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Kaysinger Basin Regional Planning Commission Broadband Study Findings
 

Kaysinger Basin Regional Planning Commission Broadband Study Findings

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    Kaysinger Basin Regional Planning Commission Broadband Study Findings Kaysinger Basin Regional Planning Commission Broadband Study Findings Presentation Transcript

    • Regional Technology Planning Team Report KAYSINGER BASIN REGIONAL PLANNING COMMISSION BROADBAND STUDY August 2011
    • KAYSINGER BASINREGIONAL PLANNING COMMISSION BROADBAND RESIDENTIAL NEEDS STUDY
    • RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  529 returned surveys/13% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
    • RESIDENTIAL STUDY: WHO RESPONDED ? % of total County pop as % of County Frequency respondents KBRPC Region Population Bates 36 9% 15.34% Benton 189 49% 16.89% Cedar 27 7% 12.39% Henry 96 25% 20.29% Hickory 6 2% 8.15% St. Clair 33 9% 8.49% Vernon 1 <1% 18.45% NOTE: 3 % OF RESPONDENTS DID NOT INDICATE COUNTY OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
    • RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90% 8% Male Rent 3% Other 21% Urban No 80% 33% 70% 60% 72% 50% 82% 86% 40% 73% 30% 60% 20% Female White Rural Yes Own 10% 25% 0% Gender Race Residence Kids Home Note: Remaining % is non-response
    • RESIDENTIAL SURVEY: AGE OF RESPONDENTS
    • RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Bates 38,926 Benton 30,924 Cedar 30,699 Henry 36,332 Hickory 27,397 St. Clair 30,457 Vernon 33,790 KBRPC Region 32,646 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (32% did not respond to income question)
    • RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
    • RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HSI at home 61%60% Computer trend line Internet trend line50%40% 32%30% 24% 19%20% 15% 16% 11% 11%10% 3% 1%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
    • RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE (n =320) DSL 33% Dial-up 24% Satellite 17% Cable 12%Fixed Wireless 8% Cellular BB 3% Other 3% Dont Know 1% 0% 5% 10% 15% 20% 25% 30% 35%
    • APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 88%Information to buy services and products 83% Health or medical information 70% Buy online 67% News or politics 66% Social networking site 60% Online banking 59% Visit state or local Gov. sites 46% Watch TV or other videos 42% Play online video or games 37% Look for job online 26% Work from home 23% Contribute to a web site or blog 23% Take class or do homework 20%Share something online that you created 18% Sell online 16% Home-based business 16% Look for a place to live 15% 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
    • RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 6% Not at all important 6%Somewhat Important 12% Important 24% Very Important 52% 0% 10% 20% 30% 40% 50% 60%
    • KAYSINGER BASINREGIONAL PLANNING COMMISSION BROADBAND BUSINESS NEEDS STUDY
    • BUSINESS STUDY – RESPONSES BY COUNTY Percent of Total Percent of total County Frequency Respondents number of Businesses Bates 3 5% 10% Benton 5 9% 14% Cedar 17 29% 12% Henry 1 2% 10% Hickory 1 2% 15% St. Clair 4 7% 14% Vernon 27 46% 24% Total number of surveys = 58
    • EMPLOYEE BUSINESS SIZE 1–4 54% 5 - 25 36% 26 – 100 5% 101 – 500 5% 501 – more 0% 3 respondents don’t have internet service:  1 because it is not available  1 because it is too expensive  1 doesn’t have a computer at their business
    • NATIONAL BUSINESS CLASSIFICATION
    • BUSINESS BROADBAND PROVIDERS (N=45)
    • TYPES OF INTERNET CONNECTIONS (N=45)
    • SPEED OF CONNECTIONS 52% of those responding reported the following speeds by connection type:  Fixed Wireless Users  Mobile Wireless  3 Mbps (2)  768 Kbps (2)  20 Mbps (2)  T-1  768 Kbps (2)  1.544 Mbps (2)  DSL Users  1.5 Mbps/430 Kbps  1.5 Mbps (2)  10 Mbps (3) 48% of those responding did not know their speed
    • BROADBAND SERVICE RATINGS Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count ApplicableCost ofInternet/network 11% 37% 15% 26% 11% 46ServiceSpeed of the on-lineconnection 9% 26% 13% 49% 4% 47Billing practices ofyour provider 7% 57% 11% 11% 14% 44Reliable access to theInternet 9% 42% 27% 20% 2% 45Training and technicalsupport 9% 39% 16% 18% 18% 44Customer ServiceRepresentative’sknowledge when you 14% 39% 14% 20% 14% 44call for serviceInstallationtechnician’s ability and 11% 52% 7% 5% 25% 44courteousness
    • BROADBAND SERVICE RATINGS
    • SUPPORTED INTERNET APPLICATIONS
    • WHY IMPORTANT?• Rely on orders from company’s webpage• Internet programs support jobs• Transfer of data to out of State offices.• Brings remote rural location to the world• Remote BB access allows access without having to drive for hours• Our tenants are disappointed to find out BB isn’t available here
    • COMMERCIAL BROADBAND ENVIRONMENT
    • COST OF SERVICE
    • BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29
    • BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
    • UNDERSTANDING SWOC
    • SWOC ANALYSIS Phase 2: cont’d The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 33
    • INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups: Economic Development (1) Public Safety (3) Local Government (8) Community & Social Services (4) K-12 Education (1) Library (8) Energy (1) Agricultural (4) Workforce Development (1) Healthcare (2)
    • INDIVIDUAL SECTOR DATA SECTOR REPORTS
    • SWOC ANALYSIS VOTING 36
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 37
    • UNDERSTANDING SWOC
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 39
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 40
    • Additional Discussion 41
    • Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MOFollow us on Facebook and Twitter 42
    • THANK YOUfor your participation in the KAYSINGER BASINBroadband Planning Project!