Create a site for smartphone - practical handbook for the distribution industry

mobilosoft Create a site for smartphones Practical handbook for the distribution industryBy Mobilosoft, a Site for Smartphones for your store from 10€ per month ©Mobilosoft 2011 - http://www.mobilosoft.com By G-A Hanin

Introduction The mobile Internet is everywhere now! However, it is still difficult to understand. The number of individuals with mobile Careful – a tablet is not a Smartphone Internet access is increasing exponentially Do not confuse these two devices. Tablets will Current data shows an exponential increase in stay at home or on the desk while the number of connections to the mobile Smartphones will follow you everywhere. So, if Internet. It is so easy to connect to that it can you are talking about mobile marketing, you be used at any time (in public transport, are talking about Smartphones! waiting rooms and even in the washroom) and can be linked with the user’s location. Start simple Many things are possible in the Mobile The number of Internet searches on mobiles Universe. It is important to stay focused at first. is soaring A Site for Smartphones is the perfect tool to The number of searches on Google Mobile start learning with. After that, you will be was almost multiplied by six in the third ready to go even further! trimester of 2011. Part of its appeal comes from the possibility of adapting the search to the user’s location so you can find what you are looking for near you. This is also the case for the retail industry. 2 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

Table of contents When starting out in the Mobile Universe, you should first try to understand it before attempting to work with complex programs. A Site for Smartphones is the first step you should take before going any further. Step 1: Create a simple, efficient Site for Smartphones ................................................ 4 Step 2: A Site for Smartphones must help people find you .......................................... 6 Step 3: A Site for Smartphones must make people want to come to your store............ 8 Step 4: Link your Site for Smartphones to an analytics tool ......................................... 10 Step 5: Spread the word about your Site for Smartphones........................................... 12 3 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

1 Create a simple, efficient Site for Smartphones 4 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

1 Create a simple, efficient Site for Smartphones A Site for Smartphones is accessible from an Internet address (m.mobilosoft.com for example) and is optimized for Smartphones. Help your customers save time A Smartphone is not a tablet Long-winded speeches are unnecessary for Tablets stay at home or at the office. mobiles. Smartphones are mostly used on the Smartphones put the Internet in your pocket. A go, when people are moving. tablet’s screen will allow you to view a traditional website but a Smartphone’s screen Your screens must help people find what they won’t. are looking for as quickly as possible. That is why it is important to create a specific interface for Smartphones. Keep it simple “On the go” also means that your customers are dependant on data networks. Most of the time, they won’t have access to a Wi-Fi network. Make your design as simple as possible in order to optimize the loading time. If you want to use images, keep them small. 5 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

2 A Site for Smartphones must help people find you 6 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

2 A Site for Smartphones must help people find you 87% of shoppers use their Smartphones on the go; 54% of them are looking for retail outlets. Show them where you are They can also contact you Provide shoppers with a map that shows your Smartphones allow for multiple actions. Help distribution network. Thanks to the mobile your customers easily contact you. Internet, their current location will also appear They should be able to call you or send you on the map. It will then be easy for them to an email with the touch of a button. If they choose which store to go to. get lost, they can easily cry for help! Help them get to your store A map is useful but if they don’t know the area, customers will have difficulty getting to your stores. It is possible today to give them a detailed itinerary – using a map or a road book. Whichever they choose, they will be able to easily get to your stores. 7 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

3 A Site for Smartphones must make people want to come to your store 8 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

A Site for Smartphones must make people want to come to 3 your store Maps and itineraries are not always enough to bring your customers and prospects to your retail outlets Showcase your products What better way of catching your customers’ attention than showcasing your best products? It’s the same for a Site for Smartphones. The more the products correspond to their needs and fancies, the more likely people are to head out to your stores. Present your current offers and the launch of new collections and let your customers know about your current projects. Your Site for Smartphones will thus become your showcase, making your customers and prospects want to come to your retail outlets. 9 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

4 Link your Site for Smartphones to an analytics tool 10 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

4 Link your Site for Smartphones to an analytics tool Your Site for Smartphones can bring a lot to your customers. By analyzing the key data, you will get even more out of it! Measure the use of your Site for How involved are your visitors? Smartphones Identify the habits of the people who visit your An analytics tool such as Google Analytics will Site for Smartphones: how often do they visit allow you to visualize the success of your Site it, for how long, what is the retention rate, etc. for Smartphones. It is important to regularily This will help you identify which actions work keep track of certain figures to see what and plan your next actions accordingly. impact your Site really has. Identify your objectives and measure your What is your take-up? results Identify the number of visits to your Site for If you would like your customers to come to Smartphones as well as the sections that are your retail outlets, you should focus on visited. providing itineraries. You will then be able to adapt your actions to If you would like your customers to notice and increase the number of visitors or pages respond to your special offers, you should visited. focus on developing your showcase. 11 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

5 Spread the word about your Site for Smartphones 12 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

5 Spread the word about your Site for Smartphones Now that your Site for Smartphones is ready and connected to your analytical tool, all you have to do is tell your customers and prospects about it. Use QR codes Try advertising on Google Mobile QR codes can contain a link towards your Site Mobile searches are personalized according for Smartphones. to the user’s location. Invest some money into a campaign targeting the area around your They can be scanned by Smartphones and retail outlets. This way, your Site for automatically redirect the user to your Site for Smartphones will appear at the top of the Smartphones without the need to type in an list. Internet address. Try marketing via SMS On average, 97,5% of text messages are opened. If you know your customers’ phone numbers, you can send them special offers via text message, telling them they can find out more on your mobile website. Connect them to your mobile website with a traditional link. By touching it, they will automatically be 13 redirected to your Site for Smartphones. This QR code redirects users to Mobilosoft’s website: m.mobilosoft.com ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

Learn more about Mobilosoft The only platform that allows Retailers to quickly and easily create a Site for Smartphones Try it for free Start now 14 ©Mobilosoft 2011 - http://www.mobilosoft.com - Share on Twitter - - Share on Facebook - - Share on LinkedIn -mobilosoft

Create a site for smartphone - practical handbook for the distribution industry

by Mobilosoft on Sep 13, 2011

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Create a site for smartphone - practical handbook for the distribution industry — Presentation Transcript