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Webinar Preview: 5 Trends for the Teen Smartphone Market in 2014
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Webinar Preview: 5 Trends for the Teen Smartphone Market in 2014

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Register for the webinar where we share the data behind the trends. http://www.mobileyouthreport.com/webinars/

Register for the webinar where we share the data behind the trends. http://www.mobileyouthreport.com/webinars/

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Webinar Preview: 5 Trends for the Teen Smartphone Market in 2014 Presentation Transcript

  • 1. The Teen Smartphone Market in 2014 WEBINAR PREVIEW
  • 2. These used to be handsets made for teens Most of these models were discontinued due to lackluster sales
  • 3. Turns out teens want the same smartphones that adults use
  • 4. Register for our webinars to access latest data & insights CLICK HERE
  • 5. TRENDS AFFECTING TEEN SMARTPHONE MARKET IN 2014 5
  • 6. Teens are more likely to own a smartphone than a driving license 1# TREND
  • 7. KEYSTAT of US teens (16-18) own a smartphone compared to 48% of teens who have a driving license 52%
  • 8. Teens spend most of their pocket money on the smartphone bill TREND 2#
  • 9. KEYSTAT of monthly pocket money for 14-18 year olds goes to paying the smartphone bill 36 %
  • 10. Teens use smartphone to meetup with their peers offline TREND 3#
  • 11. KEYSTAT of 15-17 year olds use SMS or mobile IM app to arrange an offline meetup with friends 7 8 %
  • 12. Teen smartphone brand preference is influenced by peers TREND 4#
  • 13. KEYSTAT of 18-29 year olds bought a smartphone because they saw their friend using it 7 3 %
  • 14. Teens care about their online privacy on social media accounts TREND 5#
  • 15. KEYSTAT of 16-18 year olds set their social media account’s privacy to share only with friends 61 %
  • 16. Register for our webinars to access the data behind the trends CLICK HERE