Mobinil | Company Profile
Since its inception in May 1998, Mobinil has strived to maintain its position as the leading
Mobile service operator in Egypt. Honoring the trust of more than 30 million customers,
Mobinil is committed to being the leading Mobile service provider in Egypt, providing the best
quality service for our customers, the best working environment for our employees, top value
for our shareholders, and proudly contributing to the development of the community.
Our shareholders, Orange and Orascom Telecom Holding are international leaders in the realm
of telecommunication. Mobinil has benefited from years of experience in an international
context to become the largest wireless service provider in the Middle East.
Over the past ten years, Mobinil has delivered on its promise to millions of customers, whose
confidence in the reliability of our services has reinforced this solid leadership position. This
confidence was reaffirmed in a recent nationwide survey by the National Telecommunications
Regulatory Authority [NTRA], where Mobinil customers reported over 97% satisfaction rate in
the products, services, and customer service levels offered during 2007.
To read more on NTRA reports, please visit their official website.
Mobinil Tops Telecoms World Awards Middle East
Mobinil has been nominated for two prestigious awards, Best Brand and Best CSR Contribution
in the Telecoms World Awards Middle East competition.
About the Telecoms World Awards Middle East
Launched in 2007, the Telecoms World Awards, Middle East is the perfect opportunity to look
back and recognize the sector’s greatest achievements in the last 12 months. The second
annual Telecoms World Awards Middle East recognize and celebrate those companies and
individuals who have demonstrated an unparalleled ability to succeed, continually set
standards of excellence, and who will be the future stars of the industry.
An Award-Winning Company
Mobinil was honored to receive two distinguished awards on Tuesday June 19, 2007 for the
Best Website and the Best Annual Report for 2006 presented by the Egyptian Institute of
Directors in cooperation with the International Finance Corporation [IFC]. Mobinil President
and CEO Alex Shalaby received the awards on behalf of Mobinil at Mena House Oberoi Hotel.
Both awards recognize Mobinil for leading the way in transparency and disclosure of
information to all stakeholders, by following best practices in corporate governance, quality of
information, featured results and operational highlights, management discussions and analyses,
indicators on prospects, and employee relations.
For the second consecutive year, Mobinil won the Cristal Award for the best ad in the Service
Category at the ceremony on Thursday 14, February, 2008 in Beirut.
The MENA Cristal Awards was created in 2005 to introduce a new and ambitious competition in
all the Middle East and North African (MENA) countries. This comes as the Middle East & North
Africa version of the Méribel Ad Festival in Europe.
About The Awards
The Egyptian Institute of Directors, in cooperation with the International Finance Corporation
[IFC], the private sector arm of the World Bank Group, launched the 2006 Best Annual Report
and Best Website competitions which are evaluated by an independent Jury, inviting all listed
companies in Egypt to participate.
Whether in the personal or business sectors, our innovation extends to products and services
that are carefully tailor-made to suit customers' diverse needs. Our philosophy of tailoring tariff
plans and personalized offers to cater to the changing needs of our customers with different
lifestyles in Egypt is reflected in the diversity of our services. Mobinil keeps expanding new
services, proving once more its creativity and customer-driven culture.
Mobinil is committed to provide the best working environment for over 7300 employees. We
offer an open, challenging and dynamic environment with opportunities of growth not to be
found by any other employer in the region. When you are reaching for excellence, you have to
build a foundation of excellence.
Our well-trained and highly skilled employees experience the challenge of working in the most
dynamic global industry - mobile communications.
The newest and largest mobile network in Egypt launched on September 1st, 2008 Mobinil 3G
Starting from September 1st, 2008, Mobinil's new network will offer the latest 3G
services to the large cities, touristic, industrial and corporate centers in Cairo,
Alexandria, Sharm El Sheikh, Hurghada, Dahab, Taba, Safaga, Marsa Alam, Luxor and
Aswan, in addition to the industrial zones as well as petroleum fields and business
Mobinil's 3G coverage will offer high speed download and Internet communication and
browsing with high capabilities. It is also planned that the 3G coverage will expand to
cover wider areas to achieve comprehensive coverage for almost all regions.
Mobinil's new network also offers a main feature, which is its wide coverage through
EDGE technology which offers high speeds in data downloads reaching 8 times faster
than GPRS. With this special coverage, Mobinil will be able to present to most of its
subscribers who use data communication, downloads, e-mail and Internet the ability to
send and receive data with incredible speeds and efficiency starting in September 2008.
More on the largest and newest mobile network:
1. In cooperation with mobile giants Nokia Siemens Networks and Huawei, Mobinil
deployed 700 3G sites in August 2008.
2. Mobinil has expanded the core network by three extra switches with capacity exceeding
three million subscribers based on Huawei New Generation best in class technology
3. More than 2000 radio antennas have been replaced.
4. Mobinil teamed up with Alcatel Lucent to support moving subscribers from traditional
database to the state-of-the-art "New Generation" database.
5. To accommodate the demanding growth, Mobinil partnered with Alcatel Lucent and
Motorola to further expand its 2G network.
6. Mobinil was the first network to announce the use of strong EDGE strategy to boost
Data-Rates which opens the chance for more and more data applications through more
than 2200 sites.
Boasting the strongest mobile network in Egypt, Mobinil has:
25 mobile BTSs with:
1. Built-in echo cancellers on all switches.
2. EFR voice clarity enhancement.
3. State-of-the-art antennas.
Mobinil was the first GSM in Egypt to extend its network services to:
Underground stations, having installed 17 Micro BTSs covering stations in Cairo.
Al Azhar Tunnel.
All our customers benefit from Mobinil's widest coverage area:
Coverage extends to more than 99.65% of the Egyptian population.
Mobinil has international roaming agreements with 390 operators in 150 countries.
Mobinil was the first to establish roaming agreements with the US and Canada, as well
as non-GSM Operators in South America extending our services to countries such as
Argentina, Brazil, Peru, and The Philippines, to name a few.
Mobinil offers roaming with satellite operators such as Al-Thuraya.
Mobinil is currently preparing for the OHSAS 18001 certification [Occupational Health &
Safety Assessment Series] – another step that shows Mobinil's concern about the well
being of its employees, customers and the community.
Mobinil was the first telecom company to receive ISO 14001 certificate in Egypt and the Middle
East. It has also obtained official renewal of the ISO 14001 for the fifth consecutive year.
Mobinil is the first mobile operator in Egypt to implement the technology provided by HP "Next
Generation Operation Support System [NGOSS]". Mobinil has successfully deployed phase 2 of
this cutting edge technology, which offers our customers:
Assured service quality and availability.
Reduction in network problem-solving time.