Northeast Missouri Regional Planning Commission Broadband Study Findings
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Northeast Missouri Regional Planning Commission Broadband Study Findings

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    Northeast Missouri Regional Planning Commission Broadband Study Findings Northeast Missouri Regional Planning Commission Broadband Study Findings Presentation Transcript

    • Regional Technology Planning Team Report NE MISSOURI REGIONAL PLANNING COMMISSION BROADBAND STUDY August 2011
    • BROADBAND RESIDENTIAL NEEDS STUDY
    • RESIDENTIAL STUDY BACKGROUND Survey mailed June 2011 4000 homes randomly sampled.  541/14% returned. 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points 3
    • RESIDENTIAL STUDY: WHO RESPONDED County pop as % of NE County Frequency % of total respondents Missouri Region Population Adair 168 44% 46% Clark 33 9% 13% Knox 18 5% 7% Lewis 116 30% 18% Schuyler 11 3% 8% Scotland 36 9% 9% NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
    • RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90% 4% 12% Rent Other 80% 30% 35% 70% Urban No Male 60% 60% 50% 86% 82% 40% 30% 59% 64% 20% Female White Rural 36% Own Yes 10% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
    • RESIDENTIAL SURVEY: AGE OF RESPONDENTS
    • RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Adair 31,531 Clark 35,713 Knox 30,963 Lewis 37,721 Schuyler 30,948 Scotland 33,256 NE Missouri 33,355 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (35% did not respond to income question)
    • RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IFTHEY HAD INTERNET OR NOT AT HOME
    • RESIDENTIAL SURVEY:WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEYFIRST HAVE ACCESS TO BB/ HSI AT HOME ?60% % HH with Computer % HH with BB or HSI at home 56%50% Computer trend line Internet trend line40% 34% 30%30% 19%20% 16% 9% 11% 10% 8%10% 2%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
    • RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE DSL 59% Cable 17%Fixed Wireless 9% Dial-up 7% Cellular BB 3% Satellite 2% Dont Know 2% Other 1% 0% 10% 20% 30% 40% 50% 60% 70%SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME
    • KEY ISSUE: AVAILABILITY 11
    • KEY ISSUE: SERVICE
    • APPLICATIONS (RESIDENTIAL) Internet Activity in Last 7 Days Keep in touch with friends and family 86%Information to buy services and products 80% Health or medica information 71% Social networking site 70% Buy online 62% News or politics 61% Online banking 54% Whatch TV or other vedios 43% Look for job online 37% Vist state or local gov. sites 32% Play online vedio or games 29%Share something online that you created 21% Take class or do homework 19% Look for place to live 19% Contribute to a web-site or blog 18% Work from home 15% Sell online 14% Home based-business 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
    • RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 8% Not at all important 6%Somewhat Important 18% Important 23% Very Important 45% 0% 10% 20% 30% 40% 50%
    • BUSINESS STUDY BACKGROUND Online survey available from:  April 2011 to August 2011 29 local businesses responded  21% were satellite offices  29% had satellite locations 32 questions about broadband or high-speed Internet services in the Northeast region 15
    • BUSINESS STUDY – RESPONSES BY COUNTY Adair 83% Lewis 1% Schuyler 7% Scotland 7% 16
    • EMPLOYEE BUSINESS SIZE 17
    • BUSINESS CATEGORIES 18
    • DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? Do you have Internet service at your business? NO =0% Yes = 100% 19
    • CURRENT INTERNET PROVIDER Top 3 Mentioned CableOne Missouri Rural Telephone Mark Twain Service established Early 90s-2010 20
    • TYPES OF INTERNET CONNECTIONS 21
    • WHY NOT BROADBAND? 22
    • BROADBAND SERVICE RATINGS 23
    • SUPPORTED INTERNET APPLICATIONS 24
    • HOW IMPORTANT 100% said would be beneficial if broadband capacity were improved in the region. 25
    • COST OF SERVICE 26
    • ONLINE BUSINESS SURVEY 8 businesses had other comments about broadband service availability in the region. Some included:  Good conditions in Adair County.  Need enhanced, true T1.  Seems like we are lagging in technology.  Need more competition! 27
    • INDIVIDUAL SECTOR DATA Agriculture  Local Government Economic  Public Safety Development Sector  Tourism Energy Sector  Workforce Environment Sector Development Healthcare Sector Higher Ed Sector K-12 Education Sector Library Sector 28
    • MAPS Review maps provided by State of Missouri 29
    • BROADBAND PROVIDERS RESPOND Feedback on data and current initiatives from broadband providers. 30
    • BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 31
    • BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 32
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 33
    • SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 34
    • UNDERSTANDING SWOC
    • SWOC ANALYSIS 36
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 37
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 38
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 39
    • Additional Discussion 40
    • Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 41
    • THANK YOU FORYOUR PARTICIPATION IN THE NORTHEAST BROADBANDPLANNING PROJECT! 42