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Mobile vision - Conference at Comeos 4/10/2011
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Mobile vision - Conference at Comeos 4/10/2011

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This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services. …

This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.

It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!

Published in: Business, Technology

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Transcript

  • 1. A mobile vision for theRetail Industry
  • 2. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4. Mobilosoft
  • 3. 50 %penetration in Belgium by end 2011.
  • 4. VS
  • 5. mCommerce: is selling via a smartphone
  • 6. mobile sales in % of e-Commerce revenues 7Foreseen 6 annual 5 growth 4 3 2 1 40% 0 2011 2016
  • 7. 79% of smartphone owners have used it to help with shopping* +500% To find a Retailer 54% Mobile To compare prices 49% Search Q2 2011* To get promotions 48% To get product info 44%*Data extracted from a US Google report - Aug 2011
  • 8. mCommerce « is when consumers use their mobile phones in a Retail context »
  • 9. Agenda 1. What is mCommerce 2.On the Go 3. How to start ? 4. Mobilosoft
  • 10. Out of 100 smartphone users: Use it while discussing 13 Use it while eating 48 Use it on the Go 87 Use it at home 93 Bathroom 39 TV 33 Sex 5*Data extracted from a US Google report - Aug 2011
  • 11. Mobile advertising works 82% of smartphone users Increase in average CTR when notice adds separate mobile add campaigns Take action 51% 49% 11,5% Don’t react Purchase 49% Tapp on the Add 42% Visit Website 35%*Data extracted from a US Google report - Aug 2011
  • 12. Mobile search for local information 95% of users search for local information 88% of local information seeker 27% 37% take actions within a day 11,5% 1 in 3 mobile search is local ! 36% Call visit Purchase*Data extracted from a US Google report - Aug 2011
  • 13. Mobile shoppers buy ! 74% of US smartphone shoppers made a purchase Via the Mobile 35% 70% use their smartphone On-line 59% in the stores 11,5% In the shops 76% Barcode scanning increased by 1600% in 2010*Data from trendwatching Sep 2011
  • 14. But they encounter issues
  • 15. « Within the last 12 months have you encountered a problem when accessing a website from your mobile phone ? » To slow 73% Crash / error 51%40% yes Format difficult tu read / Use 48% No 60% Mobile site didn’t function 45% Mobile website not available 38%
  • 16. « When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the page ? » < 1 sec 4% 1-5 sec 16% 50% expect it in less than 10 seconds 6-10 sec 30%11-15 sec 16% Avg speed on a pc: 6 sec16-20 sec 15% (AGBeat) > 20 sec 20% Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)
  • 17. Agenda 1. What is mCommerce 2. On the Go 3.How to start ? 4. Mobilosoft
  • 18. 1 - You need a simple website forsmartphone
  • 19. Unique
  • 20. Customer centric Info on Promotion/ your productcompany info Social Shop mediafinder sharing
  • 21. 2 - That is at the center of your mobilemarketing initiatives
  • 22. Search engines 3 results
  • 23. SEA 2 results
  • 24. QR codes
  • 25. SMS
  • 26. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4.Mobilosoft
  • 27. Mobilosoft allows retail chains toeasily create a smartphone site.
  • 28. A platform that helps RetailersBuild their mobile site on their own - + Mobilosoft.com +Mobile Web App Canvas Web Configurator Retailer Its easy ! Create your App Any question ? In 5 steps, your App will be created - Visit the FAQ and posted in the Web. - Visit our demos - Ask us your questions Simply follow the flow: Step 1: Step 2: Step 3: Step 4: Step 5: Define the Create the Encode the Preview Publish name structure content Encode the content: Define the content for each of your modules. About Title Mountain Bike Details Mountain Bike with t wo Shops wheels and brakes Price 435€ Highlight Image OK Cancel
  • 29. At a decent price Pay according to the size of your distribution network
  • 30. Contact us:ga@mobilosoft.comPhone: +32 (0)483/02.77.32www.mobilosoft.com