Northwest Missouri Regional Council of Governments Broadband Study Findings

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Northwest Missouri Regional Council of Governments Broadband Study Findings

  1. 1. Regional Technology Planning Team ReportNORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS BROADBAND STUDY August 2011
  2. 2. NORTHWEST MISSOURI REGIONAL COUNCILOF GOVERNMENTS
  3. 3. NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTSBROADBAND RESIDENTIAL NEEDS STUDY
  4. 4. RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  590 returned surveys/15% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  5. 5. RESIDENTIAL STUDY: WHO RESPONDED County pop as % of % of total County Frequency Northwest Region respondents Population Atchison 57 14% 15% Gentry 64 16% 15% Holt 47 12% 12% Nodaway 214 54% 54% Worth 4 1% 4% NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
  6. 6. RESIDENTIAL SURVEY: WHO RESPONDED ? 120% 100% Other 10% Rent Male Urban No 1% 80% 37% 44% 64% 60% 85% 86% 40% 57% Female White Rural Yes Own 48% 20% 32% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
  7. 7. RESIDENTIAL STUDY - DEMOGRAPHICSEducation Level High School graduate 34% Some College or Associates 12% College degree 25% Graduate degree 19% No Response 10%
  8. 8. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  9. 9. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household Income County (Census) Atchison 41,035 Gentry 35,889 Holt 38,530 Nodaway 36,677 Worth 31,617 North West 36,750 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (35% did not respond to income question)
  10. 10. RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME
  11. 11. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HIS at home 62%60% Computer trend line Internet trend line50%40% 37% 27%30% 17%20% 13% 12% 13%10% 5% 7% 1%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  12. 12. RESIDENTIAL STUDY: Types of Internet Access at Home(n=339) DSL 51% Cable 25%Fixed Wireless 11% Satellite 6% Dial-up 5% Cellular BB 3% Dont Know 4% 0% 10% 20% 30% 40% 50% 60%
  13. 13. APPLICATIONS (RESIDENTIAL) Internet Activity in the Last 7 Days Keep in touch with family and friends 91% Look for service or product information 82% Do any online banking 70% Look for health or medical information 68% Use an online social networking site like Facebook 66% Look online for news or information about politics 60% Buy something online 58% Watch television or other videos 46% Play online video games 37%Visit your state, region or local government’s website 36% Look online for information about a job 25% Work from home (telecommuting) 25% Take a class or do homework 22% Contribute to a website, blog or other online forum 21% Look for information about a place to live 17% Share something online that you created yourself 16% Operate or support a home-based business 12% Sell something online 12%
  14. 14. RESIDENTIAL STUDY – IMPORTANCE OF BROADBANDACCESS FOR ALL MISSOURI RESIDENTS Very Important 44% Important 24%Somewhat Important 17% Not at all Important 7% Dont Know 8%
  15. 15. NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTSBROADBAND BUSINESS NEEDS STUDY
  16. 16. BUSINESS STUDY BACKGROUND Online survey available from:  March 2011 to August 2011 15 local businesses responded (as of 08/3)  20% were satellite offices  17% had satellite locations 32 questions about broadband or high-speed Internet services in the Northwest region
  17. 17. BUSINESS STUDY – RESPONSES BY COUNTY
  18. 18. EMPLOYEE BUSINESS SIZE 1–4 47% 5 - 25 33% 26 – 100 7% 101 – 500 13% 501 – more 0%
  19. 19. BUSINESS CLASSIFICATION
  20. 20. CURRENT INTERNET PROVIDERS (N=11)All 15 respondents indicated they have internet service at theirplace of business
  21. 21. TYPES OF INTERNET CONNECTIONS10 out of 12 of those responding did not know their speed. The 2that knew, reported the following speeds by connection type: DSL (12 Mbps); Cable Modem (5 Mbps)
  22. 22. BROADBAND SERVICE RATINGSServices Don’t Very Very Response Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost of Internet/network Service 8% 54% 23% 0% 15% 13Speed of the on-lineconnection 15% 46% 31% 0% 8% 13Billing practices of yourprovider 15% 69% 0% 0% 15% 13Reliable access to theInternet 23% 46% 23% 0% 8% 13Training and technicalsupport 15% 54% 15% 0% 15% 13Customer ServiceRepresentative’sknowledge when you 23% 46% 15% 0% 15% 13call for serviceInstallationtechnician’s ability and 23% 62% 0% 0% 15% 13courteousness
  23. 23. SUPPORTED INTERNET APPLICATIONS
  24. 24. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available 8% that is suitable for my business. Not Competitive at All, only one provider 50% option Somewhat Competitive, two providers 42% Competitive, several options 0% 0% 20% 40% 60%
  25. 25. COST OF SERVICE Cost of Broadband Less than $50 15% More than $50 and less than $100 31% Between $100 and $200 23% Between $200 and $300 8% More than $300 per month 0% Don’t know how much we pay. 23%
  26. 26. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29
  27. 27. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
  28. 28. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
  29. 29. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 32
  30. 30. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups:Library (5) Economic Development (4)Local Government (15) Industry & Manufacturing (3)Agriculture (10) Community and SocialBusiness & Prof. Serv. (26) Services ()Healthcare (4) Higher Education (5)K-12 Education (24) Public Safety (5)Energy & Environment () Workforce Development (2)Tourism ()
  31. 31. SWOC ANALYSIS Voting 34
  32. 32. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 35
  33. 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 36
  34. 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 37
  35. 35. Additional Discussion 38
  36. 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 39
  37. 37. THANK YOU FORYOUR PARTICIPATION IN THE NORTHWEST MO BROADBANDPLANNING PROJECT! 40

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