3 Keywords For Mobile

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Mobile Trend For Web Player

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3 Keywords For Mobile

  1. 1. 3 Keywords For Mobile<br />09. 12.<br />mobizen<br />
  2. 2. Mobile Tsunami Is Coming.<br />Are You Ready For This?<br />
  3. 3. Do You Think It’s Still Small Market?<br />
  4. 4. 4.6<br />Billion<br />Mobile Phone For<br />66.7% Of Earth<br />
  5. 5. Over A Third Of iPhone Users<br />Carry A Second Phone.<br />
  6. 6.
  7. 7. You Must Ride Mobile Wave, Now.<br />
  8. 8.
  9. 9. I Will Give You 3 Keywords.<br />
  10. 10. This Is The First Word.<br />
  11. 11. Smart Phone<br />Feature Phone<br />What Is Different?<br />
  12. 12. Global Phone Shipments<br />Smart Phone(28%)<br />Feature Phone(72%)<br />
  13. 13. High-End Handsets & Laptops Can Multiply Traffic<br />30<br />450<br />- Source : Cisco, 2009<br />
  14. 14. Mobile Traffic<br />59%<br />Feature Phone<br />Smart Phone<br />54%<br />52%<br />48%<br />51%<br />49%<br />48%<br />52%<br />46%<br />41%<br />08.3Q 08.4Q 09.1Q 09.2Q 09.3Q<br />
  15. 15. Smart Phone M/S By Vendor<br />- Source : Canalys Estimates, 09. 3Q<br />
  16. 16. Smart Phone M/S By OS<br />- Source : Cisco, 2009<br />
  17. 17. iPhone Is A Big Winner.<br />
  18. 18. Why Apple Does <br />Make A Success?<br />
  19. 19. First Reason.<br />
  20. 20. Good H/W<br />Easy Of Use<br />One - Large Screen<br />PC-Like Web Browsing<br />
  21. 21. They Make New Echo System.<br />
  22. 22. Telecom Guy<br />He Is My Brother Of<br />Girlfriend Of Uncle’s<br />Neighbor.<br />
  23. 23. Apple Changed<br />The Game Rule.<br />
  24. 24. Open Market.<br />This Is The Second Word.<br />
  25. 25. 100,000 Apps<br />2,000,000,000 Downloads<br />$ 150 M For Year.<br />
  26. 26. Korean Developer Made $100,000 .<br />
  27. 27. MOSH<br />App Store<br />Android Market<br />- MS will have ‘Sky Market’<br />- Palm will have ‘Software Store’<br />- RIM will have ‘Store Front’<br />
  28. 28. Open <br />Market<br />Open <br />Market<br />
  29. 29.
  30. 30. We Are Baby.<br />114,000 Downloads By 11 Nov.<br />
  31. 31. We Must Find <br />The Killer Application.<br />
  32. 32. SNS Is The Last Keyword.<br />
  33. 33. In Korea, It’s Easy To Understand<br />What SNS Is.<br />
  34. 34.
  35. 35. 두레, 동창회,<br />계, 예비군(?)<br />제 15회 동창회 모임 안내<br />
  36. 36. Community Is Not Equal To SNS.<br />
  37. 37. ‘Individual Relation’<br />Is The Most Important In SNS.<br />
  38. 38. Mobile SNS User’s Trend<br />Latin America<br />Asia-Pacific<br />Middle East/Africa<br />W. Europe<br />North America<br />- Source : ABI Research<br />
  39. 39. SNS AD. Market Size Is Getting Bigger.<br />- Source : eMarketer.com<br />
  40. 40. Mobile SNS<br />Service(Blog, PIMS, Message)<br />Wireless(LBS, SMS, Linkage)<br />Channel(Web, IM, E-mail)<br />PCD<br />(Personal Context Distribution)<br />Relation<br />
  41. 41. Winner Takes Everything.<br />70%<br />67%<br />
  42. 42. Mobile & Twitter<br />
  43. 43. Mobile User More Likely To Tweet.<br />30%<br />25%<br />20%<br />% of Internet Users<br />14%<br />10%<br />8%<br />6%<br />0%<br />Dec. 08<br />Sept. 09<br />Wireless Tethered<br />- Source : Pew Internet & American Life Project Surveys<br />
  44. 44. More Device, More Likely To Tweet.<br />50%<br />40%<br />39%<br />30%<br />% of Internet Users<br />28%<br />20%<br />19%<br />10%<br />10%<br />0%<br />One Two Three Four or more<br />Use Twitter<br />- Source : Pew Internet & American Life Project Surveys<br />
  45. 45. Tweets Category<br />- Source : Pear Analytics LLC<br />
  46. 46. Tweets Has A Good Echo System.<br />
  47. 47. What&apos;s that got to do with me?<br />
  48. 48. We Got iPhone, 28 Nov.<br />
  49. 49. iPhone Impact In Korea.<br />
  50. 50. Smart Phone Rate In Korea<br />
  51. 51. KT MNP<br />
  52. 52. - Image Source : www.dt.co.kr<br />
  53. 53. Twitter Is Happy With iPhone.<br />
  54. 54. Mobile is ‘Time to Market’.<br />
  55. 55. Don’t Miss 3 Keywords.<br />
  56. 56. http://www.mobizen.pe.kr<br />

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