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Friday factory #2: What's up with BlackBerry fans?
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Friday factory #2: What's up with BlackBerry fans?

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We all know BlackBerry has young fans who adore the handset. So what is it they like about it so much? And what are the latest trends among these young BlackBerry fans? Is BlackBerry paying attention ...

We all know BlackBerry has young fans who adore the handset. So what is it they like about it so much? And what are the latest trends among these young BlackBerry fans? Is BlackBerry paying attention to them? What needs to be done so that input from these fans get incorporated into Blackberry's product development and marketing? Also what kind of research will help identify these fans and layout their main behavioral drivers?

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Friday factory #2: What's up with BlackBerry fans? Friday factory #2: What's up with BlackBerry fans? Presentation Transcript

  • What’s up with BlackBerry Fans?
    TUMBLR: ILIKETOCOLOR585
  • Are they missing out on Apps?
    9GAG: REDDIT
  • BlackBerry fans seem not to care
    TUMBLR: SAYITLIKEMAURIZANDWIN
    View slide
  • They readily share their BBM pins
    TUMBLR: ANIIMOANZ
    View slide
  • They create groups & invite others
    TUMBLR: DREAMFORTOMORROW
  • They openly confess their love
    TUMBLR: PALADINBARBIE
  • BBM is exclusive
    It makes others want a BlackBerry
    TUMBLR: MANAGETHISMESS
  • But few things are changing
    “The best accessory to an iPhone is a BlackBerry (BBM really)”
    TUMBLR: IAMVLAD
  • Dual handset scenario
    BlackBerry = BBM + some Apps
    iPhone = Music + more Apps
    TUMBLR: HOUSE-OF-LEAVES
  • Young people are looking for
    the best gadget combination
    TUMBLR: FALLENCONCRETEGIRL
  • There are problems in
    BlackBerry World
    TUMBLR: IWILLWRITESOMETHINGHEREEVERYDAY
  • Unhappy fans pick better options
    TUMBLR: THECLOUDSFLYBYY, DARRAAAGH, ELECTRICITYCITY
  • So focus on your fans
    what are they asking from you?
    TUMBLR: FEELINLIT
  • For them, it’s all about BBM
    TUMBLR: HOUSE-OF-LEAVES, SIMPLY-ADDIE
  • & BBM groups
    TUMBLR: LOSTINSTYLEUNIVERSE
  • & how BlackBerry fits in their lives
    TUMBLR: MEIRDO
  • & a little to do with Apps as well
    TUMBLR: BRITTYINLONDON
  • Don’t ignore those who love you
    TUMBLR: ROCKDING
  • Data, focus groups and surveys
    don’t capture
    how your fans feel about you
    TUMBLR: HEYSIGSIG
  • Fans can give valuable insights
    for product development
    and marketing
    TUMBLR: SOMETIMESLOVEISNTENOUGH
  • Use in-depth ethnographic research to identify your fans and understand what they want from you.
    TUMBLR: IAMAMARTIAN20
  • These are some of our fans
    you can be one too
    register at http://www.mobilyouthreport.com