1st mobile site Barometer     for Belgian RetailersWebsite’s performance on Smartphones
Mobilosoft “Bringing customers back to stores via the    (mobile) web”
Mobile Web Solutions for Retail• Standard approach based on customers  expectations (the same works for all)• Pricing: mon...
Case: Red MarketOn line: 22 March 2012• > 2000 visits• Avg. time spent > 2 min• 40% returning visitors  (stay 3 min in avg...
Centralised data managementThe web now is not anymore one place (yourwebsite), your must be present onGoogle, Foursquare, ...
Smartphone Penetration*         22         % * Study by Ipsos & Google – May 2012
About the Study• 550 Belgian Retailers’ website tested• May & June 2012• 38 sectors (Top Trends)                 Test your...
Mobile Presence ?           7%                      No                      Yes                93%
10 (/38) sectors higher than10%  Fast Food                                  33%     Travel                                ...
8 (/38) sectors between 2% and10%           Shoes                      5%           Retail          2%           Press    ...
Others: no mobile-optimised sites•   Accessories   •   Laundry•   Pets          •   Lingerie•   Baby          •   Services...
In the food-Retail sector, only Renmans& Red Market have a mobile website !
Product Catalogue is the most-represented functionalityLink to desktop site               64%   Social Networks           ...
Average loading time inseconds     29.9 29.4 23.05                                                           Mobile site  ...
Customer expectations• 60% expect a mobile site will load in 3 seconds or less*• 74% are only willing to wait 5 seconds be...
Speed distribution on 2Gnetworks                                                                     Avg: 29,4 sec        ...
Speed distribution on 3Gnetworks                                                              Avg: 6,1 sec                ...
Speed distribution on 4Gnetworks                                                                Avg: 3,7 sec   38%        ...
Speed distribution on Wifi networks                                                                Avg: 3 sec   46%       ...
Flash    Your website is not visible   17%   on iOS   devices(iPhone, iPo  d, iPad) !               No                    ...
Code optimised forsmartphones  On desktop sites           On mobile sites          31%                        32%         ...
Average number of files & size ofthe site Standard: 10 files Standard: 87kb    Average # of files    Average size (kb)    ...
Distribution of the number offiles                                                      Standard: 10 files                ...
Distribution of sites size                                                                              Standard: 87kb    ...
Conclusions• No mobile optimisation• Bad architecture (desktop & mobile)• Pages too heavy (desktop & mobile)          Poor...
Test your site!http://www.mobilosoft.com/testyoursite
http://m.redmarket.be                    1,9 sec                               5 files                     (3G)           ...
Simplicity is the ultimate    sophistication !
By @mobilosoft
Mobile Web presence among the Belgian Retail Sector
Mobile Web presence among the Belgian Retail Sector
Mobile Web presence among the Belgian Retail Sector
Mobile Web presence among the Belgian Retail Sector
Mobile Web presence among the Belgian Retail Sector
Mobile Web presence among the Belgian Retail Sector
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Mobile Web presence among the Belgian Retail Sector

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This presentation gives on overview of the mobile website ecosystem among the Belgian Retail Sector.
- Penetration of mobile website
- Mobile website's performances
- Mobile website's architectures

Conclusions: Belgian Retailers are loosing a lot of opportunities on the mobile area!

Published in: Business, Technology
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Mobile Web presence among the Belgian Retail Sector

  1. 1. 1st mobile site Barometer for Belgian RetailersWebsite’s performance on Smartphones
  2. 2. Mobilosoft “Bringing customers back to stores via the (mobile) web”
  3. 3. Mobile Web Solutions for Retail• Standard approach based on customers expectations (the same works for all)• Pricing: monthly license  all our customers benefit from the latest innovations• Traffic generation solutions (to the mobile site) – SMS lists & CRM – Google –…• Content management solutions: – Manual encoding – Synchronisation services
  4. 4. Case: Red MarketOn line: 22 March 2012• > 2000 visits• Avg. time spent > 2 min• 40% returning visitors (stay 3 min in avg.)Setup & Management• 1 day from decision• Mobilosoft updates
  5. 5. Centralised data managementThe web now is not anymore one place (yourwebsite), your must be present onGoogle, Foursquare, Facebook,…Mobilosoft provides you a solution that gather all yourdata and deliver it to the relevant platforms with therelevant format.• Google• Foursquare• Facebook• Your sites• Your Apps• …
  6. 6. Smartphone Penetration* 22 % * Study by Ipsos & Google – May 2012
  7. 7. About the Study• 550 Belgian Retailers’ website tested• May & June 2012• 38 sectors (Top Trends) Test your site: http://www.mobilosoft.com/testyoursite
  8. 8. Mobile Presence ? 7% No Yes 93%
  9. 9. 10 (/38) sectors higher than10% Fast Food 33% Travel 33% Sport 11%Accessories 22% Petrol 18% Nautic 33% Kitchen 33% Hotel 40% Electro 11%Automotive 33% 0% 10% 20% 30% 40% 50%
  10. 10. 8 (/38) sectors between 2% and10% Shoes 5% Retail 2% Press 9%Traditional retail 6% Gardening 5% Fashion 4% Cosmetics 8% Brico 9% Banking 7% 0% 2% 4% 6% 8% 10%
  11. 11. Others: no mobile-optimised sites• Accessories • Laundry• Pets • Lingerie• Baby • Services• Bus • Shoes & leather• Chimneys • Sport Center• Chocolate• Hair • Telephone• Deco • Toys• Detail • Trucks• Furniture • Tyres
  12. 12. In the food-Retail sector, only Renmans& Red Market have a mobile website !
  13. 13. Product Catalogue is the most-represented functionalityLink to desktop site 64% Social Networks 31% Catalogue 74% Promotions 18% Store locator 69%
  14. 14. Average loading time inseconds 29.9 29.4 23.05 Mobile site Desktop Site Average 6.2 6.1 5 2.8 3.4 3.3 2.5 2.8 2.8 2G 3G 4G Wifi
  15. 15. Customer expectations• 60% expect a mobile site will load in 3 seconds or less*• 74% are only willing to wait 5 seconds before bouncing*• Almost 50% wont come back to a site where they’ve had troubles accessing with their smartphone*• 57% are unlikely to recommend that site*• More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable* * Study by Compuware on more than 4000 users worldwide: http://www.compuware.com/about/release/592528/new-study-reveals-the-mobile-web-disappoints-global-
  16. 16. Speed distribution on 2Gnetworks Avg: 29,4 sec 44% Mobile site Desktop Site 26% 22% 21% 17% 15% 12% 12% 12% 11% 9% 0%Less than 5 sec 5 to 10 sec 10 to 25 sec 25 to 50 sec 50 to 75 sec More than 75 secAcceptable
  17. 17. Speed distribution on 3Gnetworks Avg: 6,1 sec 41% 35% Mobile site 31% Desktop Site 28% 24% 15% 11% 9% 6% 0% Less than 3 sec 3 to 5 sec 5 to 10 sec 10 to 15 sec More than 15 sec Good Acceptable
  18. 18. Speed distribution on 4Gnetworks Avg: 3,7 sec 38% Mobile site 35% 29% Desktop Site 27% 25% 18% 16% 6% 3% 2% Less than 2 sec 2 to 3 sec 3 to 5 sec 5 to 10 sec More than 10 sec Good Acceptable
  19. 19. Speed distribution on Wifi networks Avg: 3 sec 46% 36% Mobile site Desktop Site 29% 27% 24% 19% 10% 8% 0% 1% Less than 2 sec 2 to 3 sec 3 to 5 sec 5 to 10 sec More than 10 sec Good Acceptable
  20. 20. Flash Your website is not visible 17% on iOS devices(iPhone, iPo d, iPad) ! No Yes 83%
  21. 21. Code optimised forsmartphones On desktop sites On mobile sites 31% 32% Yes Yes No No 69% 68%
  22. 22. Average number of files & size ofthe site Standard: 10 files Standard: 87kb Average # of files Average size (kb) 692 24.6 19.5 528 Mobile Desktop Mobile Desktop
  23. 23. Distribution of the number offiles Standard: 10 files 41% Mobile site Desktop Site 30% 30% 24% 17% 16% 14% 14% 12% 3% Less than 5 5 to 10 10 to 15 15 to 30 More than 30 Good
  24. 24. Distribution of sites size Standard: 87kb 62% Mobile site Desktop Site 51% 17% 11% 12% 10% 9% 9% 7% 4% 4% 3% 0% 0% 0 to 50 kb 50 to 75 kb 75 to 100 kb 100 to 125 kb 125 to 200 kb 200 to 300 kbMore than 300 kb Good
  25. 25. Conclusions• No mobile optimisation• Bad architecture (desktop & mobile)• Pages too heavy (desktop & mobile) Poor performance on your customer’s smartphones
  26. 26. Test your site!http://www.mobilosoft.com/testyoursite
  27. 27. http://m.redmarket.be 1,9 sec 5 files (3G) Optimised 114 kb code
  28. 28. Simplicity is the ultimate sophistication !
  29. 29. By @mobilosoft
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