5 steps of curation service
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K모바일 발표 자료

K모바일 발표 자료

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  • 1. 5 Steps Of Curation Service 2012. 5. 18 mobizen
  • 2. Information
  • 3. From Aggregation
  • 4. To Curation
  • 5. One Percent Rule Creators(1) Synthesizers(10) Consumers(100)
  • 6. Pareto Principle20% Effort 80% Results
  • 7. Mobile Matrix 2.0(U.S.) UV(% Reach) Browser(% Time) App(% Time)Google 96.9% 18.9% 81.1%Facebook 80.4% 20.0% 80.0% Yahoo 68.2% 25.3% 74.7%Amazon 45.4% 14.3% 85.7% AOL 28.9% 47.4% 52.6% eBay 28.0% 17.6% 82.4% Zynga 27.4% 0.4% 99.6%Twitter 26.4% 2.5% 96.5% - Source : comScore
  • 8. The Paradigm Of Production
  • 9. 5 Steps Of Curation Service By Information Production
  • 10. Step #1Collect Information Automatically(MSN Now)
  • 11. C&A Fashion Like http://www.youtube.com/watch?v=K4qdNb6FvGY
  • 12. Step #2Collect Information Manually(del.icio.us, FLUD)
  • 13. Step #3Reproduce With Comment(Snip it, Scoop.it!)
  • 14. Scoopt.it http://www.youtube.com/watch?v=Bnr6QKKcsII
  • 15. Step #4Produce With One Information(Tumblr)
  • 16. Step #5Produce With Information(Storify, editory)
  • 17. Storify For iPad http://www.youtube.com/watch?v=gWEXwkikhMs
  • 18. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With CommentStep #4. Produce With One InformationStep #5. Produce With Information Produce
  • 19. 네이버는 이제 개인화로 가는 겁니까?“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데,소비자가 고르는 게 아니고, 네이버가 고르는 것도 아니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르는 걸 이용자가 선택하는 시스템입니다. 큐레이팅 시스템이죠. ” - NHN 김상헌 대표 인터뷰 http://interpiler.com/index.php/2012/02/%EC %86%90%EB%B0%94%EB%8B%A5/
  • 20. 5분 In Daum
  • 21. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With Comment 기존 사업자Step #4. Produce With One InformationStep #5. Produce With Information 기존 생산툴과 유사 Produce
  • 22. 2 Years & 29 Employees
  • 23. Pinterest의 월 UV 추이 11,000(단위 : 만명) 10,441 8,250 7,122 5,500 4,686 3,006 1,942 2,7502011. 11 2011. 12 2012. 1 0 2012. 2 - Source : ComScore 2012. 3
  • 24. SNS 사이트 방문자 당 월평균 사용 시간 0 125 250 375 500 페이스북 423 텀블러 151핀터레스트 80 트위터 25 링크드인 15마이스페이스 13 구글플러스 5 (단위 : 분)- Source : ComScore(2011년 12월)
  • 25. Referral Traffic of January 2012 0% 8% 15% 23% 30%Pinterest 3.60%Facebook 26.40% Twitter 3.61% LinkedIn 0.20% Google + 0.22% - Source : Internet Marketing
  • 26. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With Comment Snip it, Scoop.it!Step #4. Produce With One InformationStep #5. Produce With Information Produce
  • 27. Pins By Method OtherPinmarklet Over 80% of Pins Are Re-pins Repin - Source : RJMetrics
  • 28. Communication With Image
  • 29. Tile View
  • 30. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With CommentStep #4. Produce With One InformationStep #5. Produce With InformationSocial Element Produce
  • 31. Social Graph vs. Interest Graph
  • 32. Pinterest’s Relation Base On Contents
  • 33. Business Friendly
  • 34. Business Account
  • 35. Inspiration Day By Kotex http://www.youtube.com/watch?v=UVCoM4ao2Tw
  • 36. Q: Isnt that illegal?A: Its not clear. Pinterest definitely allows users to post otherphotographers work to the site. But its not clear that this isillegal.In its terms of use, Pinterest actually specifies that users shouldntpin photos they dont own the rights to, a request that is beingignored to an absurd degree. Even if you link and attribute, thatdoes NOT absolve you of the fact that you took someone elseswork and re-appropriated it.Its all about complying with the DMCA, or the DigitalMillennium Copyright Act. From : http://www.businessinsider.com/pinterest-illegal- faq-2012-2?op=1
  • 37. Verification Of Contents
  • 38. It’s Easy To Make Copy Cat
  • 39. http://www.woxihuan.com/
  • 40. http://www.icaitu.com/
  • 41. Sometimes, Copy Cat Is Better Than Original
  • 42. Review5 Steps Of Curation ServiceEasy To Produce(Reproduce)Image Communication With Tile ViewFocus To Interest GraphThink Business Model, FirstCopyright Issue
  • 43. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr