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Friday factory #8: Branding 101. The secret behind all successful super brands

by Research at mobileYouth on Jun 14, 2011

  • 1,258 views

Some brands like Apple have a devout following wherein the devotees go as far as renaming themselves or getting a brand tattoo. How do some brands reach the level of structured religion while others ...

Some brands like Apple have a devout following wherein the devotees go as far as renaming themselves or getting a brand tattoo. How do some brands reach the level of structured religion while others languish as commodities? What is the secret behind these super brands? Cna brands like Nokia, Samsung, Sony Ericssson & Motorola replicate Apple's success?

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Friday factory #8: Branding 101. The secret behind all successful super brands Friday factory #8: Branding 101. The secret behind all successful super brands Webinar Transcript