Mobile Web presence among the Belgian Retail Sector

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This presentation gives on overview of the mobile website ecosystem among the Belgian Retail Sector. …

This presentation gives on overview of the mobile website ecosystem among the Belgian Retail Sector.
- Penetration of mobile website
- Mobile website's performances
- Mobile website's architectures

Conclusions: Belgian Retailers are loosing a lot of opportunities on the mobile area!

More in: Business , Technology
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Transcript

  • 1. 1st mobile site Barometer for Belgian RetailersWebsite’s performance on Smartphones
  • 2. Mobilosoft “Bringing customers back to stores via the (mobile) web”
  • 3. Mobile Web Solutions for Retail• Standard approach based on customers expectations (the same works for all)• Pricing: monthly license  all our customers benefit from the latest innovations• Traffic generation solutions (to the mobile site) – SMS lists & CRM – Google –…• Content management solutions: – Manual encoding – Synchronisation services
  • 4. Case: Red MarketOn line: 22 March 2012• > 2000 visits• Avg. time spent > 2 min• 40% returning visitors (stay 3 min in avg.)Setup & Management• 1 day from decision• Mobilosoft updates
  • 5. Centralised data managementThe web now is not anymore one place (yourwebsite), your must be present onGoogle, Foursquare, Facebook,…Mobilosoft provides you a solution that gather all yourdata and deliver it to the relevant platforms with therelevant format.• Google• Foursquare• Facebook• Your sites• Your Apps• …
  • 6. Smartphone Penetration* 22 % * Study by Ipsos & Google – May 2012
  • 7. About the Study• 550 Belgian Retailers’ website tested• May & June 2012• 38 sectors (Top Trends) Test your site: http://www.mobilosoft.com/testyoursite
  • 8. Mobile Presence ? 7% No Yes 93%
  • 9. 10 (/38) sectors higher than10% Fast Food 33% Travel 33% Sport 11%Accessories 22% Petrol 18% Nautic 33% Kitchen 33% Hotel 40% Electro 11%Automotive 33% 0% 10% 20% 30% 40% 50%
  • 10. 8 (/38) sectors between 2% and10% Shoes 5% Retail 2% Press 9%Traditional retail 6% Gardening 5% Fashion 4% Cosmetics 8% Brico 9% Banking 7% 0% 2% 4% 6% 8% 10%
  • 11. Others: no mobile-optimised sites• Accessories • Laundry• Pets • Lingerie• Baby • Services• Bus • Shoes & leather• Chimneys • Sport Center• Chocolate• Hair • Telephone• Deco • Toys• Detail • Trucks• Furniture • Tyres
  • 12. In the food-Retail sector, only Renmans& Red Market have a mobile website !
  • 13. Product Catalogue is the most-represented functionalityLink to desktop site 64% Social Networks 31% Catalogue 74% Promotions 18% Store locator 69%
  • 14. Average loading time inseconds 29.9 29.4 23.05 Mobile site Desktop Site Average 6.2 6.1 5 2.8 3.4 3.3 2.5 2.8 2.8 2G 3G 4G Wifi
  • 15. Customer expectations• 60% expect a mobile site will load in 3 seconds or less*• 74% are only willing to wait 5 seconds before bouncing*• Almost 50% wont come back to a site where they’ve had troubles accessing with their smartphone*• 57% are unlikely to recommend that site*• More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable* * Study by Compuware on more than 4000 users worldwide: http://www.compuware.com/about/release/592528/new-study-reveals-the-mobile-web-disappoints-global-
  • 16. Speed distribution on 2Gnetworks Avg: 29,4 sec 44% Mobile site Desktop Site 26% 22% 21% 17% 15% 12% 12% 12% 11% 9% 0%Less than 5 sec 5 to 10 sec 10 to 25 sec 25 to 50 sec 50 to 75 sec More than 75 secAcceptable
  • 17. Speed distribution on 3Gnetworks Avg: 6,1 sec 41% 35% Mobile site 31% Desktop Site 28% 24% 15% 11% 9% 6% 0% Less than 3 sec 3 to 5 sec 5 to 10 sec 10 to 15 sec More than 15 sec Good Acceptable
  • 18. Speed distribution on 4Gnetworks Avg: 3,7 sec 38% Mobile site 35% 29% Desktop Site 27% 25% 18% 16% 6% 3% 2% Less than 2 sec 2 to 3 sec 3 to 5 sec 5 to 10 sec More than 10 sec Good Acceptable
  • 19. Speed distribution on Wifi networks Avg: 3 sec 46% 36% Mobile site Desktop Site 29% 27% 24% 19% 10% 8% 0% 1% Less than 2 sec 2 to 3 sec 3 to 5 sec 5 to 10 sec More than 10 sec Good Acceptable
  • 20. Flash Your website is not visible 17% on iOS devices(iPhone, iPo d, iPad) ! No Yes 83%
  • 21. Code optimised forsmartphones On desktop sites On mobile sites 31% 32% Yes Yes No No 69% 68%
  • 22. Average number of files & size ofthe site Standard: 10 files Standard: 87kb Average # of files Average size (kb) 692 24.6 19.5 528 Mobile Desktop Mobile Desktop
  • 23. Distribution of the number offiles Standard: 10 files 41% Mobile site Desktop Site 30% 30% 24% 17% 16% 14% 14% 12% 3% Less than 5 5 to 10 10 to 15 15 to 30 More than 30 Good
  • 24. Distribution of sites size Standard: 87kb 62% Mobile site Desktop Site 51% 17% 11% 12% 10% 9% 9% 7% 4% 4% 3% 0% 0% 0 to 50 kb 50 to 75 kb 75 to 100 kb 100 to 125 kb 125 to 200 kb 200 to 300 kbMore than 300 kb Good
  • 25. Conclusions• No mobile optimisation• Bad architecture (desktop & mobile)• Pages too heavy (desktop & mobile) Poor performance on your customer’s smartphones
  • 26. Test your site!http://www.mobilosoft.com/testyoursite
  • 27. http://m.redmarket.be 1,9 sec 5 files (3G) Optimised 114 kb code
  • 28. Simplicity is the ultimate sophistication !
  • 29. By @mobilosoft