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Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
Lake of the Ozarks Council of Local Governments Broadband Study Findings
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Lake of the Ozarks Council of Local Governments Broadband Study Findings

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MoBroadbandNow Project

MoBroadbandNow Project

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  • 1. Regional Technology Planning Team Report LAKE OF THE OZARKS COUNCIL OF LOCAL GOVERNMENTS BROADBAND STUDY August 2011
  • 2. LAKE OF THE OZARKS BROADBAND RESIDENTIAL NEEDS STUDY
  • 3. RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  685 returned surveys/17% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 4. RESIDENTIAL STUDY: WHO RESPONDED County pop as % of % of total County Frequency Lake of the Ozarks respondents Region Population Camden 129 34% 34% Laclede 28 7% 29% Miller 101 27% 20% Morgan 120 33% 17% NOTE: 5.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  • 5. RESIDENTIAL SURVEY: WHO RESPONDED ?100% Rent 90% 6% Male 2% Other Urban No 18% 80% 39% 70% 64% 60% 50% 84% 88% 40% 74% 30% 54% Female White Rural Yes Own 20% 31% 10% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
  • 6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Camden 41,757 Laclede 35,807 Miller 34,007 Morgan 35,197 Lake of Ozark Region 36,692 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (32% did not respond to income question)
  • 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME
  • 9. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% 63% % HH with Computer % HH with BB or HSI at home60% Computer trend line Internet trend line50%40% 33%30% 26% 18%20% 13% 12% 11% 9%10% 6% 1%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  • 10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE (n=323) Dial-up 25% Cable 22% Satellite 21% DSL 20%Fixed Wireless 6% Cellular BB 6% Dont Know 1% Other 1% 0% 5% 10% 15% 20% 25% 30%SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME
  • 11. APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 89Information to buy services and products 88 Health or medical information 74 News or politics 68 Online banking 66 Buy online 66 Social networking site 62 Visit state or local Gov. sites 50 Watch TV or other videos 35 Look for job online 34 Play online video or games 31 Take class or do homework 24 Work from home 22 Look for a place to live 21Share something online that you created 21 Sell online 19 Home-based business 17 Contribute to a web site or blog 16 0 10 20 30 40 50 60 70 80 90 100
  • 12. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 4% Not at all important 4%Somewhat Important 10% Important 22% Very Important 60% 0% 10% 20% 30% 40% 50% 60% 70%
  • 13. LAKE OF THE OZARKS BROADBANDBUSINESS NEEDS RESULTS
  • 14. BUSINESS STUDY – RESPONSES BY COUNTY Percent of total Percent of Total County Frequency number of Respondents Businesses Camden 34 63% 43% Laclede 1 2% 24% Miller 7 13% 20% Morgan 12 22% 13% Total number survey responses = 54
  • 15. EMPLOYEE BUSINESS SIZE 1–4 65% 5 - 25 23% 26 – 100 8% 101 – 500 4% 501 – more 0%92% have internet service at their business 70% of those responding did not know their speed
  • 16. NATIONAL BUSINESS CLASSIFICATION Utilities 2% Transportation and Warehousing 2% Retail Trade 12% Real Estate and Rental and Leasing 8% Professional, Scientific and Technical… 12% Manufacturing 8% Information 10% Health Care and Social Assistance 2% Finance and Insurance 8% Educational Services 12% Construction 2% Arts, Entertainment and Recreation 14% Agriculture, Forestry, Fishing and Hunting 4% Accommodation and Food Services 6%
  • 17. BUSINESS BROADBAND PROVIDERS (N=38) AT&T 21% Charter Communications 16% HughesNet 13% Sprint 11% Socket 11% MSN 5% Windstream 3% Wild Blue 3% Virgin Broadband 3% St Louis Online 3% Radiowire 3% Locom 3% Lexsar Solutions, Inc. 3% Earthlink 3% CenturyLink 3% One respondent uses 2 providers for internet access
  • 18. TYPES OF INTERNET CONNECTIONS T-1 2% Frame Relay/Fractional T-1 (i.e.,… 2% Mobile Wireless (Cellular Aircard) 12% Cable Modem 12% Fixed Wireless 7% DSL 21% Fiber to the Premises 2% Satellite Broadband 21% Dial-up Line - 56 Kbps or Less 21%
  • 19. BROADBAND SERVICE RATINGS
  • 20. SUPPORTED INTERNET APPLICATIONS E-mail 100% Videoconferencing 18% File sharing 43% Internet telephone 18% E-business 21% Website applications 59% Business to business functions 39% On-line education 39% Banking 71% Monitoring functions (energy, security, etc.) 16% Research 46% On-line appointments 18% On-line customer support 46%
  • 21. WHY IMPORTANT?
  • 22. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is suitable for my 38% business. Not Competitive at All, only one 42% provider option Somewhat Competitive, two 18% providers Competitive, several options 2%
  • 23. COST OF SERVICE Don’t know how much we pay. 7% More than $300 per month 2% Between $200 and $300 0% Between $100 and $200 11% More than $50 and less than $100 49% Less than $50 31%
  • 24. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 27
  • 25. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 28
  • 26. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 29
  • 27. UNDERSTANDING SWOC
  • 28. SWOC ANALYSIS  Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 31
  • 29. INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups: Agriculture (5) Energy (5) Library (1) Community &Social Services (8) Local Government (6) Economic (2) Public Safety (2) Industry and Manufacturing (8) Business & Prof. Services (37) Tourism (12) Healthcare (4) Higher Education (2) K-12 Education (21) Environment (3) Workforce Development (1)
  • 30. INDIVIDUAL SECTOR DATA SECTOR REPORTS
  • 31. SWOC ANALYSIS VOTING 34
  • 32. UNDERSTANDING SWOC
  • 33. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 36
  • 34. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 37
  • 35. Additional Discussion 38
  • 36. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capital Plaza Hotel, Jefferson City Follow us on Facebook and Twitter 39
  • 37. THANK YOUFOR PARTICIPATING IN THELAKE OF THE OZARKSBROADBAND PLANNING PROJECT! 40

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