A mobile vision for theRetail Industry
Agenda  1. What is mCommerce  2. On the Go  3. How to start ?  4. Mobilosoft
50 %penetration in Belgium by       end 2011.
VS
mCommerce: is selling via a smartphone
mobile sales in % of e-Commerce revenues            7Foreseen    6 annual     5 growth     4            3            2    ...
79% of smartphone owners have                                                       used it to help with shopping*        ...
mCommerce « is when consumers use their mobile phones in a       Retail context »
Agenda  1. What is mCommerce  2.On the Go  3. How to start ?  4. Mobilosoft
Out of 100 smartphone users:        Use it while discussing                 13              Use it while eating           ...
Mobile advertising works             82% of smartphone users                                             Increase in avera...
Mobile search for local information                  95% of users search for local                          information   ...
But they encounter issues
« Within the last 12 months have              you encountered a problem when accessing a                   website from yo...
« When viewing a website on your mobile                 phone, how long are you willing to wait for the                  w...
Agenda  1. What is mCommerce  2. On the Go  3.How to start ?  4. Mobilosoft
1 - You need a simple website forsmartphone
Unique
Customer centric Info on           Promotion/  your              productcompany               info                    Soci...
2 - That is at the center of your mobilemarketing initiatives
Search engines                 3 results
SEA      2 results
QR codes
SMS
Agenda  1. What is mCommerce  2. On the Go  3. How to start ?  4.Mobilosoft
Mobilosoft allows retail chains toeasily create a smartphone site.
A platform that helps RetailersBuild their mobile site on their own                        - +                            ...
At a decent price     Pay according to the size of your distribution                       network
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
Mobile vision - Conference at Comeos 4/10/2011
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Mobile vision - Conference at Comeos 4/10/2011

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This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.

It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!

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Mobile vision - Conference at Comeos 4/10/2011

  1. 1. A mobile vision for theRetail Industry
  2. 2. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4. Mobilosoft
  3. 3. 50 %penetration in Belgium by end 2011.
  4. 4. VS
  5. 5. mCommerce: is selling via a smartphone
  6. 6. mobile sales in % of e-Commerce revenues 7Foreseen 6 annual 5 growth 4 3 2 1 40% 0 2011 2016
  7. 7. 79% of smartphone owners have used it to help with shopping* +500% To find a Retailer 54% Mobile To compare prices 49% Search Q2 2011* To get promotions 48% To get product info 44%*Data extracted from a US Google report - Aug 2011
  8. 8. mCommerce « is when consumers use their mobile phones in a Retail context »
  9. 9. Agenda 1. What is mCommerce 2.On the Go 3. How to start ? 4. Mobilosoft
  10. 10. Out of 100 smartphone users: Use it while discussing 13 Use it while eating 48 Use it on the Go 87 Use it at home 93 Bathroom 39 TV 33 Sex 5*Data extracted from a US Google report - Aug 2011
  11. 11. Mobile advertising works 82% of smartphone users Increase in average CTR when notice adds separate mobile add campaigns Take action 51% 49% 11,5% Don’t react Purchase 49% Tapp on the Add 42% Visit Website 35%*Data extracted from a US Google report - Aug 2011
  12. 12. Mobile search for local information 95% of users search for local information 88% of local information seeker 27% 37% take actions within a day 11,5% 1 in 3 mobile search is local ! 36% Call visit Purchase*Data extracted from a US Google report - Aug 2011
  13. 13. Mobile shoppers buy ! 74% of US smartphone shoppers made a purchase Via the Mobile 35% 70% use their smartphone On-line 59% in the stores 11,5% In the shops 76% Barcode scanning increased by 1600% in 2010*Data from trendwatching Sep 2011
  14. 14. But they encounter issues
  15. 15. « Within the last 12 months have you encountered a problem when accessing a website from your mobile phone ? » To slow 73% Crash / error 51%40% yes Format difficult tu read / Use 48% No 60% Mobile site didn’t function 45% Mobile website not available 38%
  16. 16. « When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the page ? » < 1 sec 4% 1-5 sec 16% 50% expect it in less than 10 seconds 6-10 sec 30%11-15 sec 16% Avg speed on a pc: 6 sec16-20 sec 15% (AGBeat) > 20 sec 20% Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)
  17. 17. Agenda 1. What is mCommerce 2. On the Go 3.How to start ? 4. Mobilosoft
  18. 18. 1 - You need a simple website forsmartphone
  19. 19. Unique
  20. 20. Customer centric Info on Promotion/ your productcompany info Social Shop mediafinder sharing
  21. 21. 2 - That is at the center of your mobilemarketing initiatives
  22. 22. Search engines 3 results
  23. 23. SEA 2 results
  24. 24. QR codes
  25. 25. SMS
  26. 26. Agenda 1. What is mCommerce 2. On the Go 3. How to start ? 4.Mobilosoft
  27. 27. Mobilosoft allows retail chains toeasily create a smartphone site.
  28. 28. A platform that helps RetailersBuild their mobile site on their own - + Mobilosoft.com +Mobile Web App Canvas Web Configurator Retailer Its easy ! Create your App Any question ? In 5 steps, your App will be created - Visit the FAQ and posted in the Web. - Visit our demos - Ask us your questions Simply follow the flow: Step 1: Step 2: Step 3: Step 4: Step 5: Define the Create the Encode the Preview Publish name structure content Encode the content: Define the content for each of your modules. About Title Mountain Bike Details Mountain Bike with t wo Shops wheels and brakes Price 435€ Highlight Image OK Cancel
  29. 29. At a decent price Pay according to the size of your distribution network
  30. 30. Contact us:ga@mobilosoft.comPhone: +32 (0)483/02.77.32www.mobilosoft.com

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