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The Speed Of Mobile
 

The Speed Of Mobile

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Overview of Korean Mobile Market.

Overview of Korean Mobile Market.

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    The Speed Of Mobile The Speed Of Mobile Presentation Transcript

    • 2009.1.23. mobizen The Speed of Mobile
      • The Future of Mobile is bright.
      • Everybody has mobile, and it is the first personal device.
      • Oh!!! You are not my client.
      • Let me be honest with you.
      • That’s a BULL SHIT!!!
      • The Mobile is stupid.
      • That’s a BULL SHIT!!!
      • The Mobile is stupid.
      has been
      • Change fast. really fast.
      • I know you want to ask me
      • “ Really?”
      • “ Yes, it does”
      • I know you want to ask me, again
      • “ Are you sure?”
      • “ Yes, I am…………………………………………….………………………... in global”
      • The Device Life Cycle is getting longer,
      • because of mobile tariffs.
      [ Device Life Cycle ] - Source : JP Morgan unit : Year
      • Premium Strategy of
      • Device vendors
      • Samsung
      • LGE
      • Sony Ericsson
      - Source : 한경닷컴
      • Korean Vendors has been success with
      • touch – feature Phones.
      [ Haptic ] [ Viewty ] [ Instinct ]
      • This is S9401.
      • Can you guess
      • How much this
      • phone is?
      • $1482
      • NO Smart Phone
      • NO Beauty
    •  
    • Why NOT ‘Smart Phone?’
      • Because, They don’t have a platform.
    •  
    • 1M 10M 100M 50M 30M
    • 1M 10M 100M 50M 30M
      • Sun has a new platform,
      • It is ‘JavaFX Mobile OS’.
      • Palm Announces Palm WebOS at CES,
      • also Palm Pre.
      • Let’s go back to ‘Smart Phone’, again
      • The Smart Phone is the main stream.
      • Sony Ericsson & Motorola are failed in
      • smart phone market.
      • Smart Phone only vendors rush.
      • Dell, lenova & ASUS are coming soon.
      M/S - Source : Strategy Analytics
      • In 2009,
      • Smart Phone Lineup
      • In Korea
      [ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]
      • We will have over 5 platfroms in this
      • year.
      + WIPI ?
      • The Smart Phone is the main stream.
      “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
      • The Smart Phone is the main stream.
      “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
      • The Smart Phone is the main stream.
      • But, it needs more time.
      “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
      • “ Smartphone Sales Slowing Down.”
      • says Gartner.
    • T 옴니아 960,000 원 VS It doesn’t have a Data Plan
      • We have to LITTLE BIT calm down.
      • Of course, We must prepare it.
      • It needs applications.
      • Apple changed the rule. OPEN MARKET!
      • - MS will have ‘Sky Market’
      • - Palm will have ‘Software Store’
      • - RIM will have ‘Store Front’
      App Store Android Market MOSH
      • Everybody says “Open Market”
      • SKT, LGT, Samsung…
      Open Market Open Market
      • Telecom drive into ‘Open Market’?
      • They already have walled garden.
      Do they have a platform?
      • What is the Killer Application?
      • What is the Killer Service?
      • Yes, We can’t skip the Browser stuff.
      WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish
      • Browsers are still fighting, also.
      • Fennec Alpha Version in N810.
      • The browser has reached milestone 6 out of 8.
      • Apps Store permits 3 rd party Browser.
      • One more Browser, Hot Browser.
      • They don’t have rendering engine.
      Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking
      • Palm Pre Browser is from WebKit
    • Image from http://tkhwang.tistory.com/46
    • Image from http://tkhwang.tistory.com/46 Multi - Touch
    • Image from http://tkhwang.tistory.com/46 Bookmark Snapshot
      • Polaris(Infraware) meets KTF
      • Full Browser drives into smart gadget.
      • What is the Mobile?
      • We have smart gadgets, also in Korea.
      • Don’t forget Navigation, PMP & IPTV
      • These Paradigm changes Air.
      • myLG070, Public WiFi, Femtocells
      • Wibro Egg coming soon.
      • Change really fast. Isn’t it?
      • However, Something slow.
      • Telecom want to keep ‘Walled garden’
      • There is no ‘Open Network’.
      • It still has the Power of telecom.
      • People hates to spend money.
      • Air charge is belong to Telecom.
      • Feature Phone is still bigger than Smart
      • Phone.
      • Something change fast.
      • Something slow.
      • Something never
      • been changed.
      • Our Client is human being.
      • People have 2 hands, 10 fingers and 2 eyes.
      • We need to prepare the Mobile UX.
      • Touch & New technology.
      • Mobile phone is a communication
      • device.
      • "45 per cent of US mobile users just
      • want to call people" by NPD Group
    • Mobile Device is not a PC
      • We are Korean.
      • We have the different environment.
      • Let me give you an example, the M-mail.
      • It is their Top mobile usage. WHY?
      Source : Nielsen Mobile
      • They have good environment.
      • What do we have?
      • Data Plan
      • RIM
      • Smart Phone
      • Second Phone
      • their employer
      • footing the bill
      • - Dual SIM
      • Mobile is ‘Time to Market’
      • Trend and user’s need are not the
      • destination. They are departure.
      • Immediacy is more important than
      • satisfaction in Mobile
      • Somewhere is Fast.
      • Somewhere is slow.
      • Somewhere is never moved.
      • They are one river.
      • Accept the fast. Watch the slow.
      • Use the never moved one.
      • Korean Market?
      • Don’t worry. Korea is on the earth.
      • We will change.
      • To more information :
      • www.mobizen.pe.kr
      • AND, HAPPY NEW YEAR!!!