2. MOBILIZE.ORGSTAFFDECKER NGONGANG AMBER CRUZ AYOFEMI KIRBYVice President Summit Manager Director ofof Programs CommunicationsANNE TILLEMA EMILY BLAYLOCK PETER HARTDirector of Development Chief of Staff Ofﬁce Manager
3. LETTER FROM THECEOTHANK YOU FOR THE IMPORTANT ROLE YOU PLAYED INMAKING 2010 THE MOST SUCCESSFUL YEAR IN THE HISTORYof Mobilize.org! We’re grateful to the Taproot Foundation,whose support has made the publication of this annual reportpossible. It’s my pleasure to share with you where we’ve been,where we’re going and the important role you’ll continue toplay in our ability to improve communities by investing inMillennial-driven solutions.In 2010, Mobilize.org convened 100 Millennial veterans inLos Angeles, 500 environmental enthusiasts in New York and125 community college students in North Carolina. We asked eachgroup of these powerful Millennials to identify issues they faceon their campuses, in their communities, and in our democracy.We provided an interactive, creative space for them to worktogether and develop solutions that address those unmet needs.We listened to their conversations, paid attention as they told uswhat they need in order to take a leadership role in implementingtheir solutions and invested tens of thousands of dollars in those725 Millennials to turn their ideas into innovative projects thatwill have a broad impact on our society. This is what we call theMobilize.org Effect.On behalf of the Mobilize.org team, thank you for your support.Without it, we wouldn’t be able to invest in projects like TeamRubicon and the others that come alive on the following pages.To learn more about our work, investments and plans for ourfuture, please visit us online at www.mobilize.org.Keep Mobilizin’,Maya EnistaChief Executive Ofﬁcer
4. MISSIONMOBILIZE.ORG IS A NATIONAL MILLENNIAL-LEDO RG A N IZ ATIO N T HAT I MPRO VES T HE WAYDEMOCRACY WORKS BY INVESTING INMILLENNIAL-DRIVEN SOLUTIONS.
5. PHILOSOPHYMOBILIZE.ORG BELIEVES THAT IN ORDER TOCREATE LONG-TERM, SUSTAINABLE SOLUTIONSTO THE CHALLENGES FACING OUR SOCIETY,MILLENNIALS MUST AUTHENTICALLY ENGAGETHEIR PEERS IN IDENTIFYING PROBLEMS ANDPROPOSING SOLUTIONS. MOST IMPORTANTLY,MOBILIZE.ORG BELIEVES MILLENNIALS MUSTHAVE THE RESOURCES NEEDED TO IMPLEMENTTHESE SOLUTIONS ON THEIR CAMPUSES ORIN THEIR COMMUNITIES. WE VIEW OUR WORKAND INVESTMENTS IN MILLENNIAL IDEAS AS ACATALYST FOR MEANINGFUL, COLLABORATIVEPROBLEM SOLVING AND ACTION THAT LEADS TOSYSTEMIC SOCIAL CHANGE.
6. MILLENNIAL/MI ‘ LE NI EL /INDIVIDUALS BORN BETWEEN 1976-1996.SOMETIMES REFERRED TO AS GENERATION NEXTOR GENERATION Y, TECH SAVVY, DIVERSE, OFTENSOCIALLY CONSCIOUS AND CIVICALLY ENGAGED.
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8. NEXTLEVELDEMOCRACYMOBILIZE.ORG IS PIONEERING AN INNOVATIVE Through our work, Mobilize.org lends an importantENGAGEMENT MODEL THAT LEVERAGES THE voice in discussions where the young adultunique characteristics of the Millennial perspective is often absent. Utilizing our uniqueGeneration—collaboration, diversity, technological convening power and innovative programmingsavvy and an entrepreneurial spirit—to ensure to address issues such as ﬁnancial literacy, theMillennials actively participate in our democracy environment, veterans support and education,and have the skills, resources, relationships the organization’s leaders and Millennialsand support needed to move our communities within our network are often sought to contributeand our country forward. Mobilize.org provides their perspectives on philanthropy, leadership,opportunities for members of the Millennial community development, social media, andGeneration to move from passive to active education.citizenship and to seize leadership opportunitiesat every age and at every level.DEMOCRACY2.0DEMOCRACY 2.0 BEGAN AS AN IDEA DEVELOPED of principles that would outline the MillennialBY MILLENNIALS EAGER TO “TAKE ACTION” Generation’s ownership of and responsibilityto confront the issues affecting our society, to the democratic process and for a nationaland speciﬁcally the Millennial Generation. conference that would include an awardToday, Democracy 2.0 is at the core of our work ceremony to honor Millennials whose civicas we engage Millennials in the next level of civic work embodied principles established inengagement; that includes collaborating to the declaration.develop solutions to our society’s most pressing These conversations helped coin “Democracy 2.0”challenges and building the democracy as the phrase describing the collaboration andMillennials want to inherit, and lead. problem solving that Mobilize.org facilitatedIn 2006, with a rich history of convening around the country. It also became the frameworkMillennials for national discussions and providing for future Mobilize.org Democracy 2.0 Summits,them with the tools to affect public policy, Democracy 2.0 Awards and the foundation for theMobilize.org convened a team of 50 organizational Mobilize.org Democracy 2.0 Declaration.leaders, Millennial activists, academicians In four years, Democracy 2.0 has evolved fromand researchers to strategize how to engage an idea to a movement that engages Millennialsmore young adults in its work. At the meeting, around the country in solving problems on theirthe group developed an idea for a declaration campuses and in their communities.
9. DEMOCRACY2.0 AWARDSDEMOCRACY 2.0 SUMMITS DEMOCRACY 2.0 AWARDSDEMOCRACY 2.0 SUMMITS ARE THREE-DAY, THROUGH THE USE OF INTERACTIVE KEYPADGATHERINGS WHERE 100 TO 500 MILLENNIALS VOTING TECHNOLOGY, SUMMIT PARTICIPANTSconvene to discuss challenges facing our become high-stakes philanthropists, awardingsociety, work collaboratively to propose more than $25,000 per summit to the ideas theysolutions and compete for the funding and feel have the greatest capacity to succeed.resources needed to implement those solutions. Through this unique method, in whichTo date, Mobilize.org has hosted nine Democracy peer-participants evaluate and choose award2.0 Summits on issues including ﬁnancial literacy, winners, Mobilize.org has invested overunemployment, and the community college $125,000 in 26 Millennial-led projects.completion crisis. More than 1,500 Millennialshave attended and participated in Democracy 2.0Summits, and through interactive webcasts, morethan 20,000 have participated online.
10. DANIEL KAUFMAN ONE PERCENT FOUNDATIONMILLENNIALS AND PHILANTHROPYCONVENTIONAL WISDOM SUGGESTS THAT ONE ACCUMULATES WEALTH OVER A LIFETIME ANDTHEN MAKES CHARITABLE DONATIONS DURING HIS OR HER TWILIGHT YEARS. BUT DANIEL KAUFMANand his colleagues at the One Percent Foundation recognized something important about philanthropy:organizations that accept donations often reﬂect the values of their funders. Daniel Kaufman and his teamthen realized there was an opportunity to help more Millennials become philanthropists while they are stillyoung. “We see philanthropy as a form of civic engagement, the same as voting or volunteering,” Kaufmansays, “But it’s an area where Millennials are sorely underrepresented.”A goal of the One Percent Foundation is to become a credible funding source that reﬂects the values of theMillennial Generation. Its unique giving-circle model makes it easier for Millennials to pool resources andsupport causes. Here’s how it works: Participants commit to giving one percent of their annual income to the Foundation. Each quarter, the Foundation awards a grant to a nonproﬁt. Grant recipients are nominated by participants, vetted by volunteers and then voted on again by participants to receive awards.
11. HOW MOBILIZE.ORG HELPED Foundation received national media attention and entered a new and exciting phase. Since then, theWHEN KAUFMAN ATTENDED HIS FIRST number of participants has more than doubled,DEMOCRACY 2.0 SUMMIT, HE DIDN’T KNOW and the Foundation is testing ways to replicatewhat to expect. “We had to give a one-minute its model.pitch to the entire community. Then we metwith experts in business planning, ﬁnancing, “The thing that I’m most grateful about thecommunications—every facet of what you’d need Mobilize.org Award is that it was the ﬁrstto make an idea real,” he says. “We spent the external organization to validate what we werenext half-day meeting with all of these individuals doing,” Kaufman says. “I think that our idea wasgetting feedback on our presentation and model.” something that resonated with the MillennialThe group followed with a longer presentation community, this dream of creating a cultureand ultimately won a Democracy 2.0 Award. shift around philanthropy so Millennials can fund the issues and organizations that they’re“The money was used to invest in our web compassionate about.”infrastructure, so we moved to a more professionalwebsite that had the functionality we neededto manage the circle at a greater scale,”Kaufman says. After the summit, the One Percent IN A WORLD OFTEN DAMAGED BY INSTANT GRATIFICATION, WE MUST COMMIT TO CREATING SUSTAINABLE SOLUTIONS.
12. JACOB WOODTEAM RUBICONMILLENNIALS AS FIRST-RESPONDERSAFTER TOURS WITH THE MARINES IN IRAQ AND AFGHANISTAN, JACOB WOOD WANTED TO PUT HISMILITARY TRAINING TO USE IN HUMANITARIAN MISSIONS. HE GOT HIS CHANCE WHEN ANearthquake devastated Haiti. While other organizations were slow to respond, Wood and eight friendsrapidly traveled to Port-au-Prince and set up shop. By the time word got around about what Team Rubiconhad done, they had raised $150,000 and were managing a group of 60 volunteers to support their mission.The “Golden Window” is the time between when a disaster strikes and when critical care is needed to savelives from dying of acute injuries. After their experience in Haiti, Team Rubicon dedicated itself to ﬁeldingsmall, self-sustaining, mobile teams of specially skilled ﬁrst-responders. “For a lot of veterans, this is a wayto continue serving even after they take their uniforms off,” Wood says. “It allows them to use military skillsthat don’t transfer to the civilian world, and it allows veterans with mental fatigue and PTSD to serve againwith a mission that saves lives.”
13. HOW MOBILIZE.ORG HELPED But that’s not all: “The most important things we got out of the summit were relationships,” WoodTEAM RUBICON PARTICIPATED IN THE BEYOND says. “We learned about tools and resourcesTHE WELCOME HOME SUMMIT, WHICH available to us, but the relationships that wefocused on the unique challenges and built with Mobilize.org and the experts helped usopportunities Millennial veterans face when develop our organization.”returning home from Iraq and Afghanistan. Aftera brainstorming session, and coaching frombusiness and marketing experts, TeamRubicon pitched participants on their missionand the gear they needed to thrive. They wona Democracy 2.0 Award, which helped thembuy communications equipment and medicalsupplies that support their quick-response ethos. IT’S OUR DEMOCRACY, IT’S TIME TO ACT.
14. SARAH SCHACHT KNOWLEDGE AS POWER – CIVIC SPARKMILLENNIALS AT THE LOCAL LEVELEFFECTIVE CIVIC ENGAGEMENT DEPENDS ON THE TRANSPARENCY OF GOVERNMENT PROCESSES, THEACCESSIBILITY OF ELECTED OFFICIALS AND MEANINGFUL OPPORTUNITIES FOR CITIZENS TO ENGAGEtheir representatives. But many of the organizations supporting open government initiatives only focus ontransparency, without helping citizens build their civic skills and increase their engagement.Sarah Schacht realized that Millennials can affect change by increasing transparency and the diversity ofvoices in the legislative process. She founded Knowledge as Power (KAP) to make tracking and inﬂuencingmunicipal and state legislation easier. By ﬁrst working with legislatures to open up their information (manylimit access to legislative information), KAP creates transparency. KAP’s core online service, KAPcitizen,provides citizens personalized information in the legislative process, allowing users to follow legislation andeffectively communicate with legislators.
15. HOW MOBILIZE.ORG HELPED service for the City Council, having the grant was incredibly powerful,” she says. “It got meKAPCITIZEN IS A PROGRAM THAT APPLIES into meetings with council members and led toKAP’S SYSTEM OF TOOLS TO THE SEATTLE a working relationship with the mayor’s ofﬁce.”government. Schacht pitched her program and KAP also beneﬁtted from Seattle’s matchingwas selected to win a Democracy 2.0 Award grant program, which allowed Schacht to marketby Millennials at the Constitutional Convention the service to citizens and execute a local civicsDemocracy 2.0 Summit. “It was a highly competitive skill-building program.and rigorous process,” she says. “It made everyapplicant really think about how they were going “Without Mobilize.org’s support, and given theto accomplish the challenging work ahead.” tough ﬁnancial situation within city governments, the conversations I had about opening upSchacht’s proposal received the highest votes Seattle’s city government wouldn’t even haveand won a Democracy 2.0 Award. “As I worked to started,” she says.get Seattle to implement our legislative tracking WE ARE COMPELLED BY THE CRITICAL STATE OF OUR PRESENT DEMOCRACY TO ESTABLISH A NEW VISION.
16. CULTIVATINGLEADERSHIPTHE SUCCESS OF MOBILIZE.ORG’S WORK an issue they care about, to establishing aEXTENDS FAR BEYOND OUR ABILITY TO mission and setting goals, to building a fundraisingcatalyze participation or the engagement of plan that ensures sustainability and helpssummit participants in Democracy 2.0 projects measure impact. Our goal is to equip Millennialsor in their communities. Mobilize.org also believes with the practical skills they need to buildit is important to provide skill-building and conﬁdence and to support their ability to serveleadership development trainings to the as powerful change-makers on their campuses,Millennials we serve. A key resource is our in their communities and for our country.Mobilizer’s Guidebook, which guides youngactivists through the process of identifying THE PRESENT STATE OF OUR DEMOCRACY IMPEDES OPPORTUNITY FOR REAL CHANGE.
17. BYTHE NUMBERS26 $ 125,000+ 1,700+ AWARDEE PROJECTS AMOUNT MOBILIZE.ORG HAS DISTRIBUTED TO THE DEMOCRACY 2.0 AWARDEES TO DATE FACEBOOK HITS SINCE JULY 2010 15,000+ VIEWS OF OUR YOUTUBE VIDEOS 50 MEDIA MENTIONS OF MOBILIZE.ORG 43% IN 2010, NINE WITHIN MAJOR 7,500 NUMBER OF MEDIA OUTLETS, COPIES OF THE REACHING OVER 1 MILLION PEOPLE INCREASE IN “LIKES” ON MOBILIZER’S FACEBOOK SINCE MARCH 2010 GUIDEBOOK 1,500+ SOLD TO DATE NUMBER OF DEMOCRACY 2.0 49% SUMMIT PARTICIPANTS TO DATE THE NUMBER OF15,000+ VIEWERS OF THE WEBCASTS OF OUR DEMOCRACY 9 2.0 SUMMITS INCREASE IN TWITTER FOLLOWERS22,000+ SINCE MARCH 2010 DEMOCRACY 2.0 SUMMITS 35 YOUTUBE VIDEOS CURRENT SIZE OF 130 $ MILLION MOBILIZE.ORG’S NETWORK 492 10 MILLION ($100 MILLION DECREASE IN TUITION + $30 MILLION IN SUBSIDIZED HOUSING) – THE AMOUNT IN CHANGES AS A RESULT OF CAL LOBBY DAY, THE EVENT THAT STARTED MOBILIZE.ORG IN 2002 TWITTER RETWEETS SINCE JULY 2010 NUMBER OF MEMBERS WHEN MOBILIZE.ORG BEGAN IN 2002
18. HISTORYANDGROWTHHISTORY GROWTHMOBILIZE.ORG WAS FOUNDED IN 2002 ON THE NINE YEARS AFTER OUR FOUNDING ON A CAMPCAMPUS OF UC BERKELEY BY DAVID SMITH US IN CALIFORNIA, MOBILIZE.ORG HAS GROWNand a group of 10 students. Facing a signiﬁcant into a national organization with a networktuition increase that jeopardized their educa- of tens of thousands of Millennials in everytion, Dave and members of the UC Berkeley stu- state. Through partnerships with a variety ofdent government organized the ﬁrst “Cal Lobby organizations in the public sector, Mobilize.org’sDay,” a gathering of 110 students at the Capitol in programming and capacity to fulﬁll its missionSacramento, California. The purpose of this day has also grown exponentially. Most notably, inwas to provide students the opportunity to share 2010, Mobilize.org acquired GenerationEngage,their stories with elected ofﬁcials, and for the a partner in the ﬁeld of civic engagement.elected ofﬁcials to hear, ﬁrsthand, the challenges Utilizing technology to convene young citizenstheir young constituents face. on and offline, GenerationEngage connected Millennials, elected ofﬁcials and civic leadersThe meetings students held with elected ofﬁcials in meaningful dialogue and community service.that day resulted in a temporary moratorium on The accession of GenerationEngage intostudent tuition increases, saving the students Mobilize.org has allowed both organizationsapproximately $92 million in student fees. The to expand their reach and strengthenmeetings also led to the passage of a $30 million support of Millennials who are positively affectinghousing bond to build affordable student the future of communities around our countryhousing closer to campus. With the courage of one through intergenerational conversation andMillennial mobilizing himself and his peers to collective action.identify problems and working collaborativelyon sustainable solutions, the Mobilize.orgstory began. …OUR GOVERNMENT IS ONLY AS EFFECTIVE AS THE SUM OF ITS CITIZENS.
19. FINANCIAL STATEMENTMOBILIZE.ORG HAS GROWN AT A SWIFT RATE SINCE OUR INCEPTION. THE GRAPH BELOW ILLUSTRATESTHAT THE ORGANIZATION HAS SECURED A SOLID FINANCIAL FOOTING AS WE HAVE BOOSTED OURmembership, project awards and programming in recent years. As our funding grows, the organizationwill continue to focus on engaging Millennials through quality programming and outreach efforts. MOBILIZE.ORG TOTAL REVENUE $900,000 $800,000 $824,086 $700,000 $600,000 $500,000 $400,000 $438,733 $467,798 $300,000 $200,000 2008 2009 2010 TOP 2010 FUNDERS Bill and Melinda Gates Foundation The McCormick Foundation The Goldhirsh Foundation The Whitman Institute John S. and James L. Knight Foundation Z. Smith Reynolds Foundation
20. BOARDOFDIRECTORSKARI DUNN SARATOVSKY STEFAN HANKINCo-Chair PrincipalVice President of Social Innovation Lincoln Park StrategiesThe Case Foundation RAFIQ R. KALAM ID-DIN II, ESQ.CYNTHIA GIBSON Teaching Firms of AmericaCo-Chair Professional Preparatory Charter SchoolSenior Vice PresidentThe Philanthropic Initiative MARY BETH O’TOOLE Founder + CEOMARLEE COWAN Transfer Media GroupSecretaryAssociate JUSTIN ROCKEFELLERPabian & Russell, LLC PrincipalCo-founder of Mobilize.org Richmond ManagementKENT SHOLARS JONATHAN ZAFFTreasurer Vice President of ResearchCommunications Director America’s Promise AllianceRepresentative Tim Walberg (MI - 7)BETH CIESLIKManager of Civic AffairsTarget Corporation
21. DEMOCRACY2.0 DECLARATIONDEMOCRACY IS AN UNFINISHED PROJECT. The present state of our democracy impedesIT’S TIME WE UPGRADE. opportunity for real change. We must connect the speciﬁc issues failing ourWe, the Millennial Generation, are uniquely population with their underlying systemicpositioned to call attention to today’s issues causes.and shape the future based on the greatlegacy we have inherited. Our founding Our government seems unable or unwilling tofathers intended for every generation adequately address our broadest problems,to build, indeed to innovate, on the American including economic inequality, America’sexperience. We realize that as young people role in the world, and the effect of money onwe are expected to be the leaders of the democratic process. But we musttomorrow, but we understand that as remember, our government is only as effectivecitizens we are called to be the leaders as the sum of its citizens. Low civicof today. participation means the most disadvantaged people in society are neglected and weWe are compelled by the critical state of our overlook many potential solutions topresent democracy to establish a new vision. our problems.In a world often damaged by conﬂict and Our generation is telling a different story. Weintolerance, we must commit to develop are uniquely positioned to foster communitycommon ground through equality and open engagement through social networks ofmindedness. all kinds. It is our responsibility to useIn a world often damaged by social isolation information and technology to upgradeand materialism, we must commit to democracy, transform communication andcommunity at the family, local, national and advance political engagement and civicglobal levels. participation.In a world often damaged by instant We are social networkers, we are multi-gratiﬁcation, we must commit to creating taskers, we are communicators and wesustainable solutions. are opinionated. The informality of our generation breaks down traditional barriersIn a world often damaged by apathy and and opens doors for inclusiveness anddisillusionment, we must commit to civic equality. Most importantly, we are leaders inparticipation and inclusion of all voices. a society that yearns for leadership. IT’S OUR DEMOCRACY, IT’S TIME TO ACT.
22. MOBILIZE.ORG EMAIL: email@example.com FACEBOOK: Facebook.com/Mobilize.org1875 K Street, NW PHONE: 202.642.4320 TWITTER: Twitter.com/Mob_org5th Floor FAX: 202.729.8100 WEBSITE: www.Mobilize.orgWashington, DC 20006 This brochure was made possible by a pro bono team with the Taproot Foundation.