(mobileYouth) Top Changes in the Youth Market for Handset CompaniesPresentation Transcript
flickrcalleecakes Youth Handset Discovery A workshop for Handset Manufacturers
What is mobileYouth? We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.
A challenge for mobile handset companies: The average youth takes 16.4 months to renew their handsets More than half of them already know which phone they’ll buy next Advertising is no longer a trusted medium
The proposed scope of the workshop focuses on 3 things: 1. How do young people decide on their phone purchase? 2. What’s youth’s emotional connection with your brand? 3. What action points can you take to capture the youth market?
1. How do young people decide on their phone purchase? What are the key changes in the market that affect today’s youth behavior? Who and what are the influencers of youth mobile purchase?
2. What’s youth’s emotional connection with your brand? What’s the best measure of you brand strength in in the youth market? Are you a recommended brand?
3. What action points can you take to capture the youth market? How can you develop lines of influence in the youth market? How do you ensure your marketing outlasts your campaign? What proven templates can you use in planning your youth marketing?
Speakers Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused hiscareer on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF. Ghani Kunto has spent his professional life in the world of youth, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.
To discuss having us present this report and workshop to your team please contact: Josh Dhaliwal Director http://www.mobileYouth.org Connect on: twitter.com/joshdhaliwal UK: +44 20 3286 3635 North America: +1 646 867 3635