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The Speed Of Mobile

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Overview of Korean Mobile Market.

Overview of Korean Mobile Market.


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  • 1. 2009.1.23. mobizen The Speed of Mobile
  • 2.
    • The Future of Mobile is bright.
    • Everybody has mobile, and it is the first personal device.
  • 3.
    • Oh!!! You are not my client.
    • Let me be honest with you.
  • 4.
    • That’s a BULL SHIT!!!
    • The Mobile is stupid.
  • 5.
    • That’s a BULL SHIT!!!
    • The Mobile is stupid.
    has been
  • 6.
    • Change fast. really fast.
  • 7.
    • I know you want to ask me
    • “ Really?”
  • 8.
    • “ Yes, it does”
  • 9.
    • I know you want to ask me, again
    • “ Are you sure?”
  • 10.
    • “ Yes, I am…………………………………………….………………………... in global”
  • 11.
    • The Device Life Cycle is getting longer,
    • because of mobile tariffs.
    [ Device Life Cycle ] - Source : JP Morgan unit : Year
  • 12.
    • Premium Strategy of
    • Device vendors
    • Samsung
    • LGE
    • Sony Ericsson
    - Source : 한경닷컴
  • 13.
    • Korean Vendors has been success with
    • touch – feature Phones.
    [ Haptic ] [ Viewty ] [ Instinct ]
  • 14.
    • This is S9401.
    • Can you guess
    • How much this
    • phone is?
  • 15.
    • $1482
    • NO Smart Phone
    • NO Beauty
  • 16.  
  • 17. Why NOT ‘Smart Phone?’
  • 18.
    • Because, They don’t have a platform.
  • 19.  
  • 20. 1M 10M 100M 50M 30M
  • 21. 1M 10M 100M 50M 30M
  • 22.
    • Sun has a new platform,
    • It is ‘JavaFX Mobile OS’.
  • 23.
    • Palm Announces Palm WebOS at CES,
    • also Palm Pre.
  • 24.
    • Let’s go back to ‘Smart Phone’, again
  • 25.
    • The Smart Phone is the main stream.
  • 26.
    • Sony Ericsson & Motorola are failed in
    • smart phone market.
  • 27.
    • Smart Phone only vendors rush.
    • Dell, lenova & ASUS are coming soon.
    M/S - Source : Strategy Analytics
  • 28.
    • In 2009,
    • Smart Phone Lineup
    • In Korea
    [ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]
  • 29.
    • We will have over 5 platfroms in this
    • year.
    + WIPI ?
  • 30.
    • The Smart Phone is the main stream.
    “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  • 31.
    • The Smart Phone is the main stream.
    “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  • 32.
    • The Smart Phone is the main stream.
    • But, it needs more time.
    “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  • 33.
    • “ Smartphone Sales Slowing Down.”
    • says Gartner.
  • 34. T 옴니아 960,000 원 VS It doesn’t have a Data Plan
  • 35.
    • We have to LITTLE BIT calm down.
    • Of course, We must prepare it.
  • 36.
    • It needs applications.
    • Apple changed the rule. OPEN MARKET!
  • 37.
    • - MS will have ‘Sky Market’
    • - Palm will have ‘Software Store’
    • - RIM will have ‘Store Front’
    App Store Android Market MOSH
  • 38.
    • Everybody says “Open Market”
    • SKT, LGT, Samsung…
    Open Market Open Market
  • 39.
    • Telecom drive into ‘Open Market’?
    • They already have walled garden.
    Do they have a platform?
  • 40.
    • What is the Killer Application?
    • What is the Killer Service?
  • 41.
    • Yes, We can’t skip the Browser stuff.
    WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish
  • 42.
    • Browsers are still fighting, also.
  • 43.
    • Fennec Alpha Version in N810.
    • The browser has reached milestone 6 out of 8.
  • 44.
    • Apps Store permits 3 rd party Browser.
    • One more Browser, Hot Browser.
    • They don’t have rendering engine.
    Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking
  • 45.
    • Palm Pre Browser is from WebKit
  • 46. Image from http://tkhwang.tistory.com/46
  • 47. Image from http://tkhwang.tistory.com/46 Multi - Touch
  • 48. Image from http://tkhwang.tistory.com/46 Bookmark Snapshot
  • 49.
    • Polaris(Infraware) meets KTF
  • 50.
    • Full Browser drives into smart gadget.
    • What is the Mobile?
  • 51.
    • We have smart gadgets, also in Korea.
    • Don’t forget Navigation, PMP & IPTV
  • 52.
    • These Paradigm changes Air.
    • myLG070, Public WiFi, Femtocells
  • 53.
    • Wibro Egg coming soon.
  • 54.
    • Change really fast. Isn’t it?
  • 55.
    • However, Something slow.
  • 56.
    • Telecom want to keep ‘Walled garden’
  • 57.
    • There is no ‘Open Network’.
    • It still has the Power of telecom.
  • 58.
    • People hates to spend money.
    • Air charge is belong to Telecom.
  • 59.
    • Feature Phone is still bigger than Smart
    • Phone.
  • 60.
    • Something change fast.
    • Something slow.
    • Something never
    • been changed.
  • 61.
    • Our Client is human being.
    • People have 2 hands, 10 fingers and 2 eyes.
  • 62.
    • We need to prepare the Mobile UX.
    • Touch & New technology.
  • 63.
    • Mobile phone is a communication
    • device.
  • 64.
    • "45 per cent of US mobile users just
    • want to call people" by NPD Group
  • 65. Mobile Device is not a PC
  • 66.
    • We are Korean.
    • We have the different environment.
  • 67.
    • Let me give you an example, the M-mail.
    • It is their Top mobile usage. WHY?
    Source : Nielsen Mobile
  • 68.
    • They have good environment.
    • What do we have?
    • Data Plan
    • RIM
    • Smart Phone
    • Second Phone
    • their employer
    • footing the bill
    • - Dual SIM
  • 69.
    • Mobile is ‘Time to Market’
  • 70.
    • Trend and user’s need are not the
    • destination. They are departure.
  • 71.
    • Immediacy is more important than
    • satisfaction in Mobile
  • 72.
    • Somewhere is Fast.
    • Somewhere is slow.
    • Somewhere is never moved.
    • They are one river.
  • 73.
    • Accept the fast. Watch the slow.
    • Use the never moved one.
  • 74.
    • Korean Market?
  • 75.
    • Don’t worry. Korea is on the earth.
    • We will change.
  • 76.
    • To more information :
    • www.mobizen.pe.kr
  • 77.
    • AND, HAPPY NEW YEAR!!!