Smart Pad In 10 months
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비즈델리 발표자료

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Smart Pad In 10 months Presentation Transcript

  • 1. Smart Pad In 10 Months 2011.2.16 mobizen
  • 2. iPad Goes On Sale In April 3rd
  • 3. 15 Million iPad In Last Year
  • 4. Yes, We Have Galaxy Tab, Too.
  • 5. Motorola Xoom
  • 6. Global Smart Pad Market Size 200 (Unit : Million) 154.2 150 134 103.4 101 100 64 54.8 61 5019.5 45 15 15 30 2010 2011 0 2012 2013 Gartner Display Bank
  • 7. ‘Very Interested’ In Developing For Each Platform 0% 25% 50% 75% 100% iPhone 92%Android Phone 87% iPad 87% Android Tablet 74% PlayBook 28% WebOS Tablet 16% - Source : IDC(2011.01)
  • 8. 2011 Connected Device Other 0.86% e-Book Reader 2.60% Internet TV 8.23% Smart Phone 28.14% Smart Pad 60.17% http://www.mobizen.pe.kr/1038
  • 9. Smart Pad Rush
  • 10. Is It A Rich Echo System?
  • 11. e-Book Players
  • 12. #1. It Is A Luxury Goods
  • 13. #2. Mobile? or PC?
  • 14. #2. Mobile? or PC?
  • 15. #2. Mobile? or PC?
  • 16. #3. Different Usage
  • 17. iPad’s Major Usage 0% 10% 20% 30% 40% Web Surfing 37.7% E-mail & SNS 23.6% Video 11.5% Game 10.2% Others 17.0%- Source : Business Insider
  • 18. Device For Web Surfing 40% 36.2% 31.1% 30% 22.0% 20% 10.7% 10% Desktop Laptop 0% iPad- Source : Business Insider Smart Phone
  • 19. Method For Online News In iPad 37.0% 37% 34.7% 28.3% 28% 19% 9% Browser Application 0%- Source : Business Insider Reader
  • 20. Is Pad Web Necessary?
  • 21. Is Pad Web Necessary?
  • 22. #4. The Market Size Does Matter
  • 23. #5. Local Color Is Important
  • 24. #5. Local Color Is Important1 Web Surfing 1 Web Surfing 1 Web Surfing2 E-Mail 2 eBook 2 Game3 Application 3 E-Mail 3 Video4 Video 4 Video 4 eBook5 eBook 5 Game 5 Magazine -Source : Chang Wave -Source : Macromill -Source : KT
  • 25. Where Is The Chance?
  • 26. Restructuring Based on Selection and Concentration
  • 27. If You Are Big Brother Web GameVideo & Music eBook
  • 28. Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
  • 29. iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 88% 5% 7%2010. 12 71% 14% 15% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
  • 30. Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10%App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
  • 31. Use The Value Chain
  • 32. Use The Value Chain
  • 33. Use The Value Chain
  • 34. Use The Value Chain
  • 35. 25% of Smart Pad Will Be Bought By Enterprises.
  • 36. N-Screen Strategy
  • 37. Online Is Not Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online.Creation 77%, Transaction 74%, Information 73% - Source : Microsoft
  • 38. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr