Mobitto Teaser

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Mobitto Teaser

  1. 1. The marketplace for ENGAGEMENT The currency for LOYALTY October 2013
  2. 2. Advertising Revenue Worldwide Total Media Digital Mobile $16.65 Billion   Es#mated  to     double  in  2013   $117.6 Billion   $517.1 Billion   Trend  is  loyalty  &     transac#onal  marke#ng   Budgets  are  shi=ing     towards  online   Only 5.34% of consumers reached end up buying
  3. 3. Did you know there are 2.65 BILLION loyalty programs memberships in the US alone?
  4. 4. MOST ARE SINGLE BRANDED THAT MEANS TOO MANY PROGRAMS (apps & cards) RESULT LOW ENGAGEMENT BIG PROBLEM = HUGE OPPORTUNITY
  5. 5. MOBITTO IS THE MARKETPLACE FOR ENGAGEMENT A multi-brand ecosystem where users are rewarded A multi-brand ecosystem where users are rewarded forfor interacting with the businesses they like the most interacting with the businessesthey like the most.
  6. 6. ON ONE SIDE… CUSTOMIZED CAMPAIGNS   REAL-TIME ANALYTICS   CONSUMPTION GAME   NEW & RECURRING CUSTOMERS   BRANDS   CUSTOMERS   CASHBACK PER INTERACTION   GET EXCLUSIVE REWARDS   BUILD PERSONALIZED CLUB   COMMISSIONS FOR SOCIAL INTERACTIONS   …ON THE OTHER SIDE
  7. 7. A MARKETING SUITE THAT ALLOWS BRANDS TO ENGAGE & ACQUIRE CUSTOMERS Buy a product Walk in a store GENERATE SALES Scan an Ad DELIVER PERSONALIZED CONTENT WHEN INTERACTING WITH: Increase average ticket & frequency Magazines, TV, Outdoors YouTube, Facebook, etc. REAL INTERACTIONS Launch products, promote specials, generate leads THE CURRENCY FOR LOYALTY & ENGAGEMENT across MOBILE, DIGITAL & OFFLINE
  8. 8. Users get Mobitto money on every interaction Then exchange it for rewards Buy breakfast   +400   Walk In Store   +100   Get FREE Reward   -450  
  9. 9. 100% performance based Model similar to the most profitable in the industry: AdWords ($42B in 2012) Choose 1 goal interaction / campaign   Define lead price Get Results 1   2   3   Get users to spend $90   Pay Mobitto $15 per lead   Make the sale Get social engagement User gets $10.5 cashback …   Mobitto gets 30% on every transaction. Maintains the rest until users spend it.  
  10. 10. Key Differentiators Works without discounts ✓ ✗ ✓ ✓ ✓ ✓ Unified wallet across brands ✗ ✗ ✗ ✓ ✗ ✓ Gamified approach ✗ ✗ ✓ ✗ ✗ ✓ 100% performance based ✓ ✓ ✗ ✓ ✗ ✓ Rewards social interactions ✗ ✓ ✓ ✗ ✗ ✓ Automated user acquisition ✓ ✗ ✗ ✗ ✓ ✓ Bridges mobile, online and offline ✗ ✓ ✓ ✓ ✓ ✓
  11. 11. USER GROWTH MERCHANT GROWTH REVENUE PER USER REVENUE PER ACTIVE USER 25% 30% $0.39 $1.43 * Values per month on a 3 month pilot to optimize tech and business development processes. Advertising budget used: $0 CLIENTS   PARTNERS  
  12. 12. Cristiano Ronaldo Investor Brand Ambassador   “ I am really excited to become part of this project. I absolutely believe in the potential of the mobile market and I believe that Mobitto will have a huge impact in the interactions between brands and customers in the future. We will certainly make a difference. ” Fun fact: The day the endorsement was made, we had 200k visits on our website  
  13. 13. MOBITTO TEAM JOSÉ SIMÕES   CEO & Founder   JOÃO SOARES   CTO   RICARDO LEITÃO   Developer   PhD on User-Centric Advertising (Computer Science) with industry & startup experience. Globetrotter that lived in 5 different countries. Passionate about the intersection of computers & economy. Full stack Rails developer. Tennis player addicted to snowboard. CS gratuate during the day, hacker by night. Codes all sorts of technologies. RUUD HENDRIKS   Advisor   PATRICK DE ZEEUW   Advisor   Co-founder of RTL in the Netherlands (TV broadcast market leader). Former president of NBC Europe & management at Endemol. Co-founder of Startupbootcamp Global. Serial entrepreneur on TV, mobile, internet and gaming industries. +   AWESOME International Management & Advisory board
  14. 14. Route to Exit Strategy Although it works for any industry, we consider a step by step approach: NEXT STEP   Long-Tail Retail Stores Everyday consumption that create habits Brings volume, revenue and expansion CPG’s* & Online Distribution and scale Timeline   * Consumer Products & Goods  
  15. 15. PREVIOUSLY RAISED $200.000 LOOKING TO RAISE $1.000.000 * * Plus support connecting with partners in attractive markets: US, UK, Brazil…
  16. 16. Get in touch jose.simoes@mobitto.com www.mobitto.com @mobitto

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