Why and how to create a mobile
website for the Retail sector
+ how to promote it!
A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Sea...
A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Sea...
Why ?
Equipment
Retail use
Local !
33%
43%
52%
0%
10%
20%
30%
40%
50%
60%
Q1 2011 Q1 2012 Q1 2013
Smartphone Penetration
S...
46% visited
A store !
Why ?
Equipment
Retail use
Local !
Yes
74%
No
26%
Have searched for a
product or service on
their mo...
Why ?
Equipment
Retail use
Local !
Source: http://www.ourmobileplanet.com
81%
Search for
local
Information !
Resulting
in ...
Agenda
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In St...
Source: http://www.ourmobileplanet.com
What ?
Local On the Go Search Showrooming
What ?
Local On the
Go
Search Showrooming
Easy access
to stores
Easy access
to menu
Easy access
to actions /
promos
Adapte...
What ?
Local On the Go
Search
Showrooming
Mobile Site must be
thought in order to
improve your Local Search
performance
• ...
What ?
Local On the Go Search
Showro
oming
A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Sea...
A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Sea...
Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store
Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store
Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store
Buy Google Keywords
ü  Around your store...
Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In
Store
à Is your website mobile optimised?
Contact us:
Email: info@mobilosoft.com
Twitter: @mobilosoft
Website: http://www.mobilosoft.com
Blog: http://www.solomoforr...
Why & how to create a mobile website for retail + how to promote it
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Why & how to create a mobile website for retail + how to promote it

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Here is a presentation that explains why and how to create a mobile website for the Retail Sector.
At the end, there are also some tips on how to promote your mobile website!

Published in: Business, Technology
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Why & how to create a mobile website for retail + how to promote it

  1. 1. Why and how to create a mobile website for the Retail sector + how to promote it!
  2. 2. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  3. 3. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  4. 4. Why ? Equipment Retail use Local ! 33% 43% 52% 0% 10% 20% 30% 40% 50% 60% Q1 2011 Q1 2012 Q1 2013 Smartphone Penetration Source: http://www.ourmobileplanet.com
  5. 5. 46% visited A store ! Why ? Equipment Retail use Local ! Yes 74% No 26% Have searched for a product or service on their mobile Source: http://www.ourmobileplanet.com
  6. 6. Why ? Equipment Retail use Local ! Source: http://www.ourmobileplanet.com 81% Search for local Information ! Resulting in 68% of the cases in an action !
  7. 7. Agenda Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  8. 8. Source: http://www.ourmobileplanet.com What ? Local On the Go Search Showrooming
  9. 9. What ? Local On the Go Search Showrooming Easy access to stores Easy access to menu Easy access to actions / promos Adapted Design !
  10. 10. What ? Local On the Go Search Showrooming Mobile Site must be thought in order to improve your Local Search performance •  Stores •  Local brands & products •  Local promotions à Customers must find you when a store is around!
  11. 11. What ? Local On the Go Search Showro oming
  12. 12. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  13. 13. A mobile site … Why ? What ? Promote Equipment Retail use Local ! Local On the Go Search Showrooming Auto Redir Street Search In Store
  14. 14. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  15. 15. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  16. 16. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store Buy Google Keywords ü  Around your stores ü  When your stores are open ü  On your brands ü  On your promotions à And offer a specific mobile-advantage to drive traffic in your stores !
  17. 17. Source: http://www.ourmobileplanet.com Promote Auto Redir Street Search In Store
  18. 18. à Is your website mobile optimised?
  19. 19. Contact us: Email: info@mobilosoft.com Twitter: @mobilosoft Website: http://www.mobilosoft.com Blog: http://www.solomoforretail.com/ "
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