Intro to social media on mobile at Mobile Monday Brussels

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This presentation is a rapid overview of what companie sand brands can do on "mobile social media".

Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.

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Intro to social media on mobile at Mobile Monday Brussels

  1. Social Media on Mobile What’s hot for 2013 ?
  2. Georges-Alexandre Hanin CEO – Founder @mobilosoft @gahanin
  3. 33%http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
  4. 36%http://www.moodoffday.org/
  5. 54%Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
  6. In 2013, consumers will look to their mobiledevices to maximize absolutely every moment*http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013
  7. http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
  8. • 71% Visit social Networks*• 31% Visit at least once a day*http://hbr.org/2013/01/how-people-really-use-mobile/ar/1* http://www.ourmobileplanet.com
  9. Social shoppinghttp://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-shopping-companion
  10. Do they use social media while shopping ?15-25 y 25-40 y 37% Yes 36% Yes No No 63% 64% 40 + 0 19% Yes No 81%
  11. What is their favorite network ? 25% Pinterest 31% 93% Facebook 88% 48%Foursquare Men 59% Ladies 33% Twitter 19%
  12. What is their favorite topic ? Percentage About an event happening in the 44% store Aout a product 55% About a promo 50% About a totally other 61% topic About the shop itself 55%
  13. Will they use more social media while shopping ?15-25 y 25-40 y 0 37% 36% Yes Yes No No 73% 64% 40 + 0 47% Yes 53% No
  14. Diesel on Facebook
  15. Total Belgium on Foursquare
  16. Belgium is the Foursquare country !https://foursquare.com/infographics/500million
  17. Pinterest – by Oscar de la Renta
  18. Critical success factors1. Think “Action”2. Optimize for mobile3. Reward customers
  19. Test your media for mobile
  20. And your places for actions
  21. Mobile video – x39 in 5 yearshttp://www.businessinsider.com/state-of-internet-slides-2012-10#-59
  22. Snapchat: temporary pictures (for when youare drunk - ;-)))
  23. More info ?• Contact: ga@mobilosoft.com• Blog: http://www.mobilosoft.com/blog• Audit tools: – Test your site: http://www.mobilosoft.com – Test your places: http://www.mobilosoft.com

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