Mobile Strategy with Social Media

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In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones …

In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones
as these latest mobile devices are able to provide internet connectivity. They are extremely powerful and fun to use always loaded with new mobile application. Mobile media consumption has since soared as brands and marketers increasingly use this platform to engage with customers. Mobile media like video ,slides , video newsletters, and regular video communications has become standard features and is effectively driving Web surfing consumers to use their mobile devices for web surfing and mobile search function.
http://www.facebook.com/pages/Mobile-Social-Media/567519313278011

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  • 1. Your New Mobile MagazineWelcome to the internet magazine that is going to getstraight to the point about Mobile Marketing for your Contentsbusiness.Taking your business mobile is very important for us. We P2. Introductionwant to help. As you read through this magazine and P3. 5 Reasons Why You Needhave any questions that pop up, feel free to contact usthrough the many links throughout. P5. Essential ElementsMobile Marketing is the newest phenomenon, taking the P5. Types of Mobile Websitesworld by storm. There are many questions, myths, and P7. QR Codesmisunderstandings regarding why you should take yourbusiness mobile. P9. Text Messaging for BizWe give you insight to a number of ways you can help P10. Five Ways to Promoteyour business and suggestions that we feel will be most P11. 10 Mobile SEO Tipsbeneficial. P13. Mobile AppsOur Magazine is optimized for all platforms so you canread it on your mobile, pad, laptop or desktop. P14. Mobile App IdeasBeing a pdf there are a number of ways you can read itfor maximum experience.On desktop and laptop you can use Adobe reader. Subscribe for FREEOn Apple platform it is best to add it to the iBooksapp.On Android platform you can use Pg. 2 Presented By http://www.socialgonemobile.comAldiko Reader App
  • 2. 5 Reasons Your Business Needs a Mobile SiteIf you are responsible for marketing The truth is, they can. The other truth is thatyour business, then there’s no doubt your traditional website simply doesn’tyou are aware of just how look very good on a mobile device.important it is that you have a strong Do this: shrink the view on your web browserpresence on the Internet. by zooming out untilThere are many ways of developing this you have to squint to read the text.presence, from social media sites toblogs, and you should be taking Not a good viewing experience, right?advantage of all of them. The statistics. You can’t argue withOne of the latest, most effective ways numbers.of taking full advantage of the worldwide web’s Basically, more people today use their mobilemarketing potential is by using a mobile devices to access the Internet than they dowebsite. their desktop or laptop computers.A mobile website is just what it sounds As a matter of fact, many people accessinglike – a website specifically designed to the web today ONLY do so through theirbe viewed on mobile devices. mobile devices.So, why does your business need a Can you afford not to cater to thismobile website if its traditional site is considerably large market sector?doing just fine?Here are five compelling reasons why:Aesthetic appeal.You may wonder why people can’t justview your existing traditional websiteon theirmobile devices.Pg. 3 http://profitfromobile.blogspot.com
  • 3. 5 Reasons Continued.Data transfer costs. Many mobile users Also, it can be nearly impossible to hitmust pay data transfer fees. navigation buttons on such a tiny screen when the website hasn’t been optimized forTraditional websites have much more data mobile devices.than mobile websites, and therefore cancost a lot of people a lot of money to view. Today’s web audience.How often are customers willing to pay you The fact that most people access theto market to them? Enough said. Internet via mobile device also means that most people use their mobile devices forNavigation. any of aAs previously mentioned, traditional sites wide variety of things – shopping,are much smaller on those tiny mobile searching, entertainment, and more – anddevice screens. these are all aspects you could add to your mobile website to increaseThat means site visitors must do an awfullot of scrolling to take the whole site in . . . your reach and broaden your customer base.and let’s face it, web surfers don’t want tohave to work to read a web page. As you can see, there are a number of very good reasons to build a mobile website for your business, and as soon as possible.Pg. 4 http://www.facebook.com/mobi.gomobile.5
  • 4. 5 Essential Elements for Your Mobile SiteSo you did your research and you Mobile web design relegates content to aunderstand the importance of building a new level, underneath navigability.mobile website. That’s great. Sure, it is still important that your contentYou are truly ahead of is accurate, relevant, informative, and easythe game when it to understand.comes to the world ofInternet marketing. However, the most important thing is that your content is short, concise, and free ofNow you need to know any unnecessary verbiage.how to build the mosteffective mobile A good rule of thumb is that it should all fitwebsite possible . . . on one page (and on a tiny mobile deviceand, no, it is not screen, at that).nearly the same asbuilding a traditional Graphics and navigation buttons.site. Keep the touch screen in mind whenA mobile website is a new brand of site, designing a mobile website.and it involves a unique set ofconsiderations. Any good mobile site should have thumb- friendly navigation buttons.Here are five essential elements foryour mobile website: Additionally, other graphics should be kept to a minimum.Content. If you are at all experienced inweb design, then you’ve most likely heard Single column layout.the phrase, “content is king.” You don’t want your site visitors to have to work to view your page. Put Your It should not be necessary to zoom or scroll to fit your site’s content on the screen. The most effective way to display your Add mobile website is in a single column, which will be compatible with most smart phone screens. HerePg. 5 http://www.facebook.com/mobi.gomobile.5
  • 5. Essential Elements of a Mobile Site Cont.Use the mobile device’s inbuilt functionality.This refers to all of those things a mobile device can do that a desktop or laptop can’t do –phone calls and GPS, for example.To aid the user experience, provide a way to access these features so that your sitevisitors can call or locate your business with just the touch of a button.Navigation layout.In addition to having simple, large-scale navigation buttons and search boxes,you should also arrange your site’s navigation tools in a way that integrates well into thecolumn format.You may opt to stack them, put them in a drop-down menu at the top or bottom of thepage, or present them as the home page.As you can see, mobile web design is a whole new ballgame.It is important to keep all of these factors in mind if you are to build an effective mobilewebsite.Pg. 6 http://www.socialgonemobile.com
  • 6. QR Codes for Your Local Business If you are responsible for marketing your local business, then you have most likely heard about QR codes, and it is even more likely that you have noticed these unique-looking “codes” popping up all over the place. Those pixilated boxes on coupons, advertisements, signs and more are QR codes. And those codes are your next great marketing ploy. Keeping up in today’s technology-based culture means staying abreast of the latest marketing advancements, and QR codes are at the top of that list. Interested in what QR codes can do for you?Here are five great ways you can use QR codes for your local business:Showcasing your goods.Do you have a new product or service that you really want to promote?Then link a QR code to an online product presentation.Feature your business offering in full color and detail, so that when customers scan yourcode, they are put face to face with your tempting advertisement.Offering special deals.One great way to get people to scan your QR code, and to in turn win them over ascustomers, is to offer a special deal via QR code.Link to a coupon or web-only offer and watch the new business roll in.Measuring marketing effectiveness.Using QR codes to market your business offers you a unique opportunity to measure theeffectiveness of that marketing.When you use QR codes, it is easy to track turnover rates, so that you can alter yourmarketing as needed to improve your results.Pg. 7 QR Codes For your Business
  • 7. How do you brand a QR code?Well, you can actually incorporate yourbusiness’ logo into the QR code, itself, tocreate a lasting impression on yourcustomers.How much of your competition is makinguse of QR codes in this way?Not much (if any). Now that’s stayingahead of the pack!Social media.There’s no argument that social mediamarketing is pertinent to the success ofyour localbusiness.Link a QR code to your social mediaaccounts to increase your followers, andthereby increase your reach andstrengthen your Internet presence. Put YourQR codes are a great way to increase yourlocal business’ customer base. QR Code HereThe best thing is that QR code marketingcampaigns are extremely cost-efficient, aswell as extremely effective.Make the most of your QR code marketingby enlisting the help of professionals.Hire us, [Your Business Name Here, to Scan this QR Code to visithelp you with your next QR code our Mobile Sitecampaign. Click Here to Get Your Free QR Code ReaderPg. 8 http://www.socialgonemobile.com
  • 8. Effective Ways to Use Text Messaging forBizText messaging is one of the latest crazesto hit the world of mobile marketing, andit’s spreading like wild fire for good reason:it is cheap, easy, and highly effective.If your business has not yet incorporatedtext message marketing into its businessplan, it should be.Just make sure you are using textmessaging to its highest potential.How do you do that? Here are somepointers for the most effective way to usetext messaging for your business. Know your audience.Offer something. Are they paying to be able to receive your texts?Don’t make the mistake of bombardingyour customers with promotional message Are they willing to follow-through with a phoneafter promotional message. call, or a visit to your website?Otherwise, you risk seeing them opt out as What time of day or night are they mostquickly as they opted in. available on their cell phones and able to respond?Make sure you are offering themsomething of value. Analyze your target market to answer these questions, and you will be able to target yourCoupons and specials are great way to text messaging specifically to them and theirreward those who opt in to get your text needs and, in turn, get higher rates of return.messages, and making the mobilecustomer segment privy to these “opt in Have respect.only” offers is also a great way to keepthem loyal, and to ensure they continue to Don’t spam the people who opt in to receiveopen your messages. your messages.Keep it simple. It’s an insult.When it comes to text message marketing, What’s more is that it increases the likelihoodshort and sweet is a good rule of thumb. of them opting out.Remember that mobile phone users don’tlike to scroll, and they are generally on the Remember that many people must pay fees togo while reading their texts. receive texts.Get to the point, and quick. Text messaging can be a very powerful marketing tool for your business.Pg 9 http://www.socialgonemobile.com
  • 9. Mobile Website PromotionSo you’ve decided to take the not-so bigleap and create a mobile website?Congratulations! You aretruly at the head of the pack.Mobile websites are the future of webdesign and Internet marketing, andanyone who wants to maintain an edge Social media.when it comes to having a strong webpresence simply cannot Social networking sites like Facebook andafford not to have a mobile site. Twitter are a great way to announce your new mobile website.Now that you have your mobile site, whatdo you do with it? You need You don’t have to sell people on your sitesite visitors, and that means getting the because they are already your friends andword out. followers.Here are four ways to promote your A short and sweet message informing themmobile website: of your new venture, along with the link, is perfect for promoting your mobile websiteYour traditional site. through social media.Announce your mobile website on your Just be sure to announce the news severaltraditional website. times, at different times of day, so as to reach as many contacts as possible.Use a banner, or an otherwise obviousattention attracting device, Get specific.to let your site visitors know they can nowaccess you while they’re on the go. You can customize the promotion of your mobile website to the type of business youInclude a link to your mobile site, and also run.a few details about what makes yourmobile site unique. The opportunities are all around you, and you just have to look for them.Broadcast email. Branding.If you aren’t marketing through email, youshould be. Include the mobile site link on all of your marketing materials; make it part of yourAnd spreading the word about your mobile brand.website to your existing customers is aperfect example of a reason why. It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.Pg. 10 http://www.socialgonemobile.com
  • 10. 10 Mobile SEO SecretsIf you know anything about web design, Variance.then you understand the importance ofsearch engine Keep in mind that your mobile SEO mustoptimization (SEO). read well on a wide variety of mobile devices, and through an equally variantYou also know that SEO protocol seems to number of browsers.change faster than you can stay abreast ofthose changes. Again, simplicity is key.Now you have yet another SEO concept to Predictive search.master: that of mobile website design andSEO. This feature is a handy way for search engines to help web searchers fill out theirMobile SEO is different from traditional SEO queries.in a number of ways. Choose keywords that fall into the mostHere are ten mobile SEO secrets that you highly ranked predictive search results.absolutely cannot afford not to know:The guiding principles.First off, it is important that youunderstand what you are dealing with.Keep these things in mind: mobile searchengines are unique to traditional searchengines, mobile usersexhibit unique web browsing behaviors,and mobile site design is altogetherdifferent from traditionalsite design.Keyword relevancy. Content categories.Mobile users don’t have a lot of time, or Decide which category your site best fitseven resources, for lengthy searches. into, and optimize its content so that it is most likely to be featured when mobile webYour keywords must pertain to short, users search for that particular category.sometimes sketchy, search terms. Google standards.Keep it simple. Read up on Google mobile site standards and comply, comply, comply.Keyword usage. Otherwise, Google will tweak your site forContent on mobile sites is terse and you in order to read it and display it toconcise. mobile web viewers (this is called “transcoding”), and you will not be in fullYou must choose short keyword phrases, control of your site’s presentation.and very few.Pg. 11 http://www.socialgonemobile.com
  • 11. 10 Mobile SEO Secrets ContinuedLocation.Mobile web users often use location in their searches.Therefore, location needs to be addressed with your site’s SEO.Portals.Mobile users don’t always use Internet search engines.Sometimes they use operator portals.Submit your site to every portal, business directory, and listing service that is relevant toyour site to increase your mobile website traffic.Target audience.Because your mobile SEO must be short and concise, you must give a lot of thought asto exactly who you are trying to reach.Research your target market (keeping the mobile sector in mind!), and tailor your sitecontent to that market.Mobile SEO is a new frontier, and must be approached with new eyes.To get the most out of your mobile website, put your mobile SEO in the hands ofcompetent professionals.Pg. 12 http://www.socialgonemobile.com
  • 12. Mobile Apps for Business“There’s an App for that” is not just acatchy one liner used by mobile deviceusers, it is becoming an expectation asthere are currently over 700,000 appsnow available to download and 1million of them are expected by 2013,and that is only in the iTunes AppStore alone.Not only is there at least one type of This makes an app exponentially moreapp available for just about anything valuable than any other type of marketing oryou could think of, more than half of advertising you can do in the mobilemobile phone users access these apps marketplace. What else is incredible aboutten or more times per day and creating an app is that after the initialcontinue to search for and download investment, the app can continue to marketover 20,000 apps every single day as on its own for free when it’s uploaded towell. Android Apps or iTunes Apps for Apple.There is no other way to market to The value of creating an app is just ascustomers and attract new customers valuable whether you are a B2B or B2Cin the mobile environment than by company. You can make use of mobilecreating a great app for them to take device features such as GPS, click to call oradvantage of, especially when you click to text options and the multimediaconsider that apps will hold a user’s functions that allow you to include video andattention longer than a typical website audio into your app if you so choose. In factwill because it is much easier to click the best apps will include the highest sensoryaway from a website while an app value combined with an easy to use andoffers more interaction. navigate interface.Having a branded mobile app givesyour business the opportunity to standout from the competition, havesomething new and exciting to use formarketing and advertising goals, retaincurrent customers and attract newcustomers.The type of the app you create foryour business can be pretty muchanything that your customers wouldfind relevant and the moreentertainment, fun and value you putinto it, the more popular it will be, themore people will want to download anduse it, the more they will talk about it,and the more successful your businesswill become.Pg.14 http://www.socialgonemobile.com
  • 13. Mobile App Ideas Depending on the nature of your business, you can create one great app, or an entire collection. Here are some ideas to get you started: • A Mobile Coupon App • A Map that will automatically show users the easiest way to get to your location from anywhere they happen to be • Interactive “How to” App for your product or service • Premium Customer App that gives them insider information and promotionals not available to the general public • Display videos • Quick Order App • Event App that gives session schedules, speaker bios, contact information, maps, social media integration or whatever else would be helpful for those coming to your special event or showcase • ROI Calculator • Networking App that allows customers to quickly communicate to key staff members • Games App that is based around your particular products or services • Daily Reminders App • Anything at all that will provide a better experience with your products and services. For example a yoga studio might create an app that offers yoga positions or a meditation timer; a motivational service might offer a quote app. The amount of ideas you can come up with is pretty much unlimited.Pg. 15 http://www.socialgonemobile.com
  • 14. Make ContentMarketing Work withSocial Mobile Strategy http://www.facebook.com/mobi.gomobile.5 http://www.socialgonemobile.comPg. 16 CMS Mobile Website For your Business Order Today