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Pioneer Trails Regional Planning Commission Broadband Study Findings

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MoBroadbandNow Project

MoBroadbandNow Project

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  • 1. Regional Technology Planning Team Report PIONEER TRAILS REGIONAL PLANNING COMMISSION BROADBAND STUDY August 2011
  • 2. PIONEER TRAILS REGIONAL PLANNING COMMISSIONBROADBAND RESIDENTIAL NEEDS STUDY
  • 3. RESIDENTIAL STUDY: WHO RESPONDED ? County pop as % of % of total County Frequency Pioneer Trails Region respondents Population Johnson 93 24% 35% Lafayette 85 22% 22% Pettis 136 35% 28% Saline 76 19% 15% NOTE: 2.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  • 4. RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90% 3% 13% Male Other Urban No Rent 80% 32% 40% 70% 60% 60% 50% 87% 83% 40% 30% 64% 56% Female White Rural Yes Own 20% 38% 10% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
  • 5. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 6. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Johnson 40,028 Lafayette 45,921 Pettis 36,591 Saline 38,503 Pioneer Trails Region 40,261 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (30% did not respond to income question)
  • 7. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
  • 8. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HSI at home 60%60% Computer trend line Internet trend line50%40% 35% 27%30% 18%20% 14% 14% 11% 8%10% 6% 2%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  • 9. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE (n=320) DSL 39% Cable 27%Fixed Wireless 13% Dial-up 12% Satellite 12% Cellular BB 6% Dont Know 3% Other 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
  • 10. APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 91%Information to buy services and products 85% Health or medical information 69% Buy online 68% News or politics 67% Social networking site 65% Online banking 65% Watch TV or other videos 46% Visit state or local Gov. sites 45% Play online video or games 36% Look for job online 35% Take class or do homework 27% Work from home 25% Look for a place to live 23% Contribute to a web site or blog 22%Share something online that you created 19% Sell online 19% Home-based business 16% 0 0.2 0.4 0.6 0.8 1
  • 11. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS
  • 12. PIONEER TRAILS REGIONAL PLANNING COMMISSIONBROADBAND BUSINESS NEEDS STUDY
  • 13. BUSINESS STUDY – RESPONSES BY COUNTY 1–4 32% 5 - 25 43% 26 – 100 14% 101 – 500 4% 501 – more 7%100% have internet service at their business
  • 14. NATIONAL BUSINESS CLASSIFICATION
  • 15. BUSINESS BROADBAND PROVIDERS (N=25) One respondent uses 2 providers for internet access
  • 16. TYPES OF INTERNET CONNECTIONS T-1 7% Mobile Wireless (Cellular Aircard) 7% Cable Modem 3% Fixed Wireless 20% DSL 47% Fiber to the Premises 13% Dial-up Line - 56 Kbps or Less 3% 0% 10% 20% 30% 40% 50%
  • 17. SPEED OF CONNECTIONS 24% of those responding reported the following speeds by connection type:  Fixed Wireless Users  12 Mbps  Fiber to the Premise  DSL Users  100 Mbps  6 Mbps/768Kbps  12 Mbps 76% of those responding did not know their speed
  • 18. BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofInternet/network 28% 44% 16% 4% 8% 25ServiceSpeed of the on-lineconnection 24% 44% 16% 12% 4% 25Billing practices ofyour provider 32% 56% 4% 0% 8% 25Reliable access to theInternet 32% 56% 12% 0% 0% 25Training and technicalsupport 20% 56% 4% 4% 16% 25Customer ServiceRepresentative’sknowledge when you 20% 48% 12% 4% 16% 25call for serviceInstallationtechnician’s ability and 25% 58% 0% 0% 17% 24courteousness
  • 19. SUPPORTED INTERNET APPLICATIONS
  • 20. WHY IMPORTANT? Provide good customer service On-line research and monitoring of utilities and equipment Our lifeline of communication. Global sharing of databases Automation of routine processes Interaction between governmental agencies
  • 21. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is 12.0% suitable for my business. Not Competitive at All, only one provider option 32.0% Somewhat Competitive, two providers 40.0% Competitive, several options 16.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
  • 22. COST OF SERVICE
  • 23. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 27
  • 24. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 28
  • 25. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 29
  • 26. UNDERSTANDING SWOC
  • 27. SWOC ANALYSIS  Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 31
  • 28. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups: Library Sector (6) Workforce Development(1) Local Government (3) Tourism (7) Public Safety (6) Higher Education Sector (12) Business & Prof. Services (2) Economic Development (1) Healthcare (3) Community & Social Services (1)
  • 29. INDIVIDUAL SECTOR DATA SECTOR REPORTS
  • 30. SWOC ANALYSIS VOTING 34
  • 31. UNDERSTANDING SWOC
  • 32. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 36
  • 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 37
  • 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 38
  • 35. Additional Discussion 39
  • 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MOFollow us on Facebook and Twitter 40
  • 37. THANK YOUFOR YOUR PARTICIPATION IN PIONEER TRAILSBROADBAND PLANNING PROJECT! 41