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The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights?
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The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights?

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The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights? ...

The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights?

In the 18th episode of The mobileYouth Show, Freddie Benjamin discusses why data - big or small - is just the beginning of research. To get to insights we need a social & cultural context provided by ethnographic methods.

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The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights? The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights? Presentation Transcript

  • The mobileYouth Show #18: Why data isn’t enough to derive meaningful insights? Graham Freddie Brown BenjaminClick for insights intomobile & youth culture MOBILEYOUTH ® youth marketing mobile culture since 2001