Smart Pad In 10 months

Smart Pad In 10 Months 2011.2.16 mobizen

iPad Goes On Sale In April 3rd

15 Million iPad In Last Year

Yes, We Have Galaxy Tab, Too.

Motorola Xoom

Global Smart Pad Market Size 200 (Unit : Million) 154.2 150 134 103.4 101 100 64 54.8 61 5019.5 45 15 15 30 2010 2011 0 2012 2013 Gartner Display Bank

‘Very Interested’ In Developing For Each Platform 0% 25% 50% 75% 100% iPhone 92%Android Phone 87% iPad 87% Android Tablet 74% PlayBook 28% WebOS Tablet 16% - Source : IDC(2011.01)

2011 Connected Device Other 0.86% e-Book Reader 2.60% Internet TV 8.23% Smart Phone 28.14% Smart Pad 60.17% http://www.mobizen.pe.kr/1038

Smart Pad Rush

Is It A Rich Echo System?

e-Book Players

#1. It Is A Luxury Goods

#2. Mobile? or PC?

#3. Different Usage

iPad’s Major Usage 0% 10% 20% 30% 40% Web Surﬁng 37.7% E-mail & SNS 23.6% Video 11.5% Game 10.2% Others 17.0%- Source : Business Insider

Device For Web Surﬁng 40% 36.2% 31.1% 30% 22.0% 20% 10.7% 10% Desktop Laptop 0% iPad- Source : Business Insider Smart Phone

Method For Online News In iPad 37.0% 37% 34.7% 28.3% 28% 19% 9% Browser Application 0%- Source : Business Insider Reader

Is Pad Web Necessary?

#4. The Market Size Does Matter

#5. Local Color Is Important

#5. Local Color Is Important1 Web Surfing 1 Web Surfing 1 Web Surfing2 E-Mail 2 eBook 2 Game3 Application 3 E-Mail 3 Video4 Video 4 Video 4 eBook5 eBook 5 Game 5 Magazine -Source : Chang Wave -Source : Macromill -Source : KT

Where Is The Chance?

Restructuring Based on Selection and Concentration

If You Are Big Brother Web GameVideo & Music eBook

Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry

iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 88% 5% 7%2010. 12 71% 14% 15% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo

Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10%App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon

Use The Value Chain

25% of Smart Pad Will Be Bought By Enterprises.

N-Screen Strategy

Online Is Not Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online.Creation 77%, Transaction 74%, Information 73% - Source : Microsoft

Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

http://mobizen.pe.kr	5452
http://www.mobizen.pe.kr	1985
http://www.hanrss.com	36
http://mobizen.sshel.com	11
http://cj.cj.net	9
http://static.slidesharecdn.com	4
http://webcache.googleusercontent.com	2
file://	2
http://dashboard.bloglines.com	1
https://www.hanrss.com	1

Smart Pad In 10 months

by Seungyul Kim

Accessibility

Categories

Upload Details

Usage Rights

10 Embeds 7,503

Statistics

Smart Pad In 10 months Presentation Transcript