KT_Mobile Content 2009

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Mobile Content 2009 행사에서 KT가 발표한 자료입니다.

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KT_Mobile Content 2009

  1. 1. Prospect for Ecosystem n the Invisible Internet era ounghun Hwang (johney@kt.com) ice President, New Internet Department
  2. 2. Outlet, Everywhere
  3. 3. Tangled Wires
  4. 4. Access, Everywhere
  5. 5. nvisible Internet “These Gadgets connect to th These Net, But You’d Never Know i “These Devices don’t necessa provide full full-fledged Web Access. Instead they tap the Net Selectively to power particular, predetermined functions”
  6. 6. How to Cope with CP SP Device Vendor
  7. 7. How to Cope with Telco alled Garden Open World
  8. 8. KT Choose Content IP Service Provider Ecosystem Provider Device
  9. 9. What KT will Provide obile So SHOW CP Store SP Platform Service DV Device Platform IPT PC
  10. 10. Mobile SHOW Store SoIP Device API Infra API Authoring Tool Seller Master Buyer PC PoC PoC PoC IPTV 4 Screen Service Open Marketplace
  11. 11. Platform Service SSO/ Billing CRM co-AD … LBS Open ID New Business Chance New Customer & Revenue
  12. 12. Device Platform Ready Made Services Favored Network Policy Marketing, Sales Support
  13. 13. KT IP Ecosystem
  14. 14. KT olleh Management - Paradigm for Mutual Survival IT Industry Development
  15. 15. KT olleh Management Paradigm for Mutual Surviva IT Industry Development - Paradigm for Mutual Survival IT Industry Development
  16. 16. KT Mobile Internet Basic Strateg Open Mobile Contents Maximization Life Friendly Service
  17. 17. Open Mobile API Sales & Support - Provide Key API's such as LBS/SMS Increased Support for Contents Provider - Ex: Third-Party Advertisers paying for Customers Party Flexible BM - Various commission structures and packages tructures
  18. 18. Contents Maximization Varied Sales Channels - Switch from "walled-garden" to open market garden" Decreased Consumer Burden - One-Day Data Coupon, Affordable Data Payment Plans , New Contents Ecosystem - Content development support, Reorganization of providers, Ef distribution system
  19. 19. Life Friendly Services Life Database - Images, Contacts, Messages/Email Lifestyle Partner - Widget, Search, Map-Based Services, USIM Services Based Life Network - Moov (Unified Communication)

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