N screen trend in 2012

N-Screen Trend In 2012 2011.12 mobizen

Hot Korea

We’ve Got iPhone, 28 Nov 2009.

Korean Smartphone Market Size Trend2,000 2,000 : 1,8831,500 1,4871,000 1,002 722 500 507 313 0 80 09 12 10 1 10 7 10 12 11 3 11 6 11 9 10 28

Korean Mobile Trafﬁc Share * UV 11 1Q 11 2Q60% 50% 50% 51%45% 40% 35%30% 22%15%0% Naver Daum Cyworld -

Real Time Web

In 2010 1. Service Segment 2. Grouping & Selection 3. Mobile Web or Mobile App

In 2011 Mobile Friendly

http://www.youtube.com/watch?v=rNsrl86inpo

We Will Make Money

Smart Phone

Smart TV

Car Navigation

Smart Pad

Digital Signage

Smart Watchhttp://www.youtube.com/watch?v=5PmdgBto-cM

Connected Device MID-Phone PMP PND VG Handheld Tablet PC400300200100 0 2008 2009 2010 2011 2012 - Gartner, ,

N-Screen Service Seamless Ubiqutous 3-Screen

Cloud Will Help Them

Smart TV

Screen Interaction

TV Mobile Internet 14% 86% - Source :Yahoo

TV Mobile Device60% 56%45% 40% 37% 33%30%15%0% SMS SNS Browsing Mobile App - Source :Yahoo

25% want to see friends’ watch history 29% use twitter2010 , 1/3

Screen Convergence In the past month 42% watched TV on a Connected device. - Source : sidereel

Social TVhttp://www.youtube.com/watch?v=Yiv_NNJJkRE

On-Off Interaction

In Minority Report

Good For Big Brother

Category / 51% 11% 8% 6% 24% 71% 9% 7% 5% 8%0% 25% 50% 75% 100% - Source : Nielsen-Koreaclick

4,000 ( : ) 3,137 3,014 3,006 2,9563,000 2,914 2,757 2,713 2,105 1,9702,0001,000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 - Source :

395400 ( : ) 307 298300 271 255 227200 163 150 140100 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 - Source :

Save the Start-Up

Thanks For Listening. http://www.mobizen.pe.kr

http://mobizen.pe.kr	10532
http://www.mobizen.pe.kr	3873
http://www.hanrss.com	564
http://us-w1.rockmelt.com	16
http://mobizenblog.tistory.com	15
http://mobizen.sshel.com	12
http://iml.isobarkorea.co.kr	11
http://webcache.googleusercontent.com	10
http://211.115.194.196	3
http://editor.daum.net	2
http://cafe360.daum.net	2
http://blog.naver.com	2
http://www.wzd.com	2
http://wzd.com	2
http://dashboard.bloglines.com	1
https://www.hanrss.com	1
http://springpadit.com	1
http://cafe.naver.com	1
http://www.digieco.co.kr	1

by Seungyul Kim