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Youth Loyalty Programs: Beyond Discounts and Bonuses
What is mobileYouth? We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.
The proposed scope of the workshop focuses on 3 things: 1. Why do most loyalty programs fail? 2. How does youth churn happen? 3. What are the action points to reduce churn?
1. Why do most loyalty programs fail? Who are the 10% of your customers who will do your marketing and reduce churn? What are the real reasons of youth churn/loyalty, and how can you address them? How is your own marketing actually contributing to churn?
2. How does youth churn happen? Who are the Influencers of churn? What factors contribute to churn/loyalty? What is the youth churn chronology?
3. What action points can you take to reduce churn? What kind of loyalty programs actually work? How do you ensure long-term, sustainable churn reduction? What can you learn from other operators’ successful strategies?
Speakers Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused hiscareer on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF. Ghani Kunto has spent his professional life in the world of youth, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.
To discuss having us present this workshop to your team please contact: Josh Dhaliwal Director http://www.mobileYouth.org Connect on: twitter.com/joshdhaliwal UK: +44 20 3286 3635 North America: +1 646 867 3635