Your SlideShare is downloading. ×
  • Like
Mo-Kan Regional Council Broadband Study Findings
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mo-Kan Regional Council Broadband Study Findings

  • 108 views
Published

MoBroadbandNow Project

MoBroadbandNow Project

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
108
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Regional Technology Planning Team Report MO-KAN REGIONAL COUNCIL BROADBAND STUDY August 2011
  • 2. MO-KAN REGIONAL COUNCIL
  • 3. MO-KAN REGIONAL COUNCILBROADBAND RESIDENTIAL NEEDS STUDY
  • 4. RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  422 returned surveys/11% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 5. RESIDENTIAL STUDY: WHO RESPONDED % of total County pop as % of Green County Frequency respondents Hill Region Population Andrew 75 19 % 12 % Buchanan 242 61 % 64% Clinton 49 12 % 15 % DeKalb 11 3% 9%NOTE: 6% OF RESPONDENTS DID NOT INDICATE/ OR INDICATED A COUNTY NOT WITHIN THISREGION THEIR COUNTY OF RESIDENCE
  • 6. RESIDENTIAL SURVEY: WHO RESPONDED ?
  • 7. RESIDENTIAL STUDY - DEMOGRAPHICSEducation Level High School graduate 36% Some College or Associates 16% College degree 20% Graduate degree 16% No Response 12%
  • 8. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 9. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Andrew 52,715 .Buchanan 41,188 .Clinton 51,082 .DeKalb 38,950 MoKan 45,984 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (33% did not respond to income question)
  • 10. RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME
  • 11. RESIDENTIAL SURVEY:WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEYFIRST HAVE ACCESS TO BB/ HSI AT HOME ?
  • 12. RESIDENTIAL SURVEY
  • 13. APPLICATIONS (RESIDENTIAL) Keep in touch with family and friends 86% Look for service or product information 83% Use an online social networking site like Facebook 64% Buy something online 64% Do any online banking 63% Look for health or medical information 63% Look online for news or information about politics 63% Watch television or other videos 47%Visit your state, region or local government’s website 39% Play online video games 36% Look online for information about a job 31% Work from home (telecommuting) 21% Take a class or do homework 21% Contribute to a website, blog or other online forum 20% Share something online that you created yourself 20% Look for information about a place to live 18% Sell something online 12% Operate or support a home-based business 11%
  • 14. RESIDENTIAL SURVEY: IMPORTANCE OFCOMPUTER AND INTERNET ACCESS
  • 15. MO-KAN REGIONAL COUNCILBROADBAND BUSINESS NEEDS STUDY
  • 16. BUSINESS STUDY BACKGROUND Online survey available from:  March 2011 to August 2011 28 local businesses responded (as of 08/03)  25% were satellite offices  14% had satellite locations 32 questions about broadband or high-speed Internet services in the South Central Ozark region
  • 17. BUSINESS STUDY – RESPONSES BY COUNTY
  • 18. EMPLOYEE BUSINESS SIZE 1–4 50% 5 - 25 29% 26 – 100 11% 101 to 500 3% 501 to 750 3% 751 – more 3%Percentages are rounded
  • 19. BUSINESS CLASSIFICATIONS
  • 20. CURRENT INTERNET PROVIDER (N=25)100% of respondents have internet access at their businessSome respondents indicate broadband service from multiple providers
  • 21. TYPES OF INTERNET CONNECTIONS 67% did not know their speed; Of those that did they reported : Satellite 1 Mbps; Fiber 100 Mbps; DSL 1.5 Mbps down/512 Kbps up; Fixed Wireless - .31 Mbps; 900 Kbps; 10 Mbps; Cable Modem -10 Mbps; T-1 - 1.5 Mbps (2)
  • 22. BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofinternet/network 28% 40% 20% 4% 8% 25serviceSpeed of the on-lineconnection 20% 44% 28% 8% 0% 25Billing practices ofyour provider 44% 40% 8% 0% 8% 25Reliable access to theInternet 32% 52% 8% 8% 0% 25Training and technicalsupport 24% 36% 20% 8% 12% 25Customer ServiceRepresentative’sknowledge when you 29% 50% 8% 8% 4% 25call for serviceInstallationtechnician’s ability 36% 56% 0% 0% 8% 25and courteousness
  • 23. SUPPORTED INTERNET APPLICATIONS
  • 24. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is suitable for my 9% business. Not Competitive at All, only one 64% provider option Somewhat Competitive, two 18% providers Competitive, several options 9%
  • 25. COST OF SERVICE Cost of Broadband Less than $50 23% More than $50 and less than 32% $100 Between $100 and $200 14% Between $200 and $300 0% More than $300 per month 14% Don’t know how much we pay. 18%
  • 26. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29
  • 27. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
  • 28. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
  • 29. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 32
  • 30. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups:Library (4) Economic Development (3)Local Government (3) Industry & Manufacturing ()Agriculture (4) Community and SocialBusiness & Prof. Serv. (4) Services (5)Healthcare () Higher Education ()K-12 Education () Public Safety (2*)Energy & Environment (1) Workforce Development (6)Tourism ()
  • 31. SWOC ANALYSIS Voting 34
  • 32. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 35
  • 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 36
  • 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 37
  • 35. Additional Discussion 38
  • 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 39
  • 37. THANK YOU FORYOUR PARTICIPATION IN THE MO-KAN BROADBANDPLANNING PROJECT! 40