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KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
KT_Mobile Content 2009
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KT_Mobile Content 2009

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Mobile Content 2009 행사에서 KT가 발표한 자료입니다.

Mobile Content 2009 행사에서 KT가 발표한 자료입니다.

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Transcript

  • 1. Prospect for Ecosystem n the Invisible Internet era ounghun Hwang (johney@kt.com) ice President, New Internet Department
  • 2. Outlet, Everywhere
  • 3. Tangled Wires
  • 4. Access, Everywhere
  • 5. nvisible Internet “These Gadgets connect to th These Net, But You’d Never Know i “These Devices don’t necessa provide full full-fledged Web Access. Instead they tap the Net Selectively to power particular, predetermined functions”
  • 6. How to Cope with CP SP Device Vendor
  • 7. How to Cope with Telco alled Garden Open World
  • 8. KT Choose Content IP Service Provider Ecosystem Provider Device
  • 9. What KT will Provide obile So SHOW CP Store SP Platform Service DV Device Platform IPT PC
  • 10. Mobile SHOW Store SoIP Device API Infra API Authoring Tool Seller Master Buyer PC PoC PoC PoC IPTV 4 Screen Service Open Marketplace
  • 11. Platform Service SSO/ Billing CRM co-AD … LBS Open ID New Business Chance New Customer & Revenue
  • 12. Device Platform Ready Made Services Favored Network Policy Marketing, Sales Support
  • 13. KT IP Ecosystem
  • 14. KT olleh Management - Paradigm for Mutual Survival IT Industry Development
  • 15. KT olleh Management Paradigm for Mutual Surviva IT Industry Development - Paradigm for Mutual Survival IT Industry Development
  • 16. KT Mobile Internet Basic Strateg Open Mobile Contents Maximization Life Friendly Service
  • 17. Open Mobile API Sales & Support - Provide Key API's such as LBS/SMS Increased Support for Contents Provider - Ex: Third-Party Advertisers paying for Customers Party Flexible BM - Various commission structures and packages tructures
  • 18. Contents Maximization Varied Sales Channels - Switch from "walled-garden" to open market garden" Decreased Consumer Burden - One-Day Data Coupon, Affordable Data Payment Plans , New Contents Ecosystem - Content development support, Reorganization of providers, Ef distribution system
  • 19. Life Friendly Services Life Database - Images, Contacts, Messages/Email Lifestyle Partner - Widget, Search, Map-Based Services, USIM Services Based Life Network - Moov (Unified Communication)

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