Regional Technology Planning Team Report     MID-AMERICA REGIONAL COUNCIL           BROADBAND STUDY                       ...
MID-AMERICA REGIONAL            COUNCILBROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.     410   returned surveys / 10.25% re...
RESIDENTIAL STUDY: WHO RESPONDED ?                            % of total   County pop as % of MARC  County     Frequency  ...
RESIDENTIAL SURVEY: WHO RESPONDED ? 100% 90%                                                                12%           ...
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS                                                   Median Household              ...
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
RESIDENTIAL SURVEY:      WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND      WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT H...
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE                  Types of Internet Access at Home   (n=362)        Cable     ...
APPLICATIONS (RESIDENTIAL)    Keep in touch with friends and family                                                92Infor...
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS         Dont know                9% Not at all important    ...
MID-AMERICA REGIONAL          COUNCILBROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY BACKGROUND   Online survey available from:     March   2011 to September 2011   47 local businesses resp...
BUSINESS STUDY – RESPONSES BY COUNTY                       Percentage of Percentage of                           Total    ...
EMPLOYEE BUSINESS SIZE                 1–4          33%                 5 - 25       33%                 26 – 100     22% ...
BUSINESS CLASSIFICATIONS  Accommodation and Food Services          3%     Agriculture, Forestry, Fishing and…        5%   ...
CURRENT INTERNET PROVIDER (N=31)                                 AT&T                               32%                   ...
TYPES OF INTERNET CONNECTIONS                                  T-1                        37%    Frame Relay/Fractional T-...
BROADBAND SERVICE RATINGS                                                                         Don’t                   ...
BROADBAND SERVICE RATINGS
SUPPORTED INTERNET APPLICATIONS                           E-mail                        100%              Videoconferencin...
COMMERCIAL BROADBAND ENVIRONMENT   There is not a broadband    option available that is     13%   suitable for my business...
COST OF SERVICE   Don’t know how much we pay.          17%       More than $300 per month               23%         Betwee...
BROADBAND STRATEGIC PLANNING   Will identify strategies, and related directions,    initiatives, goals and objectives, th...
BROADBAND STRATEGIC PLANNING PROCESS   The Strategic Planning process is split into four    (4) phases:     Phase  1 (Co...
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
UNDERSTANDING SWOC
SWOC ANALYSIS  Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:          re...
INDIVIDUAL SECTOR DATA   Online Surveys (OLS) were received from the    following groups:Library (1)                  Ind...
SWOC ANALYSIS    Voting                35
UNDERSTANDING SWOC
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 3: Findings Review and Initial Strategic    Plan Element Developm...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESSPhase 4: Drafting and Finalization of the StrategicPlan by the RTPT.  The S...
Additional Discussion                        39
Connect with us at    MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011       Capitol Plaza Hotel, J...
THANK YOUFOR YOUR PARTICIPATION IN THE     MID-AMERICABROADBAND PLANNING     PROJECT!                                41
Mid-America Regional Council Broadband Study Findings
Mid-America Regional Council Broadband Study Findings
Mid-America Regional Council Broadband Study Findings
Mid-America Regional Council Broadband Study Findings
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Mid-America Regional Council Broadband Study Findings

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Mid-America Regional Council Broadband Study Findings

  1. 1. Regional Technology Planning Team Report MID-AMERICA REGIONAL COUNCIL BROADBAND STUDY September 14, 2011
  2. 2. MID-AMERICA REGIONAL COUNCILBROADBAND RESIDENTIAL NEEDS STUDY
  3. 3. RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  410 returned surveys / 10.25% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  4. 4. RESIDENTIAL STUDY: WHO RESPONDED ? % of total County pop as % of MARC County Frequency respondents Region Population Cass 27 7% 9% Clay 71 18% 20%Jackson 239 62% 61% Platte 43 11% 8% Ray 7 2% 2% NOTE: 3.25 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  5. 5. RESIDENTIAL SURVEY: WHO RESPONDED ? 100% 90% 12% Male Other Urban No Rent 80% 13% 70% 43% 61% 60% 50% 89% 40% 84% 73% 30% 52% Female White Yes Own 20% 35% 10% 0% 7% Rural Gender Race Residence Kids Home Note: Remaining % is non-response
  6. 6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  7. 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Cass 59,226 Clay 57,983 Jackson 45,798 Platte 65,877 Ray 51,321 MARC Region 56,042 Missouri 45,149Median Income of surveyed HH > Median HH income of the region (29% did not respond to income question)
  8. 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
  9. 9. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT HOME ?80% 72%70% % HH with Computer % HH with BB or HSI at home Computer trend line Internet trend line60%50%40% 34%30% 24% 16% 19%20% 14%10% 4% 9% 4% 1%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  10. 10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE Types of Internet Access at Home (n=362) Cable 54% DSL 30%Fixed Wireless 11% Cellular BB 3% Dial-up 2% Dont Know 2% Other 2% Satellite 1% 0% 10% 20% 30% 40% 50% 60%
  11. 11. APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 92Information to buy services and products 88 Online banking 74 News or politics 71 Health or medical information 70 Buy online 68 Social networking site 66 Watch TV or other videos 51 Visit state or local Gov. sites 47 Look for job online 34 Work from home 34 Play online video or games 31 Contribute to a web site or blog 28 Look for a place to live 22 Home-based business 20Share something online that you created 19 Sell online 19 Take class or do homework 18 0 20 40 60 80 100
  12. 12. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 9% Not at all important 9%Somewhat Important 12% Important 26% Very Important 44% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
  13. 13. MID-AMERICA REGIONAL COUNCILBROADBAND BUSINESS NEEDS STUDY
  14. 14. BUSINESS STUDY BACKGROUND Online survey available from:  March 2011 to September 2011 47 local businesses responded (as of 09/12)  17% were satellite offices  40% had satellite locations 32 questions about broadband or high-speed Internet services in the Mid-America region
  15. 15. BUSINESS STUDY – RESPONSES BY COUNTY Percentage of Percentage of Total Total Number of County Frequency Respondents Businesses Cass 4 9% 2% Clay 6 13% 18% Jackson 32 68% 67% Platte 2 4% 7% Ray 2 4% 1%
  16. 16. EMPLOYEE BUSINESS SIZE 1–4 33% 5 - 25 33% 26 – 100 22% 101 to 500 9% 501 to 750 0% 751 – more 4%Percentages are rounded
  17. 17. BUSINESS CLASSIFICATIONS Accommodation and Food Services 3% Agriculture, Forestry, Fishing and… 5% Arts, Entertainment and Recreation 8% Educational Services 5% Finance and Insurance 8% Health Care and Social Assistance 26% Information 3% Manufacturing 3% Professional, Scientific and Technical… 21% Public Administration 13% Transportation and Warehousing 3% Utilities 3%
  18. 18. CURRENT INTERNET PROVIDER (N=31) AT&T 32% AT&T U-verse 3% CenturyLink 6% Comcast 6% Hospital intranet 3% Hughes NET 3% LightEdge 3% Sprint 3% SureWest Communitcations 10% Time Warner Cable 6% UMKC 3% Verizonwireless 3% Windstream 10%94% of respondents have internet access at their business Two respondents indicate broadband service was not available Another two respondents stated that internet service was too expensive
  19. 19. TYPES OF INTERNET CONNECTIONS T-1 37% Frame Relay/Fractional T-1 (i.e.,… 3% Mobile Wireless (Cellular Aircard) 14% Cable Modem 17% Fixed Wireless 6% DSL 29% Fiber to the Premises 14% Satellite Broadband 3% Dial-up Line - 56 Kbps or Less 3% 55% did not know their speed
  20. 20. BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofinternet/network 6% 44% 27% 6% 17% 34serviceSpeed of the on-lineconnection 9% 56% 12% 20% 3% 34Billing practices ofyour provider 3% 76% 3% 0% 18% 34Reliable access to theInternet 12% 70% 9% 6% 3% 34Training and technicalsupport 3% 56% 9% 3% 29% 34Customer ServiceRepresentative’sknowledge when you 3% 67% 12% 3% 15% 33call for serviceInstallationtechnician’s ability 12% 62% 0% 0% 26% 25and courteousness
  21. 21. BROADBAND SERVICE RATINGS
  22. 22. SUPPORTED INTERNET APPLICATIONS E-mail 100% Videoconferencing 36% File sharing 64% Internet telephone 42% E-business 42% Website applications 73% Business to business functions 33% On-line education 36% Banking 70% Monitoring functions (energy,… 9% Research 61% On-line appointments 36% On-line customer support 39%
  23. 23. COMMERCIAL BROADBAND ENVIRONMENT There is not a broadband option available that is 13% suitable for my business. Not Competitive at All, only 26% one provider option Somewhat Competitive, 23% two providers Competitive, several 39% options
  24. 24. COST OF SERVICE Don’t know how much we pay. 17% More than $300 per month 23% Between $200 and $300 0% Between $100 and $200 27%More than $50 and less than $100 17% Less than $50 17%
  25. 25. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29
  26. 26. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
  27. 27. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
  28. 28. UNDERSTANDING SWOC
  29. 29. SWOC ANALYSIS  Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 33
  30. 30. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups:Library (1) Industry & Manufacturing (6)Local Government (13) Community and Social Services (14)Business & Prof. Serv. (2) Higher Education (1)Healthcare (6) Public Safety (20)K-12 Education (7) Workforce Development (2)Environment (1) Energy (4)Economic Development (1)
  31. 31. SWOC ANALYSIS Voting 35
  32. 32. UNDERSTANDING SWOC
  33. 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 37
  34. 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESSPhase 4: Drafting and Finalization of the StrategicPlan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 38
  35. 35. Additional Discussion 39
  36. 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MOFollow us on Facebook and Twitter 40
  37. 37. THANK YOUFOR YOUR PARTICIPATION IN THE MID-AMERICABROADBAND PLANNING PROJECT! 41
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