Regional Technology Planning Team Report             PIONEER TRAILS      REGIONAL PLANNING COMMISSION            BROADBAND...
PIONEER TRAILS  REGIONAL PLANNING COMMISSIONBROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY: WHO RESPONDED ?                                                           County pop as % of           ...
RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90%                    3%                                         13%             ...
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS                                                           Median Household      ...
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70%   ...
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE                                              (n=320)          DSL            ...
APPLICATIONS (RESIDENTIAL)    Keep in touch with friends and family                                                       ...
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS
PIONEER TRAILS REGIONAL PLANNING COMMISSIONBROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY – RESPONSES BY COUNTY                 1–4                           32%                 5 - 25             ...
NATIONAL BUSINESS CLASSIFICATION
BUSINESS BROADBAND PROVIDERS (N=25)   One respondent uses 2 providers for internet access
TYPES OF INTERNET CONNECTIONS                                 T-1          7%   Mobile Wireless (Cellular Aircard)        ...
SPEED OF CONNECTIONS   24% of those responding reported the following    speeds by connection type:        Fixed Wireles...
BROADBAND SERVICE RATINGS                                                                               Don’t             ...
SUPPORTED INTERNET APPLICATIONS
WHY IMPORTANT?   Provide good customer service   On-line research and monitoring of utilities and equipment   Our lifel...
COMMERCIAL BROADBAND ENVIRONMENT               Availability of Multiple, Competing Broadband Options  There is not a broad...
COST OF SERVICE
BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions,  initiatives, goals and objectives, that c...
BROADBAND STRATEGIC PLANNING PROCESS   The Strategic Planning process is split into four (4)    phases:     Phase 1 (Com...
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
UNDERSTANDING SWOC
SWOC ANALYSIS  Phase   2: cont’d   The analysis should cover a wide range of issues including   those centered on:      ...
INDIVIDUAL SECTOR DATA   Online Surveys (OLS) were received from the    following groups:    Library Sector (6)          ...
INDIVIDUAL SECTOR DATA     SECTOR REPORTS
SWOC ANALYSIS    VOTING                34
UNDERSTANDING SWOC
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 3: Findings Review and Initial Strategic    Plan Element Developm...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 4: Drafting and Finalization of the Strategic    Plan by the RTPT...
Additional Discussion                        39
Connect with us at    MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011     Capitol Plaza Hotel, Jef...
THANK YOUFOR YOUR PARTICIPATION IN PIONEER TRAILSBROADBAND PLANNING     PROJECT!                            41
Pioneer Trails Regional Planning Commission Broadband Study Findings
Pioneer Trails Regional Planning Commission Broadband Study Findings
Pioneer Trails Regional Planning Commission Broadband Study Findings
Pioneer Trails Regional Planning Commission Broadband Study Findings
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Pioneer Trails Regional Planning Commission Broadband Study Findings

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Pioneer Trails Regional Planning Commission Broadband Study Findings

  1. 1. Regional Technology Planning Team Report PIONEER TRAILS REGIONAL PLANNING COMMISSION BROADBAND STUDY August 2011
  2. 2. PIONEER TRAILS REGIONAL PLANNING COMMISSIONBROADBAND RESIDENTIAL NEEDS STUDY
  3. 3. RESIDENTIAL STUDY: WHO RESPONDED ? County pop as % of % of total County Frequency Pioneer Trails Region respondents Population Johnson 93 24% 35% Lafayette 85 22% 22% Pettis 136 35% 28% Saline 76 19% 15% NOTE: 2.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  4. 4. RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90% 3% 13% Male Other Urban No Rent 80% 32% 40% 70% 60% 60% 50% 87% 83% 40% 30% 64% 56% Female White Rural Yes Own 20% 38% 10% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
  5. 5. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  6. 6. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Johnson 40,028 Lafayette 45,921 Pettis 36,591 Saline 38,503 Pioneer Trails Region 40,261 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (30% did not respond to income question)
  7. 7. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
  8. 8. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HSI at home 60%60% Computer trend line Internet trend line50%40% 35% 27%30% 18%20% 14% 14% 11% 8%10% 6% 2%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  9. 9. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE (n=320) DSL 39% Cable 27%Fixed Wireless 13% Dial-up 12% Satellite 12% Cellular BB 6% Dont Know 3% Other 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
  10. 10. APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 91%Information to buy services and products 85% Health or medical information 69% Buy online 68% News or politics 67% Social networking site 65% Online banking 65% Watch TV or other videos 46% Visit state or local Gov. sites 45% Play online video or games 36% Look for job online 35% Take class or do homework 27% Work from home 25% Look for a place to live 23% Contribute to a web site or blog 22%Share something online that you created 19% Sell online 19% Home-based business 16% 0 0.2 0.4 0.6 0.8 1
  11. 11. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS
  12. 12. PIONEER TRAILS REGIONAL PLANNING COMMISSIONBROADBAND BUSINESS NEEDS STUDY
  13. 13. BUSINESS STUDY – RESPONSES BY COUNTY 1–4 32% 5 - 25 43% 26 – 100 14% 101 – 500 4% 501 – more 7%100% have internet service at their business
  14. 14. NATIONAL BUSINESS CLASSIFICATION
  15. 15. BUSINESS BROADBAND PROVIDERS (N=25) One respondent uses 2 providers for internet access
  16. 16. TYPES OF INTERNET CONNECTIONS T-1 7% Mobile Wireless (Cellular Aircard) 7% Cable Modem 3% Fixed Wireless 20% DSL 47% Fiber to the Premises 13% Dial-up Line - 56 Kbps or Less 3% 0% 10% 20% 30% 40% 50%
  17. 17. SPEED OF CONNECTIONS 24% of those responding reported the following speeds by connection type:  Fixed Wireless Users  12 Mbps  Fiber to the Premise  DSL Users  100 Mbps  6 Mbps/768Kbps  12 Mbps 76% of those responding did not know their speed
  18. 18. BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofInternet/network 28% 44% 16% 4% 8% 25ServiceSpeed of the on-lineconnection 24% 44% 16% 12% 4% 25Billing practices ofyour provider 32% 56% 4% 0% 8% 25Reliable access to theInternet 32% 56% 12% 0% 0% 25Training and technicalsupport 20% 56% 4% 4% 16% 25Customer ServiceRepresentative’sknowledge when you 20% 48% 12% 4% 16% 25call for serviceInstallationtechnician’s ability and 25% 58% 0% 0% 17% 24courteousness
  19. 19. SUPPORTED INTERNET APPLICATIONS
  20. 20. WHY IMPORTANT? Provide good customer service On-line research and monitoring of utilities and equipment Our lifeline of communication. Global sharing of databases Automation of routine processes Interaction between governmental agencies
  21. 21. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is 12.0% suitable for my business. Not Competitive at All, only one provider option 32.0% Somewhat Competitive, two providers 40.0% Competitive, several options 16.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
  22. 22. COST OF SERVICE
  23. 23. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 27
  24. 24. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 28
  25. 25. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 29
  26. 26. UNDERSTANDING SWOC
  27. 27. SWOC ANALYSIS  Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 31
  28. 28. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups: Library Sector (6) Workforce Development(1) Local Government (3) Tourism (7) Public Safety (6) Higher Education Sector (12) Business & Prof. Services (2) Economic Development (1) Healthcare (3) Community & Social Services (1)
  29. 29. INDIVIDUAL SECTOR DATA SECTOR REPORTS
  30. 30. SWOC ANALYSIS VOTING 34
  31. 31. UNDERSTANDING SWOC
  32. 32. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 36
  33. 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 37
  34. 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 38
  35. 35. Additional Discussion 39
  36. 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MOFollow us on Facebook and Twitter 40
  37. 37. THANK YOUFOR YOUR PARTICIPATION IN PIONEER TRAILSBROADBAND PLANNING PROJECT! 41

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