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Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
Mo-Kan Regional Council Broadband Study Findings
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Mo-Kan Regional Council Broadband Study Findings

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MoBroadbandNow Project

MoBroadbandNow Project

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  • 1. Regional Technology Planning Team Report MO-KAN REGIONAL COUNCIL BROADBAND STUDY August 2011
  • 2. MO-KAN REGIONAL COUNCIL
  • 3. MO-KAN REGIONAL COUNCILBROADBAND RESIDENTIAL NEEDS STUDY
  • 4. RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  422 returned surveys/11% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 5. RESIDENTIAL STUDY: WHO RESPONDED % of total County pop as % of Green County Frequency respondents Hill Region Population Andrew 75 19 % 12 % Buchanan 242 61 % 64% Clinton 49 12 % 15 % DeKalb 11 3% 9%NOTE: 6% OF RESPONDENTS DID NOT INDICATE/ OR INDICATED A COUNTY NOT WITHIN THISREGION THEIR COUNTY OF RESIDENCE
  • 6. RESIDENTIAL SURVEY: WHO RESPONDED ?
  • 7. RESIDENTIAL STUDY - DEMOGRAPHICSEducation Level High School graduate 36% Some College or Associates 16% College degree 20% Graduate degree 16% No Response 12%
  • 8. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 9. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Andrew 52,715 .Buchanan 41,188 .Clinton 51,082 .DeKalb 38,950 MoKan 45,984 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (33% did not respond to income question)
  • 10. RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME
  • 11. RESIDENTIAL SURVEY:WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEYFIRST HAVE ACCESS TO BB/ HSI AT HOME ?
  • 12. RESIDENTIAL SURVEY
  • 13. APPLICATIONS (RESIDENTIAL) Keep in touch with family and friends 86% Look for service or product information 83% Use an online social networking site like Facebook 64% Buy something online 64% Do any online banking 63% Look for health or medical information 63% Look online for news or information about politics 63% Watch television or other videos 47%Visit your state, region or local government’s website 39% Play online video games 36% Look online for information about a job 31% Work from home (telecommuting) 21% Take a class or do homework 21% Contribute to a website, blog or other online forum 20% Share something online that you created yourself 20% Look for information about a place to live 18% Sell something online 12% Operate or support a home-based business 11%
  • 14. RESIDENTIAL SURVEY: IMPORTANCE OFCOMPUTER AND INTERNET ACCESS
  • 15. MO-KAN REGIONAL COUNCILBROADBAND BUSINESS NEEDS STUDY
  • 16. BUSINESS STUDY BACKGROUND Online survey available from:  March 2011 to August 2011 28 local businesses responded (as of 08/03)  25% were satellite offices  14% had satellite locations 32 questions about broadband or high-speed Internet services in the South Central Ozark region
  • 17. BUSINESS STUDY – RESPONSES BY COUNTY
  • 18. EMPLOYEE BUSINESS SIZE 1–4 50% 5 - 25 29% 26 – 100 11% 101 to 500 3% 501 to 750 3% 751 – more 3%Percentages are rounded
  • 19. BUSINESS CLASSIFICATIONS
  • 20. CURRENT INTERNET PROVIDER (N=25)100% of respondents have internet access at their businessSome respondents indicate broadband service from multiple providers
  • 21. TYPES OF INTERNET CONNECTIONS 67% did not know their speed; Of those that did they reported : Satellite 1 Mbps; Fiber 100 Mbps; DSL 1.5 Mbps down/512 Kbps up; Fixed Wireless - .31 Mbps; 900 Kbps; 10 Mbps; Cable Modem -10 Mbps; T-1 - 1.5 Mbps (2)
  • 22. BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofinternet/network 28% 40% 20% 4% 8% 25serviceSpeed of the on-lineconnection 20% 44% 28% 8% 0% 25Billing practices ofyour provider 44% 40% 8% 0% 8% 25Reliable access to theInternet 32% 52% 8% 8% 0% 25Training and technicalsupport 24% 36% 20% 8% 12% 25Customer ServiceRepresentative’sknowledge when you 29% 50% 8% 8% 4% 25call for serviceInstallationtechnician’s ability 36% 56% 0% 0% 8% 25and courteousness
  • 23. SUPPORTED INTERNET APPLICATIONS
  • 24. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is suitable for my 9% business. Not Competitive at All, only one 64% provider option Somewhat Competitive, two 18% providers Competitive, several options 9%
  • 25. COST OF SERVICE Cost of Broadband Less than $50 23% More than $50 and less than 32% $100 Between $100 and $200 14% Between $200 and $300 0% More than $300 per month 14% Don’t know how much we pay. 18%
  • 26. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29
  • 27. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
  • 28. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
  • 29. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 32
  • 30. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups:Library (4) Economic Development (3)Local Government (3) Industry & Manufacturing ()Agriculture (4) Community and SocialBusiness & Prof. Serv. (4) Services (5)Healthcare () Higher Education ()K-12 Education () Public Safety (2*)Energy & Environment (1) Workforce Development (6)Tourism ()
  • 31. SWOC ANALYSIS Voting 34
  • 32. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 35
  • 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 36
  • 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 37
  • 35. Additional Discussion 38
  • 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 39
  • 37. THANK YOU FORYOUR PARTICIPATION IN THE MO-KAN BROADBANDPLANNING PROJECT! 40

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