The History Of App Store                           2011.2.8. mobizen
Step #1. Chaos
Carrier Is King
Carrier Is King In KoreaPlayon
Government Is Gangster In Korea
Step #2. Unification
Yes, Apple Made it.
It’s A Well-Made Store.
10
Mobile App Download s By Year                                       5000                                                  ...
Global Mobile App Store Revenue                PRNewswire    Gartner              Getjar           Research2Guidance      ...
Step #3. Dog & Cow                        452 Companies                        113 App Stores                     48 Devel...
Defense                         WAC                   2010.12. WAC 1.0                   2011.04. WAC 2.0             MWC ...
Step #4. Problem Comes Up
All Adults82% Use Cell Phones  35% Have Apps   24% Use Apps                  - Source : Pew Research Center
US Users Who Have Downloaded Mobile Apps                                                              Yes           No    ...
How Often Apps Are Downloaded & Used Just One                                                   28%                       ...
Developer’s App Store Revenue                Android Market             Ovi Store               App Store                 ...
Application Free vs. Paid                                                                      Free             Paid      ...
Step #5. Market Arrangement
Favorable Player For App Store          Others          0.88%      Publisher        4.39%    Portal    8.77%Vendor 9.21%  ...
Apple Is Responsible For 99.4% Of App Downloads
2010, Mobile App Store Growth                                                                 Whole          Free         ...
Step #6. Advanced BM
2010. 6 ~ 12, Mobile Application Average Price                                                   Whole          Free      ...
Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0      2009.9   10    11     12   2010.1   2   3     ...
iPad, Revenue Share By Monetization Type            0%           25%                50%          75%                      ...
Business Model Ranking                                                                   2010         2011       59%      ...
Step #7. Expand
OpenAppMkt
Conclusion               Problem Comes Up          Dog & Cow Market Arrangement    Unification                 Advanced BM ...
Thanks For Listening.            http://www.mobizen.pe.kr                     @mobizenpekr
The History of App Store
The History of App Store
The History of App Store
The History of App Store
The History of App Store
The History of App Store
The History of App Store
The History of App Store
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The History of App Store

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The History of App Store

  1. 1. The History Of App Store 2011.2.8. mobizen
  2. 2. Step #1. Chaos
  3. 3. Carrier Is King
  4. 4. Carrier Is King In KoreaPlayon
  5. 5. Government Is Gangster In Korea
  6. 6. Step #2. Unification
  7. 7. Yes, Apple Made it.
  8. 8. It’s A Well-Made Store.
  9. 9. 10
  10. 10. Mobile App Download s By Year 5000 5,000(Unit : Million) 3,750 2,500 1,250 300 2009 0 2010- Source : Onlineitdegree.com
  11. 11. Global Mobile App Store Revenue PRNewswire Gartner Getjar Research2Guidance IDC Marketsand40 (Unit : Billion $) 3530 29.48 25.020 21.91 20.5 17.5 15.9 14.3410 11.4 6.77 6.8 4.24 0 2009 2010 2011 2012 2013 2014 2015
  12. 12. Step #3. Dog & Cow 452 Companies 113 App Stores 48 Developer Programs - Source : wipconnector.com
  13. 13. Defense WAC 2010.12. WAC 1.0 2011.04. WAC 2.0 MWC WAC 1.0 Device Demo 2011.05. WAC 1.0 Commercialization
  14. 14. Step #4. Problem Comes Up
  15. 15. All Adults82% Use Cell Phones 35% Have Apps 24% Use Apps - Source : Pew Research Center
  16. 16. US Users Who Have Downloaded Mobile Apps Yes No 0% 25% 50% 75% 100%18~24 85% 15%25~34 69% 31%35~44 86% 14% 45~54 52% 47% 55~64 49% 65+ 50% 30% Total 70% 69% 31% - Source : Ask.com
  17. 17. How Often Apps Are Downloaded & Used Just One 28% 28% 26% 26% 22% 21% 14% 7% 2010. 1Q 2010. 2Q 0% 2010. 3Q 2010. 4Q- Source : Localytics
  18. 18. Developer’s App Store Revenue Android Market Ovi Store App Store 90% 81% 68% 49% 48% 45% 28% 27% 24% 24% 23% 5% 14% Less Than Expected More Than Expected 0%- Source : Open First As Expected
  19. 19. Application Free vs. Paid Free Paid 0% 25% 50% 75% 100% App Store 35.54% 64.46% Android Market 68.00% 32.00%- Source : AndroidLib, 148apps.biz(2011.02.7) Download Free vs. Paid Free Paid 0% 25% 50% 75% 100% App Store 81.00% 19.00% Android Market 98.90%- Source : Apple Insider(2010.9), FADE(2010.5) 1.10%
  20. 20. Step #5. Market Arrangement
  21. 21. Favorable Player For App Store Others 0.88% Publisher 4.39% Portal 8.77%Vendor 9.21% Telco Platform Provider 15.79% 60.96% - Source : www.mobizen.pe.kr
  22. 22. Apple Is Responsible For 99.4% Of App Downloads
  23. 23. 2010, Mobile App Store Growth Whole Free 899% 900% 675% 587% 544% 450% 268% 274% 174% 111% 258% 225%Apple App Store BlackBerry App World 0% Android Market- Source : Distimo Ovi Store
  24. 24. Step #6. Advanced BM
  25. 25. 2010. 6 ~ 12, Mobile Application Average Price Whole Free 18% 1% 0% -12% -9% -19% -18% -24% -24% -29% -35% -53%Apple App Store BlackBerry App World -70% Android Market -61%- Source : Distimo Ovi Store
  26. 26. Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
  27. 27. iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 88% 5% 7%2010. 12 71% 14% 15% iPhone, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 64% 22% 14% 2010. 12 51% 15% 34% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
  28. 28. Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10%App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
  29. 29. Step #7. Expand
  30. 30. OpenAppMkt
  31. 31. Conclusion Problem Comes Up Dog & Cow Market Arrangement Unification Advanced BM ExpandChaos Selection & Focus Change Your Business Model Make A Chance In Expanded Area
  32. 32. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr
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