not
                            Satisfied                                    Dissatisfied                 Count
                                                                                        Applicable
Cost of internet/network
service
                              8%         33%              25%              20%            14%          36
Speed of the on-line
connection
                             14%         44%              22%              20%            0%           36
Billing practices of your
provider
                             14%         60%               6%               3%            17%          35
Reliable access to the
Internet
                             22%         50%              20%               8%           0.0%          36
Training and technical
support
                              8%         61%              17%               3%            11%          36
Customer Service
Representative’s
knowledge when you call
                             11%         50%              17%               11%           11%          36
for service
Installation technician’s
ability and courteousness    19%         55%               6%               6%            14%          36
SUPPORTED INTERNET APPLICATIONS
IMPORTANCE OF BROADBAND AMONG BUSINESSES

 How important is a broadband (high-
 speed Internet access) connection to the
 day to day operations of your business?
   Very Important                89%
   Important                     11%
WHY IMPORTANT? – TOP 6 REASONS




   Internet is used daily for business communications.
   Reliable service and high-speed is essential to day-to-
    day business operations.
WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF
BROADBAND WERE ENHANCED?

 97%indicated “YES ”, Why? Top three
 reasons:
  40%   said it would increase their productivity
   and allow an expansion of their services
  25% said faster speeds would save time and
   grow their business
  10% said broadband would increase
   reliability of internet services
COMMERCIAL BROADBAND ENVIRONMENT
COST OF SERVICE
TYPE OF CONTRACT

   TOP THREE RESPONSES
     Monthly             14%
     Annual              22%
     2-year contract     18%
     3-year contract      7%
     No Contract         14%
     Don’t Know          25%
ONLINE BUSINESS SURVEY
   21 Businesses had other comments about broadband service
    availability in the region. Some included:
       While the option of satellite internet is available, the
        service quality offered is just not usable at times,
        especially in the evenings when they choke your speed
        down so that they can "serve" all their customers. We
        need cable or DSL in our area. Wireless providers just
        don't offer the speeds that most people in the area would
        like to have. If it is at all possible to have Windstream
        bring their service into our area, that would be the best
        solution. If that is not possible and the only option is
        AT&T, they should be forced to finally offer fast (3 mbps or
        greater) DSL at a fair price in this area. I've been told by
        an AT&T service tech that they are only spending money
        on wireless service and not upgrading wired service.
        Wireless just can't compete with wired service.
ONLINE BUSINESS SURVEY
   21 Businesses had other comments about broadband service
    availability in the region. Some included:
     AT&T tried to sell DSL to me but it was not available within
      5 miles. Need something that is stable, consistent, and
      fast.
     CenturyLink has promised for five years to come on down
      1,000 ft to service over 200 homes and three resorts on
      the lake. Even after receiving Federal funds to do this,
      most of the money went to Kansas City and St. Louis.
     I would like to see more options. I live 3 miles from
      Springfield and really only have satellite and cellular as
      broadband options.
     Fiber is hard to get. T lines are too expensive. Downtown
      Springfield has terrible connectivity options.
ONLINE BUSINESS SURVEY
   Additional comments:
      I strongly agree that enhancing broadband availability
       would be greatly beneficial to our economic development.
      I know there are others in the area that need internet
       service, but cannot afford the price for their children's
       school and learning. DSL comes within 2-3 miles of
       homes, but has not continued to expand to reach these
       homes.
      Individuals/individual communities need to provide
       economic benefits for providers to provide options. With
       availability of air cards, most people can get service for a
       very reasonable price even in fringe areas. This shouldn't
       be another tax to provide to outliers.
      Broadband is very limited on availability and cost are way
       to high for most companies and residents to afford.
SOUTHWEST MISSOURI
VARIOUS SECTORS’ BROADBAND NEEDS
INDIVIDUAL SECTOR DATA
   Individual Sector Data was collected through
    Online Sector Surveys from the following groups:
     Agriculture (24)
     Broadband Provider (2)
     Business and Professional Services (15)
     Economic Development Sector (9)
     Energy Sector (7)
     Environment Sector (2)
     Healthcare Sector (4)
     Higher Education Sector (8)
     Industrial and Manufacturing (24)
     K-12 Education Sector (10)
INDIVIDUAL SECTOR DATA
  Library   Sector (34)
     28 School libraries
     3 University or Higher Ed. institution libraries

     3 County/Regional libraries

  Local Government (15)
  Public Safety (35)

  Tourism (3)

  Workforce Development (6)
Are the right hardware, software and other tools in place
to utilize broadband in your region?
           Organizational Sectors        YES       NO
Agriculture                              26%       74%
Environment Sector                       50%       50%
K-12 Education Sector                    50%       50%
Workforce Development                    50%       50%
Public Safety                            55%       45%
Economic Development Sector              63%       37%
Tourism                                  67%       33%
Industrial and Manufacturing             69%       31%
Local Government                         73%       27%
Energy Sector                            75%       25%
Higher Education Sector                  83%       17%
Business and Professional Services       90%       10%
Library Sector                           90%       10%
Healthcare Sector                       100%        0%
APPLICATIONS AND TOOLS
   More than 54% in 10 Sectors indicated that the right
    hardware, software and tools were in place to utilize
    broadband.
       However, all sectors commented that although the tools were
        there, either broadband wasn’t available or the speed and
        reliability wasn’t there to utilize them.
   3 Sectors (K-12, Environmental and Workforce Development)
    were split 50/50, specifying:
       Computers need updating and more bandwidth is needed
       Internet access is unavailable when they travel the region
   74% of respondents from the Agricultural Sector reported
    that the right tools are not in place to utilize broadband.
       Specifically stating that broadband is unavailable in their area
        and what is available is unaffordable.
Does your current organization processes and procedures encourage
the use of broadband?
            Organizational Sectors              YES        NO
Environment Sector                             100%         0%
Tourism                                        100%         0%
Energy Sector                                  100%         0%
Higher Education Sector                        100%         0%
Healthcare Sector                              100%         0%
Library Sector                                 92%          8%
Business and Professional Services             90%         10%
Economic Development Sector                    88%         12%
Agriculture                                    86%         14%
K-12 Education Sector                          83%         17%
Public Safety                                  69%         31%
Local Government                               67%         33%
Industrial and Manufacturing                   58%         42%
Workforce Development                          50%         50%
USE OF BROADBAND
   More than 57% in 14 Sectors indicated that
    their current processes and procedures
    encouraged the use of broadband.
     Again, most stated that although their organization
      or service encouraged broadband use, there was
      either no broadband available or the speed to
      support the use wasn’t there.
   The Workforce Development Sector was split
    50/50, indicating:
     Trainingprograms lacked broadband use due to
      unavailability.
USE OF BROADBAND TECHNOLOGY-TRAINING
Are people in your organization properly trained to use broadband technology
effectively?
               Organizational Sectors                   YES           NO
Workforce Development                                   0%           100%
Agriculture                                             55%          45%
Local Government                                        64%          36%
Public Safety                                           65%          35%
K-12 Education Sector                                   67%          33%
Tourism                                                 67%          33%
Higher Education Sector                                 67%          33%
Industrial and Manufacturing                            75%          25%
Library Sector                                          83%          17%
Business and Professional Services                      90%          10%
Environment Sector                                     100%           0%
Economic Development Sector                            100%           0%
Energy Sector                                          100%           0%
Healthcare Sector                                      100%           0%
USE OF BROADBAND TECHNOLOGY-TRAINING
   More than 54% in 14 Sectors indicated that people in
    their organization were properly trained to use
    broadband technology effectively. Specifying:
       More bandwidth as well as availability is needed before
        further training is offered
       Proper training and educational opportunities would be
        benefits of enhanced broadband in the region.
   The Workforce Development Sector was split 50/50,
    indicating specifically:
       Training programs lacked broadband–based training
        because of the lack of availability throughout the region.
       Need low cost broadband at various locations in the region
        as well as more availability.
BROADBAND ACCESS AND AVAILABILITY-
  MINIMUM STANDARDS
Does your organization's broadband access and availability meet minimum
standards for effective applications?

                Organizational Sectors                 YES           NO
Workforce Development                                  0%           100%
Agriculture                                           15%           85%
Economic Development Sector                           29%           71%
Public Safety                                         46%           54%
K-12 Education Sector                                 50%           50%
Tourism                                               67%           33%
Industrial and Manufacturing                          67%           33%
Business and Professional Services                    67%           33%
Energy Sector                                         75%           25%
Higher Education Sector                               80%           20%
Local Government                                      83%           17%
Library Sector                                        87%           13%
Environment Sector                                    100%           0%
BROADBAND ACCESS AND AVAILABILITY-
    MINIMUM STANDARDS
   More than 66% in 8 Sectors indicated that their
    organization’s broadband access and availability met
    minimum standards for effective applications. Specifying:
        Broadband is available but below optimum levels
        They had broadband but their networks could not handle the
         volume of users. Hence, they need more bandwidth.
   K-12 respondents were split 50/50, specifying:
        More bandwidth was needed for heavy use applications and
         periods
        Remote locations needed enhanced broadband
        High costs were inhibiting access to high levels of broadband
        Current connections were at 1.5 Mbps which is slow by modern
         standards
BROADBAND ACCESS AND AVAILABILITY-
MINIMUM STANDARDS
   Less than 47% in 4 Sectors (Public Safety, Economic
    Development, Workforce Development and Agricultural)
    indicated that their broadband meets minimum
    standards . Specifying:
       Lack of access to Broadband in many areas (rural)
       Costs are very high for necessary DSL or satellite service.
       Our County does not have E-911
       There is no broadband outside the cities
       Our service is unreliable
       Our vehicles are deficient concerning mobile broadband
       We do not have broadband out in the field
       Not enough bandwidth available on current systems. Last
        mile infrastructure is spotty at best and virtually non-
        existent throughout large portions of the region.
IS BROADBAND COST PROHIBITIVE?
Is broadband technology cost prohibitive?
               Organizational Sectors       YES   NO     Don't
                                                         Know
Higher Education Sector                     50%   33%     17%
K-12 Education Sector                       50%   17%     33%
Business and Professional Services          45%   33%     22%
Energy Sector                               33%   67%     0%
Agriculture                                 33%   19%     48%
Public Safety                               30%   15%     55%
Industrial and Manufacturing                25%   25%     50%
Workforce Development                       25%    0%     75%
Local Government                            17%   33%     50%
Economic Development Sector                 13%   37%     50%
Library Sector                              13%   35%     52%
Tourism                                     0%    100%    0%
Healthcare Sector                           0%    100%    0%
Environment Sector                          0%     0%    100%
COST
   Less than 50% in 12 Sectors indicated that broadband
    cost is prohibitive. They specified though:
       Higher bandwidth at lower cost is needed
       Competition is needed to keep pricing down
   50% of K-12 and Higher Education Sector respondents
    indicated that broadband cost is prohibitive. Specifying:
       Broadband costs have been going up even though service
        has been the same for ten years.
       Schools have limited funds for expanding bandwidth to their
        remote campuses
       Expanding bandwidth requires lengthy contracts which
        universities and educational institutions are reluctant to
        commit to
How important is it that broadband service availability and
adoption issues be addressed in the region?
    Organizational Sectors       Very    Important Somewhat Not at all   Don't
                               Important           Important Important   Know

Healthcare Sector               100%       0%        0%        0%         0%
Tourism                         100%       0%        0%        0%         0%
Environment Sector               0%       100%       0%        0%         0%
Economic Development Sector     75%       25%        0%        0%         0%
K-12 Education Sector           50%       50%        0%        0%         0%
Workforce Development           50%       50%        0%        0%         0%
Library Sector                  71%       25%        4%        0%         0%
Agriculture                     86%        5%        5%        4%         0%
Public Safety                   59%       30%        7%        0%         4%
Higher Education Sector         66%       17%        0%        17%        0%
Local Government                58%       25%        17%       0%         0%
Industrial and Manufacturing    67%        8%        25%       0%         0%
Business and Professional       34%       33%        22%       0%        11%
Services
Energy Sector                    50%       0%        50%       0%         0%
IMPORTANCE OF ADDRESSING BROADBAND
SERVICE AVAILABILITY AND ADOPTION

   100% of respondents in 6 Sectors indicated that
    addressing broadband service availability and
    adoption issues in the region is Important (total of
    very Important and important). Reasons included:
     Healthcare clinics depend on this service
     We use the internet for every part of tourism
     Our students need broadband for learning, research
      and educational opportunities
     Access to information via the internet is the life blood of
      our economy
     Broadband provides the ability to effectively
      communicate with other professionals, industries and
      businesses
IMPORTANCE OF ADDRESSING BROADBAND
SERVICE AVAILABILITY AND ADOPTION
   6 other Sectors rated the importance of
    addressing broadband service availability and
    adoption issues in the region between 75% and
    99% Important (Very Important/Important).
    Reasons include:
      Increased bandwidth is needed to reach and
       teach more students
      Internet access is expected by incoming students
      It is an imperative investment for prosperous
       economic development
      The demand for more access to online and
       mobile services is increasing
IMPORTANCE OF ADDRESSING BROADBAND
SERVICE AVAILABILITY AND ADOPTION
  Libraries must be on the cutting edge of
   technology
  Providing access to citizens is a number one
   priority
  Broadband is a service that we can no longer
   do without.
  Communicating with the public in regards to
   emergency services is a number one priority
  For rural areas to be successful we need
   broadband service available
IMPORTANCE OF ADDRESSING BROADBAND
ISSUES
   2 Sectors (Business and Professional and Energy
    Sector) rated the importance of addressing
    broadband service availability and adoption issues
    in the region between 50% and 75% Important
    (Very Important/Important). Reasons include:
     As a utility company we have the network we need to
      serve the public, but customers are deficient in
      bandwidth especially in rural areas to access our
      services.
     A business can’t function if the internet drops out every
      time it rains and floods the phone lines
     The business community needs improved downloading
      ability
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND

   Internet, network services and broadband have a
    variety of uses in the agricultural arena, including:
     Obtaining market trends/up-to-date market information
     Electronic communication and data file sharing

     Buying and selling supplies and equipment

     Watching livestock auctions through streaming video

     Monitoring weather

     Disseminating information for improved herd health
      and product production
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND
   Problems created by the lack of broadband
    availability, include:
       Rural residents are significantly disadvantaged by the lack
        of broadband access
       Agr-business workers are not getting proper training
   Access to broadband is important for a variety of
    reasons, including:
       Rural areas would have more educational and occupational
        opportunities
       Better able to compete in the global economy
       Helping children keep up with other countries/access to
        education
       Improving the success of farms
       Keeping the rural communities and the agricultural industry
        economically viable
KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR
USE OF INTERNET AND BROADBAND
   Internet, network services and broadband have a
    variety of uses, including:
       Marketing, communications, taking orders, research,
        contracts, customer service, etc.
       Business to Supplier, Business to Consumer, Business to
        Government
       Video on Demand, sending data files, VoIP, 24/7 access
   Problems created by the lack of broadband service,
    capacity or availability include:
       Slow speeds hinder operations
       Sharing of project information is compromised
       The unreliability of connections, especially wireless with
        Missouri weather
KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR
USE OF INTERNET AND BROADBAND

   Broadband is important for a variety of reasons,
    including:
     Access to information via the internet is the life blood of
      businesses
     Enables effective communications with professionals
     Enables submittal of project information to industrial
      prospects
     We need it to keep up with what people demand and
      need
     Access is essential when connecting companies with
      prospective employees
KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET
AND BROADBAND

 Internet,
          network services and broadband
 have a variety of uses, including:
   Online credit checks of new members and bill
    payments through the internet.
   Network services are important for disaster
    recovery and communications with substations.
   For Customer Information System and Accounting
    services.
KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET
AND BROADBAND

   Broadband is important for a variety of
    reasons, including:
     Real-time  connection to field equipment
     Troubleshoot power quality problems as they occur

     Fiber-to-the-home can be used for real time pricing
      and use information by consumers which heightens
      energy efficiency
     We could use hard line communications for
      information backhaul.
KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET
AND BROADBAND

   Key uses of efficient and reliable broadband services
    include:
       Website – marketing, Internet files, email
       Internet-based Sales, Marketing and Business
        communications across properties
       Press relations, customer service, communications, etc.
       We use the internet for almost every part of what we do.
   Additional comments about broadband in the region.
       There should be a focus on small business applications
       Access and affordability are critical
       The DSL service provider keeps saying "it's getting closer",
        but I can't see the growth into our neighborhood. We are
        faster than dial-up (using Hughes.net), but not what it could
        be.
KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF
INTERNET AND BROADBAND

   Key uses of efficient and reliable broadband services
    include:
       Web searches of alternative technology
       Practices to reduce waste and conserve energy
       Speed is very important to conduct efficient searches and
        download large documents
       World Wide Web searches, e-mail data storage and backup
        mapping
   Additional comments about broadband in the region.
       Improvement could be made with better mobile access and
        cheaper rates, especially for not-for-profits
       Most of the services available outside the major urban areas are
        priced too high
KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING
USE OF INTERNET AND BROADBAND
   Key uses of efficient and reliable broadband services
    include:
       Voice Over IP phone service, contact with customers and
        vendors
       Internet access to new technology, suppliers. E-commerce,
        business-to business communications
       Provide data to customers
       Update and purchase software
       Tracking products and services
       Insurance verification
       Accounting and payroll functions
       Vendor orders
       Data security, remote access, etc. are daily occurrences.
KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING
USE OF INTERNET AND BROADBAND
   Additional comments about broadband in the region.
      We need the capacity/capability to keep up with our
       competition in more urban areas.
      Great idea as long as the cost is not so high that it is not an
       option for all users in this area
      We need the best available technology in order to be
       competitive
      It would be nice if there were more options available. We
       currently use Windstream/Nuvox. We did get pricing from AT&T
       and City Utilities for the fiber option they offer. Neither was very
       close in price to the T1 option from Windstream
      I believe it is key to attracting up and coming businesses to the
       area. Without it, a business may well decide it just would not
       work to open a business in southwest Missouri. It certainly
       has, and continues to, hamper us in building our business.
KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING
USE OF INTERNET AND BROADBAND

   Additional comments about broadband in the
    region.
      It makes it possible to communicate with
       individuals in other regions of the country to
       better market our products and services. It
       is the vehicle for our advertising efforts.
      Most companies are willing to pay the cost
       of high-speed Internet service.
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND
BROADBAND

   Internet, network services and broadband have
    a variety of uses in healthcare, including:
     Radiology  services
     Secure transfer of health information

     Telemedicine

     Medical education, training and research

     Allowing clinics to use base applications from the
      main hospital facility
KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET
AND BROADBAND

 10 school districts responded
 Key uses of efficient and reliable broadband
  services, include:
     Student  Information System, educational
      resources, research tools, State testing,
      educational programming (ex. accelerated reading),
      student, parent and staff communication
     Internet research for student presentations,
      student records, email and other communications
      with other educational institutions
KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET
AND BROADBAND

   Problems with broadband availability and affordability,
    include:
       There are many educational resources that we are unable to
        use in the classrooms due to bandwidth restrictions.
       Because of our limited bandwidth, we can have only two
        teachers using video or downloading at a time.
       During end of course testing, we have to shut down all
        internet use in order to allow bandwidth for testing.
       Several of our teachers would like to use brainpop, but with
        our current connection, if one person is using any significant
        amount of bandwidth, even downloading updates; almost
        everyone else comes to a "screeching halt."
KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET
AND BROADBAND

   Additional comments about broadband in the
    region.
     We  just need more providers in our area to lower
      bandwidth cost. Our District is relying more and
      more heavily on internet resources.
     School books are wonderful tools for teaching
      students, but there are changes everyday that can
      be followed live if we have the resources.
     Our teachers have to work hard to recreate
      something that is probable already available on the
      internet.
KEY ASPECTS OF HIGHER EDUCATIONAL USE OF
INTERNET AND BROADBAND

   There is a great and growing use of broadband and
    internet in Higher Educational services, including:
       Classroom instruction enhancements
       Curriculum development
       Student study and research
       On-line course delivery
       Real-time usage of video conferencing technologies to
        enable education to/from our sites
       Daily business operations of the University
       Running on-line courses and on-line testing.
       Running business applications, student email and social
        media
KEY ASPECTS OF HIGHER EDUCATIONAL USE OF
INTERNET AND BROADBAND

   Importance of broadband availability and
    accessibility. Specifically:
     We continue to experience significant growth at all
      campuses and education centers. The only way to keep
      pace is through online instruction.
     Students and faculty require fast and stable broadband
      connections to develop and participate in online
      classes using “state of the art” instruction techniques
      and simulations.
     Most agree that the cost can be expensive, but E-rate
      funding makes it manageable for the schools. However,
      many students and staff do not have access to
      affordable broadband which needs to be addressed.
KEY ASPECTS OF HIGHER EDUCATIONAL USE OF
INTERNET AND BROADBAND
   Additional comments about broadband in the
    region
     Internet access is expected by incoming students.
     Distance learning requires reliable broadband
      access.
     Educational institutions must continue to grow to
      reach and teach more students and bandwidth is
      the way to do it.
     Distance Learning is a critical component of our
      University's long range plan and we are investing
      considerable funding to be able to provide
      instruction using this delivery method.
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET
AND BROADBAND

   Key uses of the Internet and other network services.
       Accessing on-line databases and subscription services for
        research and homework purposes
       Accessing Internet for shared group projects, such as Google
        Docs
       Uploading of video/audio files to Internet carriers for group
        projects such as using VoiceThreads for book talks, book
        reports, etc.
       Access to library databases and other e-resources (e.g. for e-
        journal subscriptions & e-journal portal).
       The library management program is web-based. We must
        have efficient and reliable service to check in or check out
        materials.
       The library catalog is also web-based.
       Many research skills are taught on the computer.
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET
AND BROADBAND

   Broadband is important for a variety of reasons,
    including:
     Without adequate broadband, library patrons cannot
      adequately search the Internet. This leaves rural
      patrons at a serious disadvantage in receiving
      information.
     Patrons fill out job applications and scholarship
      applications via the Internet. Students apply for college,
      vocational school, etc.
     Fast, reliable broadband would enable students and
      staff to utilize research and local programs.
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET
AND BROADBAND
   Additional comments about broadband in the
    region.
     It should be available everywhere at an affordable
      cost.
     I live in the District where I teach, and Internet
      access varies greatly across our District. Some
      students have access to high-speed Internet, while
      others are still using dial-up or have no access at
      home.
     We had few options for home broadband when we
      relocated here.
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND

   Key uses of the Internet and other network
    services
     Mobile computing, research, communication (web-
      page, social media), electronic permitting and bill
      paying, as well as having all documents electronically
      accessible to our customers.
     Law Enforcement: Use of State database (MULES);
      warrant checks; mapping & dispatch; jail administration
     Courts Administration: Access to State Courts database
      (OSCA); scheduling of hearings, etc.
     Elections: Access to Statewide voter registration
      database
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND
   Key uses of the Internet and other network services
       Road Department: Access to County Geographic Information
        System (GIS)
       Emergency Management: Access to County GIS
       Assessment: Maintenance of County GIS
       All Departments: County website maintenance; e-mail; basic
        research, etc.
   Broadband is important for a variety of reasons,
    including:
       Communicating with citizens in the event of an emergency is
        essential.
       Cost savings by centralizing efforts - as opposed to each
        department pursuing needs individually.
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND
       Some City facilities in the outlying areas have limited
        access to broadband. If those locations had improved
        access to broadband services we would be able to
        provide better phone system capabilities, computer
        system access and disaster recovery options for them.
   Additional comments about broadband in the
    region.
       We partnered with City Utilities of Springfield and
        Greene County to submit an application for the Google
        Fiber for Communities project last year. We also have
        several colleges and universities in the region that have
        great need for improved broadband access. These
        partners would assist with deployment of broadband in
        the Southwest Missouri area in any way we can.
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET
AND BROADBAND
   Key uses of the Internet and other network
    services:
     Transmission of records and public safety information
     Use of Emergency Management tools
     Access important public safety data (i.e., MULES)
     Getting up-to-date weather and storm information
     Use of mobile data terminals
   Broadband is important for a variety of reasons,
    including:
     Provides faster, accurate response to emergencies
     Allows access to emergency information remotely
     Allows the sharing of critical information among mutual
      aid responding units
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET
AND BROADBAND
 Additional comments about broadband in the region and
  its importance.
     Available and enhanced broadband serves the general
      public while assisting other agencies
     Broadband connections makes tasks easier, faster and
      safer.
     County-wide data programs require a reliable service to
      make it operate efficiently and properly
     We need reliable broadband service in the area that is
      affordable
     Broadband inaccessibility in this region is a problem
     Security and interoperability are two very important items to
      consider when setting up a Public Safety network.
     The coverage in the City is good but as you move out into
      the county the coverage drops.
KEY ASPECTS OF BUSINESS AND PROFESSIONAL
SERVICES USE OF INTERNET AND BROADBAND
   Key uses of Broadband, the Internet and other network
    services:
       Client support: order taking, vendor pricing, inventory
        queries, contracts, etc.
       Data research
       Marketing and advertising
       Website design
   Broadband is important for a variety of reasons,
    including:
       Enables placement of and connection to remote services
       Allows for working from home (telecommuting)
       Allows support services to businesses nationwide, as well as
        internationally
KEY ASPECTS OF BUSINESS AND PROFESSIONAL
SERVICES USE OF INTERNET AND BROADBAND
   Additional comments about broadband in the
    region and its importance.
     Only  have Satellite access north of Collins
     If our Satellite goes out because of the weather, our
      business shuts down.
     Broadband is spotty especially in Nixa

     Broadband is critical to enhancing businesses in
      our region.
     The business community needs improved download
      speeds.
KEY ASPECTS OF WORKFORCE DEVELOPMENT USE OF
INTERNET AND BROADBAND
   Key uses of the Internet, network services and
    broadband include:
     Access to internet-based Case Management System for
      career research and job search activities.
     Access to on-line training services

   Broadband is important for a variety of reasons,
    including:
       Residents and businesses in remote areas are not able
        to access on-line training or job search sites because of
        lack of access to broadband
   Broadband technology training is lacking in rural
    areas because of lack of availability.
THE BROADBAND PROVIDERS

   2 Broadband Providers (Lake View Broadband Wireless
    and SpringNet) completed a survey
   They both agreed that the issue of broadband availability
    and adoption was very important and ranked it first and
    third respectively
   They both indicated that they have had problems gaining
    access to public rights-of-way or easements to expand or
    augment their system to provide broadband infrastructure
    or services.
   They agree that changes are needed to existing statutes
    that could help facilitate expansion of broadband services
    or infrastructure
   Topography is also an obstacle when looking to expand
    broadband
THE BROADBAND PROVIDERS
   Key contributors to service provision and expansion include:
       Capital funding
       Human resources
       Location of towers and equipment
       Better end user equipment
   Importance of broadband availability and adoption include:
       It has been suggested that the next "phase" of manufacturing will
        be the manufacturing of IT services and applications. For Missouri
        to be "at the table," provisions for the development of data
        centers and broadband availability are critical ingredients to that
        recipe. How much of our State resources are spent chasing
        traditional manufacturing? We need to be looking to the future
        and not in the rear view mirror.
       The need is vey important to allow households and businesses to
        assist in lower fuel costs to end travel, and to deliver service at a
        fast speed with precision timing .
MORE INDIVIDUAL SECTOR DATA NEEDED

   Community and Social Services
SOUTHWEST MISSOURI BROADBAND RTPT
        STRATEGIC PLANNING
BROADBAND STRATEGIC PLANNING

 Will identify strategies, and related directions,
  initiatives, goals and objectives, that can be
  employed by interested parties within the
  region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
  to better help the region build long term
  broadband sustainability
 Addresses both availability (supply) and
  adoption (demand) within the region.
                                                  85
BROADBAND STRATEGIC PLANNING PROCESS

   The Strategic Planning process is split into four (4)
    phases:
     Phase 1 (Completed Today): Needs Assessment and
      Existing Information Review – A detailed understanding
      of the current broadband climate and the current and
      future broadband-related needs in the region.
     Phase 2 (Beginning Today): How to move from the
      current broadband environment to the one needed
      within the region.
         Strengths,Weaknesses, Opportunities and Challenges (SWOC)
         analysis will be performed.


                                                                 86
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     87
SWOC ANALYSIS
  Phase   2: cont’d
    The analysis should cover a wide range of issues
    including those centered on:
       residential, business and institutional broadband availability
        and adoption,
       whether available bandwidth(s) are sufficient for current as well
        as near and long term needs and applications,
       potential upgrade and expansion possibilities,

       reliability of existing networks,

       related matters.

    Providersare asked during Phase 2 to present their
    ideas on possibilities for advancing the broadband
    environment.

                                                                        88
SWOC ANALYSIS


                89
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     90
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 3: Findings Review and Initial Strategic
    Plan Element Development – The RTPT will
    review the initial findings, priorities, potential
    strategic directions and actions, timelines and
    resources needed related to those potential
    directions.
     In this phase, a number of potential strategic
      directions and initiatives will be identified,
      reviewed, discussed, and then incorporated into the
      initial draft of the Strategic Plan.

                                                         91
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 4: Drafting and Finalization of the Strategic
    Plan by the RTPT.
       The Strategic Plan will consist of :
         1.   Introduction and Regional Overview
         2.   Purpose Statement
         3    Detailed SWOC Findings and Analysis
         4.   Strategic Direction(s)
                   Short, medium and long term goals and objectives to boost broadband
                    adoption and availability.
                   Action Items and Implementation Plan
         5. Financial, human and organizational resource considerations
         6. Timelines and benchmarks for measuring progress
                                                                                          92
Additional Discussion




                        93
Connect with us at
    MOBroadbandNow
 http://mobroadbandnow.com/

Follow us on Facebook and Twitter


                                    94
THANK YOU FOR YOUR PARTICIPATION IN THE
SOUTHWEST MISSOURI BROADBAND PLANNING
                PROJECT!

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Southwest Missouri Council of Governments Broadband Study Findings

  • 1. Regional Technology Planning Team Report SOUTHWEST MISSOURI BROADBAND STUDY July 2011
  • 2. RESIDENTIAL STUDY BACKGROUND  Survey mailed May 2011  4000 homes randomly sampled.  493 surveys return/12% response rate  400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 3. RESIDENTIAL STUDY: WHO RESPONDED ? County Frequency % of Total County pop as % of South respondents West Region Population Greene 262 67% 42% Taney 28 7% 8% Stone 21 5% 5% Lawrence 20 5% 6% Barry 17 4% 6% Christian 15 4% 12% Polk 12 3% 5% Webster 8 2% 6% Dallas 3 1% 3% Dade 3 1% 1% Taney 1 0.3% 8% NOTE: 2.5% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
  • 5. RESIDENTIAL STUDY - DEMOGRAPHICS Education Level Less than High School 3% High School graduate 30% Some College/Associates 18% College degree 31% Graduate degree 17% No Response 1%
  • 6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS County Median Income (Census) Greene 37,986 Taney 37,319 Stone 37,941 Lawrence 37,149 Barry 36,023 Christian 51,476 Polk 35,652 Webster 39,209 Dallas 33,066 Dade 33,216 Taney 37,319 South West Region 37,851 Missouri 45,149 Median Income Surveyed HH > Region/ State Median HH Income (28% did not respond to income question)
  • 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
  • 9. RESIDENTIAL SURVEY: WHEN DID HH FIRST OWNED A COMPUTER AND WHEN THEY HAD FIRST HAD ACCESS TO BB/ HSI AT HOME ?
  • 10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE Type of Internet Service Don't Know 2% Other 3% DSL 38% Cellular Broadband 6% Satellite 4% Cable Modem 26% Dial-Up 6%
  • 12. RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS
  • 13. BUSINESS STUDY BACKGROUND  Online survey available from:  March 2011 to July 2011  46 local businesses responded (as of 7/10)  19% were satellite offices  27% had satellite locations  32 questions about broadband or high-speed Internet services in the Southwest Missouri region
  • 14. BUSINESS STUDY – RESPONSES BY COUNTY By County: Greene 37% Taney 7% Stone 11% Lawrence 4% Barry 9% Polk 0% Christian 13% Webster 4% Dallas 13% Dade 2%
  • 15. EMPLOYEE BUSINESS SIZE 1–4 49% 5 - 25 29% 26 – 100 7% 101 – 500 11% 501 – 750 2% 751 – or more 2%
  • 17. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? NO Do you have internet service at your 5% business? YES 95%  Two businesses report that internet service is unavailable in there area and they would adopt it when is was available. They also noted that they were told it would be years before it would be available.
  • 18. CURRENT INTERNET PROVIDER  Service established 1990-2011, Mode=2000
  • 19. TYPES OF INTERNET CONNECTIONS
  • 20. SPEED OF CONNECTIONS  50% reported not knowing their speed  50% reported the following speeds by connection type:  Satellite Broadband Users  1 Mbps  Fiber to the Premises Responses  50 Mbps  100 Mbps  GIG E  T-1: 1.5 Mbps
  • 21. SPEED OF CONNECTIONS  Fixed Wireless Users  250 Kbps  1.5 Mbps  DSL Users  22 Mbps downstream, 3 Mbps upstream  1.5 Mbps (2)  Cable Modem  3 Mbps  Down 3.24 Mbps/up 0.56 Mbps  Mobile Wireless - 1 Mbps  Others: DS-5
  • 22. BROADBAND SERVICE RATINGS Rating of Broadband Services Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count Applicable Cost of internet/network service 8% 33% 25% 20% 14% 36 Speed of the on-line connection 14% 44% 22% 20% 0% 36 Billing practices of your provider 14% 60% 6% 3% 17% 35 Reliable access to the Internet 22% 50% 20% 8% 0.0% 36 Training and technical support 8% 61% 17% 3% 11% 36 Customer Service Representative’s knowledge when you call 11% 50% 17% 11% 11% 36 for service Installation technician’s ability and courteousness 19% 55% 6% 6% 14% 36
  • 24. IMPORTANCE OF BROADBAND AMONG BUSINESSES  How important is a broadband (high- speed Internet access) connection to the day to day operations of your business? Very Important 89% Important 11%
  • 25. WHY IMPORTANT? – TOP 6 REASONS  Internet is used daily for business communications.  Reliable service and high-speed is essential to day-to- day business operations.
  • 26. WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF BROADBAND WERE ENHANCED?  97%indicated “YES ”, Why? Top three reasons:  40% said it would increase their productivity and allow an expansion of their services  25% said faster speeds would save time and grow their business  10% said broadband would increase reliability of internet services
  • 29. TYPE OF CONTRACT TOP THREE RESPONSES Monthly 14% Annual 22% 2-year contract 18% 3-year contract 7% No Contract 14% Don’t Know 25%
  • 30. ONLINE BUSINESS SURVEY  21 Businesses had other comments about broadband service availability in the region. Some included:  While the option of satellite internet is available, the service quality offered is just not usable at times, especially in the evenings when they choke your speed down so that they can "serve" all their customers. We need cable or DSL in our area. Wireless providers just don't offer the speeds that most people in the area would like to have. If it is at all possible to have Windstream bring their service into our area, that would be the best solution. If that is not possible and the only option is AT&T, they should be forced to finally offer fast (3 mbps or greater) DSL at a fair price in this area. I've been told by an AT&T service tech that they are only spending money on wireless service and not upgrading wired service. Wireless just can't compete with wired service.
  • 31. ONLINE BUSINESS SURVEY  21 Businesses had other comments about broadband service availability in the region. Some included:  AT&T tried to sell DSL to me but it was not available within 5 miles. Need something that is stable, consistent, and fast.  CenturyLink has promised for five years to come on down 1,000 ft to service over 200 homes and three resorts on the lake. Even after receiving Federal funds to do this, most of the money went to Kansas City and St. Louis.  I would like to see more options. I live 3 miles from Springfield and really only have satellite and cellular as broadband options.  Fiber is hard to get. T lines are too expensive. Downtown Springfield has terrible connectivity options.
  • 32. ONLINE BUSINESS SURVEY  Additional comments:  I strongly agree that enhancing broadband availability would be greatly beneficial to our economic development.  I know there are others in the area that need internet service, but cannot afford the price for their children's school and learning. DSL comes within 2-3 miles of homes, but has not continued to expand to reach these homes.  Individuals/individual communities need to provide economic benefits for providers to provide options. With availability of air cards, most people can get service for a very reasonable price even in fringe areas. This shouldn't be another tax to provide to outliers.  Broadband is very limited on availability and cost are way to high for most companies and residents to afford.
  • 34. INDIVIDUAL SECTOR DATA  Individual Sector Data was collected through Online Sector Surveys from the following groups:  Agriculture (24)  Broadband Provider (2)  Business and Professional Services (15)  Economic Development Sector (9)  Energy Sector (7)  Environment Sector (2)  Healthcare Sector (4)  Higher Education Sector (8)  Industrial and Manufacturing (24)  K-12 Education Sector (10)
  • 35. INDIVIDUAL SECTOR DATA  Library Sector (34)  28 School libraries  3 University or Higher Ed. institution libraries  3 County/Regional libraries  Local Government (15)  Public Safety (35)  Tourism (3)  Workforce Development (6)
  • 36. Are the right hardware, software and other tools in place to utilize broadband in your region? Organizational Sectors YES NO Agriculture 26% 74% Environment Sector 50% 50% K-12 Education Sector 50% 50% Workforce Development 50% 50% Public Safety 55% 45% Economic Development Sector 63% 37% Tourism 67% 33% Industrial and Manufacturing 69% 31% Local Government 73% 27% Energy Sector 75% 25% Higher Education Sector 83% 17% Business and Professional Services 90% 10% Library Sector 90% 10% Healthcare Sector 100% 0%
  • 37. APPLICATIONS AND TOOLS  More than 54% in 10 Sectors indicated that the right hardware, software and tools were in place to utilize broadband.  However, all sectors commented that although the tools were there, either broadband wasn’t available or the speed and reliability wasn’t there to utilize them.  3 Sectors (K-12, Environmental and Workforce Development) were split 50/50, specifying:  Computers need updating and more bandwidth is needed  Internet access is unavailable when they travel the region  74% of respondents from the Agricultural Sector reported that the right tools are not in place to utilize broadband.  Specifically stating that broadband is unavailable in their area and what is available is unaffordable.
  • 38. Does your current organization processes and procedures encourage the use of broadband? Organizational Sectors YES NO Environment Sector 100% 0% Tourism 100% 0% Energy Sector 100% 0% Higher Education Sector 100% 0% Healthcare Sector 100% 0% Library Sector 92% 8% Business and Professional Services 90% 10% Economic Development Sector 88% 12% Agriculture 86% 14% K-12 Education Sector 83% 17% Public Safety 69% 31% Local Government 67% 33% Industrial and Manufacturing 58% 42% Workforce Development 50% 50%
  • 39. USE OF BROADBAND  More than 57% in 14 Sectors indicated that their current processes and procedures encouraged the use of broadband.  Again, most stated that although their organization or service encouraged broadband use, there was either no broadband available or the speed to support the use wasn’t there.  The Workforce Development Sector was split 50/50, indicating:  Trainingprograms lacked broadband use due to unavailability.
  • 40. USE OF BROADBAND TECHNOLOGY-TRAINING Are people in your organization properly trained to use broadband technology effectively? Organizational Sectors YES NO Workforce Development 0% 100% Agriculture 55% 45% Local Government 64% 36% Public Safety 65% 35% K-12 Education Sector 67% 33% Tourism 67% 33% Higher Education Sector 67% 33% Industrial and Manufacturing 75% 25% Library Sector 83% 17% Business and Professional Services 90% 10% Environment Sector 100% 0% Economic Development Sector 100% 0% Energy Sector 100% 0% Healthcare Sector 100% 0%
  • 41. USE OF BROADBAND TECHNOLOGY-TRAINING  More than 54% in 14 Sectors indicated that people in their organization were properly trained to use broadband technology effectively. Specifying:  More bandwidth as well as availability is needed before further training is offered  Proper training and educational opportunities would be benefits of enhanced broadband in the region.  The Workforce Development Sector was split 50/50, indicating specifically:  Training programs lacked broadband–based training because of the lack of availability throughout the region.  Need low cost broadband at various locations in the region as well as more availability.
  • 42. BROADBAND ACCESS AND AVAILABILITY- MINIMUM STANDARDS Does your organization's broadband access and availability meet minimum standards for effective applications? Organizational Sectors YES NO Workforce Development 0% 100% Agriculture 15% 85% Economic Development Sector 29% 71% Public Safety 46% 54% K-12 Education Sector 50% 50% Tourism 67% 33% Industrial and Manufacturing 67% 33% Business and Professional Services 67% 33% Energy Sector 75% 25% Higher Education Sector 80% 20% Local Government 83% 17% Library Sector 87% 13% Environment Sector 100% 0%
  • 43. BROADBAND ACCESS AND AVAILABILITY- MINIMUM STANDARDS  More than 66% in 8 Sectors indicated that their organization’s broadband access and availability met minimum standards for effective applications. Specifying:  Broadband is available but below optimum levels  They had broadband but their networks could not handle the volume of users. Hence, they need more bandwidth.  K-12 respondents were split 50/50, specifying:  More bandwidth was needed for heavy use applications and periods  Remote locations needed enhanced broadband  High costs were inhibiting access to high levels of broadband  Current connections were at 1.5 Mbps which is slow by modern standards
  • 44. BROADBAND ACCESS AND AVAILABILITY- MINIMUM STANDARDS  Less than 47% in 4 Sectors (Public Safety, Economic Development, Workforce Development and Agricultural) indicated that their broadband meets minimum standards . Specifying:  Lack of access to Broadband in many areas (rural)  Costs are very high for necessary DSL or satellite service.  Our County does not have E-911  There is no broadband outside the cities  Our service is unreliable  Our vehicles are deficient concerning mobile broadband  We do not have broadband out in the field  Not enough bandwidth available on current systems. Last mile infrastructure is spotty at best and virtually non- existent throughout large portions of the region.
  • 45. IS BROADBAND COST PROHIBITIVE? Is broadband technology cost prohibitive? Organizational Sectors YES NO Don't Know Higher Education Sector 50% 33% 17% K-12 Education Sector 50% 17% 33% Business and Professional Services 45% 33% 22% Energy Sector 33% 67% 0% Agriculture 33% 19% 48% Public Safety 30% 15% 55% Industrial and Manufacturing 25% 25% 50% Workforce Development 25% 0% 75% Local Government 17% 33% 50% Economic Development Sector 13% 37% 50% Library Sector 13% 35% 52% Tourism 0% 100% 0% Healthcare Sector 0% 100% 0% Environment Sector 0% 0% 100%
  • 46. COST  Less than 50% in 12 Sectors indicated that broadband cost is prohibitive. They specified though:  Higher bandwidth at lower cost is needed  Competition is needed to keep pricing down  50% of K-12 and Higher Education Sector respondents indicated that broadband cost is prohibitive. Specifying:  Broadband costs have been going up even though service has been the same for ten years.  Schools have limited funds for expanding bandwidth to their remote campuses  Expanding bandwidth requires lengthy contracts which universities and educational institutions are reluctant to commit to
  • 47. How important is it that broadband service availability and adoption issues be addressed in the region? Organizational Sectors Very Important Somewhat Not at all Don't Important Important Important Know Healthcare Sector 100% 0% 0% 0% 0% Tourism 100% 0% 0% 0% 0% Environment Sector 0% 100% 0% 0% 0% Economic Development Sector 75% 25% 0% 0% 0% K-12 Education Sector 50% 50% 0% 0% 0% Workforce Development 50% 50% 0% 0% 0% Library Sector 71% 25% 4% 0% 0% Agriculture 86% 5% 5% 4% 0% Public Safety 59% 30% 7% 0% 4% Higher Education Sector 66% 17% 0% 17% 0% Local Government 58% 25% 17% 0% 0% Industrial and Manufacturing 67% 8% 25% 0% 0% Business and Professional 34% 33% 22% 0% 11% Services Energy Sector 50% 0% 50% 0% 0%
  • 48. IMPORTANCE OF ADDRESSING BROADBAND SERVICE AVAILABILITY AND ADOPTION  100% of respondents in 6 Sectors indicated that addressing broadband service availability and adoption issues in the region is Important (total of very Important and important). Reasons included:  Healthcare clinics depend on this service  We use the internet for every part of tourism  Our students need broadband for learning, research and educational opportunities  Access to information via the internet is the life blood of our economy  Broadband provides the ability to effectively communicate with other professionals, industries and businesses
  • 49. IMPORTANCE OF ADDRESSING BROADBAND SERVICE AVAILABILITY AND ADOPTION  6 other Sectors rated the importance of addressing broadband service availability and adoption issues in the region between 75% and 99% Important (Very Important/Important). Reasons include:  Increased bandwidth is needed to reach and teach more students  Internet access is expected by incoming students  It is an imperative investment for prosperous economic development  The demand for more access to online and mobile services is increasing
  • 50. IMPORTANCE OF ADDRESSING BROADBAND SERVICE AVAILABILITY AND ADOPTION  Libraries must be on the cutting edge of technology  Providing access to citizens is a number one priority  Broadband is a service that we can no longer do without.  Communicating with the public in regards to emergency services is a number one priority  For rural areas to be successful we need broadband service available
  • 51. IMPORTANCE OF ADDRESSING BROADBAND ISSUES  2 Sectors (Business and Professional and Energy Sector) rated the importance of addressing broadband service availability and adoption issues in the region between 50% and 75% Important (Very Important/Important). Reasons include:  As a utility company we have the network we need to serve the public, but customers are deficient in bandwidth especially in rural areas to access our services.  A business can’t function if the internet drops out every time it rains and floods the phone lines  The business community needs improved downloading ability
  • 52. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses in the agricultural arena, including:  Obtaining market trends/up-to-date market information  Electronic communication and data file sharing  Buying and selling supplies and equipment  Watching livestock auctions through streaming video  Monitoring weather  Disseminating information for improved herd health and product production
  • 53. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  Problems created by the lack of broadband availability, include:  Rural residents are significantly disadvantaged by the lack of broadband access  Agr-business workers are not getting proper training  Access to broadband is important for a variety of reasons, including:  Rural areas would have more educational and occupational opportunities  Better able to compete in the global economy  Helping children keep up with other countries/access to education  Improving the success of farms  Keeping the rural communities and the agricultural industry economically viable
  • 54. KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses, including:  Marketing, communications, taking orders, research, contracts, customer service, etc.  Business to Supplier, Business to Consumer, Business to Government  Video on Demand, sending data files, VoIP, 24/7 access  Problems created by the lack of broadband service, capacity or availability include:  Slow speeds hinder operations  Sharing of project information is compromised  The unreliability of connections, especially wireless with Missouri weather
  • 55. KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND  Broadband is important for a variety of reasons, including:  Access to information via the internet is the life blood of businesses  Enables effective communications with professionals  Enables submittal of project information to industrial prospects  We need it to keep up with what people demand and need  Access is essential when connecting companies with prospective employees
  • 56. KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses, including:  Online credit checks of new members and bill payments through the internet.  Network services are important for disaster recovery and communications with substations.  For Customer Information System and Accounting services.
  • 57. KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND  Broadband is important for a variety of reasons, including:  Real-time connection to field equipment  Troubleshoot power quality problems as they occur  Fiber-to-the-home can be used for real time pricing and use information by consumers which heightens energy efficiency  We could use hard line communications for information backhaul.
  • 58. KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET AND BROADBAND  Key uses of efficient and reliable broadband services include:  Website – marketing, Internet files, email  Internet-based Sales, Marketing and Business communications across properties  Press relations, customer service, communications, etc.  We use the internet for almost every part of what we do.  Additional comments about broadband in the region.  There should be a focus on small business applications  Access and affordability are critical  The DSL service provider keeps saying "it's getting closer", but I can't see the growth into our neighborhood. We are faster than dial-up (using Hughes.net), but not what it could be.
  • 59. KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF INTERNET AND BROADBAND  Key uses of efficient and reliable broadband services include:  Web searches of alternative technology  Practices to reduce waste and conserve energy  Speed is very important to conduct efficient searches and download large documents  World Wide Web searches, e-mail data storage and backup mapping  Additional comments about broadband in the region.  Improvement could be made with better mobile access and cheaper rates, especially for not-for-profits  Most of the services available outside the major urban areas are priced too high
  • 60. KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING USE OF INTERNET AND BROADBAND  Key uses of efficient and reliable broadband services include:  Voice Over IP phone service, contact with customers and vendors  Internet access to new technology, suppliers. E-commerce, business-to business communications  Provide data to customers  Update and purchase software  Tracking products and services  Insurance verification  Accounting and payroll functions  Vendor orders  Data security, remote access, etc. are daily occurrences.
  • 61. KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region.  We need the capacity/capability to keep up with our competition in more urban areas.  Great idea as long as the cost is not so high that it is not an option for all users in this area  We need the best available technology in order to be competitive  It would be nice if there were more options available. We currently use Windstream/Nuvox. We did get pricing from AT&T and City Utilities for the fiber option they offer. Neither was very close in price to the T1 option from Windstream  I believe it is key to attracting up and coming businesses to the area. Without it, a business may well decide it just would not work to open a business in southwest Missouri. It certainly has, and continues to, hamper us in building our business.
  • 62. KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region.  It makes it possible to communicate with individuals in other regions of the country to better market our products and services. It is the vehicle for our advertising efforts.  Most companies are willing to pay the cost of high-speed Internet service.
  • 63. KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses in healthcare, including:  Radiology services  Secure transfer of health information  Telemedicine  Medical education, training and research  Allowing clinics to use base applications from the main hospital facility
  • 64. KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET AND BROADBAND  10 school districts responded  Key uses of efficient and reliable broadband services, include:  Student Information System, educational resources, research tools, State testing, educational programming (ex. accelerated reading), student, parent and staff communication  Internet research for student presentations, student records, email and other communications with other educational institutions
  • 65. KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET AND BROADBAND  Problems with broadband availability and affordability, include:  There are many educational resources that we are unable to use in the classrooms due to bandwidth restrictions.  Because of our limited bandwidth, we can have only two teachers using video or downloading at a time.  During end of course testing, we have to shut down all internet use in order to allow bandwidth for testing.  Several of our teachers would like to use brainpop, but with our current connection, if one person is using any significant amount of bandwidth, even downloading updates; almost everyone else comes to a "screeching halt."
  • 66. KEY ASPECTS OF K-12 EDUCATION USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region.  We just need more providers in our area to lower bandwidth cost. Our District is relying more and more heavily on internet resources.  School books are wonderful tools for teaching students, but there are changes everyday that can be followed live if we have the resources.  Our teachers have to work hard to recreate something that is probable already available on the internet.
  • 67. KEY ASPECTS OF HIGHER EDUCATIONAL USE OF INTERNET AND BROADBAND  There is a great and growing use of broadband and internet in Higher Educational services, including:  Classroom instruction enhancements  Curriculum development  Student study and research  On-line course delivery  Real-time usage of video conferencing technologies to enable education to/from our sites  Daily business operations of the University  Running on-line courses and on-line testing.  Running business applications, student email and social media
  • 68. KEY ASPECTS OF HIGHER EDUCATIONAL USE OF INTERNET AND BROADBAND  Importance of broadband availability and accessibility. Specifically:  We continue to experience significant growth at all campuses and education centers. The only way to keep pace is through online instruction.  Students and faculty require fast and stable broadband connections to develop and participate in online classes using “state of the art” instruction techniques and simulations.  Most agree that the cost can be expensive, but E-rate funding makes it manageable for the schools. However, many students and staff do not have access to affordable broadband which needs to be addressed.
  • 69. KEY ASPECTS OF HIGHER EDUCATIONAL USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region  Internet access is expected by incoming students.  Distance learning requires reliable broadband access.  Educational institutions must continue to grow to reach and teach more students and bandwidth is the way to do it.  Distance Learning is a critical component of our University's long range plan and we are investing considerable funding to be able to provide instruction using this delivery method.
  • 70. KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  Key uses of the Internet and other network services.  Accessing on-line databases and subscription services for research and homework purposes  Accessing Internet for shared group projects, such as Google Docs  Uploading of video/audio files to Internet carriers for group projects such as using VoiceThreads for book talks, book reports, etc.  Access to library databases and other e-resources (e.g. for e- journal subscriptions & e-journal portal).  The library management program is web-based. We must have efficient and reliable service to check in or check out materials.  The library catalog is also web-based.  Many research skills are taught on the computer.
  • 71. KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  Broadband is important for a variety of reasons, including:  Without adequate broadband, library patrons cannot adequately search the Internet. This leaves rural patrons at a serious disadvantage in receiving information.  Patrons fill out job applications and scholarship applications via the Internet. Students apply for college, vocational school, etc.  Fast, reliable broadband would enable students and staff to utilize research and local programs.
  • 72. KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region.  It should be available everywhere at an affordable cost.  I live in the District where I teach, and Internet access varies greatly across our District. Some students have access to high-speed Internet, while others are still using dial-up or have no access at home.  We had few options for home broadband when we relocated here.
  • 73. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  Key uses of the Internet and other network services  Mobile computing, research, communication (web- page, social media), electronic permitting and bill paying, as well as having all documents electronically accessible to our customers.  Law Enforcement: Use of State database (MULES); warrant checks; mapping & dispatch; jail administration  Courts Administration: Access to State Courts database (OSCA); scheduling of hearings, etc.  Elections: Access to Statewide voter registration database
  • 74. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  Key uses of the Internet and other network services  Road Department: Access to County Geographic Information System (GIS)  Emergency Management: Access to County GIS  Assessment: Maintenance of County GIS  All Departments: County website maintenance; e-mail; basic research, etc.  Broadband is important for a variety of reasons, including:  Communicating with citizens in the event of an emergency is essential.  Cost savings by centralizing efforts - as opposed to each department pursuing needs individually.
  • 75. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  Some City facilities in the outlying areas have limited access to broadband. If those locations had improved access to broadband services we would be able to provide better phone system capabilities, computer system access and disaster recovery options for them.  Additional comments about broadband in the region.  We partnered with City Utilities of Springfield and Greene County to submit an application for the Google Fiber for Communities project last year. We also have several colleges and universities in the region that have great need for improved broadband access. These partners would assist with deployment of broadband in the Southwest Missouri area in any way we can.
  • 76. KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  Key uses of the Internet and other network services:  Transmission of records and public safety information  Use of Emergency Management tools  Access important public safety data (i.e., MULES)  Getting up-to-date weather and storm information  Use of mobile data terminals  Broadband is important for a variety of reasons, including:  Provides faster, accurate response to emergencies  Allows access to emergency information remotely  Allows the sharing of critical information among mutual aid responding units
  • 77. KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region and its importance.  Available and enhanced broadband serves the general public while assisting other agencies  Broadband connections makes tasks easier, faster and safer.  County-wide data programs require a reliable service to make it operate efficiently and properly  We need reliable broadband service in the area that is affordable  Broadband inaccessibility in this region is a problem  Security and interoperability are two very important items to consider when setting up a Public Safety network.  The coverage in the City is good but as you move out into the county the coverage drops.
  • 78. KEY ASPECTS OF BUSINESS AND PROFESSIONAL SERVICES USE OF INTERNET AND BROADBAND  Key uses of Broadband, the Internet and other network services:  Client support: order taking, vendor pricing, inventory queries, contracts, etc.  Data research  Marketing and advertising  Website design  Broadband is important for a variety of reasons, including:  Enables placement of and connection to remote services  Allows for working from home (telecommuting)  Allows support services to businesses nationwide, as well as internationally
  • 79. KEY ASPECTS OF BUSINESS AND PROFESSIONAL SERVICES USE OF INTERNET AND BROADBAND  Additional comments about broadband in the region and its importance.  Only have Satellite access north of Collins  If our Satellite goes out because of the weather, our business shuts down.  Broadband is spotty especially in Nixa  Broadband is critical to enhancing businesses in our region.  The business community needs improved download speeds.
  • 80. KEY ASPECTS OF WORKFORCE DEVELOPMENT USE OF INTERNET AND BROADBAND  Key uses of the Internet, network services and broadband include:  Access to internet-based Case Management System for career research and job search activities.  Access to on-line training services  Broadband is important for a variety of reasons, including:  Residents and businesses in remote areas are not able to access on-line training or job search sites because of lack of access to broadband  Broadband technology training is lacking in rural areas because of lack of availability.
  • 81. THE BROADBAND PROVIDERS  2 Broadband Providers (Lake View Broadband Wireless and SpringNet) completed a survey  They both agreed that the issue of broadband availability and adoption was very important and ranked it first and third respectively  They both indicated that they have had problems gaining access to public rights-of-way or easements to expand or augment their system to provide broadband infrastructure or services.  They agree that changes are needed to existing statutes that could help facilitate expansion of broadband services or infrastructure  Topography is also an obstacle when looking to expand broadband
  • 82. THE BROADBAND PROVIDERS  Key contributors to service provision and expansion include:  Capital funding  Human resources  Location of towers and equipment  Better end user equipment  Importance of broadband availability and adoption include:  It has been suggested that the next "phase" of manufacturing will be the manufacturing of IT services and applications. For Missouri to be "at the table," provisions for the development of data centers and broadband availability are critical ingredients to that recipe. How much of our State resources are spent chasing traditional manufacturing? We need to be looking to the future and not in the rear view mirror.  The need is vey important to allow households and businesses to assist in lower fuel costs to end travel, and to deliver service at a fast speed with precision timing .
  • 83. MORE INDIVIDUAL SECTOR DATA NEEDED  Community and Social Services
  • 84. SOUTHWEST MISSOURI BROADBAND RTPT STRATEGIC PLANNING
  • 85. BROADBAND STRATEGIC PLANNING  Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.  It is a large scale, high-level planning exercise  It provides specific guideposts and pathways to better help the region build long term broadband sustainability  Addresses both availability (supply) and adoption (demand) within the region. 85
  • 86. BROADBAND STRATEGIC PLANNING PROCESS  The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 86
  • 87. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 87
  • 88. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 88
  • 90. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 90
  • 91. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 91
  • 92. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 92
  • 94. Connect with us at MOBroadbandNow http://mobroadbandnow.com/ Follow us on Facebook and Twitter 94
  • 95. THANK YOU FOR YOUR PARTICIPATION IN THE SOUTHWEST MISSOURI BROADBAND PLANNING PROJECT!