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(mobileYouth) Future of mobile is in the long tail
 

(mobileYouth) Future of mobile is in the long tail

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Mobile is more than Voice, Data and SMS today. It is a key social tool in areas of shopping, education and enterntainment. ...

Mobile is more than Voice, Data and SMS today. It is a key social tool in areas of shopping, education and enterntainment.

In the new mobileYouth economy, operators and handset brands are not the only players competing for the 80 billion dollar revenue pie in the next 3 years.

Amazon, Apple, Facebook, Google, PayPal and Starbucks are new players in the arena of mobile and youth culture. Find out what are their strengths and key challenges.

Get the latest data and insights on the changing mobile landscape from our online store.

http://www.youthresearchstore.com/products/mobileyouth-report-2013-the-mobileyouth-economy

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(mobileYouth) Future of mobile is in the long tail (mobileYouth) Future of mobile is in the long tail Presentation Transcript

  • flickr: bongo vongo flickr: r.f.m IIFuture of Mobile is in the Long Tail A mobileYouth presentation by Freddie Benjamin MOBILEYOUTH ® youth marketing mobile culture since 2001 MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile > (Voice + Text + Data) flickr: garryknight Mobile devices are no longer restricted to communication. Mobile plays a key role in shopping, learning and entertainment among others. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • The Long Tail of Mobile source: mobileYouth By 2015, the mobile industry will generate more than $80 Bn dollars via long tail services. Mobile operators and handset brands are not the only ones who stand to benefit from growth in the long tail. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key New Players in Mobile Amazon, Apple, Facebook, Google, Paypal & Starbucks have emerged as key new mobile players who are well-positioned to benefit from the long tail. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for Amazon flickr: [puamelia] Recent research shows that in 2011, 40% of mobile owners purchased via Amazon on their mobile phones. Digital content (ebooks, music, movies), not physical merchandise, drove mobile Amazon usage. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for Amazon flickr: cogdogblog How can Amazon provide better service to its most active Fans by facilitating discovery and education of new relevant products via mobile? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for Apple flickr: bengrey Apple is the leading smartphone manufacturer in the world with 25% of global smartphone market share. iPhone sales contributed 41% of Apple’s 2011 revenues followed by iPad sales which contributed 26% of its revenues. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for Apple flickr: Clintus McGintus How can Apple tap its large and ever enthusiastic Fan community to drive mobile commerce on the App Store? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for Facebook flickr: Johan Larsson Facebook is not only the most downloaded mobile app but also the most used. Time spent on Facebook’s mobile site and apps per month (441 minutes) surpassed usage of its classic website on PC (391 minutes) in Q2 2012. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for Facebook flickr: FindYourSearch How can Facebook generate revenues from the long tail of mobile and rely less on online sponsored ads from big brand advertisers? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for Google flickr: origamiancy Google’s open source Android OS has 56% of global smartphone market share by mobile OS. Google’s app store, Google Play, has 500,000 apps which have been downloaded 15 billion times at the rate of 1 billion per month. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for Google flickr: khamtran How can Google mobilize its Android Fans to recommend Android devices to their networks and monetize apps on Google Play? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for PayPal flickr: pazca 56% mobile users have used some form of PayPal service to make a payment using their mobile device. PayPal’s future lies in facilitating buyers to make offline payments at retail outlets using their mobile phones . MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for PayPal paypal How can PayPal stay ahead of banks and credit card companies to win consumer trust and expand via its Fan community’s word of mouth ? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Mobile for Starbucks flickr: DYvisuals Starbucks processed 42 million mobile payments across the United States within 15 months of the mobile app launch. The Starbucks app for iPhone and Android allows customers to load money and treat it as a wallet. MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • Key Challenge for Starbucks flickr: jonas maaloe How can Starbucks identify its Fans, find out which products they love and also what keeps bringing them back to the coffeehouse? MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -
  • a mobileYouth® company The Youth Research Store click for more data & insights Find out more about the Long Tail in our most recent report The mobileYouth Economy MOBILEYOUTH ® youth marketing mobile culture since 2001MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org -