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Apresentação realizada por José Renato Mannis na ANER.

Apresentação realizada por José Renato Mannis na ANER.

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    eBooks eBooks Presentation Transcript

    • e-readers José Renato Mannis José Renato Mannis
    • e-readers José Renato Mannis José Renato Mannis
    • O QUE É UM E-READER
    • o que é um e-reader
    • o que é um e-reader Diários Digitales – Apuntes sobre um Nuevo Medio Universidad Del Pais Vasco - 2.000
    • o que é um e-reader “No estamos tanto ante una nueva forma de distribuir un periódico convencional, como ante un nuevo medio, aunque éste deberá desarrollar multitud de aspectos antes de tener una personalidad propia perfectamente definida. Y, aún así, no parece que esté llamado a ser el gran medio de comunicación que devore a los existentes: convivirá con todos ellos, porque tiene innegables ventajas y también no pocos inconvenientes.“ Diários Digitales – Apuntes sobre um Nuevo Medio Universidad Del Pais Vasco - 2.000
    • o que é um e-reader
    • o que é um e-reader
    • COMO É UM E-READER
    • como é um e-reader
    • como é um e-reader Não emite luz, somente reflete: • não cansa a vista • possibilidade de leitura ao ar livre Consumo de energia na troca de página.
    • como é um e-reader
    • como é um e-reader O último símbolo de Dan Brown, Lost Symbol, vendeu mais exemplares na versão eletrônica que na impressa - Veja Kindle: 1 milhão de unidades vendidas nos EUA - Veja Kindle 60% do mercado americano / reader da Sony com 35% - Forrester Research Para cada 100 livros impressos vendidos pela Amazon, são compradas 48 edições digitais para se ler no Kindle - folha.
    • COMO É USAR UM KINDLE
    • como é usar um kindle Controlar o tamanho da fonte é muito interessante...
    • como é usar um kindle ... mas dificulta o uso de tabelas.
    • como é usar um kindle Limitacões... •Sem cor •Contraste baixo •Fonte única – sem escolha para o editor. •Não há como se orientar por númeração de página •Tabelas, boxes, colunas pouco viáveis •Notas de rodapé trabalhosas •Diagramação sem controle: viúvas,orfãs etc. Esqueça o projeto gráfico do livro impresso!!
    • POSSIBILIDADES ATUAIS DE NEGÓCIO
    • possibilidades atuais de negócio Cuatro Ventajas de un nuevo medio 1. “La inmediatez.” “...puede ser continuamente actualizada.” “...la interpretación de la realidad, algo que leva tiempo, pero que es un valor añadido real a la simple información.” 2. “Acceso con alcance global.” “...una nueva forma de difusión mas sencilla, sin el riesgo además de las devoluciones.” 3. “Coste más reducido para los editores.” 4. “...las empresas pueden vender textos o imágenes de sus archivos.”
    • possibilidades atuais de negócio
    • possibilidades atuais de negócio Cuatro Ventajas de un nuevo medio 1. “La inmediatez.” “...puede ser continuamente actualizada.” “...la interpretación de la realidad, algo que leva tiempo, pero que es un valor añadido real a la simple información.” 2. “Acceso con alcance global.” “...una nueva forma de difusión mas sencilla, sin el riesgo además de las devoluciones.” 3. “Coste más reducido para los editores.” 4. “...las empresas pueden vender textos o imágenes de sus archivos.” “El día que José Saramago pronunció el discurso de aceptación del premio Nobel de Literatura, ningún periódico lo publico íntegro dada su extensión, pero hubo alguno lo colocó en la red para que estuviera a disposición de quien lo deseara. Algún día, las empresas editoras cobrarán por ello.”
    • possibilidades atuais de negócio
    • possibilidades atuais de negócio
    • possibilidades atuais de negócio
    • POSSIBILIDADES PRÓXIMAS DE NEGÓCIO
    • possibilidades atuais de negócio “Product placement in a book? Is this a first?” Esquire “No opportunity for product placement is missed” The Guardian
    • possibilidades atuais de negócio "Have you spoken to him? He's late and he's not answering his phone." Trish shook her head. "I bet he's still trying to figure out how to use that new iPhone you gave him." day morning, but he probably just forgot to turn on his cell. " Katherine Solomon felt a wave of relief to see the name on her Katherine had recently given him a new iPhone, and he still hadn't iPhone. taken the time to At last. Ten miles away, driving south on Suitland Parkway, Mal'akh heard SMSC. Was I rude invite myself? Smiling, he now pulled out Peter a distinctive vibration on the seat beside him. It was Peter Solomon's iPhone and admired the text message he had sent Solomon's iPhone, which had proven a powerful tool today. The Katherine several minutes earlier. visual caller ID now dis- The iPhone beeped, indicating Katherine Had left a voice mail. Clutching Solomon's iPhone, Mal'akh crouched down under his Mal'akh retrieved it. limousine and wedged the phone between the front tire and the pavement. "Right." Trish headed for the door but paused when she heard Katherine's iPhone chirp. With luck, the incoming text message untraceable. He climbed behind the wheel, put the car in gear, and might be information that would grant Trish a reprieve from this crept forward until he heard the sharp crack of the iPhone imploding. distasteful task. She waited as Katherine fished the iPhone from her lab coat's pocket and eyed the screen. his broad shoulders and headed for the private elevator. On his way out, he picked up Solomon's iPhone and keys from the hall table. Not surprisingly, Peter's iPhone now pinged with an incoming reply from Katherine.
    • possibilidades atuais de negócio Pulse pounding, Langdon typed a new search into the Blackberry. He entered the English equivalent of this well-known Greek word. "Professor," Sato said suddenly, glancing up from her Sato began dialing a number on her BlackBerry, apparently Blackberry, "despite your insistence that you have no idea seeing this as an opportune moment to check in with her staff. why you're here tonight, perhaps you could shed light on "What have you got?" the meaning of Peter Solomon's ring" Sato arrived beside him. "Is this what you asked for?" She handed him her BlackBerry. He turned to Sato and said hurriedly, "I may be abele to Langdon looked at the eight-by-eight grid of numbers on the remember enough, but I need you to look up something on the screen. Internet." She pulled out her BlackBerry. "Run a search for 'The Order Eight Franklin Square.' " Sato's BlackBerry pinged loudly, and she yanked the device from her pocket, studying the incoming message for several moments. Anderson seemed to be in a hurry, and Sato once again had her head buried in her Blackberry. Cellular service, Langdon heard, was boosted and broadcast to all corners of the Capitol Building to support the hundreds of government phone calls that took place Langdon motioned to her BlackBerry. "Google 'George here every day. Washington Zeus.' "
    • possibilidades atuais de negócio
    • possibilidades atuais de negócio
    • possibilidades atuais de negócio
    • O CONTRATO COM A AMAZON
    • contrato com a amazon DIGITAL PUBLICATION DISTRIBUTION AGREEMENT We reserve the right to change the terms of this Agreement on thirty (30) days’ advance notice… if you do not give us notice of termination… will constitute your acceptance of the changes. …we may market and promote… by making chapters or portions… available…without charge... allow users to print one or more pages… … The Suggested Retail Price you provide… must be consistent with the SRP you have provided to other retailers… we have sole and complete discretion to set the retail price… …we will pay you …thirty-five percent (35%) of the applicable Suggested Retail Price… net of refunds, bad debt, and any taxes charged to a customer… …we will pay …approximately sixty (60) days following the end of the… month during which… sales…occur… We will… withhold payments until the total amount due is at least $10…
    • contrato com a amazon DIGITAL PUBLICATION DISTRIBUTION AGREEMENT You… grant to us… a nonexclusive, irrevocable, worldwide right and license… …reproduce and store… on one or more computer facilities… reformat, convert and encode… … permit customers …re-download “Amazon Properties” mean the website… and any other… on any platform, that is owned or operated by or under license by Amazon or co-branded… (such as borders.com, waldenbooks.com, and target.com ), and any… All rights… acquired by customers prior to termination shall survive termination, and Amazon shall be entitled to retain archival copies… after termination in order to provide re-downloads to customers who have purchase Digital Books prior to termination. … we will be entitled to utilize DRM… …but are not obligated to do so. Publisher… warrants that… it is domiciled in the United States…
    • COLOCANDO UM TÍTULO NA LOJA KINDLE
    • colocando um livro na loja kindle
    • colocando um livro na loja kindle
    • Obrigado! mobint.com.br José Renato Mannis jrmannis@mobint.com.br