Why & how to create a mobile website for retail + how to promote it

  • 2,195 views
Uploaded on

Here is a presentation that explains why and how to create a mobile website for the Retail Sector. …

Here is a presentation that explains why and how to create a mobile website for the Retail Sector.
At the end, there are also some tips on how to promote your mobile website!

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,195
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Why and how to create a mobile website for the Retail sector + how to promote it!
  • 2. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  • 3. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  • 4. Why ? Equipment Retail use Local ! 33% 43% 52% 0% 10% 20% 30% 40% 50% 60% Q1 2011 Q1 2012 Q1 2013 Smartphone Penetration Source: http://www.ourmobileplanet.com
  • 5. 46% visited A store ! Why ? Equipment Retail use Local ! Yes 74% No 26% Have searched for a product or service on their mobile Source: http://www.ourmobileplanet.com
  • 6. Why ? Equipment Retail use Local ! Source: http://www.ourmobileplanet.com 81% Search for local Information ! Resulting in 68% of the cases in an action !
  • 7. Agenda Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  • 8. Source: http://www.ourmobileplanet.com What ? Local On the Go Search Showrooming
  • 9. What ? Local On the Go Search Showrooming Easy access to stores Easy access to menu Easy access to actions / promos Adapted Design !
  • 10. What ? Local On the Go Search Showrooming Mobile Site must be thought in order to improve your Local Search performance •  Stores •  Local brands & products •  Local promotions à Customers must find you when a store is around!
  • 11. What ? Local On the Go Search Showro oming
  • 12. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  • 13. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  • 14. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  • 15. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  • 16. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store Buy Google Keywords ü  Around your stores ü  When your stores are open ü  On your brands ü  On your promotions à And offer a specific mobile-advantage to drive traffic in your stores !
  • 17. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  • 18. à Is your website mobile optimised?
  • 19. Contact us: Email: info@mobilosoft.com Twitter: @mobilosoft Website: http://www.mobilosoft.com Blog: http://www.solomoforretail.com/ "